Snapchat has partnered with Wix to allow SMB e-commerce brands to create Snapchat ad campaigns directly from the Wix dashboard. This integration enables quick campaign setup by syncing product catalogs and installing Snap Pixel and CAPI for better data-driven results. It aims to help brands reach Gen-Z and Millennials, especially during Q5 shopping. Snapchat also announced updates and partnerships to improve ad efficiency and agency support.
Snap Inc. and Perplexity will integrate Perplexity’s AI answer engine into Snapchat in early 2026, letting nearly 1 billion users ask questions and get verified answers inside the app. Perplexity will pay Snap $400 million over a year. This expands Snapchat’s AI features alongside its My AI chatbot, aiming to enhance discovery and learning through conversational AI within the app.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
Snapchat has launched a new integration with WooCommerce, enabling small and medium e-commerce merchants to connect with Snapchat users and boost sales. WooCommerce merchants can create dynamic ads, sync product catalogs, and use Snap Pixel and Conversions API for better targeting. Snapchat users are highly engaged shoppers, making this integration valuable for reaching a broad, active audience during the holiday season.
Snapchat now lets users use Bitmoji stickers outside the app via a new iMessage App and Snapchat Keyboard for iOS and Android, bringing its sticker library to other chat platforms. Customoji auto-creates Bitmoji stickers with any phrase for more personalized communication. Bitmoji stickers have been shared over 210 billion times, highlighting their popularity.
Snapchat introduces the Imagine Lens, its first Open Prompt Image Generation Lens, allowing users to create, edit, and recreate Snaps using text prompts. Available exclusively to Lens+ and Snapchat+ Platinum subscribers, it enables sharing creations with friends, Stories, or outside Snapchat. This new feature builds on Snapchat's AI innovation, enhancing creativity for its community of over 400 million users engaging with Gen AI Lenses.
Snapchat's App Power Pack helps app marketers improve campaigns with tools like Target Cost Bidding, Sponsored Snaps in Chat, App End Cards, and Playables. It supports SKAN and non-SKAN campaigns, boosting installs by 25%. The pack integrates easily into campaigns, offering enhanced ad delivery and reporting. Snap continues updating its ad platform and partnerships to support marketers across industries.
Snapchat introduces new tools and features to enhance content creation and sharing. The "Create a Video" template allows users to make Lens-powered videos from Memories with music and templates. New insights help creators track engagement metrics like returning viewers and view time. Auto-Save Stories to Public Profiles lets creators save Stories beyond 24 hours. A Timeline Editor for video editing will soon launch in the US.
Lens+ is a new tier of Snapchat+ subscription offering access to hundreds of exclusive Lenses and AR experiences for creating and sharing Snaps. It includes AI video Lenses, a Bitmoji Game Lens, and more, with new AR content added weekly. Soon, select Lens creators will be able to build and monetize exclusive Lenses. Users can subscribe via their profile by tapping Snapchat+.
Snapchat's Lens Studio 5.10 introduces the Bitmoji Suite and new Games assets to help AR developers create Bitmoji Game Lenses. The Bitmoji Suite allows customization and animation of Bitmoji, while Games assets support dynamic, turn-based gameplay with features like Character Controller and Leaderboard updates. New Bitmoji Game Lenses are available for play, and a Bitmojiverse Challenge offers cash prizes for creators using these tools.
