Browse Youtube Ads updates sorted by latest
13 days ago
YouTube added a 'Hide' button to dismiss end screens on videos for the current viewing, with an option to show them again. The desktop hover-to-subscribe button on video watermarks is removed since a subscribe button exists below the video. Creators can still use end screens and watermarks. These changes, based on user feedback, aim to reduce distractions with minimal impact on views and subscriptions.
19 days ago
YouTube's Demand Gen has improved with a 26% increase in conversions per dollar due to 60+ AI enhancements. Demand Gen Drops is a new monthly update to keep marketers informed. This month's features include conversion lift at lower spends, testing across campaigns, platform comparable conversion metrics, omni-channel bidding for online and offline sales, local in-store offers, and promotion assets for special occasions.
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Trending ️🔥3 months ago
Demand Gen campaigns now allow optimization for YouTube follow-on views, helping grow channel engagement by targeting viewers likely to watch more videos after an ad. Advertisers can set follow-on views as a primary goal in their campaign settings to actively optimize for deeper engagement. To use this feature, link your YouTube channel to your Google Ads account and adjust goals in the Conversions Summary.
4 months ago
YouTube launched side-by-side ads for live streams, letting ads run alongside streams with muted stream audio to boost creator revenue without disrupting viewers. Voice replies expanded to more Android creators, allowing 30-second voice responses to comments. Google Lens was added to Shorts, letting viewers search objects or locations by pausing and using Lens, except on Shorts with shopping links. These updates enhance monetization and engagement.
5 months ago
Google Ads has introduced a beta ad format that merges 6-second Bumper Ads with 7-15 second Non-Skippable Ads. This allows advertisers to run both short and longer ads together, with automatic optimization for delivery. Key benefits include expanded reach, improved ad recall, and enhanced inventory access, making it suitable for brand awareness. Advertisers can also test creative impact by duration without splitting campaigns.
6 months ago
YouTube has introduced new features for creators, including "Take a Break" ads for livestreams and a way to view subscriber lists for channels with over four subscribers. This list shows only publicly subscribed users and is private to the channel owner. Additionally, YouTube is improving Studio Mobile with clearer analytics distinctions. The "Take a Break" ads allow creators to take short breaks during livestreams while displaying ads to viewers.
6 months ago
Brands can leverage YouTube creators through BrandConnect, which offers tools to connect with them, as users trust creators' recommendations more than others. Brands can use existing sponsored content in partnership ads and gain insights into performance. For instance, MAC Cosmetics improved results by partnering with beauty creators. New features also simplify linking creator videos in Google Ads.
8 months ago
YouTube is testing a Cost-Per-Hour (CPH) Masthead ad option that allows brands to own its top ad space by the hour, giving advertisers 100% share of voice across all devices during key moments. This model enhances visibility for major launches and complements the existing CPM model. Advertisers can purchase specific hours for complete ownership of impressions, reflecting YouTube's recognition of the need for precise timing control in advertising.
Trending ️🔥10 months ago
YouTube has announced updates to its advertising platform, introducing new formats and measurement tools while strengthening creator partnerships. These updates aim to help brands reach and engage audiences more effectively, including on YouTube Shorts. New ad formats and AI-powered video campaigns are designed to drive meaningful outcomes. YouTube is also enhancing its tools for managing creator partnerships and improving ad performance.
