Pinterest has unveiled its trend predictions for 2025, based on user engagement data, featuring 20 trends with explanations and visual examples. The platform asserts that approximately 80% of its predictions turn into actual trends. To celebrate, Pinterest will offer over 20 exclusive products and experiences from December 9th to 13th, aimed at enhancing marketing strategies for brands targeting specific audiences.
Key Trends for 2025
- Nesting Parties: Traditional baby showers will be replaced by nesting parties focused on preparing homes for new parents.
- Bold Expression: The trend leans towards maximalism, with individuals seeking to make statements through their style choices.
- Travel: Peak Travel will shift towards mountainous venues as Gen Z and Gen X prefer treetop views and fresh air. Pinterest will offer a vacation bundle with Marriott Bonvoy.
- Fashion: Coordinated outfits among friends will be popular, with the Seeing Double Collection from Wayfair highlighting this trend.
- Fisherman Aesthetic: A laid-back maritime vibe will emerge, featuring cable-knit sweaters and sardine tattoos.
- Home Decor: Trends like Terra Futura will promote sustainable living, while Primary Play will encourage vibrant, playful designs in home decor.
- Food and Beverage: Chaos Cakes and Rebel Floats will take center stage, with quirky and nostalgic flavors gaining popularity.
- Celebrations: The Rococo Revival will inspire weddings and parties with opulent themes, while Surreal Soirees will incorporate modern surrealism into decor.
Trend Drops and Collaborations
Pinterest will launch various trend drops, including:
- 14-carat tooth gems for the Goddess Complex trend.
- A hand-painted piano for the Primary Play trend.
- A Castlecore Meta Quest 3S mixed reality headset.
Collaborations with brands like Wayfair, Marriott Bonvoy, and Urban Outfitters will provide exclusive products and experiences related to these trends.
Conclusion
Pinterest's trend predictions for 2025 highlight a shift towards bold, expressive styles and sustainable living. The platform's insights, drawn from extensive user engagement data, aim to inspire brands and consumers alike as they prepare for the upcoming year.
