Pinterest is introducing new AI-driven ad solutions and shopping trend forecasting ahead of Cannes Lions 2025 to help advertisers stay relevant amid rapid cultural changes. These innovations aim to move brands efficiently from inspiration to action, enhancing their ability to connect with customers.
AI-Powered Auto-Collages
Pinterest Ad Labs is piloting auto-collages, an AI feature that transforms existing Pinterest product catalogs into thousands of shoppable collages within minutes. Collages are highly engaging, especially among Gen Z users, with early tests showing auto-collages are saved at twice the rate of regular product Pins. This tool helps advertisers by:
- Creating outfit collages based on stylish looks.
- Generating collages that mimic those with strong user engagement.
- Grouping similar products in grid-style collages.
- Personalizing collages based on products users have saved.
Retailers like Macy’s are currently testing auto-collages, with plans to expand access to more advertisers soon. Julie Towns, Pinterest VP for Product Marketing and Operations, highlights this as a leap in using AI to refresh brand creativity and resonate with Gen Z and beyond.
Enhanced Pinterest Trends Tool
Pinterest’s platform is essential for early-stage shopping planning, where users search, save, and shop with intent. Trends on Pinterest last nearly twice as long as on other platforms, driven by over half a billion users. To help brands forecast consumer behavior more accurately, Pinterest has enhanced its Trends tool by integrating AI and visual clustering technologies. The updated tool analyzes not only search data but also user saves, board curation, and shopping activity.
The AI-powered Trends tool benefits brands by:
- Shopping trends: Providing insights into what users plan to buy based on saved items and clicks, helping brands target campaigns effectively.
- Trends in the Spotlight: Grouping trends into high-level themes based on user saves, simplifying trend identification and campaign planning.
- Editors’ Picks: Offering hand-curated, data-backed cultural trends for brands to leverage in campaigns aligned with cultural moments.
Industry Impact and Performance
eBay uses the Pinterest Trends tool to gain actionable insights, emphasizing its value in identifying truly shoppable trends and connecting inventory with high-intent audiences. Pinterest Performance+ campaigns outperform traditional campaigns in 80% of A/B tests, and these new AI tools further empower brands to reach customers on trend, on target, and at the right time for optimal results.
Overall, Pinterest’s AI-powered auto-collages and enhanced Trends tool represent significant advances in helping advertisers anticipate trends, create engaging content, and drive effective shopping campaigns.
