Google affinity Audiences are now available for Netflix campaigns in Display & Video 360, letting advertisers target viewers based on interests like "auto enthusiasts" or "fashionistas." These audiences are formed from user activity on Google and third-party sites. This helps advertisers expand reach to users likely to convert, matching offline or TV campaign targets by selecting brand categories and demographics.
Google AdMob has introduced a new Privacy & messaging report type that shows how users interact with messages in apps. This report helps understand which messages reach users and their interactions. It includes data for all apps in Ad Manager and AdMob. European regulation messages may appear globally if 'Everywhere' targeting is selected. Consent choices may not sum to total message impressions if users don't respond.
Reddit Ads cost data can be imported into Google Analytics to track ads cost, clicks, and impressions. Users need Analyst access on Reddit Ads and Editor access in Analytics. Ads must include utm_source and utm_medium parameters. The import involves creating a data source, connecting Reddit, configuring campaign parameters, and reviewing the setup. Data may take up to 24 hours to appear. Remove prior manual imports to avoid duplicates.
YouTube is expanding its thumbnail testing feature in YouTube Studio's "Test and Compare" tool to more users, helping optimize content performance. They are also experimenting with a new feature allowing creators to test video titles alongside thumbnails. This title testing is initially available to a small group, with plans to expand access to more creators in the future.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
YouTube will update its Partner Program Monetization policies on July 15, 2025, to crack down on revenue from "inauthentic" content like mass-produced and repetitive videos, often created with AI. The update clarifies what counts as original and authentic content. Additionally, the "Bare Skin (Image Only)" ad category will be removed by August 15, 2025, with alternatives available for ad control.
Google Ads Editor 2.10 adds 20+ features like campaign-level negative keywords in Performance Max, 9:16 image support for Demand Gen ads, and desktop OS targeting. It includes deep linking recommendations, landing page previews, barcode support, partial extension downloads, and search theme incrementality. New bidding options, AI Max for Search, expanded ad previews, a link checker, and streamlined campaign creation improve targeting, creativity, and workflow.
Google launched Veo 3 video generation for Gemini users in 159+ countries, limited to three videos daily for AI Pro subscribers. The AI Pro plan includes 2 TB storage, 1,000 monthly AI Credits, and access to tools like Flow, Whisk Animate, NotebookLM, and Gemini in apps. Users must be 18+, have a personal Google Account, and students in some countries get free upgrades. Features support video/image creation, research, and collaboration with safety limits.
Google Merchant Center offers automatic shipping updates to improve product shipping accuracy and help customers predict delivery times. It uses historical tracking data from partner accounts or website crawlers. Currently active in the U.S., merchants elsewhere can opt in. To enable, merchants must link accounts or allow data crawling. Keeping shipping data updated and enabling updates early is advised for best results.
Display & Video 360 will remove deprecated Nielsen metrics, rename Adloox to Scope3, and update YouTube report dimension names. ID spaces and week reporting for YouTube will align with other reports. YouTube Audience Attribute metrics and Cross Campaign Optimization will be deprecated. Offline conversions API adds session_attributes. Country dimension removed from reach reports. Data Transfer IDs update. Floodlight activities get categories.
