Google Ads has introduced a new Asset Optimization feature for Demand Gen Image Ads called "Adaptive Layouts". This update enables images to automatically fit into various layouts, styles, and aspect ratios across ad channels.
Key Features of Adaptive Layouts
- Optimizes image assets for each specific ad channel.
- Automatically adapts layouts, text placements, and aspect ratios to suit different placements.
- Crops or expands images to fill available space, aiming to increase engagement.
- Allows adding text directly to images.
Importance of Adaptive Layouts
- Enables Google to generate more reach across diverse placements without manual resizing.
- Leads to varying click-through rates (CTRs) as Google adjusts visuals to boost engagement.
- Represents an additional opt-in feature that can transform your ad assets.
Important Tip
Despite Google's AI capabilities, advertisers should ensure critical creative elements are not cropped out and avoid awkward text overlays on images.
For those needing help with Demand Gen strategies, a Demand Gen Playbook is available.
