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1 months ago
DoubleVerify launched content-level controls for Meta's Facebook and Instagram, letting advertisers avoid unsuitable content before ads run. This complements post-bid brand safety measures, improving ad quality and campaign impact. It adds 30 new avoidance categories and uses AI for efficient content analysis. These tools help brands optimize ad placement and ROI on Meta platforms.
2 months ago
DoubleVerify and Integral Ad Science introduced attention measurement tools for Snapchat ads. DoubleVerify's DV Authentic Attention uses ad exposure data and eye-tracking to measure ad focus, dwell time, and attention index, providing insights into user engagement. This helps advertisers optimize campaigns and improve ROI. It expands DV's measurement across social, CTV, and open web, now available globally on Snapchat with more integrations planned.
10 months ago
DoubleVerify (DV) expands integration with Snap to offer brand safety and suitability measurement for global advertisers. This allows advertisers to authenticate campaign quality and protect brand reputation on Snap's platform. DV's AI-powered classification technology ensures ads align with appropriate content, providing transparency and effectiveness. Snap advertisers gain insights into brand reputation, media quality, and authentication.
10 months ago
DoubleVerify (DV) has expanded its media quality measurement to include LinkedIn’s premium video inventory, allowing advertisers to ensure their video ads are viewable and safe from invalid traffic (IVT). This collaboration enhances campaign effectiveness and provides advertisers with insights through DV Pinnacle, DV’s analytics platform. The move builds on their existing partnership, reinforcing LinkedIn’s commitment to safe advertising environments.
Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.
1 years ago
Generative AI is enhancing ad fraud on platforms like CTV and streaming audio, causing a 23% rise in new fraud schemes and a 58% increase in ad fraud in 2023. DoubleVerify's report shows a 269% rise in bot fraud schemes. Fraud types include bot fraud, site fraud, app fraud, hijacked devices, and injected ad events. AI simplifies creating fraudulent traffic, shell company websites, new apps, and fake reviews. Scams like CycloneBot and FM Scam cost advertisers millions monthly.
1 years ago
DoubleVerify, a leading software platform for digital media measurement, has received the inaugural TRUSTe Responsible AI Certification from TrustArc. This certification affirms DoubleVerify's commitment to AI governance, aligning with principles of accountability, fairness, and transparency. The certification ensures the AI is valid, reliable, explainable, accountable, and privacy-enhanced.
