Instagram is introducing a new feature within its Partnership Ads that allows brands to include creator endorsements as sponsored comments. These testimonials are quick, text-only endorsements under 125 characters, making them easy to create and integrate into existing brand campaigns.
Benefits of Testimonials
Testimonials provide a fast way for creators to earn more by endorsing brands. They leverage the unique voice of creators, who are influential in their audiences' purchasing decisions, with 40% of users relying on creator recommendations while shopping.
Understanding Partnership Ads
Partnership ads are collaborative posts between brands and creators to promote products or services. Unlike organic branded content, partnership ads are paid promotions that allow creators to reach a broader audience. Creators can charge more for their content when brands invest in advertising.
Advantages for Creators
- Increased Earnings: Creators can charge higher fees for partnership ads, especially when brands boost their content.
- Expanded Reach: Partnership ads enhance visibility by exposing creators to the brand's followers and paid audiences.
Creating Partnership Ads
Creators can engage in partnership ads through three main methods:
Create Original Content: Develop original photos or videos that meet brand requirements, which the brand will then promote.
Monetize Existing Content: Allow brands to boost previously posted content, turning it into a revenue stream. Creators can grant brands permissions for long-term or one-off partnerships.
Quick Testimonials: Write short endorsements that can be quickly added to ads, providing additional earning opportunities.
Creators can manage their partnership ads through Creator Settings, where they can track active and inactive ads and control how their content is used. While performance metrics are primarily available to brands, creators are encouraged to request performance data to optimize future collaborations.
Partnership ads present a valuable opportunity for creators to explore new revenue streams and enhance their brand collaborations.
