Perplexity has introduced a new AI-powered shopping feature for Pro users in the U.S., enhancing the online shopping experience by making it more seamless and enjoyable.
Key Features
One-Click Checkout: Pro users can now use the "Buy with Pro" feature for a seamless checkout experience on select products from select merchants. This includes free shipping and secure storage of shipping and billing information. If the feature isn't available, users are redirected to the merchant's website.
Snap to Shop: A visual search tool that allows users to find relevant products by taking a photo of an item, making it easier to shop without needing a product description or name.
Product Discovery: Users receive precise, objective answers to shopping queries along with unbiased product recommendations displayed in easy-to-read product cards. These recommendations are powered by integrations with platforms like Shopify.
Simplified Comparisons: Perplexity provides clear comparisons in everyday language, helping users quickly and confidently narrow down their choices.
Expansion Plans
- The shopping experience will be expanded to new markets following the U.S. launch, with additional features and special offers to come.
Perplexity Merchant Program
To support the new shopping experience, Perplexity is launching a Merchant Program aimed at large retailers. This program is free and designed to facilitate the sharing of product specs, ensuring access to live product details.
Benefits for Merchants
- Increased Visibility: Higher chances of being a recommended product due to robust product details.
- Payment Integrations: Inclusion in the one-click Buy with Pro checkout experience.
- Free API Access: Merchants can build their own Perplexity-powered search experiences.
- Custom Dashboard: Insights into search and shopping trends for their products.
Retailers interested in joining the program can sign up for more information.
