Browse YouTube updates sorted by latest
6 days ago
YouTube is launching mental health tools and content for teens on topics like depression, anxiety, ADHD, and eating disorders. Partnering with experts and organizations, it offers credible, age-appropriate videos in several countries. The initiative aims to provide trusted information and support on a platform teens use, with policies to protect users and promote safe exploration of health and wellbeing topics.
11 days ago
YouTube has introduced the brand pulse report, linking organic success to paid media effectiveness. This report offers a unified view of a brand's presence on YouTube, utilizing AI to assess both paid and organic content. It features metrics like Total Unique Viewers and % Share of Watch Time, illustrating how paid ads can enhance organic views. Brands can leverage these insights for better content strategies. The report is currently available for select advertisers.
14 days ago
YouTube launched the YouTube Activation Partners program to support advertisers by connecting them with trusted third-party partners skilled in buying strategies and campaign management. As the leading streaming platform, YouTube aims to help brands and agencies optimize their media buying and achieve better results through this diverse network of providers.
1 months ago
YouTube celebrates 20 years by introducing new tools to enhance creator experience and audience engagement. AI-powered features like Veo 3 Fast simplify Shorts creation, while YouTube Studio gains A/B title testing, collaboration tools, and likeness detection. Live streaming and podcast video tools are upgraded. YouTube Music adds fan engagement options, and brand collaborations and shopping features expand with AI support.
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1 months ago
YouTube launched gift effects and direct links for Communities to improve creator-audience engagement. Gift effects offer five interactive options shown when viewers use Jules, a virtual currency for GIFs in vertical livestreams. They are rolling out in the US on eligible channels. YouTube is also testing gift goals, letting creators set contribution targets during live streams to encourage viewer participation and community building.
1 months ago
YouTube has expanded its hype feature to 39 countries, allowing fans to support emerging creators with under 500,000 subscribers by hyping up to three videos weekly. Hyped videos earn points and can appear on a leaderboard, with smaller creators receiving bigger boosts. New features include a hype button, hyped badges, notifications, and analytics for creators. Upcoming updates will add interest-specific leaderboards and sharing options.
1 months ago
YouTube Music marks 10 years with updates that deepen fan-artist connections. Users can comment on albums and playlists, enjoy daily-updated taste match playlists, and access over 300M tracks including live shows and covers. A Bandsintown partnership helps fans find concerts nearby. New fan badges and video watch milestones boost engagement and support for artists.
2 months ago
Creators can soon edit videos with automatic dubbing using Studio Editor, with manual multi-language audio editing coming later this year. The image upload limit per post has increased from five to ten across all devices. YouTube Promote now allows more specific call-to-action options for website visits, like "book now" or "get quote," currently on desktop only. Promote helps grow subscribers, views, or website visits without Google Ads.
2 months ago
Google is introducing age assurance in the U.S. using machine learning to identify users under 18 and provide age-appropriate experiences. Protections include YouTube wellbeing tools, disabling some features, and restricting ads for minors. Age is estimated from user activity, with verification options if needed. The approach prioritizes privacy and collaboration for safer online environments.
