DoubleVerify | Swipe Insight

DoubleVerify Launches DV Authentic Attention for Snapchat

4 days ago

DoubleVerify and Integral Ad Science introduced attention measurement tools for Snapchat ads. DoubleVerify's DV Authentic Attention uses ad exposure data and eye-tracking to measure ad focus, dwell time, and attention index, providing insights into user engagement. This helps advertisers optimize campaigns and improve ROI. It expands DV's measurement across social, CTV, and open web, now available globally on Snapchat with more integrations planned.

DoubleVerify Expands Brand Safety and Suitability Measurement on Snap for Advertisers

8 months ago

Snapchat Ads

DoubleVerify (DV) expands integration with Snap to offer brand safety and suitability measurement for global advertisers. This allows advertisers to authenticate campaign quality and protect brand reputation on Snap's platform. DV's AI-powered classification technology ensures ads align with appropriate content, providing transparency and effectiveness. Snap advertisers gain insights into brand reputation, media quality, and authentication.

DoubleVerify Expands Media Quality Measurement to LinkedIn's Premium Video Inventory

8 months ago

Linkedin Ads

DoubleVerify (DV) has expanded its media quality measurement to include LinkedIn’s premium video inventory, allowing advertisers to ensure their video ads are viewable and safe from invalid traffic (IVT). This collaboration enhances campaign effectiveness and provides advertisers with insights through DV Pinnacle, DV’s analytics platform. The move builds on their existing partnership, reinforcing LinkedIn’s commitment to safe advertising environments.

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Generative AI Escalates Ad Fraud by 23%, DoubleVerify Reports

1 years ago

Generative AI CTV

Generative AI is enhancing ad fraud on platforms like CTV and streaming audio, causing a 23% rise in new fraud schemes and a 58% increase in ad fraud in 2023. DoubleVerify's report shows a 269% rise in bot fraud schemes. Fraud types include bot fraud, site fraud, app fraud, hijacked devices, and injected ad events. AI simplifies creating fraudulent traffic, shell company websites, new apps, and fake reviews. Scams like CycloneBot and FM Scam cost advertisers millions monthly.

DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArc

1 years ago

Programmatic Ads

DoubleVerify, a leading software platform for digital media measurement, has received the inaugural TRUSTe Responsible AI Certification from TrustArc. This certification affirms DoubleVerify's commitment to AI governance, aligning with principles of accountability, fairness, and transparency. The certification ensures the AI is valid, reliable, explainable, accountable, and privacy-enhanced.