YouTube | Swipe Insight

YouTube unveils new ad options and features at 2025 BrandCast event

15 days ago

YouTube introduced new ad options at its 2025 BrandCast event for its 20th birthday. Innovations include Cultural Moments Sponsorships for brand integration during key events and a live NFL game experience in Brazil on YouTube without extra fees. The Peak Points product highlights engaging moments in content for brand placement. Additionally, immersive Masthead ads and Shoppable CTV features allow viewers to engage with products directly on their screens.

YouTube backs NO FAKES Act to protect creators and viewers from AI-generated content

1 months ago

YouTube

YouTube supports the NO FAKES Act to protect creators and viewers from unauthorized AI-generated content. Introduced by Senators Coons and Blackburn, this legislation aims to create legal frameworks for these issues. YouTube collaborates with industry partners to enhance rights management and has updated privacy processes for individuals to request removal of harmful content. The act emphasizes safeguards while promoting responsible AI use.

YouTube Launches New Editing Tools for Shorts to Enhance Creator Experience

1 months ago

YouTube

YouTube Shorts is launching five new creation tools this spring. An upgraded video editor will enable precise edits, music addition, and previews. A syncing feature will align clips with music beats. Templates will allow photo uploads and effects, crediting original creators. Users can add image stickers from their gallery and create unique AI stickers from text prompts. These updates aim to boost creativity and personalization in Shorts.

YouTube Launches Ad-Free Premium Lite Subscription

2 months ago

YouTube

YouTube is launching Premium Lite in the US for $7.99 per month, allowing ad-free viewing of most videos. It will expand to Thailand, Germany, and Australia. This follows YouTube Music and Premium reaching over 125 million subscribers. Premium Lite offers an affordable option for viewers and revenue for creators. Users wanting ad-free music and more features should choose the Premium plan. YouTube will continue to enhance subscription benefits.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

YouTube Reaches 1 Billion Monthly Active Podcast Users

3 months ago

YouTube

YouTube has reached over 1 billion monthly active podcast viewers, establishing itself as the top platform for podcast listening in the U.S. This growth reflects its investments in enhancing the podcast experience. Video podcasts are trending, with popular shows like Keke Palmer's check-ins. YouTube is improving content discovery and access while expanding diverse offerings and revenue sharing for creators.

YouTube Enhances Shorts with Google Veo 2 AI Tools for Video Creation

3 months ago

YouTube

YouTube is enhancing Shorts by integrating Google DeepMind's Veo 2 into Dream Screen. This upgrade allows users to create AI backgrounds and standalone video clips using text prompts. Veo 2 generates high-quality, realistic videos and improves speed. Users can create video backgrounds or clips via the Shorts camera. These features are currently available in the US, Canada, Australia, and New Zealand, with plans for wider rollout.

YouTube CEO Unveils 2025 Vision with Focus on Growth and Creator Economy

3 months ago

YouTube

YouTube marks its 20th anniversary, evolving from amateur videos to a major platform for professional content. TV has surpassed mobile as the primary viewing device in the U.S., with YouTube leading in streaming watch time. For 2025, YouTube aims to be a cultural hub, expand the creator economy, enhance its TV presence, and integrate AI for safety and content creation. Innovations include new advertising formats and tools to support emerging creators.

YouTube Unveils New Features for Premium Subscribers Including High-Quality Audio

4 months ago

YouTube

YouTube is introducing new features for Premium subscribers to enhance their viewing experience. Premium members can access multiple experimental features, such as high-quality audio, Picture-in-Picture for Shorts on iOS, Smart Downloads for Shorts, a “Jump ahead” feature on web, and faster playback speeds on mobile. A new offer allows savings on YouTube Premium when purchased with a Google One plan, and Ask Music will expand to more devices.

YouTube launches auto dubbing feature to break language barriers for global content

5 months ago

YouTube

YouTube's new auto dubbing feature allows users to access content in various languages, enhancing global connectivity. Available to many channels in the YouTube Partner Program, it automatically creates dubbed versions of videos. While still improving, the technology aims for better accessibility. Viewers can recognize auto-dubbed videos and choose their preferred language for a more personalized experience.