YouTube | Swipe Insight

YouTube launches A/B title testing and AI analytics in Studio for creators

26 days ago

YouTube celebrates 20 years by introducing new tools to enhance creator experience and audience engagement. AI-powered features like Veo 3 Fast simplify Shorts creation, while YouTube Studio gains A/B title testing, collaboration tools, and likeness detection. Live streaming and podcast video tools are upgraded. YouTube Music adds fan engagement options, and brand collaborations and shopping features expand with AI support.

YouTube Expands Hype to 39 Countries and Adds AI Video Summaries for Creators

1 months ago

YouTube

YouTube has expanded its hype feature to 39 countries, allowing fans to support emerging creators with under 500,000 subscribers by hyping up to three videos weekly. Hyped videos earn points and can appear on a leaderboard, with smaller creators receiving bigger boosts. New features include a hype button, hyped badges, notifications, and analytics for creators. Upcoming updates will add interest-specific leaderboards and sharing options.

YouTube Music celebrates 10 years with updates to enhance fan and artist ties

1 months ago

YouTube

YouTube Music marks 10 years with updates that deepen fan-artist connections. Users can comment on albums and playlists, enjoy daily-updated taste match playlists, and access over 300M tracks including live shows and covers. A Bandsintown partnership helps fans find concerts nearby. New fan badges and video watch milestones boost engagement and support for artists.

YouTube launches AI age detection to enhance teen safety and content controls

2 months ago

YouTube

YouTube is expanding its age-appropriate protections for US teens by using machine learning to estimate users' ages based on viewing history and search behavior. This AI-driven system will apply safety measures like disabling personalized ads and limiting certain content for users identified as under 18. Users can verify their age if misclassified. The rollout will start with a small group and expand after monitoring.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

YouTube Shorts introduces AI tools for Photo to Video and dynamic effects

2 months ago

YouTube

YouTube Shorts has introduced new creation tools to enhance video making. The Photo to video feature turns pictures into animated videos, available now in select countries. New generative effects transform doodles and selfies with AI-powered visuals. The AI playground offers tools for generating videos, images, and music, accessible in certain regions. All AI creations include SynthID watermarks and labels to ensure transparency.

YouTube launches AI search carousel and conversational AI for better discovery

3 months ago

YouTube

YouTube is introducing two AI features to improve search and discovery. An AI-powered search carousel suggests videos and topic descriptions, helping users find relevant content like travel or shopping videos. This feature is available to US Premium members. Additionally, a conversational AI tool is expanding to some non-Premium US users, offering info, recommendations, and quizzes to enhance learning and video discovery.

YouTube unveils new ad options and features at 2025 BrandCast event

5 months ago

YouTube

YouTube introduced new ad options at its 2025 BrandCast event for its 20th birthday. Innovations include Cultural Moments Sponsorships for brand integration during key events and a live NFL game experience in Brazil on YouTube without extra fees. The Peak Points product highlights engaging moments in content for brand placement. Additionally, immersive Masthead ads and Shoppable CTV features allow viewers to engage with products directly on their screens.

YouTube backs NO FAKES Act to protect creators and viewers from AI-generated content

6 months ago

YouTube

YouTube supports the NO FAKES Act to protect creators and viewers from unauthorized AI-generated content. Introduced by Senators Coons and Blackburn, this legislation aims to create legal frameworks for these issues. YouTube collaborates with industry partners to enhance rights management and has updated privacy processes for individuals to request removal of harmful content. The act emphasizes safeguards while promoting responsible AI use.

YouTube Launches New Editing Tools for Shorts to Enhance Creator Experience

6 months ago

YouTube

YouTube Shorts is launching five new creation tools this spring. An upgraded video editor will enable precise edits, music addition, and previews. A syncing feature will align clips with music beats. Templates will allow photo uploads and effects, crediting original creators. Users can add image stickers from their gallery and create unique AI stickers from text prompts. These updates aim to boost creativity and personalization in Shorts.