YouTube is enhancing the TV viewing experience with five new features for creators. These include support for 4K thumbnails, AI upscaling of videos from SD to HD, immersive channel previews, improved contextual search prioritizing channel content, and shopping features like QR codes and timed product highlights. These updates aim to boost content quality, discovery, and viewer engagement on TV screens, supporting creators' growth in the living room market.
YouTube is launching mental health tools and content for teens on topics like depression, anxiety, ADHD, and eating disorders. Partnering with experts and organizations, it offers credible, age-appropriate videos in several countries. The initiative aims to provide trusted information and support on a platform teens use, with policies to protect users and promote safe exploration of health and wellbeing topics.
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YouTube celebrates 20 years by introducing new tools to enhance creator experience and audience engagement. AI-powered features like Veo 3 Fast simplify Shorts creation, while YouTube Studio gains A/B title testing, collaboration tools, and likeness detection. Live streaming and podcast video tools are upgraded. YouTube Music adds fan engagement options, and brand collaborations and shopping features expand with AI support.
YouTube has expanded its hype feature to 39 countries, allowing fans to support emerging creators with under 500,000 subscribers by hyping up to three videos weekly. Hyped videos earn points and can appear on a leaderboard, with smaller creators receiving bigger boosts. New features include a hype button, hyped badges, notifications, and analytics for creators. Upcoming updates will add interest-specific leaderboards and sharing options.
YouTube Music marks 10 years with updates that deepen fan-artist connections. Users can comment on albums and playlists, enjoy daily-updated taste match playlists, and access over 300M tracks including live shows and covers. A Bandsintown partnership helps fans find concerts nearby. New fan badges and video watch milestones boost engagement and support for artists.
YouTube is expanding its age-appropriate protections for US teens by using machine learning to estimate users' ages based on viewing history and search behavior. This AI-driven system will apply safety measures like disabling personalized ads and limiting certain content for users identified as under 18. Users can verify their age if misclassified. The rollout will start with a small group and expand after monitoring.
YouTube Shorts has introduced new creation tools to enhance video making. The Photo to video feature turns pictures into animated videos, available now in select countries. New generative effects transform doodles and selfies with AI-powered visuals. The AI playground offers tools for generating videos, images, and music, accessible in certain regions. All AI creations include SynthID watermarks and labels to ensure transparency.
YouTube is introducing two AI features to improve search and discovery. An AI-powered search carousel suggests videos and topic descriptions, helping users find relevant content like travel or shopping videos. This feature is available to US Premium members. Additionally, a conversational AI tool is expanding to some non-Premium US users, offering info, recommendations, and quizzes to enhance learning and video discovery.
YouTube introduced new ad options at its 2025 BrandCast event for its 20th birthday. Innovations include Cultural Moments Sponsorships for brand integration during key events and a live NFL game experience in Brazil on YouTube without extra fees. The Peak Points product highlights engaging moments in content for brand placement. Additionally, immersive Masthead ads and Shoppable CTV features allow viewers to engage with products directly on their screens.
