The Data Manager API has been enhanced to support uploading store sales conversions to Google Ads and expanded Google Analytics event ingestion. This update streamlines the ingestion workflow for store sales conversions by replacing multiple offline jobs with a single API request. It includes features like confidential matching, encryption for user identifiers, and support for multiple items per event in CartData. Eligibility requirements apply for using this feature.
Store Sales Conversions
The API simplifies sending store sales conversions to Google Ads, eliminating the need for multiple offline jobs. Additional features include:
- Confidential matching
- Encryption for user identifiers
- Support for multiple items per event in CartData
Google Analytics Web and App Events
Support for sending events to Google Analytics has been expanded:
- Any event (except reserved events) can be sent to both web and app data streams.
- The Data Manager API serves as an alternative to Measurement Protocol for sending recommended and custom events.
- The unified schema supports metadata such as app instance ID, event location, and mobile device information for app events.
- Event routing can be configured using Firebase App ID or Measurement ID to direct events to the appropriate Google Analytics stream.
- Expanded support allows sending any event with a transaction ID to both web and app data streams as an additional data source for tag or Google Analytics for Firebase (GA4F) SDK implementations.
- This expanded feature is no longer limited to purchase events on web data streams but is restricted to allowlisted Google Analytics properties.
Getting Started and Upgrades
Users are encouraged to upgrade existing store sales workflows to access future improvements. The API supports:
- Upgrading from the Google Ads API for store sales conversions.
- Sending recommended and custom events to Google Analytics.
- Upgrading from Measurement Protocol.
For questions or discussions, users can connect via the "Google Advertising and Measurement Community" Discord server or the support page. Those interested in becoming data partners can fill out the Partner Interest Form.
