Thomas Eccel

Top Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator

Italy

46 Swipes

About

Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.

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YouTube Introduces Bumper +15 Sec Non Skippable Ad Format for Advertisers

11 hours ago

Google Ads Youtube Ads

Google Ads has introduced a beta ad format that merges 6-second Bumper Ads with 7-15 second Non-Skippable Ads. This allows advertisers to run both short and longer ads together, with automatic optimization for delivery. Key benefits include expanded reach, improved ad recall, and enhanced inventory access, making it suitable for brand awareness. Advertisers can also test creative impact by duration without splitting campaigns.

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Performance Max increases search theme limit to 50 per Asset Group

1 days ago

Google Ads

PMax News! The Search Theme limit has increased from 25 to 50 per Asset Group, allowing better guidance of Performance Max. This feature is live in many accounts. Search Themes are optional prompts that inform Google of actual search queries your audience uses, enhancing targeting without restricting reach. This update opens opportunities for optimization by incorporating top-performing search terms and aligning creative strategies with user intent.

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Age Exclusions feature now available in Google Ads Performance Max campaigns

15 days ago

Google Ads

Google Ads has launched "Age Exclusions" in Performance Max campaigns, enabling advertisers to exclude specific age groups directly in campaign settings. This feature improves targeting control, previously limited to one age range at the Asset Group Level. It aims to enhance targeting efficiency and budget allocation. To check availability, go to a PMax campaign, access Campaign Settings, and find the Age Exclusions section.

Trending ️‍🔥

Google Launches Auto-Generated Landing Page Screenshots for Demand Gen Ads

1 months ago

Google Ads

Google has introduced a feature for Demand Gen advertisers that automatically generates landing page screenshots for ads. This option, which may be enabled by default, allows a visual preview of the landing page, enhancing transparency and potentially improving click quality. Advertisers should ensure their landing pages are visually optimized, as the screenshot becomes part of the ad creative, making design quality crucial.

Google Ads Expands Performance Max "New Customers (High Value)" Feature Beyond Beta

2 months ago

Google Ads

Google Ads has expanded access to the "New Customers (High Value)" goal for Performance Max campaigns to all users. Advertisers can implement this by selecting the goal in campaign settings, defining an incremental conversion value, and adding audience segments with at least 1,000 active users. This feature enables precise bidding and better budget allocation but does not optimize for sensitive content like alcohol or medical products.

Google Ads Introduces Simplified Business Verification in Merchant Center Next

2 months ago

Google Ads Google Merchant Center

Google has launched a simplified business verification system in Merchant Center Next, making account verification easier for merchants and agencies. Businesses can now verify their accounts via email by entering a code sent to their business email. This new method replaces traditional verification methods that required website access and speeds up the setup process. The update enhances accessibility for all users, regardless of their technical skills.

Google Ads Introduces AI-Powered Video Shortening Feature for Demand Gen Campaigns

2 months ago

Google Ads

Google has launched a new "Shorter Video" feature in Google Ads Demand Gen, enabling advertisers to create condensed versions of their video ads automatically. This tool uses Google AI to identify key moments while maintaining core messaging and branding. All shortened videos must pass a quality review. It is especially useful for videos over 45 seconds and campaigns targeting YouTube Shorts. The feature is now live in advertiser accounts.

Google Ads launches new segmentation feature for Enhanced Conversion Impact analysis

3 months ago

Google Ads

Google Ads has introduced a segmentation feature that enables advertisers to analyze Enhanced Conversion Impact percentages by campaign types, offering insights into conversion sources. It currently supports Search and YouTube campaigns, with plans to expand to Demand Gen and Performance Max in future updates. Enhanced Conversions improve tracking in low-cookie environments, ensuring measurement accuracy through secure data handling.

Google Ads Expands Promotion Assets with New Promo Code Features

3 months ago

Google Ads

Google Ads has expanded its Promotion Assets with new promo code options for advertisers. The update introduces two formats: Promo code (Barcode) allows integration of types like Aztec, Data Matrix, and EAN-8, requiring input of the barcode number. Promo code (QR Code) enables direct text encoding with a 720-character limit but does not support link integration. These features enhance how businesses present promotional codes.

Thomas Eccel

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