Browse YouTube updates sorted by latest
20 hours ago
YouTube will update its Partner Program Monetization policies on July 15, 2025, to crack down on revenue from "inauthentic" content like mass-produced and repetitive videos, often created with AI. The update clarifies what counts as original and authentic content. Additionally, the "Bare Skin (Image Only)" ad category will be removed by August 15, 2025, with alternatives available for ad control.
10 days ago
YouTube is introducing two AI features to improve search and discovery. An AI-powered search carousel suggests videos and topic descriptions, helping users find relevant content like travel or shopping videos. This feature is available to US Premium members. Additionally, a conversational AI tool is expanding to some non-Premium US users, offering info, recommendations, and quizzes to enhance learning and video discovery.
15 days ago
YouTube is raising the age limit for livestreaming to 16 years, effective July 22. Users under 16 will not be able to livestream, and streams with 13-15 year olds without adult supervision may have live chat disabled. This change aims to protect younger users from risks. It may affect gaming streamers, and YouTube is also part of discussions in Australia about social media age restrictions, which could influence this decision.
16 days ago
YouTube is updating Advanced Mode analytics in YouTube Studio with a sidebar for filters, breakdowns, and metric selectors accessible from any analytics page. Users can save custom reports, search by title, sort by video length or publish date, and select multiple metrics. New breakdown options include geography, content type, and revenue sources, plus shortcuts to common reports. These updates improve tracking and content planning and are rolling out gradually.
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22 days ago
YouTube introduced open call, a feature in YouTube BrandConnect that helps brands hire multiple creators at once. Brands post a creative brief, creators submit video content, and brands review and approve submissions. Approved videos can be promoted as partnership ads with measurable results. Open call allows creators of all sizes to connect with brands and is currently available to select advertisers, with more details coming soon.
23 days ago
YouTube now allows educational content creators to earn money through Player for Education, an embedded player used by schools that offers a privacy-focused, ad-free experience. Creators must enable embedding and sign payment terms to receive earnings based on watch time from educational partners who license the player. Earnings appear monthly in AdSense and YouTube Analytics, and schools may need to allowlist youtubeeducation.com for access.
29 days ago
YouTube has introduced the Promote feature in the main Android app, allowing creators to promote shorts and videos directly without using Google Ads. Creators can boost subscribers, views, or website visits via a promote button under their videos. A new promotions feed helps manage campaigns efficiently. Shorts and posts are now integrated in the shorts feed, enhancing audience engagement and content discovery.
1 months ago
YouTube launched side-by-side ads for live streams, letting ads run alongside streams with muted stream audio to boost creator revenue without disrupting viewers. Voice replies expanded to more Android creators, allowing 30-second voice responses to comments. Google Lens was added to Shorts, letting viewers search objects or locations by pausing and using Lens, except on Shorts with shopping links. These updates enhance monetization and engagement.
1 months ago
YouTube adds automatic extra reviews for videos rated with limited ads to improve monetization accuracy. Reviews may take up to 24 hours but usually finish sooner. Creators can appeal and should upload videos as private or unlisted until reviews complete. This reduces appeals, boosts monetization chances, and speeds up ad suitability checks, including for private videos.
