Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.
Top Google Ads Creator
78 Swipes
Thomas, a top 50 PPC specialist for 2024, shares insights, advanced strategies, and news about Google Ads. Fluent in German, Italian, English, Spanish, and some Portuguese, he hails from South Tyrol. Thomas has worked with major clients like Nike, eBay, Pandora, BMW, HelloFresh, and more, managing over €15,000,000 in Google Ads spend.
1 days ago
Demand Gen now includes "Google Maps" as a selectable channel in Channel Control, allowing its use within the channel mix or as a standalone campaign. This upgrade offers new ways to optimize Demand Gen campaigns and could significantly impact campaign strategies. For optimization tips, the Demand Gen Playbook is recommended.
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7 days ago
Google Ads now offers a location option for Demand Gen campaigns, letting advertisers choose between Presence or Interest and Presence targeting. Previously, targeting required excluding all but desired countries since campaigns defaulted to Presence or Interest. It's still advised to use negative location exclusions when necessary, as explained in the Demand Gen Optimization Playbook.
8 days ago
Google launched Nano Banana Pro, an advanced image AI tool now integrated into PMax campaigns. Users can add or edit images, combine products into scenes, and describe subjects, backgrounds, and moods to create visuals. Images are stored for 14 days unless saved. Previously accessible via Asset Studio, it's now fully embedded in PMax for enhanced creative control.
9 days ago
You can now create your own overview on Google Ads with the new Custom View setting. This lets you customize dashboards by adding tabs like Performance or Report, toggle cards on or off, reorder the layout with drag and drop, and save up to five different configurations. It helps you focus on the metrics you care about and avoid irrelevant cards for faster decision-making.
9 days ago
Google launched a Social Video Upload (Beta) feature in Performance Max campaigns, allowing direct upload of up to 5 social videos without needing YouTube. This move challenges Meta, TikTok, and others, signaling Google's shift toward short-form-first creative across channels for PPC advertisers.
20 days ago
PMax campaigns now let you exclude specific age groups and genders at the campaign level, helping to cut low-intent age brackets, remove mismatched gender segments, and reduce wasted impressions. This keeps the algorithm focused on real buyers and improves efficiency without changing assets or ROAS bidding. This update is practical and recommended to use.
21 days ago
Google Ads updated Performance Max to show Search Partner traffic in Channel Performance and Distribution. Advertisers can now see spend on Search Partners, budget splits between Google Search and partners, and reasons for CPC spikes or unusual search behavior. This update improves transparency, addressing a long-standing blind spot, offering clarity though not control, benefiting analysts significantly.
1 months ago
Google updated Demand Gen campaigns to include New Customer Acquisition goals with two modes: New Customer Only Mode, bidding only on new customers, and New Customer Value Mode, bidding more for new customers than existing ones. This enhances Demand Gen's marketing role. Testing Value Mode is advised for purchase goals, and New Customer Only Mode for strict new customer budgets, with careful rollout and monitoring.
2 months ago
AI Max "Sources" column now appears in the Search Term Report, showing where AI Max traffic comes from, including landing pages, URL inclusions, and AI Max expanded matches. Use this data to check if landing pages and URLs align with your content or if coverage is too broad. For AI Max expanded matches, assess their ROAS and CPA compared to usual keyword matches over time to optimize performance.
