Browse Snapchat Ads updates sorted by latest
1 days ago
Snapchat's App Power Pack helps app marketers improve campaigns with tools like Target Cost Bidding, Sponsored Snaps in Chat, App End Cards, and Playables. It supports SKAN and non-SKAN campaigns, boosting installs by 25%. The pack integrates easily into campaigns, offering enhanced ad delivery and reporting. Snap continues updating its ad platform and partnerships to support marketers across industries.
2 months ago
DoubleVerify and Integral Ad Science introduced attention measurement tools for Snapchat ads. DoubleVerify's DV Authentic Attention uses ad exposure data and eye-tracking to measure ad focus, dwell time, and attention index, providing insights into user engagement. This helps advertisers optimize campaigns and improve ROI. It expands DV's measurement across social, CTV, and open web, now available globally on Snapchat with more integrations planned.
3 months ago
Snapchat announced new tools for brands to connect with its 900 million users. The 'Say it in a Snap' campaign includes Sponsored Snaps in the Chat Feed, First Snap for brand takeovers, and targeted ads. Promoted Places on Snap Map allow brands to reach users exploring local spots. The Under the Ghost music series provides sponsorship opportunities, while Smart Campaign Solutions improve ad performance through AI-driven bidding and budget management.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
4 months ago
Snapchat has launched an Affiliate Program for marketers, publishers, and creators to earn rewards by referring advertisers. Partnering with PartnerStack, the program aims to help small and medium-sized businesses use Snapchat Ads effectively. Affiliates can educate businesses on reaching Gen Z and Millennials, create engaging content showcasing Snapchat's ad formats, share best practices, and connect with a global network of advertising innovators.
4 months ago
Snapchat is introducing Snap School sponsorships, allowing brands to engage with its creator community through educational workshops. Launched in 2022, these sessions help creators enhance their skills. Starting in 2025, US advertisers can sponsor 22 Snap Schools. The first event featured Clinique, connecting with over 75 creators and fostering partnerships. This initiative aims to boost brand visibility while supporting creators.
4 months ago
Snapchat has launched Sponsored AI Lenses, a new ad format using Generative AI technology for immersive advertising. These interactive Lenses allow users to visualize themselves in creative scenarios, enhancing brand engagement and storytelling. Brands can achieve higher impressions and engagement rates compared to standard Lenses. The technology simplifies production with AI-generated templates, making it efficient. Sponsored AI Lenses are featured in the Lens Carousel.
4 months ago
Snapchat has launched an expanded Agency Partner Program to assist agencies of all sizes. This program includes a tiered badging system with a Strategic Agency Partner tier for top performers and an Agency Partner tier for those with growth potential. A new Agency Partner Hub offers exclusive resources like training and case studies. Eligible agencies receive dedicated support and special offers to enhance their advertising effectiveness on Snapchat.
6 months ago
Snapchat has launched a brand suitability suite for advertisers, enhancing control over content adjacency. Advertisers can select from Full, Standard, and Limited tiers based on their comfort with content, using machine-learning technology for real-time placements. The suite includes third-party integration for post-campaign reporting. Partnerships with Integral Ad Science, DoubleVerify, and Zefr ensure brand safety and performance measurement.
7 months ago
The Creator economy is projected to reach $480B by 2027, with 68% of consumers noticing brand-sponsored content. Snapchat's research shows Creator ads capture attention better than standard ads, leading to higher Ad Recall and Unaided Brand Awareness. Creators influence consumer decisions during consideration and purchase phases, enhancing brand reputation. Brands should collaborate with Creators for full funnel marketing, emphasizing authenticity and connection on Snapchat.
