
Google Ads Launches New AI Max Search Match Type for Better Campaign Analysis
5 days ago
Google Ads introduced a new Search Match Type called AI Max, which uses broad match, asset-based, and landing page-based technology to enhance campaign reach. Users can analyze performance by navigating to their AI Max-enabled Search Campaign, segmenting by "Search term match type," and reviewing metrics like ROAS, CPA, and CPC. Initial observations show AI Max can be costly, especially when switching bid strategies, but this is typical during transitions.