Display Ads News & Updates for October 2025

Pinterest launches Top of Search ads and new tools to boost visual shopping

1 months ago

Pinterest introduces Top of Search ads and new tools to enhance visual shopping. Visual search is key as 39% of Gen Z prefer Pinterest for shopping. Top of Search ads appear in top search slots, boosting click-through rates by 29%. Wayfair saw a 237% CTR increase. Local inventory ads show nearby stock, improving store visits by 16.5%. Pinterest Media Network Connect integrates first-party data for better campaign management.

Google launches new video ads across Search Image and Shopping surfaces

4 months ago

Google Ads Display Ads

Google launched video ads across web, image, and shopping search in the US and Canada. These ads combine video with product info to engage users early in their shopping journey. Brands use Performance Max campaigns to show these interactive, brand-focused ads in browsy search placements, boosting recognition and clicks to websites.

Google Announces Major Updates to DV360 and Cross-Platform Features for Q3 2025

4 months ago

Display Ads

Google updates Display & Video 360 in Q3 2025 by removing Nielsen metrics, renaming Adloox to Scope3, improving YouTube reporting, and deprecating YouTube Audience Attribute and Cross Campaign Optimization. Cross-platform updates add session_attributes to offline conversions APIs, remove Country dimension from reach reports, update Data Transfer v2.0, expand frequency reports, add Floodlight activity categories, and introduce pre-filtering for reach reports.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Enhances Display Ads with New Features and Expanded Reach

8 months ago

Google Ads Display Ads

Google Display Ads (GDA) helps advertisers connect with consumers across various channels. Recent updates include expanded inventory on platforms like Connected TV, allowing brands to reach audiences on popular media. Advertisers can now use GDA in standalone and Performance Max campaigns, with a reported 16% lift in conversions. New creative features enhance ad quality, and Google improves inventory quality and fraud protections.

Google Introduces Ad Inspector for Mobile App Debugging

10 months ago

Display Ads Google AdMob

Ad inspector is an in-app overlay that enables authorized devices to analyze Google Mobile Ads SDK test ad requests in real-time within mobile apps. It requires no coding to enable and helps test ad sources before user release. A 7-part video series on the Google AdMob YouTube channel provides tutorials on launching ad inspector, debugging requests, and viewing mediation and bidding details. Documentation is available for further learning.

OpenAI Considers Ads Model for Future Revenue Streams

11 months ago

OpenAI Display Ads

OpenAI is considering introducing advertising to its AI products to generate new revenue as it restructures as a for-profit company. CFO Sarah Friar mentioned the company is being thoughtful about implementing ads, although there are no active plans yet. OpenAI has hired advertising talent from big tech firms and is experiencing rapid growth, with significant opportunities within its existing business model.

Pinterest Launches Holiday Campaign Hub with Performance-Boosting Solutions

11 months ago

Display Ads Pinterest

Pinterest has launched a Holiday Campaign Hub to help optimize festive season campaigns using products like Promotions, Pinterest Performance+, and Conversions API. Monthly Pinners spend 19% more on festive purchases than users on other platforms. Promotions can highlight discounts and drive more conversions. Performance+ uses AI to streamline campaign setup and improve results. The Conversions API provides better ad performance insights.

Adobe Launches GenStudio for Performance Marketing with Generative AI

1 years ago

AI Display Ads

Adobe has launched Adobe GenStudio for Performance Marketing, a generative AI-powered application for global advertising and marketing campaigns. Features include AI for copy generation, multi-channel content creation, easy testing, rapid publishing, intelligent image generation, localization in over 11 languages, and advanced on-brand tools. It helps marketing teams create personalized, multi-channel content while maintaining brand consistency.

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Google Introduces Confidential Matching for Ads

1 years ago

Google Ads Display Ads +1 more

Google has introduced confidential matching to enhance data security and transparency in its advertising products. Using Trusted Execution Environments, it securely processes advertiser data and is now default for Customer Match data connections. This technology isolates business information during processing, preventing access even by Google, and is available at no extra cost. Google plans to extend this across more advertising solutions.

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