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15 days ago
Google updated its Misrepresentation policy for Shopping ads and free listings in Merchant Center, adding examples, compliance guidance, and appeals info. The update clarifies enforcement with examples on non-delivery and faulty return/refund processes, without changing current rules. It also offers best practices for compliance and details on the appeals process.
21 days ago
Google is replacing the Ad Networks blocking control in AdSense with a new Authorized Buyers control starting November 6, 2025. This new control excludes inactive, test, and DV360 ad networks. Existing blocked networks stay unchanged, and new authorized buyers are allowed by default. The Authorized Buyers page offers better visibility and control. Management moves from Ad review center to the new page after launch.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
24 days ago
Google Analytics expanded Benchmarking to include 20 unnormalized metrics like "New users" and "Total Revenue." It estimates performance ranges by multiplying peer normalized metrics by your active user count, allowing comparisons that consider traffic volume. This update offers deeper insights to identify growth opportunities and is available on the GA home page Overview card.
28 days ago
Google announced new message asset requirements for Google Ads to ensure a good user experience, effective October 30, 2025. A help center will launch on that date detailing these requirements. Enforcement will begin then and ramp up over four weeks. Message assets that don't comply or can't be verified won't serve, and guidance will be provided for fixing disapproved ads or assets.
29 days ago
Google AdSense introduced a traffic source breakdown report to help users understand where their visitors come from. It divides traffic into direct traffic and traffic from popular platforms like search engines and social media. This feature is available for reports from July 21, 2025, but is fully compatible only with AdSense for Content, with limited support for AdSense for Search.
1 months ago
Google is discontinuing session-related metrics in AdSense, including "Ad sessions" and "Ad session RPM." For detailed session data and user behavior analysis, users should switch to Google Analytics, which offers extensive metrics and insights. Linking Google Analytics 4 with AdSense is recommended for better audience and traffic understanding.
1 months ago
Google Ads Misrepresentation policy will update in October 2025 to require advertisers to clearly disclose full costs before and after purchase, preventing misleading pricing. Prohibited practices include bait-and-switch, price exploitation, falsely promoting free apps, and unclear free trial terms. Enforcement starts October 28, 2025, with warnings before suspensions. Advertisers should review and adjust ads accordingly.
1 months ago
YouTube added a 'Hide' button to dismiss end screens on videos for the current viewing, with an option to show them again. The desktop hover-to-subscribe button on video watermarks is removed since a subscribe button exists below the video. Creators can still use end screens and watermarks. These changes, based on user feedback, aim to reduce distractions with minimal impact on views and subscriptions.
1 months ago
Google Analytics allows importing Snap Ads cost data to track ads cost, clicks, and impressions automatically. Snap ads must be tagged with utm_source and utm_medium matching setup values. Users need roles in both platforms. The process involves creating a data source, connecting Snap Ads, configuring campaign parameters, and reviewing the setup. Imports take up to 30 minutes, with data visible within 24 hours. Delete overlapping datasets to avoid duplication.
