Browse Display Ads updates sorted by latest
8 days ago
OpenAI introduced OAI-AdsBot to check the safety and policy compliance of web pages submitted as ads on ChatGPT. It visits landing pages to ensure they follow guidelines and uses page content to decide when to show ads. The data collected is not used for training AI models. The bot's user-agent string is Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; OAI-AdsBot/1.0.
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OpenAI is testing an Ads Manager for ChatGPT advertisers, allowing marketers to run, monitor, and optimize campaigns in real time. A small group of partners is providing feedback, and testers receive weekly CSV reports with performance data like clicks and impressions. Early advertisers must commit at least $200,000, so OpenAI needs to demonstrate that its ads deliver results.
Criteo joins OpenAI's ChatGPT ad pilot as the first adtech partner, enabling brands to run performance-driven ads within ChatGPT using commerce data and retailer relationships. This allows actionable, measurable ads during high-intent moments, leveraging retail data for targeted AI placements and closed-loop measurement. Retail media may extend beyond platforms into AI-driven conversational commerce, increasing the value of first-party data.
3 months ago
OpenAI plans to charge about $60 per 1,000 views for ads on ChatGPT, which is three times higher than Meta's rates. Advertisers will initially receive only basic data like total views and clicks, without detailed user actions. OpenAI assures it will not sell user data or compromise conversation privacy. Ads will appear soon on free and lower-tier plans, excluding users under 18 and sensitive topics.
3 months ago
Pinterest's new Media Planner in Ads Manager simplifies campaign planning by enabling users to create media plans for brand awareness and consideration campaigns. It allows exploration of audiences by demographics and interests, estimates key metrics like impressions and CPC, and models various budget and media scenarios to optimize campaign outcomes without needing extra tools or spreadsheets.
Trending ️🔥3 months ago
OpenAI is introducing ads in ChatGPT to expand access while maintaining user trust. They launched ChatGPT Go, a low-cost subscription, and will test ads in the U.S. on free and Go tiers, keeping Pro and Enterprise ad-free. Ads won't influence answers, and user data won't be sold. Users can control ad personalization and opt out. Ads will be relevant, labeled, and excluded from sensitive topics. Feedback will guide future ad development.
4 months ago
Altman declared a "code red" at OpenAI to improve ChatGPT, focusing on personalization, faster responses, and broader question answering, delaying plans for ads, shopping tools, and ChatGPT Pulse. ChatGPT Head Nick Turley said the chatbot is the top AI assistant and accounts for about 10% of search activity. OpenAI is testing ads but has no current plans to integrate them. Google’s Gemini 3 AI model outperforms rivals and received praise for creativity.
Trending ️🔥5 months ago
Version 1.2025.329 of the ChatGPT Android beta reveals code referencing ads like "search ad" and "search ads carousel," signaling ads may soon appear on ChatGPT. Despite CEO Sam Altman's earlier reluctance, OpenAI's recent job listing suggests plans for an ad platform. Ads could leverage ChatGPT's large user base and commerce features, but challenges remain in ensuring ad effectiveness.
7 months ago
Pinterest introduces Top of Search ads and new tools to enhance visual shopping. Visual search is key as 39% of Gen Z prefer Pinterest for shopping. Top of Search ads appear in top search slots, boosting click-through rates by 29%. Wayfair saw a 237% CTR increase. Local inventory ads show nearby stock, improving store visits by 16.5%. Pinterest Media Network Connect integrates first-party data for better campaign management.
