Google | Swipe Insight

Google Ads Performance Max Expands with New Goals and Enhanced Image Controls

2 days ago

Google Ads Performance Max is introducing new features to enhance campaign performance. New customer lifecycle goals include retention goals for bidding on lapsed customers and new customer acquisition cost reporting. Image controls allow automatic sourcing from landing pages and enhancements for additional image versions. The limit for campaign-level negative keywords has increased from 100 to 10,000, providing better control over ad targeting and performance.

Google AdSense Launches New Version of Rewarded Ads for User Engagement

3 days ago

Google Adsense

Google AdSense has launched a new version of rewarded ads, allowing users to choose to view ads for rewards like premium content or coupons. Advertisers can set different reward values for various ad units. These ads are full-page images or videos, with a countdown timer showing how long users must watch to earn their reward. If users close the ad early, they are prompted to confirm their choice, and closing the ad means they do not receive the reward.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google updates Merchant Center rules affecting product listings and shipping attributes

4 days ago

Google Merchant Center

Google is updating its Merchant Center rules in two phases, impacting how sellers list products in Shopping ads and free listings. Starting April 8, 2025, the price attribute for down payments on installment pricing will be discontinued, requiring a down payment sub-attribute instead. Energy efficiency class attributes will be replaced by a certification attribute in the EU. New shipping attributes will be added to enhance delivery time estimates.

Google updates Ads policies on account suspensions and content clarity for usability

4 days ago

Google Ads

Google updated its Ads policies on suspensions, enhancing content and examples while keeping enforcement unchanged. The Account Suspensions overview includes a new FAQ section, and the Billing and Payment suspensions page has minor updates. The Misrepresentation policy has clarifications based on current trends. The Abusing the ad network policy also saw changes, but core messages and intents remain largely the same.

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Google Analytics introduces Generated Insights feature for enhanced data analysis

6 days ago

Google Analytics

Google Analytics has introduced a Generated Insights feature that summarizes trends and changes in data, helping users make quicker decisions. These insights are displayed at the top of detail reports and include action buttons for report modifications. For example, if purchase events spike, Google's AI analyzes the data to explain the reasons. Users can give feedback on the insights using thumbs-up or thumbs-down buttons to enhance future insights.

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Google updates Unfair advantage policy to allow double serving of ads from same company

12 days ago

Google Ads

On April 14, 2025, Google will update its Unfair advantage policy to allow the same ad from the same company to show in different ad locations. This change follows earlier experiments with double serving ads. The English version is the official policy, while translations are available. The update clarifies that the prohibition on multiple ads applies only to one ad location, and violations will not lead to immediate account suspension without warning.

Google News Completes Transition to Automatically Generated Publication Pages

12 days ago

SEO

Google News has transitioned to automatically generated publication pages as of March 2025, enhancing publisher workflows and user experience. The previous reliance on RSS feeds is eliminated, and some publications may lack auto-generated pages. Customization features in the Publisher Center have been removed, while content eligibility remains unchanged. Global distribution defaults to worldwide, and a new interface helps publishers manage content.

AdMob Enhances Performance Reporting with User Metrics Integration

13 days ago

Google AdMob

AdMob has introduced enhanced performance reporting in the Ads Activity report and card, integrating user metrics for better analytics. Publishers can analyze ads performance alongside user metrics by parameters like format, mediation group, and ad source. To access these metrics, apps must be linked to Firebase for data flow. This beta release enhances AdMob's analytics, giving publishers tools to optimize advertising performance.

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YouTube updates Shorts views counting method

17 days ago

YouTube

YouTube is changing how it counts views on Shorts. Starting March 31, 2025, views will count each time a Short starts to play or replay, eliminating the previous minimum watch time requirement. The original view metric will be renamed “engaged views” in YouTube Analytics. This change won't affect earnings or eligibility for the YouTube Partner Program, but aims to give creators better insights into their content performance and overall reach.