Snapchat introduces the Imagine Lens, its first Open Prompt Image Generation Lens, allowing users to create, edit, and recreate Snaps using text prompts. Available exclusively to Lens+ and Snapchat+ Platinum subscribers, it enables sharing creations with friends, Stories, or outside Snapchat. This new feature builds on Snapchat's AI innovation, enhancing creativity for its community of over 400 million users engaging with Gen AI Lenses.
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Snapchat's App Power Pack helps app marketers improve campaigns with tools like Target Cost Bidding, Sponsored Snaps in Chat, App End Cards, and Playables. It supports SKAN and non-SKAN campaigns, boosting installs by 25%. The pack integrates easily into campaigns, offering enhanced ad delivery and reporting. Snap continues updating its ad platform and partnerships to support marketers across industries.
Snapchat introduces new tools and features to enhance content creation and sharing. The "Create a Video" template allows users to make Lens-powered videos from Memories with music and templates. New insights help creators track engagement metrics like returning viewers and view time. Auto-Save Stories to Public Profiles lets creators save Stories beyond 24 hours. A Timeline Editor for video editing will soon launch in the US.
Lens+ is a new tier of Snapchat+ subscription offering access to hundreds of exclusive Lenses and AR experiences for creating and sharing Snaps. It includes AI video Lenses, a Bitmoji Game Lens, and more, with new AR content added weekly. Soon, select Lens creators will be able to build and monetize exclusive Lenses. Users can subscribe via their profile by tapping Snapchat+.
Snapchat's Lens Studio 5.10 introduces the Bitmoji Suite and new Games assets to help AR developers create Bitmoji Game Lenses. The Bitmoji Suite allows customization and animation of Bitmoji, while Games assets support dynamic, turn-based gameplay with features like Character Controller and Leaderboard updates. New Bitmoji Game Lenses are available for play, and a Bitmojiverse Challenge offers cash prizes for creators using these tools.
Snapchat announced new tools for brands to connect with its 900 million users. The 'Say it in a Snap' campaign includes Sponsored Snaps in the Chat Feed, First Snap for brand takeovers, and targeted ads. Promoted Places on Snap Map allow brands to reach users exploring local spots. The Under the Ghost music series provides sponsorship opportunities, while Smart Campaign Solutions improve ad performance through AI-driven bidding and budget management.
Snapchat has launched an Affiliate Program for marketers, publishers, and creators to earn rewards by referring advertisers. Partnering with PartnerStack, the program aims to help small and medium-sized businesses use Snapchat Ads effectively. Affiliates can educate businesses on reaching Gen Z and Millennials, create engaging content showcasing Snapchat's ad formats, share best practices, and connect with a global network of advertising innovators.
Snapchat is introducing Snap School sponsorships, allowing brands to engage with its creator community through educational workshops. Launched in 2022, these sessions help creators enhance their skills. Starting in 2025, US advertisers can sponsor 22 Snap Schools. The first event featured Clinique, connecting with over 75 creators and fostering partnerships. This initiative aims to boost brand visibility while supporting creators.
Snapchat has launched Sponsored AI Lenses, a new ad format using Generative AI technology for immersive advertising. These interactive Lenses allow users to visualize themselves in creative scenarios, enhancing brand engagement and storytelling. Brands can achieve higher impressions and engagement rates compared to standard Lenses. The technology simplifies production with AI-generated templates, making it efficient. Sponsored AI Lenses are featured in the Lens Carousel.
