Snapchat Ads News & Updates for August 2025

DoubleVerify Launches DV Authentic Attention for Snapchat

1 months ago

DoubleVerify and Integral Ad Science introduced attention measurement tools for Snapchat ads. DoubleVerify's DV Authentic Attention uses ad exposure data and eye-tracking to measure ad focus, dwell time, and attention index, providing insights into user engagement. This helps advertisers optimize campaigns and improve ROI. It expands DV's measurement across social, CTV, and open web, now available globally on Snapchat with more integrations planned.

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Snapchat Ads unveils new tools for brands at 2025 NewFronts to enhance audience engagement

3 months ago

Snapchat Ads

Snapchat announced new tools for brands to connect with its 900 million users. The 'Say it in a Snap' campaign includes Sponsored Snaps in the Chat Feed, First Snap for brand takeovers, and targeted ads. Promoted Places on Snap Map allow brands to reach users exploring local spots. The Under the Ghost music series provides sponsorship opportunities, while Smart Campaign Solutions improve ad performance through AI-driven bidding and budget management.

Snapchat Launches Affiliate Program to Boost Ad Sales

3 months ago

Snapchat Ads

Snapchat has launched an Affiliate Program for marketers, publishers, and creators to earn rewards by referring advertisers. Partnering with PartnerStack, the program aims to help small and medium-sized businesses use Snapchat Ads effectively. Affiliates can educate businesses on reaching Gen Z and Millennials, create engaging content showcasing Snapchat's ad formats, share best practices, and connect with a global network of advertising innovators.

Snapchat Launches Snap School Sponsorships to Boost Brand Engagement with Creators

4 months ago

Snapchat Ads

Snapchat is introducing Snap School sponsorships, allowing brands to engage with its creator community through educational workshops. Launched in 2022, these sessions help creators enhance their skills. Starting in 2025, US advertisers can sponsor 22 Snap Schools. The first event featured Clinique, connecting with over 75 creators and fostering partnerships. This initiative aims to boost brand visibility while supporting creators.

Snapchat Launches Sponsored AI Lenses for Innovative Advertising Experience

4 months ago

Snapchat Ads

Snapchat has launched Sponsored AI Lenses, a new ad format using Generative AI technology for immersive advertising. These interactive Lenses allow users to visualize themselves in creative scenarios, enhancing brand engagement and storytelling. Brands can achieve higher impressions and engagement rates compared to standard Lenses. The technology simplifies production with AI-generated templates, making it efficient. Sponsored AI Lenses are featured in the Lens Carousel.

Snap Expands Agency Partner Program with New Badging Tier and Exclusive Resources

4 months ago

Snapchat Snapchat Ads

Snapchat has launched an expanded Agency Partner Program to assist agencies of all sizes. This program includes a tiered badging system with a Strategic Agency Partner tier for top performers and an Agency Partner tier for those with growth potential. A new Agency Partner Hub offers exclusive resources like training and case studies. Eligible agencies receive dedicated support and special offers to enhance their advertising effectiveness on Snapchat.

Snap Introduces Brand Suitability Suite Enhancing Advertiser Control and Safety

5 months ago

Snapchat Ads

Snapchat has launched a brand suitability suite for advertisers, enhancing control over content adjacency. Advertisers can select from Full, Standard, and Limited tiers based on their comfort with content, using machine-learning technology for real-time placements. The suite includes third-party integration for post-campaign reporting. Partnerships with Integral Ad Science, DoubleVerify, and Zefr ensure brand safety and performance measurement.

Snapchat Study Highlights Impact of Creators on Brand Marketing and Commerce Outcomes

6 months ago

Snapchat Snapchat Ads

The Creator economy is projected to reach $480B by 2027, with 68% of consumers noticing brand-sponsored content. Snapchat's research shows Creator ads capture attention better than standard ads, leading to higher Ad Recall and Unaided Brand Awareness. Creators influence consumer decisions during consideration and purchase phases, enhancing brand reputation. Brands should collaborate with Creators for full funnel marketing, emphasizing authenticity and connection on Snapchat.

DoubleVerify Expands Brand Safety and Suitability Measurement on Snap for Advertisers

9 months ago

Snapchat Ads

DoubleVerify (DV) expands integration with Snap to offer brand safety and suitability measurement for global advertisers. This allows advertisers to authenticate campaign quality and protect brand reputation on Snap's platform. DV's AI-powered classification technology ensures ads align with appropriate content, providing transparency and effectiveness. Snap advertisers gain insights into brand reputation, media quality, and authentication.

Snapchat Ads News

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