Snapchat has partnered with media measurement company VideoAmp to enhance reach planning and measurement tools for ad campaigns. This collaboration integrates all of Snap's inventory, including video and AR, into VideoAmp's platform, aiming to help agencies plan and measure campaign impacts more effectively, especially in North America.
Key Details
- Snapchat's Reach: Snapchat reaches over 800 million people monthly, with 75% of 13 to 24-year-olds in over 25 countries using the platform daily.
- Unique Audience: Snapchat's daily audience is not as reachable on platforms like TikTok, Facebook, and YouTube.
- Partnership Goals: The partnership with VideoAmp aims to provide agencies with more access and transparency to Snapchat’s audience, allowing for better scenario planning and understanding of campaign metrics such as incremental reach to TV buys and TV Tune-in.
- Integration: VideoAmp is the first planning tool to integrate all of Snap's available inventory, including video and AR. Over 300 million Snapchatters engage with AR daily, making it crucial for partners to plan against new formats like AR.
For more details on integrating VideoAmp into your plans, contact your Snap Account Manager.
