Pinterest introduces Top of Search ads and new tools to enhance visual shopping. Visual search is key as 39% of Gen Z prefer Pinterest for shopping. Top of Search ads appear in top search slots, boosting click-through rates by 29%. Wayfair saw a 237% CTR increase. Local inventory ads show nearby stock, improving store visits by 16.5%. Pinterest Media Network Connect integrates first-party data for better campaign management.
Pinterest introduces AI-powered auto-collages that create shoppable content from product catalogs, increasing engagement and saving time. The collages use outfit ideas, user behavior, and saved items. Pinterest also upgrades its Trends tool with AI to analyze searches, saves, and purchases, helping brands forecast shopping trends. Macy’s and eBay are testing these tools to improve targeted advertising ahead of Cannes Lions 2025.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
Pinterest is introducing Gen AI labels to enhance transparency for users regarding AI-generated content. Users can now see an ‘AI modified’ label on image Pins, helping them identify such content. Pinterest is also testing tools to allow users to manage their experience with Gen AI content, including a ‘see fewer’ option for specific categories. The platform aims to empower users to make informed choices while continuing to develop its AI capabilities.
Pinterest has released its trend predictions for 2025, featuring 20 trends based on user engagement data, with an 80% accuracy rate. To celebrate, the platform will launch over 20 exclusive products and experiences from December 9th to 13th. Trends include a shift from baby showers to nesting parties, bold maximalism in fashion and decor, and unique food trends like chaos cakes and pickle dishes, providing brands with insights for targeted marketing.
Pinterest is making holiday shopping easier with over 1,000 unique gift guides curated by celebrities like Paris Hilton, RuPaul, and Emma Chamberlain. New features include personalized shoppable wishlists, a quick save feature, and a holiday finds tab for tailored gift recommendations. Gift guides span 27 categories and include deals from brands like Rare Beauty and Savage x Fenty.
Pinterest achieved significant growth in Q3 2024, adding 15 million new users, reaching 537 million monthly active users, and generating $898 million in revenue. Key metrics include 18% year-over-year revenue growth and a 13% ARPU increase in the US and Canada. Despite plateauing in the US and EU, Pinterest is expanding ad opportunities and international revenue streams. Platform enhancements like AI-powered filters and shopping features.
Pinterest is introducing new AI and automation features to enhance advertising campaigns. The Pinterest Performance+ suite offers tools for Consideration, Conversions, or Catalog Sales, optimizing targeting, budget management, and bidding. Early tests show significant improvements in cost per acquisition and click rates. New creative tools enhance product images, and Promotions feature personalized, branded shopping recommendations.
Pinterest introduces two new features for its collage tool: "Collage Remixing" and "Collage Sharing." Collage Remixing allows users to collaborate and build on existing collages, while Collage Sharing enables easy downloading and sharing of collages in video format on other social platforms. These features enhance user creativity and engagement, especially among Gen Z. Collages have seen a 418% increase in usage, becoming a popular way for users to express ideas.
Pinterest's Fall 2024 Trend Report highlights trends in fashion, beauty, home decor, food, and hobbies. Group activities like cookbook clubs and fall movie nights are gaining popularity. Japanese culture influences fashion and home decor, with rising interest in Japan fall fashion and Japanese living room design. Fashion trends include nature-inspired patterns and bold prints. Beauty trends feature embellished nails and glowing makeup. Home decor focuses on creating tranquil, cozy spaces.
