Google is enhancing Search ads with increased asset flexibility, allowing better combinations of headlines and descriptions. Responsive Search Ads (RSAs) can now show up to two headlines in sitelink spaces to maximize relevance. Advertisers can utilize more of their crafted headlines, driving higher engagement. The system will maintain relevance to keywords while optimizing asset placement, helping advertisers connect with customers effectively.
Google Business Profile has launched an AI-powered feature for merchants using Maps on iPhone, allowing them to create posts with AI-generated backgrounds. Users can tap 'Transform with AI' when adding a photo, choose a theme, and generate the background. This feature is available in select regions and for users over 18. Merchants in the US can also use Product Studio to enhance their posts, facilitating easy review, editing, and publishing.
Google will update its Cryptocurrencies and related products policy in February 2025, focusing on UAE advertising requirements. Starting February 26, 2025, cryptocurrency exchanges and wallet providers must obtain Google certification and hold valid licenses from the FSRA, VARA, or DFSA to advertise. Advertisers must comply with local laws, and violations will lead to a minimum 7-day warning before account suspension.
Google has released FAQs addressing advertiser concerns about Performance Max, focusing on its effectiveness and transparency. Key topics include the need for video content, strategies for obtaining high-quality leads, and preventing ads on branded queries. Performance Max optimizes across channels for cost-efficient conversions. Advertisers are advised to consolidate campaigns for improved AI learning and to implement brand safety controls.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
Google News will switch to automatically generated publication pages in March 2024, removing manually created pages and customization features in the Publisher Center. Content eligibility will remain unchanged, following Google's policies that prioritize relevance, prominence, authoritativeness, freshness, location, and language for ranking. Custom sections will be removed from landing pages, with logos using site favicons and publication titles based on site names.
Google has improved its AdMob Mediation A/B Testing platform with faster result processing and better visualization tools. The platform now uses granular data analysis, providing test results within days for quicker optimization. New chart reporting features allow real-time performance monitoring of both variants. Key metrics like scaled revenue, eCPM, match rate, and impressions are summarized, along with detailed charts for daily performance comparisons.
Google is updating its Gambling and Games policy, effective April 14, 2025, to clarify guidelines for advertisers. The changes include updated country-specific requirements and detailed explanations of gambling categories. A preview of the revised policy is available for advertisers to review. Additional updates before the implementation date may not be reflected in the preview. Google will notify advertisers of finalized changes through standard channels.
Google confirmed a technical issue with its Google Business Profile platform, leading to fewer displayed reviews than actual. This is a display issue, with no reviews deleted. The bug affects some profiles, showing inaccurate review counts. Google's team is working to fix this and restore accurate displays. This differs from standard review removals due to policy violations, and actual review counts remain intact in the system.
DV360 has rolled out updates to its YouTube advertising features for better campaign management. YouTube Pause Ads are now available for Instant Deals customers, allowing ads during video pauses on Connected TVs. Google has enhanced content control, enabling advertisers to exclude ads from appearing alongside themes like religious, political, and health-related content. Additionally, DV360 has improved frequency management, allowing advertisers to set monthly impression goals.
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