Snapchat Ads News & Updates for December 2025

Snapchat and Wix launch integration for easy ad campaigns by SMBs

7 days ago

Snapchat has partnered with Wix to allow SMB e-commerce brands to create Snapchat ad campaigns directly from the Wix dashboard. This integration enables quick campaign setup by syncing product catalogs and installing Snap Pixel and CAPI for better data-driven results. It aims to help brands reach Gen-Z and Millennials, especially during Q5 shopping. Snapchat also announced updates and partnerships to improve ad efficiency and agency support.

Snapchat Launches WooCommerce Integration to Boost SMB E-commerce Sales

2 months ago

Snapchat Ads Ecommerce

Snapchat has launched a new integration with WooCommerce, enabling small and medium e-commerce merchants to connect with Snapchat users and boost sales. WooCommerce merchants can create dynamic ads, sync product catalogs, and use Snap Pixel and Conversions API for better targeting. Snapchat users are highly engaged shoppers, making this integration valuable for reaching a broad, active audience during the holiday season.

Snapchat Launches App Power Pack to Boost App Download Campaigns

3 months ago

Snapchat Ads

Snapchat's App Power Pack helps app marketers improve campaigns with tools like Target Cost Bidding, Sponsored Snaps in Chat, App End Cards, and Playables. It supports SKAN and non-SKAN campaigns, boosting installs by 25%. The pack integrates easily into campaigns, offering enhanced ad delivery and reporting. Snap continues updating its ad platform and partnerships to support marketers across industries.

DoubleVerify Launches DV Authentic Attention for Snapchat

5 months ago

Snapchat Ads

DoubleVerify and Integral Ad Science introduced attention measurement tools for Snapchat ads. DoubleVerify's DV Authentic Attention uses ad exposure data and eye-tracking to measure ad focus, dwell time, and attention index, providing insights into user engagement. This helps advertisers optimize campaigns and improve ROI. It expands DV's measurement across social, CTV, and open web, now available globally on Snapchat with more integrations planned.

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Snapchat Ads unveils new tools for brands at 2025 NewFronts to enhance audience engagement

7 months ago

Snapchat Ads

Snapchat announced new tools for brands to connect with its 900 million users. The 'Say it in a Snap' campaign includes Sponsored Snaps in the Chat Feed, First Snap for brand takeovers, and targeted ads. Promoted Places on Snap Map allow brands to reach users exploring local spots. The Under the Ghost music series provides sponsorship opportunities, while Smart Campaign Solutions improve ad performance through AI-driven bidding and budget management.

Snapchat Launches Affiliate Program to Boost Ad Sales

7 months ago

Snapchat Ads

Snapchat has launched an Affiliate Program for marketers, publishers, and creators to earn rewards by referring advertisers. Partnering with PartnerStack, the program aims to help small and medium-sized businesses use Snapchat Ads effectively. Affiliates can educate businesses on reaching Gen Z and Millennials, create engaging content showcasing Snapchat's ad formats, share best practices, and connect with a global network of advertising innovators.

Snapchat Launches Snap School Sponsorships to Boost Brand Engagement with Creators

8 months ago

Snapchat Ads

Snapchat is introducing Snap School sponsorships, allowing brands to engage with its creator community through educational workshops. Launched in 2022, these sessions help creators enhance their skills. Starting in 2025, US advertisers can sponsor 22 Snap Schools. The first event featured Clinique, connecting with over 75 creators and fostering partnerships. This initiative aims to boost brand visibility while supporting creators.

Snapchat Launches Sponsored AI Lenses for Innovative Advertising Experience

8 months ago

Snapchat Ads

Snapchat has launched Sponsored AI Lenses, a new ad format using Generative AI technology for immersive advertising. These interactive Lenses allow users to visualize themselves in creative scenarios, enhancing brand engagement and storytelling. Brands can achieve higher impressions and engagement rates compared to standard Lenses. The technology simplifies production with AI-generated templates, making it efficient. Sponsored AI Lenses are featured in the Lens Carousel.

Snap Expands Agency Partner Program with New Badging Tier and Exclusive Resources

8 months ago

Snapchat Snapchat Ads

Snapchat has launched an expanded Agency Partner Program to assist agencies of all sizes. This program includes a tiered badging system with a Strategic Agency Partner tier for top performers and an Agency Partner tier for those with growth potential. A new Agency Partner Hub offers exclusive resources like training and case studies. Eligible agencies receive dedicated support and special offers to enhance their advertising effectiveness on Snapchat.

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