Browse Display Ads updates sorted by latest
14 days ago
Google launched video ads across web, image, and shopping search in the US and Canada. These ads combine video with product info to engage users early in their shopping journey. Brands use Performance Max campaigns to show these interactive, brand-focused ads in browsy search placements, boosting recognition and clicks to websites.
15 days ago
Google updates Display & Video 360 in Q3 2025 by removing Nielsen metrics, renaming Adloox to Scope3, improving YouTube reporting, and deprecating YouTube Audience Attribute and Cross Campaign Optimization. Cross-platform updates add session_attributes to offline conversions APIs, remove Country dimension from reach reports, update Data Transfer v2.0, expand frequency reports, add Floodlight activity categories, and introduce pre-filtering for reach reports.
3 months ago
Google Display Ads (GDA) helps advertisers connect with consumers across various channels. Recent updates include expanded inventory on platforms like Connected TV, allowing brands to reach audiences on popular media. Advertisers can now use GDA in standalone and Performance Max campaigns, with a reported 16% lift in conversions. New creative features enhance ad quality, and Google improves inventory quality and fraud protections.
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5 months ago
Ad inspector is an in-app overlay that enables authorized devices to analyze Google Mobile Ads SDK test ad requests in real-time within mobile apps. It requires no coding to enable and helps test ad sources before user release. A 7-part video series on the Google AdMob YouTube channel provides tutorials on launching ad inspector, debugging requests, and viewing mediation and bidding details. Documentation is available for further learning.
6 months ago
OpenAI is considering introducing advertising to its AI products to generate new revenue as it restructures as a for-profit company. CFO Sarah Friar mentioned the company is being thoughtful about implementing ads, although there are no active plans yet. OpenAI has hired advertising talent from big tech firms and is experiencing rapid growth, with significant opportunities within its existing business model.
6 months ago
Pinterest has launched a Holiday Campaign Hub to help optimize festive season campaigns using products like Promotions, Pinterest Performance+, and Conversions API. Monthly Pinners spend 19% more on festive purchases than users on other platforms. Promotions can highlight discounts and drive more conversions. Performance+ uses AI to streamline campaign setup and improve results. The Conversions API provides better ad performance insights.
8 months ago
Adobe has launched Adobe GenStudio for Performance Marketing, a generative AI-powered application for global advertising and marketing campaigns. Features include AI for copy generation, multi-channel content creation, easy testing, rapid publishing, intelligent image generation, localization in over 11 languages, and advanced on-brand tools. It helps marketing teams create personalized, multi-channel content while maintaining brand consistency.
Trending ️🔥9 months ago
Google has introduced confidential matching to enhance data security and transparency in its advertising products. Using Trusted Execution Environments, it securely processes advertiser data and is now default for Customer Match data connections. This technology isolates business information during processing, preventing access even by Google, and is available at no extra cost. Google plans to extend this across more advertising solutions.
11 months ago
Google shared results from its display ads experiment using Privacy Sandbox APIs, conducted between January and March 2024, following its decision to keep third-party cookies in Chrome. Key findings include 89% and 86% recovery in advertiser spend for Google Display Ads and Display & Video 360, respectively, with ROI recovery at 97% and 95%. Remarketing recovery was lower due to reliance on third-party cookies. Google plans to continue developing Privacy Sandbox and expand its usage.
