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1 months ago
Google Ads has introduced a gender exclusion feature for Performance Max campaigns, now visible to advertisers. This allows more control, enabling separate campaigns, tailored product feeds, and personalized ads, which can improve revenue, conversion rates, and ROAS. Advertisers are encouraged to join the beta early for a competitive advantage.
1 years ago
Google Ads has launched a beta feature that uses AI to generate reports based on natural language queries. Users can type questions, and the AI will interpret and generate relevant reports instantly. This tool saves time, is user-friendly, and provides quick insights. It aims to streamline workflows for marketers and analysts. The release date for wider availability is not yet announced.
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