Perplexity News & Updates for March 2025

Perplexity announces upcoming launch of AI-powered web browser Comet

1 months ago

Perplexity is launching a new web browser named Comet, which aims to reinvent browsing alongside its AI search engine. A sign-up list has been created, but details on features and release date are unclear. Comet will enter a competitive market with established players like Chrome and emerging alternatives like Dia. Perplexity hopes to leverage its existing user base for traction. The company is rapidly expanding its product offerings.

Perplexity launches freemium Deep Research product for expert-level analysis

1 months ago

AI Perplexity

Perplexity has launched Deep Research, a freemium tool for in-depth research and analysis. Users can ask questions, and the tool performs extensive searches and synthesizes findings into reports. Free users have limited queries, while pro subscribers enjoy unlimited access. Deep Research excels in various fields, achieving high accuracy on benchmarks and completing tasks quickly. It is available on the web and will soon be on mobile platforms.

Perplexity AI Integrates DeepSeek AI Model

1 months ago

Perplexity DeepSeek

Perplexity AI has launched a self-hosted version of the Chinese DeepSeek R1 reasoning model for Pro users. The announcement faced backlash due to concerns about data accessibility to the Chinese government and censorship. CEO Aravind Srinivas clarified that all DeepSeek usage occurs in data centers in the USA and Europe, ensuring no data goes to China. While the model can be downloaded for local use, it may be censored based on its training data.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Perplexity AI submits new bid to merge with TikTok

2 months ago

TikTok Perplexity

Perplexity AI has submitted a revised proposal to merge with TikTok, allowing the U.S. government to own up to 50 percent of the new entity. The plan includes an initial public offering of at least $300 million, with ByteDance possibly retaining ownership. This revision follows feedback from the Trump administration. TikTok briefly went down due to a law requiring ByteDance to sell or face a ban, but the deadline was extended after Trump's intervention.

Perplexity launches Sonar API for real-time AI search capabilities

2 months ago

Perplexity

Perplexity launched the Sonar and Sonar Pro APIs for AI search, emphasizing accuracy. These APIs provide real-time web access and trusted sources for developers to create advanced search capabilities. Sonar is lightweight and affordable for quick Q&A, while Sonar Pro manages complex queries with more citations and a larger context window. Companies like Copy AI and Zoom utilize Sonar to enhance productivity and ensure accurate information retrieval.

Perplexity expands publisher program with new partnerships

3 months ago

Perplexity

Perplexity is expanding its Publishers’ Program with 15 new media partners, including the LA Times and Adweek, who will share ad revenue and receive performance metrics. Some staff were unaware of these partnerships until announced. Major players like The New York Times are absent due to legal disputes. The program aims to enhance content diversity and provide analytics to publishers. Jessica Chan leads the initiative, focusing on collaboration with news organizations.

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Perplexity introduces new AI-powered shopping assistant for Pro users in the U.S.

4 months ago

Ecommerce Perplexity

Perplexity launches an AI-powered shopping assistant for Pro users in the U.S., featuring one-click checkout and free shipping for select products. The Snap to Shop tool helps users find products by taking photos, and unbiased product recommendations are provided through Shopify integrations. The Perplexity Merchant Program allows retailers to share product specs, join the Buy with Pro checkout, and access free API and custom dashboards.

Perplexity Introduces Ads with Sponsored Questions and Paid Media in the U.S.

4 months ago

Paid Search Perplexity

AI-powered search engine Perplexity will start experimenting with ads on its platform. Ads will appear in the U.S. as sponsored follow-up questions and paid media positioned to the side of answers, labeled as sponsored. Initial partners include Indeed, Whole Foods, Universal McCann, and PMG. Perplexity emphasizes that ads will not influence the content of answers. This initiative aims to generate revenue for sustainability.

Perplexity Partners with Nike, Marriott on AI Ads to Challenge Google

6 months ago

Perplexity

AI search engine Perplexity is in talks with brands like Nike and Marriott over a new advertising model to challenge Google's dominance in the $300bn digital ads industry. Perplexity's system allows brands to bid for “sponsored” questions with AI-generated answers approved by advertisers. The company aims to launch by year-end, charging above $50 per 1,000 impressions. Perplexity's success hinges on scaling up, with 250mn queries in July.

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