Video impressions are now included in the conversion paths report, offering deeper insights into the role of YouTube in your strategy. Previously, only click and engaged-view conversions were included. This update provides insights into video ads' influence on user journeys without affecting bidding or Data-Driven Attribution. It supports video impression reporting for YouTube, Shopping campaigns, and DemandGen.
New Google Ads integration with Canva allows users to upload Canva assets directly into Google Ads. This streamlines the process for testing new concepts in Performance Max. Imported assets are stored in the Asset Library and provide access to specific guidelines for Pmax. Users are encouraged to share their experiences with the integration.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
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