Thomas Eccel

Top Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator

Italy

54 Swipes

About

Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.

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Google Ads Launches New AI Max Search Match Type for Better Campaign Analysis

8 days ago

Google Ads

Google Ads introduced a new Search Match Type called AI Max, which uses broad match, asset-based, and landing page-based technology to enhance campaign reach. Users can analyze performance by navigating to their AI Max-enabled Search Campaign, segmenting by "Search term match type," and reviewing metrics like ROAS, CPA, and CPC. Initial observations show AI Max can be costly, especially when switching bid strategies, but this is typical during transitions.

GA4 introduces Consent Signal Rating per Data Stream to improve privacy tracking

17 days ago

Google Analytics

GA4 now provides a Consent Signal Rating for each data stream, helping advertisers comply with Google Ads' new rules blocking conversion tracking for non-compliance. This rating, visible in Admin under Consent settings, can be Excellent or Good. It's crucial for privacy-focused tracking in 2025, especially in the EU. If below Excellent, review your Consent Mode or GTM setup to ensure proper implementation.

YouTube rolls out 30 second non-skippable CTV ad format in beta

1 months ago

Google Ads

Google Ads has introduced a new 30-second non-skippable CTV ad format in beta, allowing ads between 16-30 seconds to run exclusively on TV screens like Smart TVs and Chromecast. It uses a Target CPM bid strategy and is found under Brand Awareness & Consideration. This format suits high-attention brand storytelling, product launches, and campaigns designed for big screens with engaged viewers unlikely to skip ads.

Google Ads Custom Segments Now Show Estimated Audience Size

1 months ago

Google Ads

Google Ads now shows estimated audience size for Custom Segments based on keywords, URLs, or app interactions. This update helps advertisers quickly see potential reach, aiding campaign planning and optimization. It allows validation of audience size, prioritization of segments for different funnel stages, and experimentation with segment criteria. This small update improves targeting efficiency and strategy.

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Google Maps to Launch Demand Gen Inventory with Promoted Pins for Ads

1 months ago

Google Ads

Google Maps will soon support Demand Gen campaigns with Promoted Pins, allowing ads on Maps alongside YouTube, Discover, Gmail, and Display. Promoted Pins show business info and offers on the map to boost store visits. This update lets marketers track digital and in-store conversions in one campaign and use local intent targeting, making Demand Gen more like PMax for mid-funnel advertising.

Google Performance Max Now Offers Device Control at Campaign Level

1 months ago

Google Ads

BIG PMax News! Device Control is now available at the campaign level, adding a long-requested feature: Device targeting in PMax. Users can select Devices in campaign settings, including Computers, Mobile phones, Tablets, and TV screens (for Display and Video campaigns). This enhancement provides more visibility and control. It may be beneficial to exclude TV screens for B2B campaigns or focus on mobile traffic to improve landing page user experience.

PMAX Introduces AI Asset Optimization for Image Enhancements and Landing Page Images

1 months ago

Google Ads

PMaX has introduced AI Asset Optimization for Images Enhancements and Landing page images. Google AI for PMax now silently opts users into this feature to increase ad visibility. Image Enhancements allow adjustments to uploaded images, while Landing page images use visuals from the landing page for ads. If users opt into Dynamic images, new Performance Max campaigns will have landing page images enabled by default, but they can choose to opt out.

Google Ads introduces new chart types for enhanced reporting visualization

2 months ago

Google Ads

Google has launched new charts in the Google Ads interface, including stacked bar, stacked column, combo, stacked area, and 100% stacked area charts. These visualizations enhance reporting tools, allowing for improved presentation of metrics across dimensions and time. The 100% stacked bar and column charts support one dimension with multiple metrics or two dimensions with one metric. The combo chart can handle up to 5 column and 5 line metrics.

YouTube Introduces Bumper +15 Sec Non Skippable Ad Format for Advertisers

2 months ago

Google Ads Youtube Ads

Google Ads has introduced a beta ad format that merges 6-second Bumper Ads with 7-15 second Non-Skippable Ads. This allows advertisers to run both short and longer ads together, with automatic optimization for delivery. Key benefits include expanded reach, improved ad recall, and enhanced inventory access, making it suitable for brand awareness. Advertisers can also test creative impact by duration without splitting campaigns.

Thomas Eccel

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