
Google Ads Expands Performance Max "New Customers (High Value)" Feature Beyond Beta
28 days ago
Google Ads has expanded access to the "New Customers (High Value)" goal for Performance Max campaigns to all users. Advertisers can implement this by selecting the goal in campaign settings, defining an incremental conversion value, and adding audience segments with at least 1,000 active users. This feature enables precise bidding and better budget allocation but does not optimize for sensitive content like alcohol or medical products.