YouTube News & Updates for June 2025

YouTube launches Open Call to connect brands with creators at scale

3 days ago

YouTube introduced open call, a feature in YouTube BrandConnect that helps brands hire multiple creators at once. Brands post a creative brief, creators submit video content, and brands review and approve submissions. Approved videos can be promoted as partnership ads with measurable results. Open call allows creators of all sizes to connect with brands and is currently available to select advertisers, with more details coming soon.

YouTube Expands Monetization for Educational Content with Player for Education

4 days ago

YouTube

YouTube now allows educational content creators to earn money through Player for Education, an embedded player used by schools that offers a privacy-focused, ad-free experience. Creators must enable embedding and sign payment terms to receive earnings based on watch time from educational partners who license the player. Earnings appear monthly in AdSense and YouTube Analytics, and schools may need to allowlist youtubeeducation.com for access.

YouTube Adds Promote Feature and Regional Thumbnails to Enhance Shorts Reach

10 days ago

YouTube

YouTube has introduced the Promote feature in the main Android app, allowing creators to promote shorts and videos directly without using Google Ads. Creators can boost subscribers, views, or website visits via a promote button under their videos. A new promotions feed helps manage campaigns efficiently. Shorts and posts are now integrated in the shorts feed, enhancing audience engagement and content discovery.

YouTube Introduces Side-by-Side Ads, Expands Voice Replies, and Rolls Out Google Lens for Shorts

21 days ago

Youtube Ads YouTube

YouTube launched side-by-side ads for live streams, letting ads run alongside streams with muted stream audio to boost creator revenue without disrupting viewers. Voice replies expanded to more Android creators, allowing 30-second voice responses to comments. Google Lens was added to Shorts, letting viewers search objects or locations by pausing and using Lens, except on Shorts with shopping links. These updates enhance monetization and engagement.

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

YouTube Adds Additional Reviews to Boost Video Monetization Accuracy

24 days ago

YouTube

YouTube adds automatic extra reviews for videos rated with limited ads to improve monetization accuracy. Reviews may take up to 24 hours but usually finish sooner. Creators can appeal and should upload videos as private or unlisted until reviews complete. This reduces appeals, boosts monetization chances, and speeds up ad suitability checks, including for private videos.

YouTube unveils new ad options and features at 2025 BrandCast event

1 months ago

YouTube

YouTube introduced new ad options at its 2025 BrandCast event for its 20th birthday. Innovations include Cultural Moments Sponsorships for brand integration during key events and a live NFL game experience in Brazil on YouTube without extra fees. The Peak Points product highlights engaging moments in content for brand placement. Additionally, immersive Masthead ads and Shoppable CTV features allow viewers to engage with products directly on their screens.

YouTube removes revert to original feature and updates midroll ad system

1 months ago

YouTube

YouTube will remove the revert to original feature in its Studio editor, impacting tools like blur and trim. Creators should download videos before editing or use Google Takeout. Major changes to midroll ads will start on May 12, 2025, introducing a feedback system for ad placement and allowing a combination of manual and automatic ad slots. Creators can opt out of automatic additions by adjusting settings in the earn tab before the deadline.

Alphabet Q1 FY25 earnings beat estimates with revenue up 12%

1 months ago

Google Ads Google Cloud +1 more

Alphabet reported Q1 FY25 earnings with revenue up 12% year-over-year to $90.2 billion, beating estimates by $1 billion. Operating margin increased to 34%, and EPS was $2.81, exceeding expectations by $0.80. Google Cloud revenue rose 28% to $12.3 billion, with an 18% operating margin. YouTube ads grew 10% to $8.9 billion. Alphabet's stock rose over 3% after announcing a 5% dividend increase and $70 billion in stock buybacks.

YouTube Tests Blurred Thumbnails for Mature Content to Enhance User Safety

1 months ago

YouTube

YouTube is testing a feature that blurs thumbnails in search results for queries with sexual themes to create safer search experiences. While the video title, channel name, and description will still be visible, users can choose to unblur the thumbnails. The aim is to see if this helps users avoid accidentally viewing sensitive content that adheres to Community Guidelines. This test will be rolled out to a small percentage of viewers.

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