Google Ads now supports directing campaigns to both web and app platforms for a unified customer experience. Features include Web to App Connect for YouTube Ads, boosting conversions by enabling direct app clicks, unified workflows with combined web and app insights, and a new tool to measure app installs from web campaigns. These updates help attract engaged users, simplify campaign management, and provide clearer performance insights.
Google updated Business Profiles links policies, requiring valid, verified links that lead to specific location pages and allow customers to complete actions. Links must be accessible to Google's crawlers without restrictions like CAPTCHAs or IP blocks. A maximum of 20 links per transaction type is allowed. Duplicate or third-party domain links are restricted. Non-compliant links may be removed after automated checks.
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Google announced the Merchant API is now generally available and will be the primary way to manage products and business data in Merchant Center. It offers a simplified interface for managing accounts and showcasing products at scale, replacing the Content API for Shopping. The new API enables faster product rollouts, easier updates, and features like Google Product Studio. The Content API will be supported until August 18, 2026, then discontinued.
Google updated fourteen Google Ads policy help center documents to improve organization and readability. The updates cover policies on abusing the ad network, alcohol, child and teen protections, counterfeit goods, dangerous products, healthcare, inappropriate content, legal requirements, restricted businesses, trademarks, technical requirements, and third-party policies. Enforcement remains unchanged; the updates clarify information for advertisers.
Ad load latency in AdMob measures the time from ad request to response, including SDK loading but excluding bidding auction and display time. It has two types: ad source latency, the time to get a response from an ad source, and mediation group latency, the time through the mediation waterfall. Latency excludes timeouts over 60 seconds, usually from app backgrounding. Reports vary by selected dimensions.
From August 2025, vehicle ads will be available to advertisers in France and the Netherlands, with future expansion planned. These ads let auto advertisers showcase their inventory on Google, directing shoppers to a Vehicle Description Page with car details and dealer info. Vehicle parts and services are excluded. Advertisers must upload vehicle feeds in Merchant Center and run Performance Max campaigns.
Google Ads improved Performance Max with campaign-level negative keyword lists for easier exclusions and increased search theme limits from 25 to 50 per asset group to expand reach. Device, age, and beta gender targeting enhance audience precision. Reporting better identifies new customers for improved bidding. New diagnostics address goal issues. Creative reporting shows asset stats and final URL expansion assets, with AI-driven image improvement suggestions.
In September 2025, Google will restrict political ads in the EU under EU Regulation 2024/900, banning ads by political actors or those influencing elections, referendums, or legislative processes. Exceptions include official election messages and public communications by authorities. Advertisers must self-declare political ads from August 2025. Violations get warnings before suspension. The EU Political Ads Transparency report ends; past data stays accessible.
The readAnalyticsStorage sandbox API lets developers safely read Google Analytics client and session IDs in custom templates, replacing unreliable reverse-engineering methods. This prevents issues from cookie format changes. It is part of Google Tag Manager's custom template APIs, which use sandboxed JavaScript with require() statements. Another API, addConsentListener, registers functions to track consent state changes.
