Thomas Eccel

Top Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator

Italy

69 Swipes

About

Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.

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Google adds Overview and Analytics Betas to Creator Partnership Hub

5 days ago

Google Ads

Google expanded the Creator Partnership Hub (Beta) with two new submenus: Overview (Beta), a dashboard summarizing active creator collaborations, brand mentions, and video linking requests; and Analytics (Beta), offering detailed reporting on campaign performance including views, watch time, likes, and sponsored content metrics. These updates improve visibility and reporting for Creator Collaboration campaigns in Google Ads.

Google Ads launches Investment Strategy tab to optimize budget allocation

6 days ago

Google Ads

Google Ads launched an Investment Strategy planner for budget-limited campaigns. It helps advertisers decide how to allocate extra budget to maximize performance. Users select a primary metric, set additional weekly investment, and see projected conversions and changes in cost, ROAS, and conversion value per campaign. Campaigns can be selected or deselected to adjust budget allocation. It resembles a "Fix limited by budget" recommendation in a new tool.

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Google Ads PMax Now Supports 9 by 16 Vertical Image Ads with New Specs

7 days ago

Google Ads

PMax now supports 9:16 vertical image ads, which were first added to Demand Gen campaigns in May 2025 and have expanded to PMax. The specs include a minimum size of 600x1067, recommended 1080x1920, and a max file size of 5MB. Google hasn't officially confirmed where these ads serve, but for Demand Gen, they appear on YouTube Shorts Image placements.

Google Ads Labs Reveal Missed Traffic and Revenue from Budget and Bid Limits

13 days ago

Google Ads

Google Ads now features a "Labs" section highlighting missed growth opportunities caused by limited bids or budget caps. It shows lost traffic, conversions, and revenue, and suggests potential gains from increasing bids or budgets. An example revealed 706K missed clicks, 57K missed conversions, and €2.3M in unrealized conversion value, with details on whether limits were due to budget or bids.

Pause Ads Now Available in Google Ads UI for Connected TV and YouTube Mobile

19 days ago

Google Ads

Pause Ads are now in Google Ads UI, appearing on connected TV and YouTube Mobile when a video is paused for 10 seconds with no interaction for 5 seconds. These static image ads can be set via Video Campaign or Demand Gen Image Ads. They show only when videos are paused horizontally and disappear when resumed. They target focused users with less intrusive ads and offer new creative messaging chances, favoring brand awareness and retargeting.

Google launches new EU campaign setting for bulk political ad confirmation

22 days ago

Google Ads

Google introduced a new bulk setting for EU campaigns to confirm if they include Political Ads. Advertisers must declare at the account level if they run political ads in the EU through a one-time declaration under "Advertiser Verification." Political ads cover parties, candidates, referendums, or content influencing voting or legislation. Non-compliance risks account suspension. Advertisers should check this setting promptly to avoid issues.

Google Ads improves Summary View with customizable conversion reporting

1 months ago

Google Ads

Google Ads improved the Summary View by letting users select specific conversion actions to display, replacing the generic "all conversions" metric that mixed various actions. This update provides a clearer view of key metrics, saving time in performance checks and client reporting. Users should adjust the summary to focus on primary conversions for quick insights into issues or wins.

New PMax Channel Reporting Lets You Compare Multiple Campaigns at Account Level

1 months ago

Google Ads

You can now analyze and compare multiple PMax campaigns on an Account Level with a new reporting overview. Previously, PMax Channel Reporting was only available for individual campaigns. Google suggests more campaigns might get Channel Reporting. This update allows easier comparison of channel performance, spotting patterns, segmenting by conversion metrics, and provides quicker transparency.

Google Rolls Out AI Max Beta with Ad Group Level Control for Smarter PPC

2 months ago

Google Ads

AI Max settings are now available at the Ad Group level in some accounts, marking a shift from manual keyword targeting to AI-driven intent prediction. The Search Term Matching feature expands keywords automatically using AI based on landing page content, with an option to disable it for strict keyword control. This signals Google's move toward automated keyword management, offering advertisers four control layers but risking irrelevant query matches.

Thomas Eccel

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