Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Google Ads Creator
80 Swipes
Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.
5 days ago
Google now includes Call Assets in Vehicle Ads, allowing direct calls to dealers and faster lead generation. This enhancement is significant for automotive advertisers as Vehicle Ads target bottom-of-funnel demand, and adding click-to-call improves user conversion.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
7 days ago
Google Ads is moving from static images to motion by introducing free AI Video Generation inside Google Merchant Center. Users can animate product images into short videos quickly, with Google providing an initial prompt upon upload. This benefits demand generation, YouTube Shorts, faster creative testing for e-commerce, and signals Google's preference for motion over static images. This feature may soon be available in Google Ads directly.
21 days ago
Demand Gen now includes "Google Maps" as a selectable channel in Channel Control, allowing its use within the channel mix or as a standalone campaign. This upgrade offers new ways to optimize Demand Gen campaigns and could significantly impact campaign strategies. For optimization tips, the Demand Gen Playbook is recommended.
27 days ago
Google Ads now offers a location option for Demand Gen campaigns, letting advertisers choose between Presence or Interest and Presence targeting. Previously, targeting required excluding all but desired countries since campaigns defaulted to Presence or Interest. It's still advised to use negative location exclusions when necessary, as explained in the Demand Gen Optimization Playbook.
28 days ago
Google launched Nano Banana Pro, an advanced image AI tool now integrated into PMax campaigns. Users can add or edit images, combine products into scenes, and describe subjects, backgrounds, and moods to create visuals. Images are stored for 14 days unless saved. Previously accessible via Asset Studio, it's now fully embedded in PMax for enhanced creative control.
29 days ago
You can now create your own overview on Google Ads with the new Custom View setting. This lets you customize dashboards by adding tabs like Performance or Report, toggle cards on or off, reorder the layout with drag and drop, and save up to five different configurations. It helps you focus on the metrics you care about and avoid irrelevant cards for faster decision-making.
29 days ago
Google launched a Social Video Upload (Beta) feature in Performance Max campaigns, allowing direct upload of up to 5 social videos without needing YouTube. This move challenges Meta, TikTok, and others, signaling Google's shift toward short-form-first creative across channels for PPC advertisers.
1 months ago
PMax campaigns now let you exclude specific age groups and genders at the campaign level, helping to cut low-intent age brackets, remove mismatched gender segments, and reduce wasted impressions. This keeps the algorithm focused on real buyers and improves efficiency without changing assets or ROAS bidding. This update is practical and recommended to use.
1 months ago
Google Ads updated Performance Max to show Search Partner traffic in Channel Performance and Distribution. Advertisers can now see spend on Search Partners, budget splits between Google Search and partners, and reasons for CPC spikes or unusual search behavior. This update improves transparency, addressing a long-standing blind spot, offering clarity though not control, benefiting analysts significantly.
