YouTube News & Updates for July 2025

YouTube launches AI age detection to enhance teen safety and content controls

1 days ago

YouTube is expanding its age-appropriate protections for US teens by using machine learning to estimate users' ages based on viewing history and search behavior. This AI-driven system will apply safety measures like disabling personalized ads and limiting certain content for users identified as under 18. Users can verify their age if misclassified. The rollout will start with a small group and expand after monitoring.

YouTube Shorts introduces AI tools for Photo to Video and dynamic effects

7 days ago

YouTube

YouTube Shorts has introduced new creation tools to enhance video making. The Photo to video feature turns pictures into animated videos, available now in select countries. New generative effects transform doodles and selfies with AI-powered visuals. The AI playground offers tools for generating videos, images, and music, accessible in certain regions. All AI creations include SynthID watermarks and labels to ensure transparency.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

YouTube expands thumbnail testing and adds title testing in Test and Compare feature

16 days ago

YouTube

YouTube is expanding its thumbnail testing feature in YouTube Studio's "Test and Compare" tool to more users, helping optimize content performance. They are also experimenting with a new feature allowing creators to test video titles alongside thumbnails. This title testing is initially available to a small group, with plans to expand access to more creators in the future.

YouTube bans AI-driven repetitive content in updated monetization policy

21 days ago

YouTube

YouTube will update its Partner Program Monetization policies on July 15, 2025, to crack down on revenue from "inauthentic" content like mass-produced and repetitive videos, often created with AI. The update clarifies what counts as original and authentic content. Additionally, the "Bare Skin (Image Only)" ad category will be removed by August 15, 2025, with alternatives available for ad control.

YouTube launches AI search carousel and conversational AI for better discovery

1 months ago

YouTube

YouTube is introducing two AI features to improve search and discovery. An AI-powered search carousel suggests videos and topic descriptions, helping users find relevant content like travel or shopping videos. This feature is available to US Premium members. Additionally, a conversational AI tool is expanding to some non-Premium US users, offering info, recommendations, and quizzes to enhance learning and video discovery.

YouTube Raises Livestream Age Limit to 16 Years

1 months ago

YouTube

YouTube is raising the age limit for livestreaming to 16 years, effective July 22. Users under 16 will not be able to livestream, and streams with 13-15 year olds without adult supervision may have live chat disabled. This change aims to protect younger users from risks. It may affect gaming streamers, and YouTube is also part of discussions in Australia about social media age restrictions, which could influence this decision.

YouTube updates Advanced Mode analytics with new filters and custom report saving

1 months ago

YouTube

YouTube is updating Advanced Mode analytics in YouTube Studio with a sidebar for filters, breakdowns, and metric selectors accessible from any analytics page. Users can save custom reports, search by title, sort by video length or publish date, and select multiple metrics. New breakdown options include geography, content type, and revenue sources, plus shortcuts to common reports. These updates improve tracking and content planning and are rolling out gradually.

YouTube launches Open Call to connect brands with creators at scale

1 months ago

YouTube

YouTube introduced open call, a feature in YouTube BrandConnect that helps brands hire multiple creators at once. Brands post a creative brief, creators submit video content, and brands review and approve submissions. Approved videos can be promoted as partnership ads with measurable results. Open call allows creators of all sizes to connect with brands and is currently available to select advertisers, with more details coming soon.

YouTube Expands Monetization for Educational Content with Player for Education

1 months ago

YouTube

YouTube now allows educational content creators to earn money through Player for Education, an embedded player used by schools that offers a privacy-focused, ad-free experience. Creators must enable embedding and sign payment terms to receive earnings based on watch time from educational partners who license the player. Earnings appear monthly in AdSense and YouTube Analytics, and schools may need to allowlist youtubeeducation.com for access.

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