Browse by source sorted by latest
3 days ago
Google Adsense has deprecated account-level control for non-personalised ads in Privacy & messaging. The option to choose ad types has been removed from European message settings. Publishers are encouraged to use the IAB TCF framework for user consent in the EEA, UK, and Switzerland. AdSense asynchronous ad tags allow serving personalised or non-personalised ads per page.
11 days ago
Google AdSense has enhanced the Auto optimize feature, allowing site-level configuration. Users can manage settings on the Ads page, with existing configurations applied to all sites. A checkbox for automatically applying experiment winners has been added, along with a column for monitoring Auto optimize status. New sites will have Auto optimize enabled by default. AFS publishers can find their settings on a new page linked from the Experiments section.
17 days ago
Google AdSense will remove the "Video Games (Casual & Online)" sensitive category from Blocking controls on May 15, 2025, preventing users from blocking ads from video games using this category. Existing blocks will be marked as "Deprecated" and will no longer apply after June 15, 2025. Users can still block ads through general categories like "Video Games, Consoles & Accessories." It is recommended to review and update existing blocks to maintain brand safety.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
18 days ago
Google is rolling out the Google tag gateway for advertisers to enhance first-party data strategies and App campaign performance. This feature allows running Google tags through personal infrastructure, improving measurement accuracy and insights into customer journeys. It enhances conversion data accuracy and provides added privacy through confidential computing. Implementation is easy, requiring no changes to existing tag code.
Trending ️🔥21 days ago
Google is updating its Ads Transparency policy to show more details about ad payers in two phases. In May 2025, verified advertisers will see their payment profile name as the payer name if it differs from their verified name. Agencies will use the client payment profile. This will be visible in the My Ad Center and Ads Transparency Center. In June 2025, advertisers can edit their payer name. Election Ads verified advertisers will follow existing policies.
23 days ago
YouTube is testing a feature that blurs thumbnails in search results for queries with sexual themes to create safer search experiences. While the video title, channel name, and description will still be visible, users can choose to unblur the thumbnails. The aim is to see if this helps users avoid accidentally viewing sensitive content that adheres to Community Guidelines. This test will be rolled out to a small percentage of viewers.
24 days ago
Google will update its TV Masthead format requirements on April 30, 2025, allowing ads for Daily Fantasy Sports and Sports betting in the U.S. This change marks a significant shift in Google's advertising policies. Advertisers must comply with Google's existing Gambling and games policy. The update reflects the growth of legal sports betting in the U.S. since the 2018 Supreme Court ruling. Advertisers in these sectors should prepare to utilize this opportunity.
25 days ago
Google Analytics has improved insights and attribution with new pre-built templates in the Reports snapshot section, focusing on user behavior, sales, and marketing performance. This change reduces the time spent creating custom reports. The updated card library enhances card discovery. Additionally, aggregate identifiers will be used for more accurate attribution of paid Google Ads traffic in reports.
28 days ago
Google Ads has launched Checkout on Merchant for Demand Gen campaigns in the US, allowing users to transition from product discovery to checkout. This feature is available on YouTube In-stream inventory and Performance Max campaigns. Merchants can enable it by providing a checkout URL template in Google Merchant Center. Advertisers using checkout URLs see an average 11% increase in conversion value. This feature is accessible to all users with product feeds.
