Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Google Ads Creator
63 Swipes
Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.
6 days ago
Google Ads improved the Summary View by letting users select specific conversion actions to display, replacing the generic "all conversions" metric that mixed various actions. This update provides a clearer view of key metrics, saving time in performance checks and client reporting. Users should adjust the summary to focus on primary conversions for quick insights into issues or wins.
23 days ago
You can now analyze and compare multiple PMax campaigns on an Account Level with a new reporting overview. Previously, PMax Channel Reporting was only available for individual campaigns. Google suggests more campaigns might get Channel Reporting. This update allows easier comparison of channel performance, spotting patterns, segmenting by conversion metrics, and provides quicker transparency.
1 months ago
AI Max settings are now available at the Ad Group level in some accounts, marking a shift from manual keyword targeting to AI-driven intent prediction. The Search Term Matching feature expands keywords automatically using AI based on landing page content, with an option to disable it for strict keyword control. This signals Google's move toward automated keyword management, offering advertisers four control layers but risking irrelevant query matches.
1 months ago
The PMax Channel Reporting Beta now includes a Cost Slider to show the share of cost for each channel in your campaign. This update helps with precise budget allocation by revealing the percentage of total spend per channel. Comparing share of cost with conversion data helps identify overspending channels and supports better scaling decisions by highlighting channels with good ROAS or low CPA that may have growth potential.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
1 months ago
Google Ads introduced "Adaptive Layouts" for Demand Gen Image Ads, optimizing images for various layouts, styles, and aspect ratios automatically. It adjusts text placement, crops or expands images, and adds text to enhance engagement. This update allows broader reach without manual resizing and changes visuals to improve CTR. Users should monitor to avoid cropping key elements or awkward text overlays. A Demand Gen Playbook is available for strategy help.
1 months ago
Google Ads now allows A/B testing of images and videos in Demand Gen campaigns through a new Beta. You create an A/B test with two experiment arms, and Google duplicates your campaign for you to add or remove visuals to compare performance. You set traffic split, budget, and experiment dates. Changes in the control arm sync to the treatment arm, but not vice versa. Avoid editing the treatment arm after starting the experiment.
1 months ago
Google Ads introduced tCPC, an automated bid strategy for demand generation campaigns that targets clicks while maintaining a desired average cost per click. It sets bids using historical and real-time data, adjusting dynamically. Ideal for campaigns focused on clicks and traffic, it requires monitoring for quality. tCPC can be set at campaign or ad-group levels, with ad-group settings overriding campaign goals.
1 months ago
Google Search Ads now display traffic volume labels showing visits in the past month directly under headlines and descriptions. The source of this data is unclear, possibly from Google Ads clicks, GA4, or Google's ecosystem signals. This adds social proof that may boost trust and clicks but raises concerns about transparency, data sourcing, and advertiser control. Labels may appear automatically, revealing performance data to competitors.
2 months ago
Google Ads launched Creator Partnerships Hub Beta, letting advertisers link creator videos to their accounts and get insights. It tracks views, likes, watch time, and engagement, filtered by linked videos and creators with sponsored content. This tool offers visibility and accountability for creator campaigns and allows performance comparison like other ad formats. Find it under Tools > Shared Library > Creator Partnerships (Beta). Linking videos activates stats.
