Thomas Eccel

Top Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator

Italy

59 Swipes

About

Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.

Achievements

Coming Soon 🤞

Swipes

Google Ads Demand Gen Image Ads Get New Adaptive Layouts for Better Reach

21 hours ago

Google Ads

Google Ads introduced "Adaptive Layouts" for Demand Gen Image Ads, optimizing images for various layouts, styles, and aspect ratios automatically. It adjusts text placement, crops or expands images, and adds text to enhance engagement. This update allows broader reach without manual resizing and changes visuals to improve CTR. Users should monitor to avoid cropping key elements or awkward text overlays. A Demand Gen Playbook is available for strategy help.

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

Google Ads Launches Beta for A B Testing Images and Videos in Demand Gen Campaigns

2 days ago

Google Ads

Google Ads now allows A/B testing of images and videos in Demand Gen campaigns through a new Beta. You create an A/B test with two experiment arms, and Google duplicates your campaign for you to add or remove visuals to compare performance. You set traffic split, budget, and experiment dates. Changes in the control arm sync to the treatment arm, but not vice versa. Avoid editing the treatment arm after starting the experiment.

Google Ads launches new tCPC bid strategy to maximize clicks efficiently

13 days ago

Google Ads

Google Ads introduced tCPC, an automated bid strategy for demand generation campaigns that targets clicks while maintaining a desired average cost per click. It sets bids using historical and real-time data, adjusting dynamically. Ideal for campaigns focused on clicks and traffic, it requires monitoring for quality. tCPC can be set at campaign or ad-group levels, with ad-group settings overriding campaign goals.

Google Search Ads now show traffic volume labels boosting trust but raising data questions

16 days ago

Google Ads

Google Search Ads now display traffic volume labels showing visits in the past month directly under headlines and descriptions. The source of this data is unclear, possibly from Google Ads clicks, GA4, or Google's ecosystem signals. This adds social proof that may boost trust and clicks but raises concerns about transparency, data sourcing, and advertiser control. Labels may appear automatically, revealing performance data to competitors.

Google Ads launches Creator Partnerships Hub Beta for tracking YouTube sponsorships

21 days ago

Google Ads

Google Ads launched Creator Partnerships Hub Beta, letting advertisers link creator videos to their accounts and get insights. It tracks views, likes, watch time, and engagement, filtered by linked videos and creators with sponsored content. This tool offers visibility and accountability for creator campaigns and allows performance comparison like other ad formats. Find it under Tools > Shared Library > Creator Partnerships (Beta). Linking videos activates stats.

Trending ️‍🔥

Google Ads Launches New AI Max Search Match Type for Better Campaign Analysis

1 months ago

Google Ads

Google Ads introduced a new Search Match Type called AI Max, which uses broad match, asset-based, and landing page-based technology to enhance campaign reach. Users can analyze performance by navigating to their AI Max-enabled Search Campaign, segmenting by "Search term match type," and reviewing metrics like ROAS, CPA, and CPC. Initial observations show AI Max can be costly, especially when switching bid strategies, but this is typical during transitions.

GA4 introduces Consent Signal Rating per Data Stream to improve privacy tracking

1 months ago

Google Analytics

GA4 now provides a Consent Signal Rating for each data stream, helping advertisers comply with Google Ads' new rules blocking conversion tracking for non-compliance. This rating, visible in Admin under Consent settings, can be Excellent or Good. It's crucial for privacy-focused tracking in 2025, especially in the EU. If below Excellent, review your Consent Mode or GTM setup to ensure proper implementation.

YouTube rolls out 30 second non-skippable CTV ad format in beta

2 months ago

Google Ads

Google Ads has introduced a new 30-second non-skippable CTV ad format in beta, allowing ads between 16-30 seconds to run exclusively on TV screens like Smart TVs and Chromecast. It uses a Target CPM bid strategy and is found under Brand Awareness & Consideration. This format suits high-attention brand storytelling, product launches, and campaigns designed for big screens with engaged viewers unlikely to skip ads.

Google Ads Custom Segments Now Show Estimated Audience Size

2 months ago

Google Ads

Google Ads now shows estimated audience size for Custom Segments based on keywords, URLs, or app interactions. This update helps advertisers quickly see potential reach, aiding campaign planning and optimization. It allows validation of audience size, prioritization of segments for different funnel stages, and experimentation with segment criteria. This small update improves targeting efficiency and strategy.

Thomas Eccel

Top Creator

About

Top Topics

Achievements

Coming Soon 🤞

Swipes