Display Ads News

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Google Introduces Confidential Matching for Ads Trending ️‍🔥

Google Introduces Confidential Matching for Ads

1 months ago

Google has introduced confidential matching to enhance data security and transparency in its adverti...

Google
Google

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Official Source

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Google Reports Promising Results from Privacy Sandbox Experiment for Display Ads

Google Reports Promising Results from Privacy Sandbox Experiment for Display Ads

2 months ago

Google shared results from its display ads experiment using Privacy Sandbox APIs, conducted between ...

Google
Google

Official Source

Official Source

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Official Source
Criteo: Google Must Improve Privacy Sandbox to Avoid 60% Ad Revenue Drop

Criteo: Google Must Improve Privacy Sandbox to Avoid 60% Ad Revenue Drop

Criteo's tests show Google's Privacy Sandbox could cause a 60% drop in ad revenue for publishers if ...

Criteo
Criteo

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Top-Notch Google Analytics Audit Tool

Top-Notch Google Analytics Audit Tool

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GA4 Auditor
GA4 Auditor

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Google Ads Introduces Cross-Media Reach for Enhanced Video Campaign Measurement Trending ️‍🔥

Google Ads Introduces Cross-Media Reach for Enhanced Video Campaign Measurement

3 months ago

Google Ads introduces Cross-Media Reach Measurement, allowing advertisers to measure deduplicated re...

Google
Google

Official Source

Official Source

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Official Source
Google Consolidates Content Suitability Options for YouTube and Display Network Ads

Google Consolidates Content Suitability Options for YouTube and Display Network Ads

3 months ago

Google is consolidating its content suitability levers for advertisers across YouTube and the Displa...

US Advertisers Can Now Target Google TV Network via Google Ads and Display & Video 360 Trending ️‍🔥

US Advertisers Can Now Target Google TV Network via Google Ads and Display & Video 360

4 months ago

Now advertisers in the U.S. can target the Google TV Network directly through Google Ads and Google ...

Google
Google

Official Source

Official Source

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Official Source
Google AdMob Unveils New Suite to Boost Revenue with First-Party Data

Google AdMob Unveils New Suite to Boost Revenue with First-Party Data

Google AdMob has introduced a suite of products to help app publishers boost revenue using first-par...

Google
Google

Official Source

Official Source

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Official Source
Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing

Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing

6 months ago

Criteo has gained MRC accreditation for display impressions and click metrics for retail media place...

How to Use Search Audiences in Google Ads to Lower Costs

How to Use Search Audiences in Google Ads to Lower Costs

6 months ago

The article emphasizes the value of audiences in Google Ads search campaigns. It recommends observat...

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