Browse YouTube updates sorted by latest
2 days ago
The European Commission is investigating Google for possible breaches of EU competition rules regarding its AI practices. The inquiry focuses on whether Google uses publisher content without compensation or opt-out options, affecting search traffic. It also examines Google's use of YouTube content for AI training without paying creators, potentially giving Google an unfair market advantage.
9 days ago
YouTube introduces Expressive Captions on Android, enhancing Live Caption by adding tone, volume, and environmental cues to captions. This AI-driven feature captures emotions and sounds like sighs or applause, making captions more expressive and accessible, especially for live or social content without pre-loaded captions. Available in the U.S. on Android 14+, it works across apps and offline, improving accessibility and user experience.
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1 months ago
YouTube is enhancing the TV viewing experience with five new features for creators. These include support for 4K thumbnails, AI upscaling of videos from SD to HD, immersive channel previews, improved contextual search prioritizing channel content, and shopping features like QR codes and timed product highlights. These updates aim to boost content quality, discovery, and viewer engagement on TV screens, supporting creators' growth in the living room market.
1 months ago
YouTube is launching a likeness detection tool for creators to upload their facial image to identify unauthorized uses, including AI deepfakes. This requires a face scan and government ID for verification within YouTube Studio. Privacy concerns arise from storing facial data on Google’s servers. While it helps manage likeness, it may not be fully reliable, as some instances could be missed. Testing is ongoing, with plans for wider rollout.
1 months ago
YouTube is launching mental health tools and content for teens on topics like depression, anxiety, ADHD, and eating disorders. Partnering with experts and organizations, it offers credible, age-appropriate videos in several countries. The initiative aims to provide trusted information and support on a platform teens use, with policies to protect users and promote safe exploration of health and wellbeing topics.
2 months ago
YouTube has introduced the brand pulse report, linking organic success to paid media effectiveness. This report offers a unified view of a brand's presence on YouTube, utilizing AI to assess both paid and organic content. It features metrics like Total Unique Viewers and % Share of Watch Time, illustrating how paid ads can enhance organic views. Brands can leverage these insights for better content strategies. The report is currently available for select advertisers.
2 months ago
YouTube launched the YouTube Activation Partners program to support advertisers by connecting them with trusted third-party partners skilled in buying strategies and campaign management. As the leading streaming platform, YouTube aims to help brands and agencies optimize their media buying and achieve better results through this diverse network of providers.
2 months ago
YouTube celebrates 20 years by introducing new tools to enhance creator experience and audience engagement. AI-powered features like Veo 3 Fast simplify Shorts creation, while YouTube Studio gains A/B title testing, collaboration tools, and likeness detection. Live streaming and podcast video tools are upgraded. YouTube Music adds fan engagement options, and brand collaborations and shopping features expand with AI support.
3 months ago
YouTube launched gift effects and direct links for Communities to improve creator-audience engagement. Gift effects offer five interactive options shown when viewers use Jules, a virtual currency for GIFs in vertical livestreams. They are rolling out in the US on eligible channels. YouTube is also testing gift goals, letting creators set contribution targets during live streams to encourage viewer participation and community building.
