Thomas Eccel

Top Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator

Italy

65 Swipes

About

Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.

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Pause Ads Now Available in Google Ads UI for Connected TV and YouTube Mobile

5 days ago

Google Ads

Pause Ads are now in Google Ads UI, appearing on connected TV and YouTube Mobile when a video is paused for 10 seconds with no interaction for 5 seconds. These static image ads can be set via Video Campaign or Demand Gen Image Ads. They show only when videos are paused horizontally and disappear when resumed. They target focused users with less intrusive ads and offer new creative messaging chances, favoring brand awareness and retargeting.

Google launches new EU campaign setting for bulk political ad confirmation

8 days ago

Google Ads

Google introduced a new bulk setting for EU campaigns to confirm if they include Political Ads. Advertisers must declare at the account level if they run political ads in the EU through a one-time declaration under "Advertiser Verification." Political ads cover parties, candidates, referendums, or content influencing voting or legislation. Non-compliance risks account suspension. Advertisers should check this setting promptly to avoid issues.

Google Ads improves Summary View with customizable conversion reporting

26 days ago

Google Ads

Google Ads improved the Summary View by letting users select specific conversion actions to display, replacing the generic "all conversions" metric that mixed various actions. This update provides a clearer view of key metrics, saving time in performance checks and client reporting. Users should adjust the summary to focus on primary conversions for quick insights into issues or wins.

New PMax Channel Reporting Lets You Compare Multiple Campaigns at Account Level

1 months ago

Google Ads

You can now analyze and compare multiple PMax campaigns on an Account Level with a new reporting overview. Previously, PMax Channel Reporting was only available for individual campaigns. Google suggests more campaigns might get Channel Reporting. This update allows easier comparison of channel performance, spotting patterns, segmenting by conversion metrics, and provides quicker transparency.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Rolls Out AI Max Beta with Ad Group Level Control for Smarter PPC

1 months ago

Google Ads

AI Max settings are now available at the Ad Group level in some accounts, marking a shift from manual keyword targeting to AI-driven intent prediction. The Search Term Matching feature expands keywords automatically using AI based on landing page content, with an option to disable it for strict keyword control. This signals Google's move toward automated keyword management, offering advertisers four control layers but risking irrelevant query matches.

PMax Channel Reporting Adds Cost Slider for Share of Cost Data

1 months ago

Google Ads

The PMax Channel Reporting Beta now includes a Cost Slider to show the share of cost for each channel in your campaign. This update helps with precise budget allocation by revealing the percentage of total spend per channel. Comparing share of cost with conversion data helps identify overspending channels and supports better scaling decisions by highlighting channels with good ROAS or low CPA that may have growth potential.

Google Ads Demand Gen Image Ads Get New Adaptive Layouts for Better Reach

2 months ago

Google Ads

Google Ads introduced "Adaptive Layouts" for Demand Gen Image Ads, optimizing images for various layouts, styles, and aspect ratios automatically. It adjusts text placement, crops or expands images, and adds text to enhance engagement. This update allows broader reach without manual resizing and changes visuals to improve CTR. Users should monitor to avoid cropping key elements or awkward text overlays. A Demand Gen Playbook is available for strategy help.

Google Ads Launches Beta for A B Testing Images and Videos in Demand Gen Campaigns

2 months ago

Google Ads

Google Ads now allows A/B testing of images and videos in Demand Gen campaigns through a new Beta. You create an A/B test with two experiment arms, and Google duplicates your campaign for you to add or remove visuals to compare performance. You set traffic split, budget, and experiment dates. Changes in the control arm sync to the treatment arm, but not vice versa. Avoid editing the treatment arm after starting the experiment.

Google Ads launches new tCPC bid strategy to maximize clicks efficiently

2 months ago

Google Ads

Google Ads introduced tCPC, an automated bid strategy for demand generation campaigns that targets clicks while maintaining a desired average cost per click. It sets bids using historical and real-time data, adjusting dynamically. Ideal for campaigns focused on clicks and traffic, it requires monitoring for quality. tCPC can be set at campaign or ad-group levels, with ad-group settings overriding campaign goals.

Thomas Eccel

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