Google Demand Gen Shifts from Audiences to Signals in Silent Update
10 days ago
Google has quietly changed Demand Gen campaigns, shifting from audience targeting to a signals-based...
Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Google Ads Creator
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Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.
10 days ago
Google has quietly changed Demand Gen campaigns, shifting from audience targeting to a signals-based...
17 days ago
TikTok is testing a new incentive for advertisers using its Pmax format called "Smart+". If campaign...
21 days ago
Google Ads has updated Performance Max campaigns with new segmentation features. Available to select...
21 days ago
Google Ads has updated its Conversion Goals interface, organizing conversion actions into Sales and ...
Get a comprehensive GA4 audit report with a customized action plan in minutes. +40 pages, 100 featur...
1 months ago
Google updated its Demand Gen (DG) campaign creation process, automatically opting in Video Enhancem...
1 months ago
Google Ads has introduced a feature to streamline the transition from Video Action Campaigns (VAC) t...
1 months ago
Google Ads updated its Demand Gen campaign icon to feature a play button and an image, replacing the...
2 months ago
Google updated its Target Return on Ad Spend (tROAS) recommendation system to include automatic dail...
2 months ago
Google Ads updated its Performance Planner with Advanced Plans for YouTube campaigns, supporting Dem...