Snapchat has introduced new features for its Snapchat+ subscription, enhancing user engagement with AI capabilities. Custom AI Stickers generate stickers based on chat text, while the AI Lens allows users to create movie poster-style images. New Snap Modes include self-destructing Snaps and non-replayable options. Bitmoji customization has expanded with new wardrobe items and Valentine's Day accessories, reflecting Snapchat's focus on personal expression.
Snapchat has launched an ad-free subscription called the Platinum Monthly Plan, which removes Sponsored Snaps and ads in Stories and Lenses. To subscribe, users can go to their Profile and tap the Snapchat+ banner. A restart of the app may be needed for features to show up. The article also covers how to manage subscriptions, including transferring, canceling, redeeming gift cards, requesting refunds, and troubleshooting issues with restoring purchases.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
Snapchat aims to be the most developer-friendly platform for AR creators, announcing new initiatives to support over 375,000 developers globally. Key features include Challenge Tags, which reward developers with cash prizes for original Lenses based on monthly themes, starting with a humor challenge offering a $10,000 prize pool. Additionally, Snapchat introduces educational pricing and a student discount for Spectacles.
The Creator economy is projected to reach $480B by 2027, with 68% of consumers noticing brand-sponsored content. Snapchat's research shows Creator ads capture attention better than standard ads, leading to higher Ad Recall and Unaided Brand Awareness. Creators influence consumer decisions during consideration and purchase phases, enhancing brand reputation. Brands should collaborate with Creators for full funnel marketing, emphasizing authenticity and connection on Snapchat.
napchat collaborated with Wpromote and Lumen to study the impact of AR campaigns on attention and brand performance. The analysis of 38 campaigns showed that AR Lenses significantly enhance attention, leading to higher brand awareness and association compared to non-interactive ads. AR encourages slower, deliberate decision-making, resulting in better engagement and conversion rates.
Snapchat has launched a unified Monetization Program for creators, enabling them to earn from ads in Stories and longer Spotlight videos. Beginning February 1, 2025, creators can monetize Spotlight videos over 1 minute. To qualify, they need at least 50,000 followers, post 25 times monthly, and meet specific view metrics in the last 28 days. The number of public creators has tripled, and Snapchat aims to enhance rewards for creators.
The holiday season encourages connection through Snapchat, introducing new features for users. Snapchat+ subscribers will soon have immersive app themes and early access to new Bitmoji reactions in Chat. Gift options include Snapchat+ subscriptions available at major retailers. Non-subscribers can enjoy holiday-themed Lenses like Ugly Sweater Mood. A new Chat setting allows users to keep messages in a conversation for seven days.
Snapchat is introducing enhanced location sharing to Family Center, allowing parents to request their teen's live location and share their own. Parents will also see which friends their teen shares location with and receive notifications when their teen arrives or leaves specific locations. Location sharing is off by default and only available to accepted friends. New in-app reminders will prompt users to review their location-sharing settings.
Snapchat has expanded retail availability for Snapchat+ annual subscriptions, now offering gift cards through major U.S. retailers like Target, Amazon, and Walmart. Snapchat+ has 12 million subscribers who enjoy features like custom chat wallpapers, seasonal app icons, Bitmoji pets, early access to new features, and additional personalization options. The gift cards are designed for immediate redemption and launched in time for holiday shopping.
