
Pinterest launches Top of Search ads and new tools to boost visual shopping
10 days ago
Pinterest introduces Top of Search ads and new tools to enhance visual shopping. Visual search is key as 39% of Gen Z prefer Pinterest for shopping. Top of Search ads appear in top search slots, boosting click-through rates by 29%. Wayfair saw a 237% CTR increase. Local inventory ads show nearby stock, improving store visits by 16.5%. Pinterest Media Network Connect integrates first-party data for better campaign management.