Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Google Ads Creator
52 Swipes
Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.
13 days ago
Google Ads has introduced a new 30-second non-skippable CTV ad format in beta, allowing ads between 16-30 seconds to run exclusively on TV screens like Smart TVs and Chromecast. It uses a Target CPM bid strategy and is found under Brand Awareness & Consideration. This format suits high-attention brand storytelling, product launches, and campaigns designed for big screens with engaged viewers unlikely to skip ads.
15 days ago
Google Ads now shows estimated audience size for Custom Segments based on keywords, URLs, or app interactions. This update helps advertisers quickly see potential reach, aiding campaign planning and optimization. It allows validation of audience size, prioritization of segments for different funnel stages, and experimentation with segment criteria. This small update improves targeting efficiency and strategy.
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22 days ago
Google Maps will soon support Demand Gen campaigns with Promoted Pins, allowing ads on Maps alongside YouTube, Discover, Gmail, and Display. Promoted Pins show business info and offers on the map to boost store visits. This update lets marketers track digital and in-store conversions in one campaign and use local intent targeting, making Demand Gen more like PMax for mid-funnel advertising.
1 months ago
BIG PMax News! Device Control is now available at the campaign level, adding a long-requested feature: Device targeting in PMax. Users can select Devices in campaign settings, including Computers, Mobile phones, Tablets, and TV screens (for Display and Video campaigns). This enhancement provides more visibility and control. It may be beneficial to exclude TV screens for B2B campaigns or focus on mobile traffic to improve landing page user experience.
1 months ago
PMaX has introduced AI Asset Optimization for Images Enhancements and Landing page images. Google AI for PMax now silently opts users into this feature to increase ad visibility. Image Enhancements allow adjustments to uploaded images, while Landing page images use visuals from the landing page for ads. If users opt into Dynamic images, new Performance Max campaigns will have landing page images enabled by default, but they can choose to opt out.
1 months ago
Google has launched new charts in the Google Ads interface, including stacked bar, stacked column, combo, stacked area, and 100% stacked area charts. These visualizations enhance reporting tools, allowing for improved presentation of metrics across dimensions and time. The 100% stacked bar and column charts support one dimension with multiple metrics or two dimensions with one metric. The combo chart can handle up to 5 column and 5 line metrics.
1 months ago
Google Ads has introduced a beta ad format that merges 6-second Bumper Ads with 7-15 second Non-Skippable Ads. This allows advertisers to run both short and longer ads together, with automatic optimization for delivery. Key benefits include expanded reach, improved ad recall, and enhanced inventory access, making it suitable for brand awareness. Advertisers can also test creative impact by duration without splitting campaigns.
1 months ago
PMax News! The Search Theme limit has increased from 25 to 50 per Asset Group, allowing better guidance of Performance Max. This feature is live in many accounts. Search Themes are optional prompts that inform Google of actual search queries your audience uses, enhancing targeting without restricting reach. This update opens opportunities for optimization by incorporating top-performing search terms and aligning creative strategies with user intent.
Trending ️🔥1 months ago
Google Ads has launched "Age Exclusions" in Performance Max campaigns, enabling advertisers to exclude specific age groups directly in campaign settings. This feature improves targeting control, previously limited to one age range at the Asset Group Level. It aims to enhance targeting efficiency and budget allocation. To check availability, go to a PMax campaign, access Campaign Settings, and find the Age Exclusions section.
