YouTube News & Updates for June 2025

YouTube Introduces Side-by-Side Ads, Expands Voice Replies, and Rolls Out Google Lens for Shorts

1 days ago

YouTube launched side-by-side ads for live streams, letting ads run alongside streams with muted stream audio to boost creator revenue without disrupting viewers. Voice replies expanded to more Android creators, allowing 30-second voice responses to comments. Google Lens was added to Shorts, letting viewers search objects or locations by pausing and using Lens, except on Shorts with shopping links. These updates enhance monetization and engagement.

YouTube Adds Additional Reviews to Boost Video Monetization Accuracy

3 days ago

YouTube

YouTube adds automatic extra reviews for videos rated with limited ads to improve monetization accuracy. Reviews may take up to 24 hours but usually finish sooner. Creators can appeal and should upload videos as private or unlisted until reviews complete. This reduces appeals, boosts monetization chances, and speeds up ad suitability checks, including for private videos.

YouTube unveils new ad options and features at 2025 BrandCast event

15 days ago

YouTube

YouTube introduced new ad options at its 2025 BrandCast event for its 20th birthday. Innovations include Cultural Moments Sponsorships for brand integration during key events and a live NFL game experience in Brazil on YouTube without extra fees. The Peak Points product highlights engaging moments in content for brand placement. Additionally, immersive Masthead ads and Shoppable CTV features allow viewers to engage with products directly on their screens.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

YouTube removes revert to original feature and updates midroll ad system

22 days ago

YouTube

YouTube will remove the revert to original feature in its Studio editor, impacting tools like blur and trim. Creators should download videos before editing or use Google Takeout. Major changes to midroll ads will start on May 12, 2025, introducing a feedback system for ad placement and allowing a combination of manual and automatic ad slots. Creators can opt out of automatic additions by adjusting settings in the earn tab before the deadline.

Alphabet Q1 FY25 earnings beat estimates with revenue up 12%

29 days ago

Google Ads Google Cloud +1 more

Alphabet reported Q1 FY25 earnings with revenue up 12% year-over-year to $90.2 billion, beating estimates by $1 billion. Operating margin increased to 34%, and EPS was $2.81, exceeding expectations by $0.80. Google Cloud revenue rose 28% to $12.3 billion, with an 18% operating margin. YouTube ads grew 10% to $8.9 billion. Alphabet's stock rose over 3% after announcing a 5% dividend increase and $70 billion in stock buybacks.

YouTube Tests Blurred Thumbnails for Mature Content to Enhance User Safety

1 months ago

YouTube

YouTube is testing a feature that blurs thumbnails in search results for queries with sexual themes to create safer search experiences. While the video title, channel name, and description will still be visible, users can choose to unblur the thumbnails. The aim is to see if this helps users avoid accidentally viewing sensitive content that adheres to Community Guidelines. This test will be rolled out to a small percentage of viewers.

Google Introduces AI Overviews in YouTube Search for Enhanced Video Discovery

1 months ago

AI Overviews YouTube

Google is introducing AI features to YouTube search, similar to those in Google Search. A new video results carousel will appear for specific queries, using AI to highlight relevant video clips. This aims to enhance content discovery, particularly for product searches or location inquiries. The feature is currently being tested with a small group of YouTube Premium members in the US for certain English queries, allowing users to provide feedback.

YouTube Introduces Gift Combos and Expands Auto-Dubbing Feature

1 months ago

YouTube

YouTube has launched features for creators, including a gift combo feature that allows viewers to send multiple gifts during live streams, enhancing engagement and revenue. Limited-time birthday gifts celebrate YouTube's 20th anniversary. Best practices for maximizing gifts include expressing gratitude and engaging with viewers. The auto-dubbing feature is now available to all YouTube Partner Program creators. Updates to mid-roll ads aim to optimize ad opportunities.

YouTube backs NO FAKES Act to protect creators and viewers from AI-generated content

1 months ago

YouTube

YouTube supports the NO FAKES Act to protect creators and viewers from unauthorized AI-generated content. Introduced by Senators Coons and Blackburn, this legislation aims to create legal frameworks for these issues. YouTube collaborates with industry partners to enhance rights management and has updated privacy processes for individuals to request removal of harmful content. The act emphasizes safeguards while promoting responsible AI use.

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