YouTube | Swipe Insight

YouTube launches AI age detection to enhance teen safety and content controls

9 days ago

YouTube is expanding its age-appropriate protections for US teens by using machine learning to estimate users' ages based on viewing history and search behavior. This AI-driven system will apply safety measures like disabling personalized ads and limiting certain content for users identified as under 18. Users can verify their age if misclassified. The rollout will start with a small group and expand after monitoring.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

YouTube Shorts introduces AI tools for Photo to Video and dynamic effects

15 days ago

YouTube

YouTube Shorts has introduced new creation tools to enhance video making. The Photo to video feature turns pictures into animated videos, available now in select countries. New generative effects transform doodles and selfies with AI-powered visuals. The AI playground offers tools for generating videos, images, and music, accessible in certain regions. All AI creations include SynthID watermarks and labels to ensure transparency.

YouTube launches AI search carousel and conversational AI for better discovery

1 months ago

YouTube

YouTube is introducing two AI features to improve search and discovery. An AI-powered search carousel suggests videos and topic descriptions, helping users find relevant content like travel or shopping videos. This feature is available to US Premium members. Additionally, a conversational AI tool is expanding to some non-Premium US users, offering info, recommendations, and quizzes to enhance learning and video discovery.

YouTube unveils new ad options and features at 2025 BrandCast event

2 months ago

YouTube

YouTube introduced new ad options at its 2025 BrandCast event for its 20th birthday. Innovations include Cultural Moments Sponsorships for brand integration during key events and a live NFL game experience in Brazil on YouTube without extra fees. The Peak Points product highlights engaging moments in content for brand placement. Additionally, immersive Masthead ads and Shoppable CTV features allow viewers to engage with products directly on their screens.

YouTube backs NO FAKES Act to protect creators and viewers from AI-generated content

4 months ago

YouTube

YouTube supports the NO FAKES Act to protect creators and viewers from unauthorized AI-generated content. Introduced by Senators Coons and Blackburn, this legislation aims to create legal frameworks for these issues. YouTube collaborates with industry partners to enhance rights management and has updated privacy processes for individuals to request removal of harmful content. The act emphasizes safeguards while promoting responsible AI use.

YouTube Launches New Editing Tools for Shorts to Enhance Creator Experience

4 months ago

YouTube

YouTube Shorts is launching five new creation tools this spring. An upgraded video editor will enable precise edits, music addition, and previews. A syncing feature will align clips with music beats. Templates will allow photo uploads and effects, crediting original creators. Users can add image stickers from their gallery and create unique AI stickers from text prompts. These updates aim to boost creativity and personalization in Shorts.

YouTube Launches Ad-Free Premium Lite Subscription

5 months ago

YouTube

YouTube is launching Premium Lite in the US for $7.99 per month, allowing ad-free viewing of most videos. It will expand to Thailand, Germany, and Australia. This follows YouTube Music and Premium reaching over 125 million subscribers. Premium Lite offers an affordable option for viewers and revenue for creators. Users wanting ad-free music and more features should choose the Premium plan. YouTube will continue to enhance subscription benefits.

YouTube Reaches 1 Billion Monthly Active Podcast Users

5 months ago

YouTube

YouTube has reached over 1 billion monthly active podcast viewers, establishing itself as the top platform for podcast listening in the U.S. This growth reflects its investments in enhancing the podcast experience. Video podcasts are trending, with popular shows like Keke Palmer's check-ins. YouTube is improving content discovery and access while expanding diverse offerings and revenue sharing for creators.

YouTube Enhances Shorts with Google Veo 2 AI Tools for Video Creation

5 months ago

YouTube

YouTube is enhancing Shorts by integrating Google DeepMind's Veo 2 into Dream Screen. This upgrade allows users to create AI backgrounds and standalone video clips using text prompts. Veo 2 generates high-quality, realistic videos and improves speed. Users can create video backgrounds or clips via the Shorts camera. These features are currently available in the US, Canada, Australia, and New Zealand, with plans for wider rollout.