Thomas Eccel

Top Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator

Italy

34 Swipes

About

Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.

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Google Ads introduces silent Opt-in for Video Enhancements in Demand Gen campaigns

9 days ago

Google Ads

Google Ads has introduced a new silent opt-in for Demand Generation campaigns called "Video Enhancements," allowing users to add various video formats. This feature includes creating vertical videos from horizontal ones and generating shorter video ads using Google AI, which selects key moments. Users can track the performance of these enhanced videos to decide whether to keep or delete them. This update follows a previous enhancement made a month ago.

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Google Demand Gen Shifts from Audiences to Signals in Silent Update

1 months ago

Google Ads

Google has quietly changed Demand Gen campaigns, shifting from audience targeting to a signals-based system similar to Performance Max campaigns. Key changes include converting audience and age targeting to signals, integrating optimized targeting, reducing direct targeting control, and enabling broader reach. New features involve AI-driven audience optimization, flexible targeting, real-time optimization, and combined signal data use.

TikTok's New Smart+ Incentive Program Offers Ad Credits for Underperforming Campaigns

1 months ago

TikTok Ads

TikTok is testing a new incentive for advertisers using its Pmax format called "Smart+". If campaigns exceed certain CPA or Minimum ROAS thresholds, TikTok will provide ad credits for use within the same ad account. Requirements include achieving over 20 conversions, allowing one optimization change to bid and targeting, and meeting specific CPA and ROAS conditions. This approach is seen as more favorable compared to Google's Smart Bidding.

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Google Ads Introduces Asset Group Segmentation Options for PMax in Table View

1 months ago

Google Ads

Google Ads has updated Performance Max campaigns with new segmentation features. Available to select accounts, it provides deeper insights into campaign performance. Advertisers can analyze Asset Groups by Time periods, Click Type, Conversion data, Device performance, Network statistics, and Top performers vs. Others. The conversion segmentation feature allows tracking conversion values, analyzing days-to-conversion metrics, and measuring efficiency.

Google Ads Updates Conversion Goals Interface with New Categorization System

1 months ago

Google Ads

Google Ads has updated its Conversion Goals interface, organizing conversion actions into Sales and Leads menus. The new structure includes three categories: Initial Engagement Goals, Deep Engagement Goals, and High-Value Conversion Goals, tracking different stages of customer engagement. Users can customize goal arrangements using the Edit Graph feature, allowing businesses to align tracking with their customer journey needs.

Google Ads Enables Video Enhancements by Default for New Demand Gen Campaigns

2 months ago

Google Ads

Google updated its Demand Gen (DG) campaign creation process, automatically opting in Video Enhancements for new campaigns. Key features include vertical video conversion and video shortening, preserving crucial elements. This change affects only new campaigns. Other default opt-ins include optimized targeting and partially enabled Video Partners. Advertisers should review new campaign settings to align with strategy.

Google Ads Introduces Video Action to Demand Gen "Copy-Paste Upgrade Tool"

2 months ago

Google Ads

Google Ads has introduced a feature to streamline the transition from Video Action Campaigns (VAC) to Demand Gen (DG) campaigns. The "Copy-Paste Upgrade Tool" allows easy migration, scalability, and automatic video content transfer. Image assets must be added manually, and ongoing lift studies won't transfer. This tool benefits new DG advertisers and those testing DG campaigns. The upgrade process will conclude in Q2 2025.

Google Ads Updates Demand Gen Campaign Icon

2 months ago

Google Ads

Google Ads updated its Demand Gen campaign icon to feature a play button and an image, replacing the previous discovery logo. This global rollout reflects Google's focus on visual clarity. The new icon represents different ad formats: the play button symbolizes YouTube video content, and the square image represents entertainment image ads. This update aims to improve user understanding and navigation within the Google Ads platform.

Google Ads Integrates Automatic Budget Increases in tROAS Recommendations

3 months ago

Google Ads

Google updated its Target Return on Ad Spend (tROAS) recommendation system to include automatic daily budget increases. Previously, advertisers manually set the new budget, but now it adjusts automatically when accepted. This could lead to unintended budget increases, especially for accounts managed by multiple people or via the mobile app. Advertisers should review recommendations carefully, communicate changes to team members, consider restricting permissions, and monitor budgets regularly.

Thomas Eccel

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