Starting March 1, 2026, Google Ads will gradually update average daily budget pacing for campaigns using Ad Scheduling. Although the monthly spending limit remains 30.4 times the Average Daily Budget, the system will now proactively try to spend up to this limit regardless of the campaign's Ad Schedule. This aims to provide more consistent monthly spending for advertisers.
Key Details
- Monthly spending limit: 30.4 times the Average Daily Budget (unchanged).
- Daily spending limit: No more than twice the Average Daily Budget.
- Campaigns will never run on days turned off by Ad Scheduling.
- Advertisers should adjust budgets if their spending goals are affected by this change.
This update ensures spending aligns more closely with the monthly limit while respecting Ad Schedule restrictions on campaign run days.
