Display Ads News

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Adobe Launches GenStudio for Performance Marketing with Generative AI

Adobe Launches GenStudio for Performance Marketing with Generative AI

1 months ago

Adobe has launched Adobe GenStudio for Performance Marketing, a generative AI-powered application fo...

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Google Introduces Confidential Matching for Ads Trending ️‍🔥

Google Introduces Confidential Matching for Ads

2 months ago

Google has introduced confidential matching to enhance data security and transparency in its adverti...

Google
Google

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Official Source

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Google Reports Promising Results from Privacy Sandbox Experiment for Display Ads

Google Reports Promising Results from Privacy Sandbox Experiment for Display Ads

3 months ago

Google shared results from its display ads experiment using Privacy Sandbox APIs, conducted between ...

Google
Google

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Criteo: Google Must Improve Privacy Sandbox to Avoid 60% Ad Revenue Drop

Criteo: Google Must Improve Privacy Sandbox to Avoid 60% Ad Revenue Drop

Criteo's tests show Google's Privacy Sandbox could cause a 60% drop in ad revenue for publishers if ...

Criteo
Criteo

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Google Ads Introduces Cross-Media Reach for Enhanced Video Campaign Measurement Trending ️‍🔥

Google Ads Introduces Cross-Media Reach for Enhanced Video Campaign Measurement

4 months ago

Google Ads introduces Cross-Media Reach Measurement, allowing advertisers to measure deduplicated re...

Google
Google

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Google Consolidates Content Suitability Options for YouTube and Display Network Ads

Google Consolidates Content Suitability Options for YouTube and Display Network Ads

4 months ago

Google is consolidating its content suitability levers for advertisers across YouTube and the Displa...

US Advertisers Can Now Target Google TV Network via Google Ads and Display & Video 360 Trending ️‍🔥

US Advertisers Can Now Target Google TV Network via Google Ads and Display & Video 360

5 months ago

Now advertisers in the U.S. can target the Google TV Network directly through Google Ads and Google ...

Google
Google

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Google AdMob Unveils New Suite to Boost Revenue with First-Party Data

Google AdMob Unveils New Suite to Boost Revenue with First-Party Data

Google AdMob has introduced a suite of products to help app publishers boost revenue using first-par...

Google
Google

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Official Source

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Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing

Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing

7 months ago

Criteo has gained MRC accreditation for display impressions and click metrics for retail media place...

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