Display Ads News & Updates for March 2025

Google Enhances Display Ads with New Features and Expanded Reach

24 days ago

Google Display Ads (GDA) helps advertisers connect with consumers across various channels. Recent updates include expanded inventory on platforms like Connected TV, allowing brands to reach audiences on popular media. Advertisers can now use GDA in standalone and Performance Max campaigns, with a reported 16% lift in conversions. New creative features enhance ad quality, and Google improves inventory quality and fraud protections.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Introduces Ad Inspector for Mobile App Debugging

3 months ago

Display Ads Google AdMob

Ad inspector is an in-app overlay that enables authorized devices to analyze Google Mobile Ads SDK test ad requests in real-time within mobile apps. It requires no coding to enable and helps test ad sources before user release. A 7-part video series on the Google AdMob YouTube channel provides tutorials on launching ad inspector, debugging requests, and viewing mediation and bidding details. Documentation is available for further learning.

OpenAI Considers Ads Model for Future Revenue Streams

3 months ago

OpenAI Display Ads

OpenAI is considering introducing advertising to its AI products to generate new revenue as it restructures as a for-profit company. CFO Sarah Friar mentioned the company is being thoughtful about implementing ads, although there are no active plans yet. OpenAI has hired advertising talent from big tech firms and is experiencing rapid growth, with significant opportunities within its existing business model.

Pinterest Launches Holiday Campaign Hub with Performance-Boosting Solutions

4 months ago

Display Ads Pinterest

Pinterest has launched a Holiday Campaign Hub to help optimize festive season campaigns using products like Promotions, Pinterest Performance+, and Conversions API. Monthly Pinners spend 19% more on festive purchases than users on other platforms. Promotions can highlight discounts and drive more conversions. Performance+ uses AI to streamline campaign setup and improve results. The Conversions API provides better ad performance insights.

Adobe Launches GenStudio for Performance Marketing with Generative AI

5 months ago

AI Display Ads

Adobe has launched Adobe GenStudio for Performance Marketing, a generative AI-powered application for global advertising and marketing campaigns. Features include AI for copy generation, multi-channel content creation, easy testing, rapid publishing, intelligent image generation, localization in over 11 languages, and advanced on-brand tools. It helps marketing teams create personalized, multi-channel content while maintaining brand consistency.

Trending ️‍🔥

Google Introduces Confidential Matching for Ads

6 months ago

Google Ads Display Ads +1 more

Google has introduced confidential matching to enhance data security and transparency in its advertising products. Using Trusted Execution Environments, it securely processes advertiser data and is now default for Customer Match data connections. This technology isolates business information during processing, preventing access even by Google, and is available at no extra cost. Google plans to extend this across more advertising solutions.

Google Reports Promising Results from Privacy Sandbox Experiment for Display Ads

8 months ago

Display Ads Display & Video 360 +1 more

Google shared results from its display ads experiment using Privacy Sandbox APIs, conducted between January and March 2024, following its decision to keep third-party cookies in Chrome. Key findings include 89% and 86% recovery in advertiser spend for Google Display Ads and Display & Video 360, respectively, with ROI recovery at 97% and 95%. Remarketing recovery was lower due to reliance on third-party cookies. Google plans to continue developing Privacy Sandbox and expand its usage.

Criteo: Google Must Improve Privacy Sandbox to Avoid 60% Ad Revenue Drop

8 months ago

Display Ads Cookieless Future

Criteo's tests show Google's Privacy Sandbox could cause a 60% drop in ad revenue for publishers if third-party cookies are removed today. However, with certain modifications, it could become a viable alternative. Criteo has requested Google to tweak the APIs to improve performance and fairness. Despite challenges, Criteo believes the concept has potential and urges more rigorous industry testing. Google acknowledges the feedback but emphasizes the need for broader adoption.

Trending ️‍🔥

Google Ads Introduces Cross-Media Reach for Enhanced Video Campaign Measurement

9 months ago

Google Ads Display Ads

Google Ads introduces Cross-Media Reach Measurement, allowing advertisers to measure deduplicated reach and frequency across YouTube and TV video campaigns. It aggregates data, providing insights into reach efficiency and optimizing ad investments. Reports can be generated for digital video only or combined with TV metrics. Advertisers can filter by demographics and adjust reports for specific groups.

Display Ads News

FAQs

What are the top Display Ads updates I must know about in 2025?

What are the latest Display Ads news this month?

What are the best Display Ads tools that I should use?

What's the best source for Display Ads news and updates?

Is there a Display Ads newsletter I can subscribe to?