Snap Expands Agency Partner Program with New Badging Tier and Exclusive Resources

April 03, 2025 at 2:51:07 AM

TL;DR Snapchat has launched an expanded Agency Partner Program to assist agencies of all sizes. This program includes a tiered badging system with a Strategic Agency Partner tier for top performers and an Agency Partner tier for those with growth potential. A new Agency Partner Hub offers exclusive resources like training and case studies. Eligible agencies receive dedicated support and special offers to enhance their advertising effectiveness on Snapchat.

Snap Expands Agency Partner Program with New Badging Tier and Exclusive Resources

Snapchat has announced the expansion of its Agency Partner Program, aimed at enhancing collaboration with agencies of all sizes to improve advertising results on the platform. This program builds on the previously established Snap Advanced Partner Program and introduces a new tiered badging system to recognize agencies with varying levels of growth potential.

New Tiered Badging System

The program features two main tiers:

  • Strategic Agency Partner: This advanced tier recognizes top-performing agency partners.
  • Agency Partner: Designed for agencies with high growth potential, providing essential resources for success.

Agency Partner Hub

A new Agency Partner Hub will offer exclusive resources, including Snapchat Ads training, certification, case studies, and best practice guides, to help agencies assist their clients effectively.

Benefits of Becoming an Agency Partner

Agencies that meet the badge requirements will receive dedicated support from a Snapchat representative and be listed in the Snapchat Partner Directory. Benefits include:

  • 1:1 Support: Strategic guidance and quarterly updates.
  • Training & Resources: Access to the Agency Partner Hub, webinars, and newsletters.
  • Special Offers: Client coupons and opportunities to test new ad products.

Partner Testimonials

Partners have praised the program for providing valuable insights and support, enhancing their ability to craft effective advertising strategies.

Snapchat expresses excitement about expanding collaboration with agencies and encourages interested parties to apply through their For Business page.

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