Pinterest

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Pinterest Launches Performance Essentials Badge for Marketing Skills

Pinterest Launches Performance Essentials Badge for Marketing Skills

3 days ago

A new badge, the Pinterest Performance Essentials badge, is available on Pinterest Academy. To earn it, complete ten performance-focused courses on improving campaign results and increasing conversions. After passing a 20-question quiz, you can share the badge with your network. If you have the Pinterest Advertising Essentials badge, it's easier to advance. The badge is currently available in English, with more languages coming soon.

Pinterest
Pinterest

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Pinterest Reveals Five Key Color Trends for 2025

Pinterest Reveals Five Key Color Trends for 2025

3 months ago

The 2025 Pinterest Palette features five trending colors: Cherry Red, Butter Yellow, Aura Indigo, Dill Green, and Alpine Oat, based on Pinterest insights. These colors will influence fashion and decor. The palette helps creative professionals enhance campaigns and product lines. Suggestions include using these colors for art direction, creating monochromatic ads, and targeting Gen Z. The palette is available for download with detailed color values.

Pinterest
Pinterest

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Pinterest Launches Holiday Campaign Hub with Performance-Boosting Solutions

Pinterest Launches Holiday Campaign Hub with Performance-Boosting Solutions

5 months ago

Pinterest has launched a Holiday Campaign Hub to help optimize festive season campaigns using products like Promotions, Pinterest Performance+, and Conversions API. Monthly Pinners spend 19% more on festive purchases than users on other platforms. Promotions can highlight discounts and drive more conversions. Performance+ uses AI to streamline campaign setup and improve results. The Conversions API provides better ad performance insights.

Pinterest
Pinterest

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Pinterest Drives 170% More Attention Than Other Platforms, Study Finds

Pinterest Drives 170% More Attention Than Other Platforms, Study Finds

10 months ago

Pinterest's study highlights the importance of targeting both passive and active attention in ads to drive interest and action. Amplified Intelligence found that passive attention, often overlooked, is as crucial as active attention. Pinterest excels in capturing total attention, with ads delivering 7.3x more passive attention and 170% more total attention than other platforms. Effective strategies include contextual and emotionally engaging content.

Pinterest
Pinterest

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Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Pinterest's Guide to Engaging Gen Z: Insights, Trends, and Strategies

Pinterest's Guide to Engaging Gen Z: Insights, Trends, and Strategies

11 months ago

Gen Z makes up 42% of Pinterest's global users, with a 30% increase in their searches year on year. These users are 1.3x more likely to shop online. To engage with Gen Z, brands should appear when they search, build traction for transactions, make content shoppable, stay ahead of trends, connect them to culture, and consider those shopping for them. Gen Z uses Pinterest for interests like gaming, celebrities, and planning online hobbies.

Pinterest
Pinterest

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Pinterest Predicts: Our 2024 trend forecast

Pinterest Predicts: Our 2024 trend forecast

12 months ago

Pinterest has identified top trends for 2024 to help users stay ahead. These include 'Be Jelly', 'Hot Metals', 'Blue Beauty', 'Dirt Flirts', 'Give a Scrap', 'Western Gothic', 'Make It Big', 'Kitschens', 'Rest Stops', 'Head to Glow', 'Groovy Nuptials', 'Jazz Revival', 'Cute Coins', 'Making a Racket', 'Eclectic Grandpa', 'Aquatecture', 'Melty Mashups', 'Inchstones', 'Knockout Workouts', 'Bow Stacking', 'Tropic Like It's Hot', 'Cafécore', and 'Big Talk'.

Pinterest
Pinterest

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