Google updated Performance Max campaigns with two main features: Waze ads integration for U.S. store goal campaigns, letting businesses appear as 'Promoted Places in Navigation' pins without extra setup, and expanded channel performance reporting for all campaigns. Soon, reporting will include search partners and manager account access. These changes improve ad visibility and insights, with Waze ads expanding internationally in 2026.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
Google Ads Editor 2.11 adds features like campaign-level negative keywords for Performance Max, search term reports, scheduled link checks, account-level exclusions, improved campaign selection, better CSV import/export, Smart Bidding Exploration, editable lead forms, URL settings for asset groups, Merchant Center feed nudges, more ad preview types, new user list types, renamed TrueView metrics, high LTV for Search, video generation, and streamlined Search campaign setup.
Google updated its Misrepresentation policy for Shopping ads and free listings in Merchant Center, adding examples, compliance guidance, and appeals info. The update clarifies enforcement with examples on non-delivery and faulty return/refund processes, without changing current rules. It also offers best practices for compliance and details on the appeals process.
Google is replacing the Ad Networks blocking control in AdSense with a new Authorized Buyers control starting November 6, 2025. This new control excludes inactive, test, and DV360 ad networks. Existing blocked networks stay unchanged, and new authorized buyers are allowed by default. The Authorized Buyers page offers better visibility and control. Management moves from Ad review center to the new page after launch.
Google Analytics expanded Benchmarking to include 20 unnormalized metrics like "New users" and "Total Revenue." It estimates performance ranges by multiplying peer normalized metrics by your active user count, allowing comparisons that consider traffic volume. This update offers deeper insights to identify growth opportunities and is available on the GA home page Overview card.
Google announced new message asset requirements for Google Ads to ensure a good user experience, effective October 30, 2025. A help center will launch on that date detailing these requirements. Enforcement will begin then and ramp up over four weeks. Message assets that don't comply or can't be verified won't serve, and guidance will be provided for fixing disapproved ads or assets.
Google AdSense introduced a traffic source breakdown report to help users understand where their visitors come from. It divides traffic into direct traffic and traffic from popular platforms like search engines and social media. This feature is available for reports from July 21, 2025, but is fully compatible only with AdSense for Content, with limited support for AdSense for Search.
Google is discontinuing session-related metrics in AdSense, including "Ad sessions" and "Ad session RPM." For detailed session data and user behavior analysis, users should switch to Google Analytics, which offers extensive metrics and insights. Linking Google Analytics 4 with AdSense is recommended for better audience and traffic understanding.
Google Ads Misrepresentation policy will update in October 2025 to require advertisers to clearly disclose full costs before and after purchase, preventing misleading pricing. Prohibited practices include bait-and-switch, price exploitation, falsely promoting free apps, and unclear free trial terms. Enforcement starts October 28, 2025, with warnings before suspensions. Advertisers should review and adjust ads accordingly.
