Snapchat Ads News & Updates for December 2024

DoubleVerify Expands Brand Safety and Suitability Measurement on Snap for Advertisers

1 months ago

DoubleVerify (DV) expands integration with Snap to offer brand safety and suitability measurement for global advertisers. This allows advertisers to authenticate campaign quality and protect brand reputation on Snap's platform. DV's AI-powered classification technology ensures ads align with appropriate content, providing transparency and effectiveness. Snap advertisers gain insights into brand reputation, media quality, and authentication.

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Snapchat Launches Sponsored Snaps and Promoted Places

2 months ago

Snapchat Ads

Snapchat is testing two new ad placements: Sponsored Snaps and Promoted Places. Sponsored Snaps, launched with Disney, are full-screen vertical video ads that users can opt to view and interact with. Promoted Places, launched with McDonald's and Taco Bell, highlight sponsored locations on Snap Map, boosting visitation. These features aim to enhance business engagement and user experience, with future plans for CRM and AI chatbot integrations.

Snapchat Study Reveals Limitations of Last-Click Attribution in Modern Marketing

3 months ago

Snapchat Ads Attribution

A Snapchat report highlights the limitations of last-click attribution in modern marketing. Key findings include a shift in marketing priorities, with 70% of marketers planning to increase performance marketing. 74.5% of marketers are moving away from last-click attribution, which fails to capture the non-linear purchase path of Gen Z and Millennials. The study advocates for holistic measurement strategies and understanding younger demographics.

Snapchat Introduces Sponsored Snaps and Promoted Places to Expand Advertising Options

3 months ago

Snapchat Ads

Snapchat has updated its advertising platform to boost revenue and attract more advertisers. New features include Sponsored Snaps in chat inboxes and Promoted Places on the Snap Map. Advertiser insights will be combined into a self-serve tool, and investments in AI will improve ad targeting. New tools will simplify ad buying and optimize budgets. These updates aim to attract small and medium-sized businesses, balancing revenue between brand and direct response advertising.

Snapchat Unveils Major Ad Platform Updates with Enhanced ML, New Ad Formats, AR Extensions

4 months ago

Snapchat Ads

Snap's Q2 2024 earnings report highlights progress in their direct response business, driven by investments in larger ML models, improved signals, and better ad formats. These efforts have doubled the number of active advertisers year-over-year. Updates include enhancements in lead generation, app advertising, and eCommerce. New AR and ML-powered tools are also introduced, improving ad performance and engagement.

Snapchat Cuts Ad Objectives from 11 to 5 to Simplify Campaign Creation

4 months ago

Snapchat Ads

Snapchat updated its Ads Manager to simplify campaign creation for SMBs, reducing objectives from eleven to five: Awareness and Engagement, Traffic, Leads, App Promotion, and Sales. This aims to ease the selection process for advertisers. The update has led to an 85% increase in SMB advertisers year-over-year. The new objectives will roll out over the next few months, with existing campaigns transitioning automatically.

Snapchat Partners with VideoAmp to Enhance Ad Campaign Reach and Measurement

5 months ago

Snapchat Ads

Snapchat has partnered with VideoAmp to provide expanded reach planning and measurement tools for ad campaigns, integrating all of Snap's inventory, including video and AR, into VideoAmp's platform. This collaboration aims to help agencies plan and measure campaign impact more effectively, especially in North America. Snapchat reaches over 800 million people monthly, with 75% of 13 to 24 year-olds in over 25 countries using it daily.

Snapchat Campaigns Boost TV and Movie Viewership by 84%

5 months ago

Snapchat Snapchat Ads

Snap and Samba TV data shows Snap campaigns boost audience interest in TV shows and movies by 84%. Snapchat reaches a unique audience, with 79% of impressions served to households not reached by TV ads, and 1 in 3 tune-ins from new viewers. Its younger demographic makes it valuable for targeting younger audiences. Samba TV finds Snapchat effective in driving both existing and new viewers in a competitive media landscape.

Snapchat Partners with IAS for New Brand Safety and Suitability Measurement Solution

6 months ago

Snapchat Ads

Snapchat has introduced a brand safety verification solution with Integral Ad Science (IAS), enabling advertisers to ensure their ads are not shown alongside offensive content. This aligns with GARM Safety Floor parameters for safer ad placements. While IAS reports 99% of Snap's content is brand safe, this figure is questioned due to limited scanning capabilities. Nonetheless, the partnership offers an additional layer of ad placement verification for brands.

Snapchat Ads News

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