Thomas Eccel

Top Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator

Italy

71 Swipes

About

Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.

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Google Demand Gen update adds New Customer Acquisition modes for growth

14 days ago

Google Ads

Google updated Demand Gen campaigns to include New Customer Acquisition goals with two modes: New Customer Only Mode, bidding only on new customers, and New Customer Value Mode, bidding more for new customers than existing ones. This enhances Demand Gen's marketing role. Testing Value Mode is advised for purchase goals, and New Customer Only Mode for strict new customer budgets, with careful rollout and monitoring.

AI Max Sources Column Now Shows Traffic Origins in Search Term Report

20 days ago

Google Ads

AI Max "Sources" column now appears in the Search Term Report, showing where AI Max traffic comes from, including landing pages, URL inclusions, and AI Max expanded matches. Use this data to check if landing pages and URLs align with your content or if coverage is too broad. For AI Max expanded matches, assess their ROAS and CPA compared to usual keyword matches over time to optimize performance.

Google adds Overview and Analytics Betas to Creator Partnership Hub

26 days ago

Google Ads

Google expanded the Creator Partnership Hub (Beta) with two new submenus: Overview (Beta), a dashboard summarizing active creator collaborations, brand mentions, and video linking requests; and Analytics (Beta), offering detailed reporting on campaign performance including views, watch time, likes, and sponsored content metrics. These updates improve visibility and reporting for Creator Collaboration campaigns in Google Ads.

Google Ads launches Investment Strategy tab to optimize budget allocation

27 days ago

Google Ads

Google Ads launched an Investment Strategy planner for budget-limited campaigns. It helps advertisers decide how to allocate extra budget to maximize performance. Users select a primary metric, set additional weekly investment, and see projected conversions and changes in cost, ROAS, and conversion value per campaign. Campaigns can be selected or deselected to adjust budget allocation. It resembles a "Fix limited by budget" recommendation in a new tool.

Marketing Workflow Templates

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Google Ads PMax Now Supports 9 by 16 Vertical Image Ads with New Specs

28 days ago

Google Ads

PMax now supports 9:16 vertical image ads, which were first added to Demand Gen campaigns in May 2025 and have expanded to PMax. The specs include a minimum size of 600x1067, recommended 1080x1920, and a max file size of 5MB. Google hasn't officially confirmed where these ads serve, but for Demand Gen, they appear on YouTube Shorts Image placements.

Google Ads Labs Reveal Missed Traffic and Revenue from Budget and Bid Limits

1 months ago

Google Ads

Google Ads now features a "Labs" section highlighting missed growth opportunities caused by limited bids or budget caps. It shows lost traffic, conversions, and revenue, and suggests potential gains from increasing bids or budgets. An example revealed 706K missed clicks, 57K missed conversions, and €2.3M in unrealized conversion value, with details on whether limits were due to budget or bids.

Pause Ads Now Available in Google Ads UI for Connected TV and YouTube Mobile

1 months ago

Google Ads

Pause Ads are now in Google Ads UI, appearing on connected TV and YouTube Mobile when a video is paused for 10 seconds with no interaction for 5 seconds. These static image ads can be set via Video Campaign or Demand Gen Image Ads. They show only when videos are paused horizontally and disappear when resumed. They target focused users with less intrusive ads and offer new creative messaging chances, favoring brand awareness and retargeting.

Google launches new EU campaign setting for bulk political ad confirmation

1 months ago

Google Ads

Google introduced a new bulk setting for EU campaigns to confirm if they include Political Ads. Advertisers must declare at the account level if they run political ads in the EU through a one-time declaration under "Advertiser Verification." Political ads cover parties, candidates, referendums, or content influencing voting or legislation. Non-compliance risks account suspension. Advertisers should check this setting promptly to avoid issues.

Google Ads improves Summary View with customizable conversion reporting

2 months ago

Google Ads

Google Ads improved the Summary View by letting users select specific conversion actions to display, replacing the generic "all conversions" metric that mixed various actions. This update provides a clearer view of key metrics, saving time in performance checks and client reporting. Users should adjust the summary to focus on primary conversions for quick insights into issues or wins.

Thomas Eccel

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