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Google Introduces Ad Inspector for Mobile App Debugging

Google Introduces Ad Inspector for Mobile App Debugging

1 months ago

Display Ads Google AdMob

Ad inspector is an in-app overlay that enables authorized devices to analyze Google Mobile Ads SDK test ad requests in real-time within mobile apps. It requires no coding to enable and helps test ad sources before user release. A 7-part video series on the Google AdMob YouTube channel provides tutorials on launching ad inspector, debugging requests, and viewing mediation and bidding details. Documentation is available for further learning.

Google for Developers
Google for Developers

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OpenAI Considers Ads Model for Future Revenue Streams

OpenAI Considers Ads Model for Future Revenue Streams

2 months ago

OpenAI Display Ads

OpenAI is considering introducing advertising to its AI products to generate new revenue as it restructures as a for-profit company. CFO Sarah Friar mentioned the company is being thoughtful about implementing ads, although there are no active plans yet. OpenAI has hired advertising talent from big tech firms and is experiencing rapid growth, with significant opportunities within its existing business model.

Pinterest Launches Holiday Campaign Hub with Performance-Boosting Solutions

Pinterest Launches Holiday Campaign Hub with Performance-Boosting Solutions

2 months ago

Display Ads Pinterest

Pinterest has launched a Holiday Campaign Hub to help optimize festive season campaigns using products like Promotions, Pinterest Performance+, and Conversions API. Monthly Pinners spend 19% more on festive purchases than users on other platforms. Promotions can highlight discounts and drive more conversions. Performance+ uses AI to streamline campaign setup and improve results. The Conversions API provides better ad performance insights.

Pinterest
Pinterest

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Adobe Launches GenStudio for Performance Marketing with Generative AI

Adobe Launches GenStudio for Performance Marketing with Generative AI

3 months ago

AI Display Ads

Adobe has launched Adobe GenStudio for Performance Marketing, a generative AI-powered application for global advertising and marketing campaigns. Features include AI for copy generation, multi-channel content creation, easy testing, rapid publishing, intelligent image generation, localization in over 11 languages, and advanced on-brand tools. It helps marketing teams create personalized, multi-channel content while maintaining brand consistency.

Adobe
Adobe
The Ultimate Google Analytics Audit Tool

The Ultimate Google Analytics Audit Tool

Featured

Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

Google Introduces Confidential Matching for Ads Trending ️‍🔥

Google Introduces Confidential Matching for Ads

5 months ago

Google Ads Display Ads +1 more

Google has introduced confidential matching to enhance data security and transparency in its advertising products. Using Trusted Execution Environments, it securely processes advertiser data and is now default for Customer Match data connections. This technology isolates business information during processing, preventing access even by Google, and is available at no extra cost. Google plans to extend this across more advertising solutions.

Google
Google

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Google Reports Promising Results from Privacy Sandbox Experiment for Display Ads

Google Reports Promising Results from Privacy Sandbox Experiment for Display Ads

6 months ago

Display Ads Display & Video 360 +1 more

Google shared results from its display ads experiment using Privacy Sandbox APIs, conducted between January and March 2024, following its decision to keep third-party cookies in Chrome. Key findings include 89% and 86% recovery in advertiser spend for Google Display Ads and Display & Video 360, respectively, with ROI recovery at 97% and 95%. Remarketing recovery was lower due to reliance on third-party cookies. Google plans to continue developing Privacy Sandbox and expand its usage.

Google
Google

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Criteo: Google Must Improve Privacy Sandbox to Avoid 60% Ad Revenue Drop

Criteo: Google Must Improve Privacy Sandbox to Avoid 60% Ad Revenue Drop

7 months ago

Display Ads Cookieless Future

Criteo's tests show Google's Privacy Sandbox could cause a 60% drop in ad revenue for publishers if third-party cookies are removed today. However, with certain modifications, it could become a viable alternative. Criteo has requested Google to tweak the APIs to improve performance and fairness. Despite challenges, Criteo believes the concept has potential and urges more rigorous industry testing. Google acknowledges the feedback but emphasizes the need for broader adoption.

Criteo
Criteo

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Google Ads Introduces Cross-Media Reach for Enhanced Video Campaign Measurement Trending ️‍🔥

Google Ads Introduces Cross-Media Reach for Enhanced Video Campaign Measurement

7 months ago

Google Ads Display Ads

Google Ads introduces Cross-Media Reach Measurement, allowing advertisers to measure deduplicated reach and frequency across YouTube and TV video campaigns. It aggregates data, providing insights into reach efficiency and optimizing ad investments. Reports can be generated for digital video only or combined with TV metrics. Advertisers can filter by demographics and adjust reports for specific groups.

Google
Google

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Google Consolidates Content Suitability Options for YouTube and Display Network Ads

Google Consolidates Content Suitability Options for YouTube and Display Network Ads

7 months ago

Google Ads Display Ads +1 more

Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. Several content label exclusions will be removed for YouTube ads but remain for Display. Certain exclusions will only be available account-wide, not per YouTube campaign. These updates aim to simplify brand suitability controls while preserving flexibility for advertisers, impacting both existing and new campaigns.

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