Google AdMob announces a new suite of products to enable app publishers to build trust with users and boost revenue potential with first-party data. This comes as digital privacy expectations shift, necessitating new strategies and tools for app publishers.
Trust Building is crucial, with 91% of people wanting brands to be transparent about their data usage. Google AdMob provides tools to support user choice and transparency on data usage. App publishers can use Google consent management solutions or a certified-Consent Management Platform (CMP) to manage privacy choices. Additionally, they can offer more privacy control options using ads personalization controls or the new Publisher Privacy Treatment API.
Creating Value is achieved through first-party identifiers, which enable core ad functionality while respecting user privacy. Google AdMob has introduced publisher first-party ID for apps, an identifier unique to the publisher and respects user privacy settings. New solutions are being developed to enrich publisher first-party ID for a more personalized ad-serving experience. These include user insight surveys and app analytics connection, which links first-party analytics data to publisher first-party ID.
Control Activation is essential for app publishers to control their first-party data use. AdMob allows data activation with flexibility to support businesses. Publishers can view the performance of publisher first-party ID relative to other ID types and test the effectiveness of first-party data features.
First-party data allows app publishers to unlock new revenue potential while respecting user privacy. Google AdMob is committed to building innovative and durable solutions in this area to support growth.
