Google Ads will remove the language targeting setting from Search campaigns by the end of 2025. This change was quietly announced in a Google Ads help document. Instead of manual language targeting, Google will rely on AI to automatically detect language targeting for campaigns.
Key Details
- Removal timeline: By the end of 2025.
- Affected feature: Language targeting setting in Google Ads Search campaigns.
- Replacement: AI-driven automatic language detection.
- Community reaction: Curiosity about rollout specifics and potential challenges.
- Expectations: Possible initial issues with mismatched languages in ad copy, but potential long-term simplification of campaign management and structure.
