Pinterest has released its trend predictions for 2025, featuring 20 trends based on user engagement data, with an 80% accuracy rate. To celebrate, the platform will launch over 20 exclusive products and experiences from December 9th to 13th. Trends include a shift from baby showers to nesting parties, bold maximalism in fashion and decor, and unique food trends like chaos cakes and pickle dishes, providing brands with insights for targeted marketing.
Pinterest is making holiday shopping easier with over 1,000 unique gift guides curated by celebrities like Paris Hilton, RuPaul, and Emma Chamberlain. New features include personalized shoppable wishlists, a quick save feature, and a holiday finds tab for tailored gift recommendations. Gift guides span 27 categories and include deals from brands like Rare Beauty and Savage x Fenty.
Pinterest achieved significant growth in Q3 2024, adding 15 million new users, reaching 537 million monthly active users, and generating $898 million in revenue. Key metrics include 18% year-over-year revenue growth and a 13% ARPU increase in the US and Canada. Despite plateauing in the US and EU, Pinterest is expanding ad opportunities and international revenue streams. Platform enhancements like AI-powered filters and shopping features.
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Pinterest is introducing new AI and automation features to enhance advertising campaigns. The Pinterest Performance+ suite offers tools for Consideration, Conversions, or Catalog Sales, optimizing targeting, budget management, and bidding. Early tests show significant improvements in cost per acquisition and click rates. New creative tools enhance product images, and Promotions feature personalized, branded shopping recommendations.
Pinterest introduces two new features for its collage tool: "Collage Remixing" and "Collage Sharing." Collage Remixing allows users to collaborate and build on existing collages, while Collage Sharing enables easy downloading and sharing of collages in video format on other social platforms. These features enhance user creativity and engagement, especially among Gen Z. Collages have seen a 418% increase in usage, becoming a popular way for users to express ideas.
Pinterest's Fall 2024 Trend Report highlights trends in fashion, beauty, home decor, food, and hobbies. Group activities like cookbook clubs and fall movie nights are gaining popularity. Japanese culture influences fashion and home decor, with rising interest in Japan fall fashion and Japanese living room design. Fashion trends include nature-inspired patterns and bold prints. Beauty trends feature embellished nails and glowing makeup. Home decor focuses on creating tranquil, cozy spaces.
Pinterest is developing an AI text-to-image generation process called Canvas to enhance product shot backgrounds without altering the main product. The system isolates background and foreground using a segmentation model to generate product masks. Canvas is trained on curated images to align with specific visual styles, allowing brands to create varied product visuals. It uses a latent diffusion model trained in-house.
Pinterest's Summer 2024 Trend Report highlights bold, maximalist style in fashion, beauty, home decor, and food. Fashion sees rock and roll style, alternative outfits, and unconventional silhouettes. 90s and Y2K beauty trends make a comeback with bold bobs, braids, and fruit-inspired nails. Home decor embraces vibrant, personalized spaces, and summer foods feature creative twists on traditional ingredients.
