Google's Website-reported Autofeeds automates local inventory updates in Merchant Center using a Google Tag Manager tag. When customers check product availability, the tag sends real-time data like product ID, availability, price, and store codes to Google, updating listings automatically. This removes manual uploads and shows accurate stock info to nearby customers, encouraging store visits. Implementation requires product pages with in-store availability and Tag Manager setup.
Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.
Google updated its Search Console to include AI Mode data in Performance reports, affecting traffic metrics. AI Mode offers interactive AI responses with links to web resources and groups questions into subtopics searched simultaneously. Clicks on external links count as clicks, impressions follow standard rules, and position is measured like Google Search results. Follow-up questions count as new queries with separate data.
YouTube now allows educational content creators to earn money through Player for Education, an embedded player used by schools that offers a privacy-focused, ad-free experience. Creators must enable embedding and sign payment terms to receive earnings based on watch time from educational partners who license the player. Earnings appear monthly in AdSense and YouTube Analytics, and schools may need to allowlist youtubeeducation.com for access.
Demand Gen campaigns now allow optimization for YouTube follow-on views, helping grow channel engagement by targeting viewers likely to watch more videos after an ad. Advertisers can set follow-on views as a primary goal in their campaign settings to actively optimize for deeper engagement. To use this feature, link your YouTube channel to your Google Ads account and adjust goals in the Conversions Summary.
Google Ads can pause individual accounts linked to Manager accounts that violate third-party policy. If your individual account is linked to a violating Manager account, it may be paused. To resume ads, you must unlink your account from the Manager account. Notifications with instructions will be sent if this action is needed. Carefully vet who manages your campaigns.
Google launched video ads across web, image, and shopping search in the US and Canada. These ads combine video with product info to engage users early in their shopping journey. Brands use Performance Max campaigns to show these interactive, brand-focused ads in browsy search placements, boosting recognition and clicks to websites.
Google AdSense will remove its additional ad technology vendors opt-out control in two phases starting June 2025. The control is labeled 'Deprecated' on June 2 and removed by July 7. Google says it is obsolete and no longer provides useful privacy or brand safety functions. Publishers need not act, and other blocking controls remain. Google recommends using consent management platforms for regulatory compliance. This streamlines AdSense controls.
Google updates Display & Video 360 in Q3 2025 by removing Nielsen metrics, renaming Adloox to Scope3, improving YouTube reporting, and deprecating YouTube Audience Attribute and Cross Campaign Optimization. Cross-platform updates add session_attributes to offline conversions APIs, remove Country dimension from reach reports, update Data Transfer v2.0, expand frequency reports, add Floodlight activity categories, and introduce pre-filtering for reach reports.
Google Merchant Center will discontinue the Email archive feature after June 25, 2025. Important updates and notifications will now be available directly in Merchant Center Next under the "Notifications" section. This change aims to provide a more personalized and streamlined experience by keeping all relevant messages in one place for timely account management.
