Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Google Ads Creator
62 Swipes
Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.
3 days ago
You can now analyze and compare multiple PMax campaigns on an Account Level with a new reporting overview. Previously, PMax Channel Reporting was only available for individual campaigns. Google suggests more campaigns might get Channel Reporting. This update allows easier comparison of channel performance, spotting patterns, segmenting by conversion metrics, and provides quicker transparency.
Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.
15 days ago
AI Max settings are now available at the Ad Group level in some accounts, marking a shift from manual keyword targeting to AI-driven intent prediction. The Search Term Matching feature expands keywords automatically using AI based on landing page content, with an option to disable it for strict keyword control. This signals Google's move toward automated keyword management, offering advertisers four control layers but risking irrelevant query matches.
15 days ago
The PMax Channel Reporting Beta now includes a Cost Slider to show the share of cost for each channel in your campaign. This update helps with precise budget allocation by revealing the percentage of total spend per channel. Comparing share of cost with conversion data helps identify overspending channels and supports better scaling decisions by highlighting channels with good ROAS or low CPA that may have growth potential.
21 days ago
Google Ads introduced "Adaptive Layouts" for Demand Gen Image Ads, optimizing images for various layouts, styles, and aspect ratios automatically. It adjusts text placement, crops or expands images, and adds text to enhance engagement. This update allows broader reach without manual resizing and changes visuals to improve CTR. Users should monitor to avoid cropping key elements or awkward text overlays. A Demand Gen Playbook is available for strategy help.
23 days ago
Google Ads now allows A/B testing of images and videos in Demand Gen campaigns through a new Beta. You create an A/B test with two experiment arms, and Google duplicates your campaign for you to add or remove visuals to compare performance. You set traffic split, budget, and experiment dates. Changes in the control arm sync to the treatment arm, but not vice versa. Avoid editing the treatment arm after starting the experiment.
1 months ago
Google Ads introduced tCPC, an automated bid strategy for demand generation campaigns that targets clicks while maintaining a desired average cost per click. It sets bids using historical and real-time data, adjusting dynamically. Ideal for campaigns focused on clicks and traffic, it requires monitoring for quality. tCPC can be set at campaign or ad-group levels, with ad-group settings overriding campaign goals.
1 months ago
Google Search Ads now display traffic volume labels showing visits in the past month directly under headlines and descriptions. The source of this data is unclear, possibly from Google Ads clicks, GA4, or Google's ecosystem signals. This adds social proof that may boost trust and clicks but raises concerns about transparency, data sourcing, and advertiser control. Labels may appear automatically, revealing performance data to competitors.
1 months ago
Google Ads launched Creator Partnerships Hub Beta, letting advertisers link creator videos to their accounts and get insights. It tracks views, likes, watch time, and engagement, filtered by linked videos and creators with sponsored content. This tool offers visibility and accountability for creator campaigns and allows performance comparison like other ad formats. Find it under Tools > Shared Library > Creator Partnerships (Beta). Linking videos activates stats.
Trending ️🔥1 months ago
Google Ads introduced a new Search Match Type called AI Max, which uses broad match, asset-based, and landing page-based technology to enhance campaign reach. Users can analyze performance by navigating to their AI Max-enabled Search Campaign, segmenting by "Search term match type," and reviewing metrics like ROAS, CPA, and CPC. Initial observations show AI Max can be costly, especially when switching bid strategies, but this is typical during transitions.
