Jordan Fry | Swipe Insight

Google Adds Video Impressions to Conversion Paths Report for Deeper Insights

1 years ago

Video impressions are now included in the conversion paths report, offering deeper insights into the role of YouTube in your strategy. Previously, only click and engaged-view conversions were included. This update provides insights into video ads' influence on user journeys without affecting bidding or Data-Driven Attribution. It supports video impression reporting for YouTube, Shopping campaigns, and DemandGen.

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Google Ads Integrates Canva for Direct Asset Uploads for Performance Max

1 years ago

Google Ads

New Google Ads integration with Canva allows users to upload Canva assets directly into Google Ads. This streamlines the process for testing new concepts in Performance Max. Imported assets are stored in the Asset Library and provide access to specific guidelines for Pmax. Users are encouraged to share their experiences with the integration.