Google | Swipe Insight

Google updates Ads Transparency policy to show payer names for verified advertisers

1 days ago

Google is updating its Ads Transparency policy to show more details about ad payers in two phases. In May 2025, verified advertisers will see their payment profile name as the payer name if it differs from their verified name. Agencies will use the client payment profile. This will be visible in the My Ad Center and Ads Transparency Center. In June 2025, advertisers can edit their payer name. Election Ads verified advertisers will follow existing policies.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

YouTube Tests Blurred Thumbnails for Mature Content to Enhance User Safety

3 days ago

YouTube

YouTube is testing a feature that blurs thumbnails in search results for queries with sexual themes to create safer search experiences. While the video title, channel name, and description will still be visible, users can choose to unblur the thumbnails. The aim is to see if this helps users avoid accidentally viewing sensitive content that adheres to Community Guidelines. This test will be rolled out to a small percentage of viewers.

Google Updates TV Masthead Format to Allow Sports Betting Ads Starting April 2025

4 days ago

Google Ads

Google will update its TV Masthead format requirements on April 30, 2025, allowing ads for Daily Fantasy Sports and Sports betting in the U.S. This change marks a significant shift in Google's advertising policies. Advertisers must comply with Google's existing Gambling and games policy. The update reflects the growth of legal sports betting in the U.S. since the 2018 Supreme Court ruling. Advertisers in these sectors should prepare to utilize this opportunity.

Google Analytics updates Reports snapshot with new templates and accurate attribution

5 days ago

Google Analytics

Google Analytics has improved insights and attribution with new pre-built templates in the Reports snapshot section, focusing on user behavior, sales, and marketing performance. This change reduces the time spent creating custom reports. The updated card library enhances card discovery. Additionally, aggregate identifiers will be used for more accurate attribution of paid Google Ads traffic in reports.

Google Ads expands Checkout on Merchant for Demand Gen campaigns in the US

8 days ago

Google Ads Shopify

Google Ads has launched Checkout on Merchant for Demand Gen campaigns in the US, allowing users to transition from product discovery to checkout. This feature is available on YouTube In-stream inventory and Performance Max campaigns. Merchants can enable it by providing a checkout URL template in Google Merchant Center. Advertisers using checkout URLs see an average 11% increase in conversion value. This feature is accessible to all users with product feeds.

Google AdSense updates Policy center with new issue labels and filters for clarity

8 days ago

Google Adsense

Google AdSense has updated its Policy center by adding three new issue labels: policy issue, regulatory issue, and advertiser preference, along with new filters. These updates aim to help users understand and resolve issues more effectively. Changes include replacing the "Must fix" label, enhancing filtering options, updating the "Issue details" page, and allowing users to contest incorrect issue labels.

Shopify mandates Google tag migration to new app

9 days ago

Tracking Shopify

Shopify is changing its checkout process, requiring merchants to migrate their Google tags to the Google & YouTube app. Shopify Plus merchants must complete this by August 28, 2025, while non-Plus merchants have until August 26, 2026. Failure to migrate may lead to loss of conversion tracking. The app simplifies measurement setup and enhances ad capabilities. Merchants using legacy configurations must act to avoid data loss.

Google Introduces AI Overviews in YouTube Search for Enhanced Video Discovery

9 days ago

AI Overviews YouTube

Google is introducing AI features to YouTube search, similar to those in Google Search. A new video results carousel will appear for specific queries, using AI to highlight relevant video clips. This aims to enhance content discovery, particularly for product searches or location inquiries. The feature is currently being tested with a small group of YouTube Premium members in the US for certain English queries, allowing users to provide feedback.

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Google Ads to Allow Same Advertiser's Ads at Both Top and Bottom of Search Results

11 days ago

Google Ads

Google Ads has updated its Search ads system to allow the same advertiser's ads to appear at both the top and bottom of search results, improving ad relevance. Testing shows a 10% increase in visibility and a 14% rise in conversions for bottom ads. Key changes include allowing ads from one advertiser in both locations while keeping policies against double serving. Advertisers should optimize campaigns to take advantage of this update.