YouTube is expanding its Premium Lite subscription, now available in the US for $7.99 per month, following a pilot in Thailand, Germany, and Australia. This service allows users to watch most videos ad-free, contributing to the over 125 million global subscribers of YouTube Music and Premium. Premium Lite aims to provide a more affordable option while enhancing revenue opportunities for creators and partners.
The Premium Lite plan has been tested to ensure it balances features for viewers interested in ad-free experiences across various content types, such as gaming and cooking. For those seeking additional benefits like ad-free music, offline access, and background play, the standard Premium plan is recommended. YouTube continues to diversify its offerings, with plans to expand Premium Lite to more countries and enhance user experiences.
