Snapchat has announced the expansion of its Agency Partner Program, aimed at enhancing collaboration with agencies of all sizes to improve advertising results on the platform. This program builds on the previously established Snap Advanced Partner Program and introduces a new tiered badging system to recognize agencies with varying levels of growth potential.
New Tiered Badging System
The program features two main tiers:
- Strategic Agency Partner: This advanced tier recognizes top-performing agency partners.
- Agency Partner: Designed for agencies with high growth potential, providing essential resources for success.
Agency Partner Hub
A new Agency Partner Hub will offer exclusive resources, including Snapchat Ads training, certification, case studies, and best practice guides, to help agencies assist their clients effectively.
Benefits of Becoming an Agency Partner
Agencies that meet the badge requirements will receive dedicated support from a Snapchat representative and be listed in the Snapchat Partner Directory. Benefits include:
- 1:1 Support: Strategic guidance and quarterly updates.
- Training & Resources: Access to the Agency Partner Hub, webinars, and newsletters.
- Special Offers: Client coupons and opportunities to test new ad products.
Partner Testimonials
Partners have praised the program for providing valuable insights and support, enhancing their ability to craft effective advertising strategies.
Snapchat expresses excitement about expanding collaboration with agencies and encourages interested parties to apply through their For Business page.
