Emmanuel Flossie

Emmanuel Flossie

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Emmanuel Flossie runs FeedArmy, a company specializing in Google Ads and Google Merchant Center services for eCommerce. With over 15 years of experience, Emmanuel simplifies complex Google Shopping processes for merchants. He's recognized as a Google Ads Partner, Community Diamond Expert, and 2021 Google Ads Community Education Award winner. Emmanuel's expertise extends to Shopify partnerships and Tailwind championships, making him a respected figure in eCommerce and digital advertising optimization.

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Google updates paid click reporting in Merchant Center to align with Google Ads

Google updates paid click reporting in Merchant Center to align with Google Ads

Google is updating paid click reporting in Google Merchant Center to align with Google Ads as of April 21, 2025. This change will standardize the definition of product clicks across both platforms, reflecting new advertising formats with varied interactions. Users will see changes in current and historical data in Merchant Center, but the reporting experience in Google Ads will remain unchanged, continuing to show clicks and interactions for ad campaigns.

Google Merchant Center Introduces Bulk Dispute and Review Requests for Certain Issues

Google Merchant Center Introduces Bulk Dispute and Review Requests for Certain Issues

Google has introduced a feature in Google Merchant Center that allows users to dispute warnings or errors and request reviews in bulk, limited to certain issues. This update helps merchants with large inventories manage disputes more efficiently. A user noted this feature was requested in discussions with Google representatives, highlighting the company's responsiveness to feedback. The exact timeline for when this feature became available is unclear.

Google Renames Conversions to Key Events in Merchant Center

Google Renames Conversions to Key Events in Merchant Center

Google has renamed Conversion Settings to Key Event Setup in Google Merchant Center, following a previous update in Google Analytics 4. This change standardizes terminology across Google's marketing and analytics platforms while keeping the same functionality. Merchants will now find conversion tracking options under Key Event Setup in the Merchant Center, enhancing consistency for advertisers and merchants using various Google products.

Google Merchant Center now allows selection of accepted payment methods

Google Merchant Center now allows selection of accepted payment methods

You can specify accepted payment methods in Google Merchant Center, including digital wallets and Buy now, pay later (BNPL) options, enhancing the checkout experience for shoppers. Adding these methods helps inform shoppers about their choices. To manage payment methods, navigate to Business info in Merchant Center, edit the payment methods, and select options to add or remove them. You can also request new payment methods not listed and arrange their display order.

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Google Merchant Center Adds Support for Existing Google Sheets Integration

Google Merchant Center Adds Support for Existing Google Sheets Integration

Google Merchant Center now supports direct integration with existing Google Sheets, streamlining product data management. Merchants can connect their current spreadsheets to the platform, eliminating the need for new sheets. This update simplifies the upload process, offers flexible spreadsheet selection, and allows dynamic updates. It enhances data management, making it easier for retailers to maintain product listings efficiently.

Google Merchant Center Flags Transit Time Label as Deprecated

Google Merchant Center Flags Transit Time Label as Deprecated

Google temporarily removed the transit time label support page from the Merchant Center, causing uncertainty. Although restored, a new notification now states the transit time label is deprecated, yet the support page remains accessible. This contradictory situation suggests Google is moving away from the feature but hasn't fully removed support. Merchants should monitor these changes closely as they may affect product listings.

Google Merchant Center Now Requires Emissions Labeling Certification

Google Merchant Center Now Requires Emissions Labeling Certification

Google Merchant Center Certification now requires emissions-related labeling along with energy efficiency. Use the certification attribute to describe product certifications. This is mandatory for products needing specific information in Shopping ads or free listings due to local regulations. In Germany, CO2 emission class display is mandatory for new vehicles, while in France it is optional. For products targeting the EU, EFTA, or UK, consult local laws for compliance.

Google has reactivated support for the transit_time_label attribute page

Google has reactivated support for the transit_time_label attribute page

Google has reactivated support for the transit_time_label attribute page. The support feed became temporarily unavailable, creating doubts that the attribute could still be used.

Google Ads UI Update: Old Design Sunsets Aug 30, New Layout Features 5 Main Sections

Google Ads UI Update: Old Design Sunsets Aug 30, New Layout Features 5 Main Sections

9 months ago

The old Google Ads UI will be discontinued on August 30th, and the new design will be universally available on desktop. The old Google Ads UI will be discontinued on **August 30th**, and the new design will be universally available on desktop. The new layout features a main menu on the left with five sections: Campaigns, Goals, Tools, Billing and Admin.