Snapchat has launched a unified Monetization Program for creators, enabling them to earn from ads in Stories and longer Spotlight videos. Beginning February 1, 2025, creators can monetize Spotlight videos over 1 minute. To qualify, they need at least 50,000 followers, post 25 times monthly, and meet specific view metrics in the last 28 days. The number of public creators has tripled, and Snapchat aims to enhance rewards for creators.
The holiday season encourages connection through Snapchat, introducing new features for users. Snapchat+ subscribers will soon have immersive app themes and early access to new Bitmoji reactions in Chat. Gift options include Snapchat+ subscriptions available at major retailers. Non-subscribers can enjoy holiday-themed Lenses like Ugly Sweater Mood. A new Chat setting allows users to keep messages in a conversation for seven days.
Snapchat is introducing enhanced location sharing to Family Center, allowing parents to request their teen's live location and share their own. Parents will also see which friends their teen shares location with and receive notifications when their teen arrives or leaves specific locations. Location sharing is off by default and only available to accepted friends. New in-app reminders will prompt users to review their location-sharing settings.
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Snapchat has expanded retail availability for Snapchat+ annual subscriptions, now offering gift cards through major U.S. retailers like Target, Amazon, and Walmart. Snapchat+ has 12 million subscribers who enjoy features like custom chat wallpapers, seasonal app icons, Bitmoji pets, early access to new features, and additional personalization options. The gift cards are designed for immediate redemption and launched in time for holiday shopping.
Snap's new Spectacles are now available for developers in Austria, France, Germany, Italy, Netherlands, and Spain. The fifth generation of Spectacles and the new Snap OS were introduced last month. Developers can apply to build and share Lenses for €110 per month with a 12-month commitment. Spectacles will ship in select countries soon and expand further in 2025. AR developers praise the immersive capabilities of Spectacles.
Snapchat, with over 850 million users, introduces new features for faster photo capture on iPhone, Halloween-themed Lenses and Bitmoji costumes, and more Bitmoji Stickers. Users can now take photos and videos even when the iPhone is locked. Halloween updates include AI-powered Lenses and costumes for Bitmoji. New Bitmoji Stickers reflect current trends and lingo. Footsteps on Snap Map allows users to track their adventures, visible only to them.
Snapchat is testing two new ad placements: Sponsored Snaps and Promoted Places. Sponsored Snaps, launched with Disney, are full-screen vertical video ads that users can opt to view and interact with. Promoted Places, launched with McDonald's and Taco Bell, highlight sponsored locations on Snap Map, boosting visitation. These features aim to enhance business engagement and user experience, with future plans for CRM and AI chatbot integrations.
A Snapchat report highlights the limitations of last-click attribution in modern marketing. Key findings include a shift in marketing priorities, with 70% of marketers planning to increase performance marketing. 74.5% of marketers are moving away from last-click attribution, which fails to capture the non-linear purchase path of Gen Z and Millennials. The study advocates for holistic measurement strategies and understanding younger demographics.
Snapchat is enhancing its AR technology with new partnerships and features. Snapchat Cam is now available in over 50 venues, including Indiana Fever and New York Knicks. A new Lip Syncing Lens with Eminem has been launched, and NYX Beauty Bestie now uses AI for personalized makeup looks. These developments integrate AR into sports, music, and beauty, offering personalized, engaging experiences and increasing user interaction and platform time.
