Snapchat

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Snapchat Launches AI-Powered Video Lenses for Platinum Subscribers

Snapchat Launches AI-Powered Video Lenses for Platinum Subscribers

17 days ago

Snapchat has launched AI-powered custom video Lenses for Snapchat Platinum subscribers. These advanced Lenses use a generative video model and include options like “Raccoon,” “Fox,” and “Spring Flowers.” Users can find these Lenses in the Lens carousel, capture Snaps with either camera, and continue using the app while the video generates. The content can be shared with friends or posted to Stories and Spotlight, with more Lenses expected to be added weekly.

Snapchat
Snapchat

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Snapchat Shares Tips for Effective Branded Content Campaigns with Creators

Snapchat Shares Tips for Effective Branded Content Campaigns with Creators

1 months ago

Research from Snapchat, VaynerMedia, and Realeyes emphasizes the role of creators in brand success. Brands should focus on authentic, engaging video content. Key strategies include leveraging user-generated content, collaborating with Snap Stars, utilizing AR lenses, and creating innovative content. Brands must align their content with consumer interests and ensure strong branding for memorability. Adapting to these practices is essential for success on Snapchat.

Snapchat
Snapchat

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Snap Introduces Brand Suitability Suite Enhancing Advertiser Control and Safety

Snap Introduces Brand Suitability Suite Enhancing Advertiser Control and Safety

1 months ago

Snapchat has launched a brand suitability suite for advertisers, enhancing control over content adjacency. Advertisers can select from Full, Standard, and Limited tiers based on their comfort with content, using machine-learning technology for real-time placements. The suite includes third-party integration for post-campaign reporting. Partnerships with Integral Ad Science, DoubleVerify, and Zefr ensure brand safety and performance measurement.

Snapchat
Snapchat

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Marketing Workflows Powered by AI

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Markifact
Markifact

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Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

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Snapchat Enhances Snapchat+ with New AI Features and Customization Options

Snapchat Enhances Snapchat+ with New AI Features and Customization Options

1 months ago

Snapchat has introduced new features for its Snapchat+ subscription, enhancing user engagement with AI capabilities. Custom AI Stickers generate stickers based on chat text, while the AI Lens allows users to create movie poster-style images. New Snap Modes include self-destructing Snaps and non-replayable options. Bitmoji customization has expanded with new wardrobe items and Valentine's Day accessories, reflecting Snapchat's focus on personal expression.

Snapchat
Snapchat

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Snapchat Introduces Ad-Free Subscription with Platinum Monthly Plan

Snapchat Introduces Ad-Free Subscription with Platinum Monthly Plan

1 months ago

Snapchat has launched an ad-free subscription called the Platinum Monthly Plan, which removes Sponsored Snaps and ads in Stories and Lenses. To subscribe, users can go to their Profile and tap the Snapchat+ banner. A restart of the app may be needed for features to show up. The article also covers how to manage subscriptions, including transferring, canceling, redeeming gift cards, requesting refunds, and troubleshooting issues with restoring purchases.

Snapchat
Snapchat

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Snapchat Launches Challenge Tags and Discounts for AR Developers and Students

Snapchat Launches Challenge Tags and Discounts for AR Developers and Students

2 months ago

Snapchat aims to be the most developer-friendly platform for AR creators, announcing new initiatives to support over 375,000 developers globally. Key features include Challenge Tags, which reward developers with cash prizes for original Lenses based on monthly themes, starting with a humor challenge offering a $10,000 prize pool. Additionally, Snapchat introduces educational pricing and a student discount for Spectacles.

Snapchat
Snapchat

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Snapchat Study Highlights Impact of Creators on Brand Marketing and Commerce Outcomes

Snapchat Study Highlights Impact of Creators on Brand Marketing and Commerce Outcomes

2 months ago

The Creator economy is projected to reach $480B by 2027, with 68% of consumers noticing brand-sponsored content. Snapchat's research shows Creator ads capture attention better than standard ads, leading to higher Ad Recall and Unaided Brand Awareness. Creators influence consumer decisions during consideration and purchase phases, enhancing brand reputation. Brands should collaborate with Creators for full funnel marketing, emphasizing authenticity and connection on Snapchat.

Snapchat
Snapchat

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Snapchat Partners with Wpromote to Measure Attention in AR Campaigns

Snapchat Partners with Wpromote to Measure Attention in AR Campaigns

2 months ago

napchat collaborated with Wpromote and Lumen to study the impact of AR campaigns on attention and brand performance. The analysis of 38 campaigns showed that AR Lenses significantly enhance attention, leading to higher brand awareness and association compared to non-interactive ads. AR encourages slower, deliberate decision-making, resulting in better engagement and conversion rates.

Snapchat
Snapchat

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Snapchat Launches Unified Monetization Program for Creators with Spotlight Videos

Snapchat Launches Unified Monetization Program for Creators with Spotlight Videos

3 months ago

Snapchat has launched a unified Monetization Program for creators, enabling them to earn from ads in Stories and longer Spotlight videos. Beginning February 1, 2025, creators can monetize Spotlight videos over 1 minute. To qualify, they need at least 50,000 followers, post 25 times monthly, and meet specific view metrics in the last 28 days. The number of public creators has tripled, and Snapchat aims to enhance rewards for creators.

Snapchat
Snapchat

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