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Google News Announces Full Transition to Automated Publication Pages

Google News Announces Full Transition to Automated Publication Pages

4 hours ago

Google News will switch to automatically generated publication pages in March 2024, removing manually created pages and customization features in the Publisher Center. Content eligibility will remain unchanged, following Google's policies that prioritize relevance, prominence, authoritativeness, freshness, location, and language for ranking. Custom sections will be removed from landing pages, with logos using site favicons and publication titles based on site names.

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Google Enhances AdMob Mediation A/B Testing with Faster Results and Visualization Tools

Google Enhances AdMob Mediation A/B Testing with Faster Results and Visualization Tools

1 days ago

Google has improved its AdMob Mediation A/B Testing platform with faster result processing and better visualization tools. The platform now uses granular data analysis, providing test results within days for quicker optimization. New chart reporting features allow real-time performance monitoring of both variants. Key metrics like scaled revenue, eCPM, match rate, and impressions are summarized, along with detailed charts for daily performance comparisons.

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Google Announces Updates to Gambling and Games Advertising Policy

Google Announces Updates to Gambling and Games Advertising Policy

1 days ago

Google is updating its Gambling and Games policy, effective April 14, 2025, to clarify guidelines for advertisers. The changes include updated country-specific requirements and detailed explanations of gambling categories. A preview of the revised policy is available for advertisers to review. Additional updates before the implementation date may not be reflected in the preview. Google will notify advertisers of finalized changes through standard channels.

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Google addresses display issue on Google Business Profile affecting review counts

Google addresses display issue on Google Business Profile affecting review counts

Google confirmed a technical issue with its Google Business Profile platform, leading to fewer displayed reviews than actual. This is a display issue, with no reviews deleted. The bug affects some profiles, showing inaccurate review counts. Google's team is working to fix this and restore accurate displays. This differs from standard review removals due to policy violations, and actual review counts remain intact in the system.

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The Ultimate Google Analytics Audit Tool

The Ultimate Google Analytics Audit Tool

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Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

DV360 Enhances YouTube Ads with New Pause Ads

DV360 Enhances YouTube Ads with New Pause Ads

DV360 has rolled out updates to its YouTube advertising features for better campaign management. YouTube Pause Ads are now available for Instant Deals customers, allowing ads during video pauses on Connected TVs. Google has enhanced content control, enabling advertisers to exclude ads from appearing alongside themes like religious, political, and health-related content. Additionally, DV360 has improved frequency management, allowing advertisers to set monthly impression goals.

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Google Ads Requires New Conversion Parameter for App Tracking by April 2025

Google Ads Requires New Conversion Parameter for App Tracking by April 2025

5 days ago

Google Ads requires advertisers using Offline Conversion Import to add the 'conversion_environment' parameter for in-app conversions by April 30, 2025. This change improves conversion attribution, Smart Bidding effectiveness, and overall campaign performance. It also enhances analytics for app versus website performance. Failure to implement this by the deadline may disable app signals in Smart Bidding and reduce app conversions.

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YouTube Expands Communities Feature to Enhance Creator-Viewer Engagement

YouTube Expands Communities Feature to Enhance Creator-Viewer Engagement

6 days ago

YouTube is expanding its Communities feature to enhance creator-viewer engagement through mobile-only conversation spaces. This feature allows creators and viewers to share posts and engage in discussions, fostering deeper connections. Channel owners have moderation tools to manage participation. The Community tab is now called Posts for clarity. Eligible creators will receive notifications and can activate Communities on their channel pages.

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 Google Business Profile Adds WhatsApp and SMS Integration Features Trending ️‍🔥

Google Business Profile Adds WhatsApp and SMS Integration Features

Google has launched a new feature for Google Business Profile that allows businesses to integrate WhatsApp and SMS for direct customer communication. This feature is available globally, with exceptions including the Philippines, Vietnam, Thailand, Taiwan, Japan, South Korea, and China. Business owners can set it up by accessing their profile and selecting chat options. The integration helps manage inquiries, share information, handle bookings, and provide support.

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Google Ads Announces Key Policy Updates for Healthcare and Dating Services

Google Ads Announces Key Policy Updates for Healthcare and Dating Services

7 days ago

Google Ads is updating policies for healthcare and dating advertisers, introducing new timelines and certification requirements. Starting March 2025, recovery-oriented drug and alcohol addiction services in Canada must have LegitScript Addiction Treatment Certification, with a 7-day warning before account suspension for violations. The enforcement date for dating services is April 9, 2025, and aggregator certification begins February 25, 2025. All dating advertisers must be certified to run ads.

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