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6 days ago
Google Ads' Campaign Mix Experiments (beta) lets advertisers test multiple campaign types, budgets, and settings in one experiment with up to 5 arms. It supports Search, Performance Max, Shopping, Demand Gen, Video, and App campaigns, excluding Hotel campaigns. This helps optimize budget allocation, test strategies, and improve performance by analyzing detailed data and campaign interactions.
1 months ago
YouTube is testing image posts in the Shorts feed, allowing creators to share up to 10 images to tell stories. These image posts, created via the "Create" button, may appear alongside short videos, similar to TikTok and Instagram. YouTube plans to update creators about adding music to these posts. This move aligns Shorts with other platforms, reducing differences among them.
1 months ago
Google Tag Manager now includes three new Built-in Variables: Analytics Client ID, Analytics Session ID, and Analytics Session Number. These variables retrieve values from Google Analytics cookies safely and faster than the gtag() GET API. Additionally, a new variable type called Analytics Storage allows customization of Measurement ID and cookie prefix for creating personalized versions of these variables.
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1 months ago
Google AdSense will automatically enroll publishers using Offerwall in a new optimization feature starting December 10, 2025. This feature uses machine learning to improve user engagement, potentially increasing ad revenue by 8.15% and conversion rates by 10.2%. A one-month review period will keep current manual metering active before automatic optimization begins on January 10, 2026. Publishers can opt out anytime to keep manual settings.
1 months ago
Google Analytics introduced two new audience templates: High-Value Purchasers, based on purchase count or Lifetime Value (LTV) with an LTV percentile option to target top customers, and Disengaged Purchasers, based on days since last purchase to re-engage past buyers. These audiences can be used in Google Analytics reports and exported to Google Ads for customer acquisition and retention campaign goals.
1 months ago
On 1 December 2025, Google Ads will update its Gambling and games policy for the USA, disallowing promotion of online gambling content targeting horse racing. Existing certifications for horse racing aggregators will be revoked, and new applications for such certifications will be rejected. Promotion of horse racing by online gambling operators remains unaffected.
2 months ago
Google Analytics renamed the Cost data import feature to Campaign data import to better reflect its function of importing campaign-level data like cost, clicks, and impressions from non-Google ads. The feature's functionality remains unchanged, existing imports will continue working, and no action is needed.
2 months ago
Display & Video 360 will expand audience list types from 3 to 10 by end of 2025 for better analysis. Three exchanges will be renamed in November 2025 to reflect new branding. Korean reports will change time format from 오후 to PM. TrueView campaigns will add a parameter for better conversion tracking. Optimized Targeting will adjust budgets in real-time from September 2025. Campaign Manager 360 will update impression counting to begin-to-render in 2025 for compliance.
2 months ago
Google now allows scheduling Google Posts in advance and publishing across multiple locations with one click, helping businesses save time and engage customers during busy seasons. Posts can include updates, offers, and events with text, photos, videos, and action buttons. They appear on Business Profiles in Search and Maps. Posts must follow content policies and can be edited or deleted after publishing.
