Browse Display Ads updates sorted by latest
15 days ago
OpenAI is considering introducing advertising to its AI products to generate new revenue as it restructures as a for-profit company. CFO Sarah Friar mentioned the company is being thoughtful about implementing ads, although there are no active plans yet. OpenAI has hired advertising talent from big tech firms and is experiencing rapid growth, with significant opportunities within its existing business model.
27 days ago
Pinterest has launched a Holiday Campaign Hub to help optimize festive season campaigns using products like Promotions, Pinterest Performance+, and Conversions API. Monthly Pinners spend 19% more on festive purchases than users on other platforms. Promotions can highlight discounts and drive more conversions. Performance+ uses AI to streamline campaign setup and improve results. The Conversions API provides better ad performance insights.
2 months ago
Adobe has launched Adobe GenStudio for Performance Marketing, a generative AI-powered application for global advertising and marketing campaigns. Features include AI for copy generation, multi-channel content creation, easy testing, rapid publishing, intelligent image generation, localization in over 11 languages, and advanced on-brand tools. It helps marketing teams create personalized, multi-channel content while maintaining brand consistency.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
Trending ️🔥3 months ago
Google has introduced confidential matching to enhance data security and transparency in its advertising products. Using Trusted Execution Environments, it securely processes advertiser data and is now default for Customer Match data connections. This technology isolates business information during processing, preventing access even by Google, and is available at no extra cost. Google plans to extend this across more advertising solutions.
4 months ago
Google shared results from its display ads experiment using Privacy Sandbox APIs, conducted between January and March 2024, following its decision to keep third-party cookies in Chrome. Key findings include 89% and 86% recovery in advertiser spend for Google Display Ads and Display & Video 360, respectively, with ROI recovery at 97% and 95%. Remarketing recovery was lower due to reliance on third-party cookies. Google plans to continue developing Privacy Sandbox and expand its usage.
5 months ago
Criteo's tests show Google's Privacy Sandbox could cause a 60% drop in ad revenue for publishers if third-party cookies are removed today. However, with certain modifications, it could become a viable alternative. Criteo has requested Google to tweak the APIs to improve performance and fairness. Despite challenges, Criteo believes the concept has potential and urges more rigorous industry testing. Google acknowledges the feedback but emphasizes the need for broader adoption.
Trending ️🔥5 months ago
Google Ads introduces Cross-Media Reach Measurement, allowing advertisers to measure deduplicated reach and frequency across YouTube and TV video campaigns. It aggregates data, providing insights into reach efficiency and optimizing ad investments. Reports can be generated for digital video only or combined with TV metrics. Advertisers can filter by demographics and adjust reports for specific groups.
6 months ago
Google is consolidating its content suitability levers for advertisers across YouTube and the Display Network starting in September. Several content label exclusions will be removed for YouTube ads but remain for Display. Certain exclusions will only be available account-wide, not per YouTube campaign. These updates aim to simplify brand suitability controls while preserving flexibility for advertisers, impacting both existing and new campaigns.
Trending ️🔥6 months ago
Now advertisers in the U.S. can target the Google TV Network directly through Google Ads and Google Display & Video 360 alongside their existing digital video campaigns. Google TV offers targeted, in-stream video inventory across over 20 million monthly active devices and 125+ channels, including live sports and movies. Ads can be set up with "Efficient reach" or "Non-skippable" campaigns, using Bumper or Non-skippable in-stream formats.
