Google has announced that the Merchant API is now generally available and will become the primary method for managing products and business data in Merchant Center. This new API offers a simplified interface designed to help users efficiently manage Merchant Center accounts and showcase products across Google at scale. It provides programmatic access to data, insights, and unique capabilities, enabling better control over how businesses and products appear on Google.
Key Features and Benefits
- Primary tool for product data management: The Merchant API replaces the Content API for Shopping as the main interface for programmatic access.
- Simplified and efficient design: Enables faster product rollouts, easier updates, and integration with new features like Google Product Studio.
- Future-proof technology: Supports streamlined data management and exclusive API capabilities to enhance user experience and scalability.
Transition and Sunset of Content API
- The Content API for Shopping will be supported until August 18, 2026, after which it will be discontinued.
- Google is committed to ensuring a smooth transition to the Merchant API for all users.
