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DV360 Updates Include Adloox Name Change and YouTube Report Enhancements

DV360 Updates Include Adloox Name Change and YouTube Report Enhancements

4 hours ago

Display & Video 360 will remove deprecated Nielsen metrics, rename Adloox to Scope3, and update YouTube report dimension names. ID spaces and week reporting for YouTube will align with other reports. YouTube Audience Attribute metrics and Cross Campaign Optimization will be deprecated. Offline conversions API adds session_attributes. Country dimension removed from reach reports. Data Transfer IDs update. Floodlight activities get categories.

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Google AdSense adds universal opt-out and privacy controls for multiple US states

Google AdSense adds universal opt-out and privacy controls for multiple US states

1 days ago

Google AdSense has added new universal opt-out mechanisms and privacy controls to comply with laws in several US states. States including Colorado, Connecticut, Montana, Nebraska, New Hampshire, Texas, Minnesota, New Jersey, and Maryland have provisions requiring Global Privacy Control signals to opt users out of ad targeting, data sale, or sharing. Google will receive these signals and trigger restricted data processing mode for affected ad requests.

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Google launches new Broad Match experiments for faster and error-free campaign testing

Google launches new Broad Match experiments for faster and error-free campaign testing

2 days ago

Google's new broad match keyword experiments divert traffic within the same campaign, enabling faster results and fewer setup errors than custom experiments. Traffic splits between control (original keywords) and trial (original plus broad match). Setup is via Recommendations or Experiments pages, with results in the Experiments tab. Changes can be applied automatically or manually.

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Google rolls out Website-reported Autofeeds to simplify local inventory updates

Google rolls out Website-reported Autofeeds to simplify local inventory updates

Google's Website-reported Autofeeds automates local inventory updates in Merchant Center using a Google Tag Manager tag. When customers check product availability, the tag sends real-time data like product ID, availability, price, and store codes to Google, updating listings automatically. This removes manual uploads and shows accurate stock info to nearby customers, encouraging store visits. Implementation requires product pages with in-store availability and Tag Manager setup.

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AI marketing workflows made simple

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

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Markifact

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Google Search Console now tracks AI Mode data affecting traffic metrics Trending ️‍🔥

Google Search Console now tracks AI Mode data affecting traffic metrics

16 days ago

Google updated its Search Console to include AI Mode data in Performance reports, affecting traffic metrics. AI Mode offers interactive AI responses with links to web resources and groups questions into subtopics searched simultaneously. Clicks on external links count as clicks, impressions follow standard rules, and position is measured like Google Search results. Follow-up questions count as new queries with separate data.

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YouTube Expands Monetization for Educational Content with Player for Education

YouTube Expands Monetization for Educational Content with Player for Education

16 days ago

YouTube now allows educational content creators to earn money through Player for Education, an embedded player used by schools that offers a privacy-focused, ad-free experience. Creators must enable embedding and sign payment terms to receive earnings based on watch time from educational partners who license the player. Earnings appear monthly in AdSense and YouTube Analytics, and schools may need to allowlist youtubeeducation.com for access.

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YouTube follow-on views optimization now available in Demand Gen campaigns Trending ️‍🔥

YouTube follow-on views optimization now available in Demand Gen campaigns

20 days ago

Demand Gen campaigns now allow optimization for YouTube follow-on views, helping grow channel engagement by targeting viewers likely to watch more videos after an ad. Advertisers can set follow-on views as a primary goal in their campaign settings to actively optimize for deeper engagement. To use this feature, link your YouTube channel to your Google Ads account and adjust goals in the Conversions Summary.

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Google Ads can pause individual accounts linked to Manager accounts violating policy

Google Ads can pause individual accounts linked to Manager accounts violating policy

23 days ago

Google Ads can pause individual accounts linked to Manager accounts that violate third-party policy. If your individual account is linked to a violating Manager account, it may be paused. To resume ads, you must unlink your account from the Manager account. Notifications with instructions will be sent if this action is needed. Carefully vet who manages your campaigns.

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Google launches new video ads across Search Image and Shopping surfaces

Google launches new video ads across Search Image and Shopping surfaces

29 days ago

Google launched video ads across web, image, and shopping search in the US and Canada. These ads combine video with product info to engage users early in their shopping journey. Brands use Performance Max campaigns to show these interactive, brand-focused ads in browsy search placements, boosting recognition and clicks to websites.

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