DoubleVerify

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DoubleVerify Launches Content-Level Controls Boosting Meta Ad Quality

DoubleVerify Launches Content-Level Controls Boosting Meta Ad Quality

1 months ago

DoubleVerify launched content-level controls for Meta's Facebook and Instagram, letting advertisers avoid unsuitable content before ads run. This complements post-bid brand safety measures, improving ad quality and campaign impact. It adds 30 new avoidance categories and uses AI for efficient content analysis. These tools help brands optimize ad placement and ROI on Meta platforms.

DoubleVerify Launches DV Authentic Attention for Snapchat

DoubleVerify Launches DV Authentic Attention for Snapchat

2 months ago

DoubleVerify and Integral Ad Science introduced attention measurement tools for Snapchat ads. DoubleVerify's DV Authentic Attention uses ad exposure data and eye-tracking to measure ad focus, dwell time, and attention index, providing insights into user engagement. This helps advertisers optimize campaigns and improve ROI. It expands DV's measurement across social, CTV, and open web, now available globally on Snapchat with more integrations planned.

DoubleVerify Expands Brand Safety and Suitability Measurement on Snap for Advertisers

DoubleVerify Expands Brand Safety and Suitability Measurement on Snap for Advertisers

10 months ago

DoubleVerify (DV) expands integration with Snap to offer brand safety and suitability measurement for global advertisers. This allows advertisers to authenticate campaign quality and protect brand reputation on Snap's platform. DV's AI-powered classification technology ensures ads align with appropriate content, providing transparency and effectiveness. Snap advertisers gain insights into brand reputation, media quality, and authentication.

Automate Meta Ads Creative Generation and Uploading

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

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DoubleVerify Expands Media Quality Measurement to LinkedIn's Premium Video Inventory

DoubleVerify Expands Media Quality Measurement to LinkedIn's Premium Video Inventory

10 months ago

DoubleVerify (DV) has expanded its media quality measurement to include LinkedIn’s premium video inventory, allowing advertisers to ensure their video ads are viewable and safe from invalid traffic (IVT). This collaboration enhances campaign effectiveness and provides advertisers with insights through DV Pinnacle, DV’s analytics platform. The move builds on their existing partnership, reinforcing LinkedIn’s commitment to safe advertising environments.

Generative AI Escalates Ad Fraud by 23%, DoubleVerify Reports

Generative AI Escalates Ad Fraud by 23%, DoubleVerify Reports

1 years ago

Generative AI is enhancing ad fraud on platforms like CTV and streaming audio, causing a 23% rise in new fraud schemes and a 58% increase in ad fraud in 2023. DoubleVerify's report shows a 269% rise in bot fraud schemes. Fraud types include bot fraud, site fraud, app fraud, hijacked devices, and injected ad events. AI simplifies creating fraudulent traffic, shell company websites, new apps, and fake reviews. Scams like CycloneBot and FM Scam cost advertisers millions monthly.

DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArc

DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArc

1 years ago

DoubleVerify, a leading software platform for digital media measurement, has received the inaugural TRUSTe Responsible AI Certification from TrustArc. This certification affirms DoubleVerify's commitment to AI governance, aligning with principles of accountability, fairness, and transparency. The certification ensures the AI is valid, reliable, explainable, accountable, and privacy-enhanced.