Snapchat

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Snapchat Launches Snap School Sponsorships to Boost Brand Engagement with Creators

Snapchat Launches Snap School Sponsorships to Boost Brand Engagement with Creators

13 days ago

Snapchat is introducing Snap School sponsorships, allowing brands to engage with its creator community through educational workshops. Launched in 2022, these sessions help creators enhance their skills. Starting in 2025, US advertisers can sponsor 22 Snap Schools. The first event featured Clinique, connecting with over 75 creators and fostering partnerships. This initiative aims to boost brand visibility while supporting creators.

Snapchat
Snapchat

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Snapchat Launches Sponsored AI Lenses for Innovative Advertising Experience

Snapchat Launches Sponsored AI Lenses for Innovative Advertising Experience

15 days ago

Snapchat has launched Sponsored AI Lenses, a new ad format using Generative AI technology for immersive advertising. These interactive Lenses allow users to visualize themselves in creative scenarios, enhancing brand engagement and storytelling. Brands can achieve higher impressions and engagement rates compared to standard Lenses. The technology simplifies production with AI-generated templates, making it efficient. Sponsored AI Lenses are featured in the Lens Carousel.

Snapchat
Snapchat

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Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Snap Expands Agency Partner Program with New Badging Tier and Exclusive Resources

Snap Expands Agency Partner Program with New Badging Tier and Exclusive Resources

21 days ago

Snapchat has launched an expanded Agency Partner Program to assist agencies of all sizes. This program includes a tiered badging system with a Strategic Agency Partner tier for top performers and an Agency Partner tier for those with growth potential. A new Agency Partner Hub offers exclusive resources like training and case studies. Eligible agencies receive dedicated support and special offers to enhance their advertising effectiveness on Snapchat.

Snapchat
Snapchat

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Snapchat Expands Bitmoji Fashion with Spring Styles and New Prada Collection

Snapchat Expands Bitmoji Fashion with Spring Styles and New Prada Collection

22 days ago

Snapchat enhances Bitmoji avatars with new spring fashion options, allowing users to express themselves with trendy styles. The update includes items like barrel jeans, boat shoes, and trench coats, as well as exclusive Prada styles such as Re-Nylon Shoulder Bags and Collapse Sneakers. Users can easily access the latest fashion trends through a new visual menu on their Bitmoji Profile, catering to a community that has created over 2.7 billion Bitmoji avatars.

Snapchat
Snapchat

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Snapchat Launches AI-Powered Video Lenses for Platinum Subscribers

Snapchat Launches AI-Powered Video Lenses for Platinum Subscribers

1 months ago

Snapchat has launched AI-powered custom video Lenses for Snapchat Platinum subscribers. These advanced Lenses use a generative video model and include options like “Raccoon,” “Fox,” and “Spring Flowers.” Users can find these Lenses in the Lens carousel, capture Snaps with either camera, and continue using the app while the video generates. The content can be shared with friends or posted to Stories and Spotlight, with more Lenses expected to be added weekly.

Snapchat
Snapchat

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Snapchat Shares Tips for Effective Branded Content Campaigns with Creators

Snapchat Shares Tips for Effective Branded Content Campaigns with Creators

1 months ago

Research from Snapchat, VaynerMedia, and Realeyes emphasizes the role of creators in brand success. Brands should focus on authentic, engaging video content. Key strategies include leveraging user-generated content, collaborating with Snap Stars, utilizing AR lenses, and creating innovative content. Brands must align their content with consumer interests and ensure strong branding for memorability. Adapting to these practices is essential for success on Snapchat.

Snapchat
Snapchat

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Snap Introduces Brand Suitability Suite Enhancing Advertiser Control and Safety

Snap Introduces Brand Suitability Suite Enhancing Advertiser Control and Safety

1 months ago

Snapchat has launched a brand suitability suite for advertisers, enhancing control over content adjacency. Advertisers can select from Full, Standard, and Limited tiers based on their comfort with content, using machine-learning technology for real-time placements. The suite includes third-party integration for post-campaign reporting. Partnerships with Integral Ad Science, DoubleVerify, and Zefr ensure brand safety and performance measurement.

Snapchat
Snapchat

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Snapchat Enhances Snapchat+ with New AI Features and Customization Options

Snapchat Enhances Snapchat+ with New AI Features and Customization Options

2 months ago

Snapchat has introduced new features for its Snapchat+ subscription, enhancing user engagement with AI capabilities. Custom AI Stickers generate stickers based on chat text, while the AI Lens allows users to create movie poster-style images. New Snap Modes include self-destructing Snaps and non-replayable options. Bitmoji customization has expanded with new wardrobe items and Valentine's Day accessories, reflecting Snapchat's focus on personal expression.

Snapchat
Snapchat

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Snapchat Introduces Ad-Free Subscription with Platinum Monthly Plan

Snapchat Introduces Ad-Free Subscription with Platinum Monthly Plan

2 months ago

Snapchat has launched an ad-free subscription called the Platinum Monthly Plan, which removes Sponsored Snaps and ads in Stories and Lenses. To subscribe, users can go to their Profile and tap the Snapchat+ banner. A restart of the app may be needed for features to show up. The article also covers how to manage subscriptions, including transferring, canceling, redeeming gift cards, requesting refunds, and troubleshooting issues with restoring purchases.

Snapchat
Snapchat

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