
Google Performance Max Now Offers Device Control at Campaign Level
3 days ago
BIG PMax News! Device Control is now available at the campaign level, adding a long-requested feature: Device targeting in PMax. Users can select Devices in campaign settings, including Computers, Mobile phones, Tablets, and TV screens (for Display and Video campaigns). This enhancement provides more visibility and control. It may be beneficial to exclude TV screens for B2B campaigns or focus on mobile traffic to improve landing page user experience.