Google | Swipe Insight

Google Updates Hotel Policy to Enhance Price Transparency

1 days ago

Google will update its hotel policy on February 17, 2025, focusing on price transparency. Hotel partners must display final room availability and rates before collecting user information and cannot change prices after personal details are provided. Google prohibits duplicate Hotel Center accounts and clarified its suspension policy. Non-compliance may lead to account suspension, reinforcing the need for accurate pricing for users booking hotels.

Google Analytics Introduces New Consent Settings Hub for EU Data Compliance

4 days ago

Google Analytics

Google Analytics has launched a new Consent Settings Hub to help businesses manage consent signals for users in the European Economic Area. This update supports Google's EU User Consent Policy enforcement. The hub, found in Google Analytics Admin, allows users to monitor consent signal collection, review diagnostics, understand the use of consent signals, and view EEA traffic percentages and their potential impact on analytics data.

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google Announces Updates to Child and Teen Advertising Policies for 2025

4 days ago

Google Ads

Google will update its advertising policies for children and teens in January 2025, focusing on transparency and accessibility. The company will consolidate five key areas into a new hub called ad protections for children and teens, covering ads for kids, ad-serving protections, and YouTube Kids advertising. These changes are organizational, with no new enforcement measures, aimed at helping advertisers understand and navigate existing protections for minors.

Google updates advertising policies for political content and gambling

10 days ago

Google Ads

Google has updated its advertising policies for political content and gambling. A new form allows California residents to report ads that may violate local election laws. In Nigeria, starting January 8, 2025, Google has banned online gambling ads involving monetary transactions and restricted various gambling-related materials. These changes reflect Google's commitment to compliance and responsible advertising practices.

Google Ads unveils new budget evaluation method for Performance Max campaigns

11 days ago

Google Ads

Google Ads has introduced a method to evaluate reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. This update aims to help marketers achieve better efficiency and results. Users can create experiments to simulate the effects of budget shifts by selecting existing campaigns, defining traffic splits, and setting up treatment campaigns that meet statistical significance requirements.

YouTube Tests New Method for Creating Shorts from Longer Videos

12 days ago

YouTube

YouTube has launched a feature allowing creators to extract and publish segments from long-form content as standalone 16:9 videos. The 'Create a video highlight' option is found in YouTube Studio Desktop, enabling creators to isolate specific segments. This feature is currently available to a small group of selected creators, limited to English-language videos, and can only be accessed through the desktop version.

Google allows certified advertisers to promote crypto services in the UK

13 days ago

Google Ads

Google updated its Financial products and services policy for cryptocurrency advertising in the UK, effective January 15, 2025. Certified advertisers can promote cryptocurrency exchanges and wallets if registered with the Financial Conduct Authority and compliant with local regulations. Advertising of hardware wallets is allowed, focusing only on storage. A warning system will be implemented for policy violations to ensure compliance and protect consumers.

Google Merchant Center relaxes language policy for product feeds and websites

24 days ago

Google Merchant Center

Google has updated its language policy in Google Merchant Center, allowing discrepancies between product feed language and website language. Product information can differ as long as most data matches the feed language. However, this may negatively impact Google Shopping performance due to misalignment with user search terms. Checkout elements must be in the same language as the feed. This policy change will take effect in December 2024.

Google Updates Ad Network Policy to Combat Search Spam

25 days ago

Google Ads Google Search Console

Google announced an update to its ad network policy, effective December 2024, introducing enforcement measures against ads violating Google Search's Spam Policies. Ads directing users to sites with manual removal actions will face automatic disapproval. A notification system will inform site owners through Google Search Console about manual actions, enhancing transparency and helping advertisers address potential violations.