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Google Ads expands Checkout on Merchant for Demand Gen campaigns in the US

10 hours ago

Google Ads has launched Checkout on Merchant for Demand Gen campaigns in the US, allowing users to transition from product discovery to checkout. This feature is available on YouTube In-stream inventory and Performance Max campaigns. Merchants can enable it by providing a checkout URL template in Google Merchant Center. Advertisers using checkout URLs see an average 11% increase in conversion value. This feature is accessible to all users with product feeds.

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Google AdSense updates Policy center with new issue labels and filters for clarity

10 hours ago

Google Adsense

Google AdSense has updated its Policy center by adding three new issue labels: policy issue, regulatory issue, and advertiser preference, along with new filters. These updates aim to help users understand and resolve issues more effectively. Changes include replacing the "Must fix" label, enhancing filtering options, updating the "Issue details" page, and allowing users to contest incorrect issue labels.

Shopify mandates Google tag migration to new app

1 days ago

Tracking Shopify

Shopify is changing its checkout process, requiring merchants to migrate their Google tags to the Google & YouTube app. Shopify Plus merchants must complete this by August 28, 2025, while non-Plus merchants have until August 26, 2026. Failure to migrate may lead to loss of conversion tracking. The app simplifies measurement setup and enhances ad capabilities. Merchants using legacy configurations must act to avoid data loss.

Google Introduces AI Overviews in YouTube Search for Enhanced Video Discovery

1 days ago

AI Overviews YouTube

Google is introducing AI features to YouTube search, similar to those in Google Search. A new video results carousel will appear for specific queries, using AI to highlight relevant video clips. This aims to enhance content discovery, particularly for product searches or location inquiries. The feature is currently being tested with a small group of YouTube Premium members in the US for certain English queries, allowing users to provide feedback.

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Google Ads to Allow Same Advertiser's Ads at Both Top and Bottom of Search Results

3 days ago

Google Ads

Google Ads has updated its Search ads system to allow the same advertiser's ads to appear at both the top and bottom of search results, improving ad relevance. Testing shows a 10% increase in visibility and a 14% rise in conversions for bottom ads. Key changes include allowing ads from one advertiser in both locations while keeping policies against double serving. Advertisers should optimize campaigns to take advantage of this update.

Google Analytics 4 boosts data completeness and proactive issue detection for marketers

4 days ago

Google Analytics

GA4 enhances data completeness and proactive issue detection to improve marketing strategies. It addresses data collection challenges from user consent through aggregate identifiers and fallback mechanisms for accurate attribution. Updates include clearer data presentation with tool tips and proactive indicators for identifying implementation issues. System-generated annotations inform users about changes affecting their data, emphasizing the importance of reliable data for business success

Google Tag Manager Adds New Diagnostic Alerts and Dismissal Options for Users

9 days ago

Google Tag Manager

Google has introduced new diagnostic alerts in the Tag Diagnostics tool to help users address implementation issues. The alerts include notifications for restricted tag data, missing gtag config commands, and missing Google tags. Users can enable first-party mode, adjust configurations, or add missing tags to resolve these issues. Additionally, some alerts can be dismissed, but critical issues will remain visible. These features improve tag implementation and data collection.

Google Ads launches new ad strength guide to enhance campaign performance

10 days ago

Google Ads

Google released a new Google Ads ad strength guide to enhance ad performance. Ad strength is a feedback tool for optimal asset group setup. Text assets should include 3-15 headlines, 1-5 long headlines, 3-5 descriptions, and 1 business name. Image assets can have up to 20 images in various formats. Advertisers should upload at least one video, with 3 videos of different orientations recommended. Logo assets require 2 logos in specific dimensions.

Google Ads Performance Max Expands with New Goals and Enhanced Image Controls

14 days ago

Google Ads

Google Ads Performance Max is introducing new features to enhance campaign performance. New customer lifecycle goals include retention goals for bidding on lapsed customers and new customer acquisition cost reporting. Image controls allow automatic sourcing from landing pages and enhancements for additional image versions. The limit for campaign-level negative keywords has increased from 100 to 10,000, providing better control over ad targeting and performance.