Google will enhance its advertiser verification program in June 2024 by adding an optional step for advertisers to confirm their affiliation with the organizations they represent. This aims to establish credible connections between ad managers and businesses. Advertisers who do not complete this verification will not face negative consequences, allowing their activities to continue. This update is part of Google's efforts to improve transparency.
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Starting in March 2025, Demand Gen will launch inventory source controls for ads on YouTube, Discover, Gmail, and the Google Display Network. Google Video Partners will be renamed to Google Display Network, with settings shifting from line item to ad group level for flexibility. In April 2025, Demand Gen campaigns with image assets will start serving on the Google Display Network. Users can opt out anytime and manage preferences for video and image ads.
YouTube is testing a feature that lets viewers hide end screens on videos, available on mobile and desktop. Users in the experiment will see a "Hide" button in the top-right corner when end screens appear, allowing them to remove these screens for individual videos. They can also tap a "Show" button to bring back end screens later. This update aims to give users more control over their viewing experience.
Google released a help page on Asset testing for retailers, a new feature for Performance Max campaigns that measures the effectiveness of creative assets. It compares a control group (feed-only) to a treatment group (with added assets) within a single campaign, providing faster results. The goal is to assess how asset modifications impact campaign performance. Users can set up experiments in Google Ads, and results can be viewed in the Experiment report.
Google has updated its Analytics platform to enhance data interpretation and troubleshooting. New percentage values in report tables help users understand the significance of individual rows. Notifications for high missing session_start events and high (not set) rates provide details and guidance for resolving issues. These updates aim to improve data quality and make analytics data more actionable.
Google Ads Editor version 2.9 requires MacOS 12 or later. New features include support for manager account labels, shopping ads on excluded brands, vertical video generation for responsive ads, and Masthead ad management. Enhanced CPC will show errors with certain strategies, and age exclusions can now be added to Performance Max campaigns. Shopping campaigns now support new customer acquisition goals. Multi-tab export to Google Sheets is also available.
Google clarifies its Ads review process, detailing how it identifies policy violations using AI and human evaluation. The review removes ads, assets, destinations, accounts, and other content that breach policies. Google evaluates multiple sources, including ad content, account information, website analysis, user complaints, consumer reviews, regulatory warnings, and third-party sources, to maintain platform integrity and protect users.
Google is enhancing Display & Video 360 for connected TV advertising to better target and measure outcomes for CTV audiences. Updates include improved household audience targeting based on demographics and interests, and simplifying the use of first-party audiences. Google will enhance cross-device conversion measurement to understand CTV ad impact on purchases. New household reach metrics will be added for clearer comparisons, ultimately improving CTV ROI.
YouTube is testing a new method to improve the accuracy of "Limited or no ads" ratings on creator videos, aiming to enhance monetization decisions and speed up the process. The system will automatically send videos with a yellow icon for additional review, even if set to private, which may take up to 24 hours. This change will initially roll out to a small percentage of creators, with plans to eventually expand it to all creators who monetize with ads.
