Ezra Sackett

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Google Ads to Remove Language Targeting Setting from Search Campaigns by 2025

2 months ago

Google Ads will remove the language targeting setting from Search campaigns by the end of 2025, replacing it with AI that automatically detects language targeting. This change was quietly announced in the Google Ads help center. Users are curious about the rollout details and hope it simplifies campaign management, though initial mismatches in language and copy may occur.

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