Snapchat introduces new tools, features, and insights to enhance content creation, sharing, and viewing for its community, which shares over 1 billion Snaps publicly each month. These updates aim to empower creators to capture authentic moments and engage their audiences more effectively.
Create a Video Template from Memories
Snapchatters on iOS worldwide can now quickly create Lens-powered videos using saved Memories. Users select Memories, pick a song from Snapchat’s Sounds library, choose a template, and generate a custom compilation video, streamlining video creation.
Enhanced Insights for Creators
With increased total viewing time year-over-year, Snapchat offers new insights across Stories and Spotlight to help creators optimize content and demonstrate impact. Key metrics include:
- Returning Viewers: Number of viewers watching public content for at least 12 days in the past month, indicating audience loyalty.
- Top Content: Most watched Spotlight posts and Public Stories by total views over 28 days.
- Total View Time: Aggregate view time across Spotlight, Public Stories, and Profile Stories.
- Views by Traffic Sources: Breakdown of views by source such as Discover For You, Following, Spotlight, Search, Chat, and Profile.
- Spotlight Average View Time: Average time spent watching Spotlight posts.
- Spotlight Average View Rate: Percentage of Spotlight posts fully watched.
Auto-Save Stories to Public Profiles
A new feature allows creators to automatically save public Stories to their profiles, making content accessible beyond the usual 24-hour lifespan. This helps creators maintain a lasting collection of key moments, providing fans with ongoing access to their creative journey.
Timeline Editor (Coming Soon)
US creators will soon have access to a Timeline Editor for more intuitive video editing directly on Snapchat. This tool displays videos chronologically, enabling easy cut-and-paste of segments, with options to add Lenses, music from the Sounds library, and other creative tools. It is designed to help creators produce standout Stories or longer Spotlight videos.
These updates collectively enhance Snapchat’s platform by simplifying content creation, deepening audience engagement, and extending the lifespan and impact of creator content.
