Google Ads Editor 2.12 improves campaign management and creative testing. It raises Performance Max video limits to 15 and supports 9:16 portrait images. Non-skippable ads use a responsive format. Demand Gen campaigns add new customer goals, brand controls, hotel feed integration, a $5 minimum budget, and easier setup. Total Budgets enable fixed spend for promotions. Video bid guidance, text brand rules, account-level tracking, campaign filters, and bulk URL updates enhance efficiency.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
GA4's Cross-Channel Conversion Performance report unifies paid, organic, and campaign data for marketers, showing detailed metrics like ROAS and CPA. It streamlines decision-making by combining Google Analytics and Ads data. The report includes conversion and key event sections, attribution model comparisons, and conversion management tools, helping marketers track channel impact and user journeys across platforms efficiently.
Starting March 2026, Merchant Center for Agencies is available in the U.S. and Canada, offering a centralized platform to manage client portfolios. It streamlines operations with a single interface, enhances oversight with a central dashboard, enables early issue detection to prevent suspensions, and helps improve client performance by identifying optimization and growth opportunities.
Google AdSense will add three new triggers for vignette ads from February 9, 2026, to increase revenue without disrupting users. Ads will show when users reach the end of an article and scroll back or wait, after 30 seconds of inactivity followed by interaction, and when navigating backward using the back button. These triggers activate automatically after a one-month review unless opted out, with frequency caps maintained.
Google Tag Manager now automatically sends more Google Ads website events, reducing manual setup and improving data consistency. This allows advertisers to measure and gain insights more effectively with less effort. As more events are collected and sent, advertisers might see increased network requests to Google domains in the background.
Google Ads' Campaign Mix Experiments (beta) lets advertisers test multiple campaign types, budgets, and settings in one experiment with up to 5 arms. It supports Search, Performance Max, Shopping, Demand Gen, Video, and App campaigns, excluding Hotel campaigns. This helps optimize budget allocation, test strategies, and improve performance by analyzing detailed data and campaign interactions.
YouTube is testing image posts in the Shorts feed, allowing creators to share up to 10 images to tell stories. These image posts, created via the "Create" button, may appear alongside short videos, similar to TikTok and Instagram. YouTube plans to update creators about adding music to these posts. This move aligns Shorts with other platforms, reducing differences among them.
Google Tag Manager now includes three new Built-in Variables: Analytics Client ID, Analytics Session ID, and Analytics Session Number. These variables retrieve values from Google Analytics cookies safely and faster than the gtag() GET API. Additionally, a new variable type called Analytics Storage allows customization of Measurement ID and cookie prefix for creating personalized versions of these variables.
Google AdSense will automatically enroll publishers using Offerwall in a new optimization feature starting December 10, 2025. This feature uses machine learning to improve user engagement, potentially increasing ad revenue by 8.15% and conversion rates by 10.2%. A one-month review period will keep current manual metering active before automatic optimization begins on January 10, 2026. Publishers can opt out anytime to keep manual settings.
