
Google Ads launches Creator Partnerships Hub Beta for tracking YouTube sponsorships
1 days ago
Google Ads launched Creator Partnerships Hub Beta, letting advertisers link creator videos to their accounts and get insights. It tracks views, likes, watch time, and engagement, filtered by linked videos and creators with sponsored content. This tool offers visibility and accountability for creator campaigns and allows performance comparison like other ad formats. Find it under Tools > Shared Library > Creator Partnerships (Beta). Linking videos activates stats.