YouTube News & Updates for March 2025

YouTube updates Shorts views counting method

4 days ago

YouTube is changing how it counts views on Shorts. Starting March 31, 2025, views will count each time a Short starts to play or replay, eliminating the previous minimum watch time requirement. The original view metric will be renamed “engaged views” in YouTube Analytics. This change won't affect earnings or eligibility for the YouTube Partner Program, but aims to give creators better insights into their content performance and overall reach.

YouTube Introduces "Take a Break" Ads for Livestreams and New Subscriber Visibility Options

5 days ago

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YouTube has introduced new features for creators, including "Take a Break" ads for livestreams and a way to view subscriber lists for channels with over four subscribers. This list shows only publicly subscribed users and is private to the channel owner. Additionally, YouTube is improving Studio Mobile with clearer analytics distinctions. The "Take a Break" ads allow creators to take short breaks during livestreams while displaying ads to viewers.

YouTube introduces visual guides for Shorts and improved copyright page features

12 days ago

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YouTube has introduced new features to enhance creator and viewer experiences, including visual guides for Shorts to aid element positioning, an improved copyright details page for easier claim information access, and a test feature for users to hide end screens for a cleaner experience. Additionally, YouTube is developing AI protection tools for creators to manage AI-generated content involving their faces and is making improvements to channel membership features.

YouTube Tests New Feature to Hide End Screens on Videos

12 days ago

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YouTube is testing a feature that lets viewers hide end screens on videos, available on mobile and desktop. Users in the experiment will see a "Hide" button in the top-right corner when end screens appear, allowing them to remove these screens for individual videos. They can also tap a "Show" button to bring back end screens later. This update aims to give users more control over their viewing experience.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Enhances BrandConnect for Better Brand and Creator Partnerships

17 days ago

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Brands can leverage YouTube creators through BrandConnect, which offers tools to connect with them, as users trust creators' recommendations more than others. Brands can use existing sponsored content in partnership ads and gain insights into performance. For instance, MAC Cosmetics improved results by partnering with beauty creators. New features also simplify linking creator videos in Google Ads.

YouTube Tests New Ad Suitability Review Process to Enhance Monetization Accuracy

20 days ago

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YouTube is testing a new method to improve the accuracy of "Limited or no ads" ratings on creator videos, aiming to enhance monetization decisions and speed up the process. The system will automatically send videos with a yellow icon for additional review, even if set to private, which may take up to 24 hours. This change will initially roll out to a small percentage of creators, with plans to eventually expand it to all creators who monetize with ads.

YouTube Launches Ad-Free Premium Lite Subscription

25 days ago

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YouTube is launching Premium Lite in the US for $7.99 per month, allowing ad-free viewing of most videos. It will expand to Thailand, Germany, and Australia. This follows YouTube Music and Premium reaching over 125 million subscribers. Premium Lite offers an affordable option for viewers and revenue for creators. Users wanting ad-free music and more features should choose the Premium plan. YouTube will continue to enhance subscription benefits.

YouTube Expands Hype Testing and Introduces Gambling Content Restrictions

26 days ago

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YouTube is expanding paid hype management to Android in Brazil for creators, previously available only on web. Starting March 19, 2025, YouTube will strengthen online gambling policies to protect younger viewers, including restrictions on URLs, logos, and content promising guaranteed returns. Gambling content may be age-restricted. New resources for creators on shopping features have been added, and improvements to mid-roll ads are also coming.

YouTube Reaches 1 Billion Monthly Active Podcast Users

1 months ago

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YouTube has reached over 1 billion monthly active podcast viewers, establishing itself as the top platform for podcast listening in the U.S. This growth reflects its investments in enhancing the podcast experience. Video podcasts are trending, with popular shows like Keke Palmer's check-ins. YouTube is improving content discovery and access while expanding diverse offerings and revenue sharing for creators.

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