YouTube News

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YouTube rolls out new mental health support tools built for teens

YouTube rolls out new mental health support tools built for teens

6 days ago

YouTube is launching mental health tools and content for teens on topics like depression, anxiety, ADHD, and eating disorders. Partnering with experts and organizations, it offers credible, age-appropriate videos in several countries. The initiative aims to provide trusted information and support on a platform teens use, with policies to protect users and promote safe exploration of health and wellbeing topics.

YouTube
YouTube

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YouTube connects organic success to paid media effectiveness for brands

YouTube connects organic success to paid media effectiveness for brands

11 days ago

YouTube has introduced the brand pulse report, linking organic success to paid media effectiveness. This report offers a unified view of a brand's presence on YouTube, utilizing AI to assess both paid and organic content. It features metrics like Total Unique Viewers and % Share of Watch Time, illustrating how paid ads can enhance organic views. Brands can leverage these insights for better content strategies. The report is currently available for select advertisers.

Google
Google

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YouTube launches Activation Partners program to boost advertising support

YouTube launches Activation Partners program to boost advertising support

14 days ago

YouTube launched the YouTube Activation Partners program to support advertisers by connecting them with trusted third-party partners skilled in buying strategies and campaign management. As the leading streaming platform, YouTube aims to help brands and agencies optimize their media buying and achieve better results through this diverse network of providers.

Google
Google

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YouTube launches A/B title testing and AI analytics in Studio for creators

YouTube launches A/B title testing and AI analytics in Studio for creators

1 months ago

YouTube celebrates 20 years by introducing new tools to enhance creator experience and audience engagement. AI-powered features like Veo 3 Fast simplify Shorts creation, while YouTube Studio gains A/B title testing, collaboration tools, and likeness detection. Live streaming and podcast video tools are upgraded. YouTube Music adds fan engagement options, and brand collaborations and shopping features expand with AI support.

YouTube
YouTube

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Top-Notch Google Ads Audit Tool

Top-Notch Google Ads Audit Tool

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Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

YouTube launches Gift Effects, Gift Goals experiment, and direct Community links

YouTube launches Gift Effects, Gift Goals experiment, and direct Community links

1 months ago

YouTube launched gift effects and direct links for Communities to improve creator-audience engagement. Gift effects offer five interactive options shown when viewers use Jules, a virtual currency for GIFs in vertical livestreams. They are rolling out in the US on eligible channels. YouTube is also testing gift goals, letting creators set contribution targets during live streams to encourage viewer participation and community building.

Creator Insider
Creator Insider

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YouTube Expands Hype to 39 Countries and Adds AI Video Summaries for Creators

YouTube Expands Hype to 39 Countries and Adds AI Video Summaries for Creators

1 months ago

YouTube has expanded its hype feature to 39 countries, allowing fans to support emerging creators with under 500,000 subscribers by hyping up to three videos weekly. Hyped videos earn points and can appear on a leaderboard, with smaller creators receiving bigger boosts. New features include a hype button, hyped badges, notifications, and analytics for creators. Upcoming updates will add interest-specific leaderboards and sharing options.

YouTube
YouTube

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YouTube Music celebrates 10 years with updates to enhance fan and artist ties

YouTube Music celebrates 10 years with updates to enhance fan and artist ties

1 months ago

YouTube Music marks 10 years with updates that deepen fan-artist connections. Users can comment on albums and playlists, enjoy daily-updated taste match playlists, and access over 300M tracks including live shows and covers. A Bandsintown partnership helps fans find concerts nearby. New fan badges and video watch milestones boost engagement and support for artists.

YouTube
YouTube

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YouTube updates Studio Editor and Promote with new features for creators

YouTube updates Studio Editor and Promote with new features for creators

2 months ago

Creators can soon edit videos with automatic dubbing using Studio Editor, with manual multi-language audio editing coming later this year. The image upload limit per post has increased from five to ten across all devices. YouTube Promote now allows more specific call-to-action options for website visits, like "book now" or "get quote," currently on desktop only. Promote helps grow subscribers, views, or website visits without Google Ads.

Creator Insider
Creator Insider

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Google Rolls Out Machine Learning Age Detection to Protect Young Users

Google Rolls Out Machine Learning Age Detection to Protect Young Users

2 months ago

Google is introducing age assurance in the U.S. using machine learning to identify users under 18 and provide age-appropriate experiences. Protections include YouTube wellbeing tools, disabling some features, and restricting ads for minors. Age is estimated from user activity, with verification options if needed. The approach prioritizes privacy and collaboration for safer online environments.

Google
Google

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