As of April 21, 2025, Google Merchant Center will update its paid product click reporting to align with Google Ads. This change is in response to new advertising formats that involve various types of interactions. Previously, Merchant Center reported all interactions as product clicks, while Google Ads reported clicks separately.
With this update, the definition of product clicks will be standardized across both platforms. Users can expect changes in their current and historical data reported in Merchant Center, but there will be no alterations to the reporting experience in Google Ads, where clicks and interactions will still be displayed for ad campaigns. For further details on performance reporting, users are directed to the Help Center.
