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Youtube Ads News

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YouTube follow-on views optimization now available in Demand Gen campaigns Trending ️‍🔥

YouTube follow-on views optimization now available in Demand Gen campaigns

4 days ago

Google Ads Youtube Ads

Demand Gen campaigns now allow optimization for YouTube follow-on views, helping grow channel engagement by targeting viewers likely to watch more videos after an ad. Advertisers can set follow-on views as a primary goal in their campaign settings to actively optimize for deeper engagement. To use this feature, link your YouTube channel to your Google Ads account and adjust goals in the Conversions Summary.

Google
Google

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Marketing Workflow Templates

Marketing Workflow Templates

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Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!

Markifact
Markifact

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Open Source
YouTube Introduces Side-by-Side Ads, Expands Voice Replies, and Rolls Out Google Lens for Shorts

YouTube Introduces Side-by-Side Ads, Expands Voice Replies, and Rolls Out Google Lens for Shorts

18 days ago

Youtube Ads YouTube

YouTube launched side-by-side ads for live streams, letting ads run alongside streams with muted stream audio to boost creator revenue without disrupting viewers. Voice replies expanded to more Android creators, allowing 30-second voice responses to comments. Google Lens was added to Shorts, letting viewers search objects or locations by pausing and using Lens, except on Shorts with shopping links. These updates enhance monetization and engagement.

Creator Insider
Creator Insider

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YouTube Introduces Bumper +15 Sec Non Skippable Ad Format for Advertisers

YouTube Introduces Bumper +15 Sec Non Skippable Ad Format for Advertisers

1 months ago

Google Ads Youtube Ads

Google Ads has introduced a beta ad format that merges 6-second Bumper Ads with 7-15 second Non-Skippable Ads. This allows advertisers to run both short and longer ads together, with automatic optimization for delivery. Key benefits include expanded reach, improved ad recall, and enhanced inventory access, making it suitable for brand awareness. Advertisers can also test creative impact by duration without splitting campaigns.

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
YouTube Introduces "Take a Break" Ads for Livestreams and New Subscriber Visibility Options

YouTube Introduces "Take a Break" Ads for Livestreams and New Subscriber Visibility Options

2 months ago

Youtube Ads YouTube

YouTube has introduced new features for creators, including "Take a Break" ads for livestreams and a way to view subscriber lists for channels with over four subscribers. This list shows only publicly subscribed users and is private to the channel owner. Additionally, YouTube is improving Studio Mobile with clearer analytics distinctions. The "Take a Break" ads allow creators to take short breaks during livestreams while displaying ads to viewers.

Creator Insider
Creator Insider

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Google Enhances BrandConnect for Better Brand and Creator Partnerships

Google Enhances BrandConnect for Better Brand and Creator Partnerships

3 months ago

Youtube Ads YouTube +1 more

Brands can leverage YouTube creators through BrandConnect, which offers tools to connect with them, as users trust creators' recommendations more than others. Brands can use existing sponsored content in partnership ads and gain insights into performance. For instance, MAC Cosmetics improved results by partnering with beauty creators. New features also simplify linking creator videos in Google Ads.

Google
Google

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YouTube tests cost-per-hour masthead for targeted brand promotions

YouTube tests cost-per-hour masthead for targeted brand promotions

4 months ago

Youtube Ads

YouTube is testing a Cost-Per-Hour (CPH) Masthead ad option that allows brands to own its top ad space by the hour, giving advertisers 100% share of voice across all devices during key moments. This model enhances visibility for major launches and complements the existing CPM model. Advertisers can purchase specific hours for complete ownership of impressions, reflecting YouTube's recognition of the need for precise timing control in advertising.

YouTube Unveils New Ad Formats and Tools to Boost Engagement and Creator Partnerships Trending ️‍🔥

YouTube Unveils New Ad Formats and Tools to Boost Engagement and Creator Partnerships

7 months ago

Youtube Ads YouTube +1 more

YouTube has announced updates to its advertising platform, introducing new formats and measurement tools while strengthening creator partnerships. These updates aim to help brands reach and engage audiences more effectively, including on YouTube Shorts. New ad formats and AI-powered video campaigns are designed to drive meaningful outcomes. YouTube is also enhancing its tools for managing creator partnerships and improving ad performance.

Google
Google

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IAS Expands Brand Safety and Suitability Reporting for Misinformation on YouTube

IAS Expands Brand Safety and Suitability Reporting for Misinformation on YouTube

8 months ago

Display & Video 360 Youtube Ads

Integral Ad Science (IAS) expands its AI-driven Total Media Quality product on YouTube to include brand safety and suitability measurement for misinformation. Advertisers can now access IAS’s misinformation reporting on YouTube, enabling verification of digital media investments. IAS’s product suite provides third-party assurance for brand safety and suitability, complementing YouTube’s policies.

YouTube Starts Showing Ads When You Pause Videos on TV

YouTube Starts Showing Ads When You Pause Videos on TV

9 months ago

Youtube Ads

YouTube is introducing a new ad format on TVs that displays ads when a video is paused. Initially announced in May 2024, this feature is now appearing for some users. The paused video shrinks to a smaller block with the ad on the right side, featuring a "dismiss" button and an information button. Currently, Dunkin’ Donuts is the only advertiser observed. YouTube is also developing longer unskippable ads and advertiser-branded QR codes.

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