Snapchat Ads News & Updates for April 2025

Snapchat Launches Snap School Sponsorships to Boost Brand Engagement with Creators

8 days ago

Snapchat is introducing Snap School sponsorships, allowing brands to engage with its creator community through educational workshops. Launched in 2022, these sessions help creators enhance their skills. Starting in 2025, US advertisers can sponsor 22 Snap Schools. The first event featured Clinique, connecting with over 75 creators and fostering partnerships. This initiative aims to boost brand visibility while supporting creators.

Snapchat Launches Sponsored AI Lenses for Innovative Advertising Experience

10 days ago

Snapchat Ads

Snapchat has launched Sponsored AI Lenses, a new ad format using Generative AI technology for immersive advertising. These interactive Lenses allow users to visualize themselves in creative scenarios, enhancing brand engagement and storytelling. Brands can achieve higher impressions and engagement rates compared to standard Lenses. The technology simplifies production with AI-generated templates, making it efficient. Sponsored AI Lenses are featured in the Lens Carousel.

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Snap Expands Agency Partner Program with New Badging Tier and Exclusive Resources

16 days ago

Snapchat Snapchat Ads

Snapchat has launched an expanded Agency Partner Program to assist agencies of all sizes. This program includes a tiered badging system with a Strategic Agency Partner tier for top performers and an Agency Partner tier for those with growth potential. A new Agency Partner Hub offers exclusive resources like training and case studies. Eligible agencies receive dedicated support and special offers to enhance their advertising effectiveness on Snapchat.

Snap Introduces Brand Suitability Suite Enhancing Advertiser Control and Safety

1 months ago

Snapchat Ads

Snapchat has launched a brand suitability suite for advertisers, enhancing control over content adjacency. Advertisers can select from Full, Standard, and Limited tiers based on their comfort with content, using machine-learning technology for real-time placements. The suite includes third-party integration for post-campaign reporting. Partnerships with Integral Ad Science, DoubleVerify, and Zefr ensure brand safety and performance measurement.

Snapchat Study Highlights Impact of Creators on Brand Marketing and Commerce Outcomes

2 months ago

Snapchat Snapchat Ads

The Creator economy is projected to reach $480B by 2027, with 68% of consumers noticing brand-sponsored content. Snapchat's research shows Creator ads capture attention better than standard ads, leading to higher Ad Recall and Unaided Brand Awareness. Creators influence consumer decisions during consideration and purchase phases, enhancing brand reputation. Brands should collaborate with Creators for full funnel marketing, emphasizing authenticity and connection on Snapchat.

DoubleVerify Expands Brand Safety and Suitability Measurement on Snap for Advertisers

5 months ago

Snapchat Ads

DoubleVerify (DV) expands integration with Snap to offer brand safety and suitability measurement for global advertisers. This allows advertisers to authenticate campaign quality and protect brand reputation on Snap's platform. DV's AI-powered classification technology ensures ads align with appropriate content, providing transparency and effectiveness. Snap advertisers gain insights into brand reputation, media quality, and authentication.

Snapchat Launches Sponsored Snaps and Promoted Places

6 months ago

Snapchat Ads

Snapchat is testing two new ad placements: Sponsored Snaps and Promoted Places. Sponsored Snaps, launched with Disney, are full-screen vertical video ads that users can opt to view and interact with. Promoted Places, launched with McDonald's and Taco Bell, highlight sponsored locations on Snap Map, boosting visitation. These features aim to enhance business engagement and user experience, with future plans for CRM and AI chatbot integrations.

Snapchat Study Reveals Limitations of Last-Click Attribution in Modern Marketing

7 months ago

Snapchat Ads Attribution

A Snapchat report highlights the limitations of last-click attribution in modern marketing. Key findings include a shift in marketing priorities, with 70% of marketers planning to increase performance marketing. 74.5% of marketers are moving away from last-click attribution, which fails to capture the non-linear purchase path of Gen Z and Millennials. The study advocates for holistic measurement strategies and understanding younger demographics.

Snapchat Introduces Sponsored Snaps and Promoted Places to Expand Advertising Options

7 months ago

Snapchat Ads

Snapchat has updated its advertising platform to boost revenue and attract more advertisers. New features include Sponsored Snaps in chat inboxes and Promoted Places on the Snap Map. Advertiser insights will be combined into a self-serve tool, and investments in AI will improve ad targeting. New tools will simplify ad buying and optimize budgets. These updates aim to attract small and medium-sized businesses, balancing revenue between brand and direct response advertising.

Snapchat Ads News

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