Thomas Eccel

Top Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator

Italy

57 Swipes

About

Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.

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Google Ads launches new tCPC bid strategy to maximize clicks efficiently

10 days ago

Google Ads

Google Ads introduced tCPC, an automated bid strategy for demand generation campaigns that targets clicks while maintaining a desired average cost per click. It sets bids using historical and real-time data, adjusting dynamically. Ideal for campaigns focused on clicks and traffic, it requires monitoring for quality. tCPC can be set at campaign or ad-group levels, with ad-group settings overriding campaign goals.

Google Search Ads now show traffic volume labels boosting trust but raising data questions

13 days ago

Google Ads

Google Search Ads now display traffic volume labels showing visits in the past month directly under headlines and descriptions. The source of this data is unclear, possibly from Google Ads clicks, GA4, or Google's ecosystem signals. This adds social proof that may boost trust and clicks but raises concerns about transparency, data sourcing, and advertiser control. Labels may appear automatically, revealing performance data to competitors.

Google Ads launches Creator Partnerships Hub Beta for tracking YouTube sponsorships

18 days ago

Google Ads

Google Ads launched Creator Partnerships Hub Beta, letting advertisers link creator videos to their accounts and get insights. It tracks views, likes, watch time, and engagement, filtered by linked videos and creators with sponsored content. This tool offers visibility and accountability for creator campaigns and allows performance comparison like other ad formats. Find it under Tools > Shared Library > Creator Partnerships (Beta). Linking videos activates stats.

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Google Ads Launches New AI Max Search Match Type for Better Campaign Analysis

1 months ago

Google Ads

Google Ads introduced a new Search Match Type called AI Max, which uses broad match, asset-based, and landing page-based technology to enhance campaign reach. Users can analyze performance by navigating to their AI Max-enabled Search Campaign, segmenting by "Search term match type," and reviewing metrics like ROAS, CPA, and CPC. Initial observations show AI Max can be costly, especially when switching bid strategies, but this is typical during transitions.

GA4 introduces Consent Signal Rating per Data Stream to improve privacy tracking

1 months ago

Google Analytics

GA4 now provides a Consent Signal Rating for each data stream, helping advertisers comply with Google Ads' new rules blocking conversion tracking for non-compliance. This rating, visible in Admin under Consent settings, can be Excellent or Good. It's crucial for privacy-focused tracking in 2025, especially in the EU. If below Excellent, review your Consent Mode or GTM setup to ensure proper implementation.

YouTube rolls out 30 second non-skippable CTV ad format in beta

2 months ago

Google Ads

Google Ads has introduced a new 30-second non-skippable CTV ad format in beta, allowing ads between 16-30 seconds to run exclusively on TV screens like Smart TVs and Chromecast. It uses a Target CPM bid strategy and is found under Brand Awareness & Consideration. This format suits high-attention brand storytelling, product launches, and campaigns designed for big screens with engaged viewers unlikely to skip ads.

Google Ads Custom Segments Now Show Estimated Audience Size

2 months ago

Google Ads

Google Ads now shows estimated audience size for Custom Segments based on keywords, URLs, or app interactions. This update helps advertisers quickly see potential reach, aiding campaign planning and optimization. It allows validation of audience size, prioritization of segments for different funnel stages, and experimentation with segment criteria. This small update improves targeting efficiency and strategy.

Google Maps to Launch Demand Gen Inventory with Promoted Pins for Ads

2 months ago

Google Ads

Google Maps will soon support Demand Gen campaigns with Promoted Pins, allowing ads on Maps alongside YouTube, Discover, Gmail, and Display. Promoted Pins show business info and offers on the map to boost store visits. This update lets marketers track digital and in-store conversions in one campaign and use local intent targeting, making Demand Gen more like PMax for mid-funnel advertising.

Google Performance Max Now Offers Device Control at Campaign Level

2 months ago

Google Ads

BIG PMax News! Device Control is now available at the campaign level, adding a long-requested feature: Device targeting in PMax. Users can select Devices in campaign settings, including Computers, Mobile phones, Tablets, and TV screens (for Display and Video campaigns). This enhancement provides more visibility and control. It may be beneficial to exclude TV screens for B2B campaigns or focus on mobile traffic to improve landing page user experience.

Thomas Eccel

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