Google Ads has expanded its Message Assets to include Facebook Messenger and Zalo, in addition to WhatsApp. This allows advertisers to engage users directly through chat, bypassing landing pages and forms, which can improve conversion rates. The update offers more reach, better matching of messaging preferences across markets, and faster, cleaner lead funnels, enhancing flexibility, personalization, and engagement globally.
Google Ads has introduced a gender exclusion feature for Performance Max campaigns, now visible to advertisers. This allows more control, enabling separate campaigns, tailored product feeds, and personalized ads, which can improve revenue, conversion rates, and ROAS. Advertisers are encouraged to join the beta early for a competitive advantage.
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Google Ads has launched a beta feature that uses AI to generate reports based on natural language queries. Users can type questions, and the AI will interpret and generate relevant reports instantly. This tool saves time, is user-friendly, and provides quick insights. It aims to streamline workflows for marketers and analysts. The release date for wider availability is not yet announced.
