Perplexity expands publisher program with new partnerships
7 days ago
Perplexity is expanding its Publishers’ Program with 15 new media partners, including the LA Times and Adweek, who will share ad revenue and receive performance metrics. Some staff were unaware of these partnerships until announced. Major players like The New York Times are absent due to legal disputes. The program aims to enhance content diversity and provide analytics to publishers. Jessica Chan leads the initiative, focusing on collaboration with news organizations.