Youtube Ads News & Updates for May 2025

YouTube Introduces Bumper +15 Sec Non Skippable Ad Format for Advertisers

21 days ago

Google Ads has introduced a beta ad format that merges 6-second Bumper Ads with 7-15 second Non-Skippable Ads. This allows advertisers to run both short and longer ads together, with automatic optimization for delivery. Key benefits include expanded reach, improved ad recall, and enhanced inventory access, making it suitable for brand awareness. Advertisers can also test creative impact by duration without splitting campaigns.

YouTube Introduces "Take a Break" Ads for Livestreams and New Subscriber Visibility Options

2 months ago

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YouTube has introduced new features for creators, including "Take a Break" ads for livestreams and a way to view subscriber lists for channels with over four subscribers. This list shows only publicly subscribed users and is private to the channel owner. Additionally, YouTube is improving Studio Mobile with clearer analytics distinctions. The "Take a Break" ads allow creators to take short breaks during livestreams while displaying ads to viewers.

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Google Enhances BrandConnect for Better Brand and Creator Partnerships

2 months ago

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Brands can leverage YouTube creators through BrandConnect, which offers tools to connect with them, as users trust creators' recommendations more than others. Brands can use existing sponsored content in partnership ads and gain insights into performance. For instance, MAC Cosmetics improved results by partnering with beauty creators. New features also simplify linking creator videos in Google Ads.

YouTube tests cost-per-hour masthead for targeted brand promotions

3 months ago

Youtube Ads

YouTube is testing a Cost-Per-Hour (CPH) Masthead ad option that allows brands to own its top ad space by the hour, giving advertisers 100% share of voice across all devices during key moments. This model enhances visibility for major launches and complements the existing CPM model. Advertisers can purchase specific hours for complete ownership of impressions, reflecting YouTube's recognition of the need for precise timing control in advertising.

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YouTube Unveils New Ad Formats and Tools to Boost Engagement and Creator Partnerships

6 months ago

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YouTube has announced updates to its advertising platform, introducing new formats and measurement tools while strengthening creator partnerships. These updates aim to help brands reach and engage audiences more effectively, including on YouTube Shorts. New ad formats and AI-powered video campaigns are designed to drive meaningful outcomes. YouTube is also enhancing its tools for managing creator partnerships and improving ad performance.

IAS Expands Brand Safety and Suitability Reporting for Misinformation on YouTube

7 months ago

Display & Video 360 Youtube Ads

Integral Ad Science (IAS) expands its AI-driven Total Media Quality product on YouTube to include brand safety and suitability measurement for misinformation. Advertisers can now access IAS’s misinformation reporting on YouTube, enabling verification of digital media investments. IAS’s product suite provides third-party assurance for brand safety and suitability, complementing YouTube’s policies.

YouTube Starts Showing Ads When You Pause Videos on TV

8 months ago

Youtube Ads

YouTube is introducing a new ad format on TVs that displays ads when a video is paused. Initially announced in May 2024, this feature is now appearing for some users. The paused video shrinks to a smaller block with the ad on the right side, featuring a "dismiss" button and an information button. Currently, Dunkin’ Donuts is the only advertiser observed. YouTube is also developing longer unskippable ads and advertiser-branded QR codes.

YouTube Expands "First Position" Ad Format Across All Content in Display & Video 360

8 months ago

Display & Video 360 Youtube Ads

First Position ensures your brand is the first in-stream ad seen by audiences on YouTube, now available across all YouTube content via Display & Video 360. Previously limited to YouTube Select inventory, it now offers dynamic rate targeting. This feature helps brands appear during critical moments, enhancing ad recall and brand awareness. Examples include Booking.com and IHG Hotels & Resorts, achieving significant lifts in ad recall and brand awareness.

YouTube Studio Adds Website Visits Goal to Video Promotions

8 months ago

Youtube Ads

YouTube will introduce a "website visits" goal for video promotions on September 5, 2024, allowing creators to drive traffic to external websites. The setup requires basic inputs like country and language targeting. Promoted videos can appear as Shorts, in-feed, and skippable in-stream ads. Creators can track promotion performance in YouTube Studio, and videos will be marked as "Sponsored." This update helps creators convert video views to website traffic, boosting off-platform engagement.

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