Google | Swipe Insight

Google replaces Ad Networks blocking with Authorized Buyers control in AdSense

5 hours ago

Google is replacing the Ad Networks blocking control in AdSense with a new Authorized Buyers control starting November 6, 2025. This new control excludes inactive, test, and DV360 ad networks. Existing blocked networks stay unchanged, and new authorized buyers are allowed by default. The Authorized Buyers page offers better visibility and control. Management moves from Ad review center to the new page after launch.

Google Analytics GA4 adds benchmarking for 20 new unnormalized metrics

3 days ago

Google Analytics

Google Analytics expanded Benchmarking to include 20 unnormalized metrics like "New users" and "Total Revenue." It estimates performance ranges by multiplying peer normalized metrics by your active user count, allowing comparisons that consider traffic volume. This update offers deeper insights to identify growth opportunities and is available on the GA home page Overview card.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Google updates message asset rules for Google Ads with enforcement starting October 2025

7 days ago

Google Ads

Google announced new message asset requirements for Google Ads to ensure a good user experience, effective October 30, 2025. A help center will launch on that date detailing these requirements. Enforcement will begin then and ramp up over four weeks. Message assets that don't comply or can't be verified won't serve, and guidance will be provided for fixing disapproved ads or assets.

Google launches new traffic source breakdown report in AdSense for better visitor insights

8 days ago

Google Adsense

Google AdSense introduced a traffic source breakdown report to help users understand where their visitors come from. It divides traffic into direct traffic and traffic from popular platforms like search engines and social media. This feature is available for reports from July 21, 2025, but is fully compatible only with AdSense for Content, with limited support for AdSense for Search.

Google AdSense retires session metrics switch to Google Analytics 4

10 days ago

Google Adsense

Google is discontinuing session-related metrics in AdSense, including "Ad sessions" and "Ad session RPM." For detailed session data and user behavior analysis, users should switch to Google Analytics, which offers extensive metrics and insights. Linking Google Analytics 4 with AdSense is recommended for better audience and traffic understanding.

Google Ads policy update requires clear pricing disclosure by October 2025

13 days ago

Google Ads

Google Ads Misrepresentation policy will update in October 2025 to require advertisers to clearly disclose full costs before and after purchase, preventing misleading pricing. Prohibited practices include bait-and-switch, price exploitation, falsely promoting free apps, and unclear free trial terms. Enforcement starts October 28, 2025, with warnings before suspensions. Advertisers should review and adjust ads accordingly.

YouTube Adds Hide Button for End Screens and Removes Hover Subscribe Button

14 days ago

Youtube Ads

YouTube added a 'Hide' button to dismiss end screens on videos for the current viewing, with an option to show them again. The desktop hover-to-subscribe button on video watermarks is removed since a subscribe button exists below the video. Creators can still use end screens and watermarks. These changes, based on user feedback, aim to reduce distractions with minimal impact on views and subscriptions.

Snap Ads cost data can now be imported directly into Google Analytics

20 days ago

Google Analytics

Google Analytics allows importing Snap Ads cost data to track ads cost, clicks, and impressions automatically. Snap ads must be tagged with utm_source and utm_medium matching setup values. Users need roles in both platforms. The process involves creating a data source, connecting Snap Ads, configuring campaign parameters, and reviewing the setup. Imports take up to 30 minutes, with data visible within 24 hours. Delete overlapping datasets to avoid duplication.

Google Ads Launches Web to App Connect for YouTube and Unified Reporting

1 months ago

Google Ads

Google Ads now supports directing campaigns to both web and app platforms for a unified customer experience. Features include Web to App Connect for YouTube Ads, boosting conversions by enabling direct app clicks, unified workflows with combined web and app insights, and a new tool to measure app installs from web campaigns. These updates help attract engaged users, simplify campaign management, and provide clearer performance insights.