YouTube News & Updates for September 2025

YouTube launches Gift Effects, Gift Goals experiment, and direct Community links

6 days ago

YouTube launched gift effects and direct links for Communities to improve creator-audience engagement. Gift effects offer five interactive options shown when viewers use Jules, a virtual currency for GIFs in vertical livestreams. They are rolling out in the US on eligible channels. YouTube is also testing gift goals, letting creators set contribution targets during live streams to encourage viewer participation and community building.

YouTube Expands Hype to 39 Countries and Adds AI Video Summaries for Creators

13 days ago

YouTube

YouTube has expanded its hype feature to 39 countries, allowing fans to support emerging creators with under 500,000 subscribers by hyping up to three videos weekly. Hyped videos earn points and can appear on a leaderboard, with smaller creators receiving bigger boosts. New features include a hype button, hyped badges, notifications, and analytics for creators. Upcoming updates will add interest-specific leaderboards and sharing options.

YouTube Music celebrates 10 years with updates to enhance fan and artist ties

14 days ago

YouTube

YouTube Music marks 10 years with updates that deepen fan-artist connections. Users can comment on albums and playlists, enjoy daily-updated taste match playlists, and access over 300M tracks including live shows and covers. A Bandsintown partnership helps fans find concerts nearby. New fan badges and video watch milestones boost engagement and support for artists.

YouTube updates Studio Editor and Promote with new features for creators

27 days ago

YouTube

Creators can soon edit videos with automatic dubbing using Studio Editor, with manual multi-language audio editing coming later this year. The image upload limit per post has increased from five to ten across all devices. YouTube Promote now allows more specific call-to-action options for website visits, like "book now" or "get quote," currently on desktop only. Promote helps grow subscribers, views, or website visits without Google Ads.

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Google Rolls Out Machine Learning Age Detection to Protect Young Users

1 months ago

YouTube

Google is introducing age assurance in the U.S. using machine learning to identify users under 18 and provide age-appropriate experiences. Protections include YouTube wellbeing tools, disabling some features, and restricting ads for minors. Age is estimated from user activity, with verification options if needed. The approach prioritizes privacy and collaboration for safer online environments.

YouTube launches AI age detection to enhance teen safety and content controls

1 months ago

YouTube

YouTube is expanding its age-appropriate protections for US teens by using machine learning to estimate users' ages based on viewing history and search behavior. This AI-driven system will apply safety measures like disabling personalized ads and limiting certain content for users identified as under 18. Users can verify their age if misclassified. The rollout will start with a small group and expand after monitoring.

YouTube Shorts introduces AI tools for Photo to Video and dynamic effects

1 months ago

YouTube

YouTube Shorts has introduced new creation tools to enhance video making. The Photo to video feature turns pictures into animated videos, available now in select countries. New generative effects transform doodles and selfies with AI-powered visuals. The AI playground offers tools for generating videos, images, and music, accessible in certain regions. All AI creations include SynthID watermarks and labels to ensure transparency.

YouTube expands thumbnail testing and adds title testing in Test and Compare feature

1 months ago

YouTube

YouTube is expanding its thumbnail testing feature in YouTube Studio's "Test and Compare" tool to more users, helping optimize content performance. They are also experimenting with a new feature allowing creators to test video titles alongside thumbnails. This title testing is initially available to a small group, with plans to expand access to more creators in the future.

YouTube bans AI-driven repetitive content in updated monetization policy

2 months ago

YouTube

YouTube will update its Partner Program Monetization policies on July 15, 2025, to crack down on revenue from "inauthentic" content like mass-produced and repetitive videos, often created with AI. The update clarifies what counts as original and authentic content. Additionally, the "Bare Skin (Image Only)" ad category will be removed by August 15, 2025, with alternatives available for ad control.

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