Browse YouTube updates sorted by latest
17 days ago
Google Ads will auto-link YouTube channels to Google Ads accounts after June 10, 2026, unless users act. Linking unlocks organic video metrics in Google Ads, allows building audience segments from past viewers, and lets users count engagement actions like subscriptions as conversions. Users can link accounts now or opt out before the deadline via a notification link.
2 months ago
Google's Commerce Media Suite connects retailer insights with YouTube and other platforms to improve advertising across the customer journey. Kroger Precision Marketing partners with Display & Video 360, allowing brands to target Kroger shoppers on YouTube and access SKU-level conversion data. The suite supports commerce audiences from various global retailers, helping brands unify marketing and boost sales online and in-store.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
5 months ago
YouTube is testing image posts in the Shorts feed, allowing creators to share up to 10 images to tell stories. These image posts, created via the "Create" button, may appear alongside short videos, similar to TikTok and Instagram. YouTube plans to update creators about adding music to these posts. This move aligns Shorts with other platforms, reducing differences among them.
5 months ago
The European Commission is investigating Google for possible breaches of EU competition rules regarding its AI practices. The inquiry focuses on whether Google uses publisher content without compensation or opt-out options, affecting search traffic. It also examines Google's use of YouTube content for AI training without paying creators, potentially giving Google an unfair market advantage.
5 months ago
YouTube introduces Expressive Captions on Android, enhancing Live Caption by adding tone, volume, and environmental cues to captions. This AI-driven feature captures emotions and sounds like sighs or applause, making captions more expressive and accessible, especially for live or social content without pre-loaded captions. Available in the U.S. on Android 14+, it works across apps and offline, improving accessibility and user experience.
7 months ago
YouTube is enhancing the TV viewing experience with five new features for creators. These include support for 4K thumbnails, AI upscaling of videos from SD to HD, immersive channel previews, improved contextual search prioritizing channel content, and shopping features like QR codes and timed product highlights. These updates aim to boost content quality, discovery, and viewer engagement on TV screens, supporting creators' growth in the living room market.
7 months ago
YouTube is launching a likeness detection tool for creators to upload their facial image to identify unauthorized uses, including AI deepfakes. This requires a face scan and government ID for verification within YouTube Studio. Privacy concerns arise from storing facial data on Google’s servers. While it helps manage likeness, it may not be fully reliable, as some instances could be missed. Testing is ongoing, with plans for wider rollout.
7 months ago
YouTube is launching mental health tools and content for teens on topics like depression, anxiety, ADHD, and eating disorders. Partnering with experts and organizations, it offers credible, age-appropriate videos in several countries. The initiative aims to provide trusted information and support on a platform teens use, with policies to protect users and promote safe exploration of health and wellbeing topics.
7 months ago
YouTube has introduced the brand pulse report, linking organic success to paid media effectiveness. This report offers a unified view of a brand's presence on YouTube, utilizing AI to assess both paid and organic content. It features metrics like Total Unique Viewers and % Share of Watch Time, illustrating how paid ads can enhance organic views. Brands can leverage these insights for better content strategies. The report is currently available for select advertisers.
