Thomas Eccel

Top Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator

Italy

38 Swipes

About

Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.

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Google Ads Expands Promotion Assets with New Promo Code Features

5 days ago

Google Ads

Google Ads has expanded its Promotion Assets with new promo code options for advertisers. The update introduces two formats: Promo code (Barcode) allows integration of types like Aztec, Data Matrix, and EAN-8, requiring input of the barcode number. Promo code (QR Code) enables direct text encoding with a 720-character limit but does not support link integration. These features enhance how businesses present promotional codes.

Google Ads Introduces Learning Phase Estimates Beta for Demand Gen Campaigns

6 days ago

Google Ads

Google Ads has launched a Beta feature called Learning Phase Estimates for Demand Gen campaigns, offering key performance metrics before launch. The forecast card includes Days to First Conversion, First Week Conversions, and Days in Learning Phase. A visual indicator system shows checkmarks for estimates that meet expectations and information icons for those that do not. Factors like daily budget and CPA targets affect the learning phase duration and campaign performance.

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Google Enables Conversion Actions Optimization at Asset Group Level for Performance Max

10 days ago

Google Ads

Google Ads has updated Performance Max campaigns, allowing advertisers to optimize specific conversion actions at the asset group level. Users can enable, pause, or remove conversions within asset groups. This update directs focus on major conversion goals, uses micro conversions for training, and improves performance analysis through segmentation. The feature is currently facing technical issues, and Google is working to resolve them.

Google Ads Tests New Infinity Landscape Format for Demand Gen Image Ads

16 days ago

Google Ads

Google Ads is testing a new infinity landscape format for Demand Gen Image Ads on YouTube to improve visibility and engagement. This format features automatic right-swipe functionality, displaying multiple angles of the ad without user interaction. It occupies about half of the YouTube Home Feed and includes automatic scrolling and seamless animation. Google recommends clear calls-to-action and audience segmentation to enhance campaign performance.

Google Ads introduces silent Opt-in for Video Enhancements in Demand Gen campaigns

1 months ago

Google Ads

Google Ads has introduced a new silent opt-in for Demand Generation campaigns called "Video Enhancements," allowing users to add various video formats. This feature includes creating vertical videos from horizontal ones and generating shorter video ads using Google AI, which selects key moments. Users can track the performance of these enhanced videos to decide whether to keep or delete them. This update follows a previous enhancement made a month ago.

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Google Demand Gen Shifts from Audiences to Signals in Silent Update

2 months ago

Google Ads

Google has quietly changed Demand Gen campaigns, shifting from audience targeting to a signals-based system similar to Performance Max campaigns. Key changes include converting audience and age targeting to signals, integrating optimized targeting, reducing direct targeting control, and enabling broader reach. New features involve AI-driven audience optimization, flexible targeting, real-time optimization, and combined signal data use.

TikTok's New Smart+ Incentive Program Offers Ad Credits for Underperforming Campaigns

2 months ago

TikTok Ads

TikTok is testing a new incentive for advertisers using its Pmax format called "Smart+". If campaigns exceed certain CPA or Minimum ROAS thresholds, TikTok will provide ad credits for use within the same ad account. Requirements include achieving over 20 conversions, allowing one optimization change to bid and targeting, and meeting specific CPA and ROAS conditions. This approach is seen as more favorable compared to Google's Smart Bidding.

Google Ads Introduces Asset Group Segmentation Options for PMax in Table View

2 months ago

Google Ads

Google Ads has updated Performance Max campaigns with new segmentation features. Available to select accounts, it provides deeper insights into campaign performance. Advertisers can analyze Asset Groups by Time periods, Click Type, Conversion data, Device performance, Network statistics, and Top performers vs. Others. The conversion segmentation feature allows tracking conversion values, analyzing days-to-conversion metrics, and measuring efficiency.

Google Ads Updates Conversion Goals Interface with New Categorization System

2 months ago

Google Ads

Google Ads has updated its Conversion Goals interface, organizing conversion actions into Sales and Leads menus. The new structure includes three categories: Initial Engagement Goals, Deep Engagement Goals, and High-Value Conversion Goals, tracking different stages of customer engagement. Users can customize goal arrangements using the Edit Graph feature, allowing businesses to align tracking with their customer journey needs.

Thomas Eccel

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