Swipe Insight Swipe Insight Logo

Youtube Ads News

Browse Youtube Ads updates sorted by latest

YouTube Introduces AI Upscaling and New Tools to Enhance TV Content

YouTube Introduces AI Upscaling and New Tools to Enhance TV Content

1 days ago

Youtube Ads YouTube

YouTube is enhancing the TV viewing experience with five new features for creators. These include support for 4K thumbnails, AI upscaling of videos from SD to HD, immersive channel previews, improved contextual search prioritizing channel content, and shopping features like QR codes and timed product highlights. These updates aim to boost content quality, discovery, and viewer engagement on TV screens, supporting creators' growth in the living room market.

YouTube
YouTube

Official Source

Official Source

YouTube is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube Adds Hide Button for End Screens and Removes Hover Subscribe Button

YouTube Adds Hide Button for End Screens and Removes Hover Subscribe Button

1 months ago

Youtube Ads

YouTube added a 'Hide' button to dismiss end screens on videos for the current viewing, with an option to show them again. The desktop hover-to-subscribe button on video watermarks is removed since a subscribe button exists below the video. Creators can still use end screens and watermarks. These changes, based on user feedback, aim to reduce distractions with minimal impact on views and subscriptions.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Marketing Workflow Templates

Marketing Workflow Templates

Featured

Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!

Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Open Source
YouTube unveils Demand Gen Drops to drive results with AI and new marketing tools

YouTube unveils Demand Gen Drops to drive results with AI and new marketing tools

1 months ago

Google Ads Youtube Ads

YouTube's Demand Gen has improved with a 26% increase in conversions per dollar due to 60+ AI enhancements. Demand Gen Drops is a new monthly update to keep marketers informed. This month's features include conversion lift at lower spends, testing across campaigns, platform comparable conversion metrics, omni-channel bidding for online and offline sales, local in-store offers, and promotion assets for special occasions.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube follow-on views optimization now available in Demand Gen campaigns Trending ️‍🔥

YouTube follow-on views optimization now available in Demand Gen campaigns

4 months ago

Google Ads Youtube Ads

Demand Gen campaigns now allow optimization for YouTube follow-on views, helping grow channel engagement by targeting viewers likely to watch more videos after an ad. Advertisers can set follow-on views as a primary goal in their campaign settings to actively optimize for deeper engagement. To use this feature, link your YouTube channel to your Google Ads account and adjust goals in the Conversions Summary.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube Introduces Side-by-Side Ads, Expands Voice Replies, and Rolls Out Google Lens for Shorts

YouTube Introduces Side-by-Side Ads, Expands Voice Replies, and Rolls Out Google Lens for Shorts

5 months ago

Youtube Ads YouTube

YouTube launched side-by-side ads for live streams, letting ads run alongside streams with muted stream audio to boost creator revenue without disrupting viewers. Voice replies expanded to more Android creators, allowing 30-second voice responses to comments. Google Lens was added to Shorts, letting viewers search objects or locations by pausing and using Lens, except on Shorts with shopping links. These updates enhance monetization and engagement.

Creator Insider
Creator Insider

Official Source

Official Source

Creator Insider is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube Introduces Bumper +15 Sec Non Skippable Ad Format for Advertisers

YouTube Introduces Bumper +15 Sec Non Skippable Ad Format for Advertisers

5 months ago

Google Ads Youtube Ads

Google Ads has introduced a beta ad format that merges 6-second Bumper Ads with 7-15 second Non-Skippable Ads. This allows advertisers to run both short and longer ads together, with automatic optimization for delivery. Key benefits include expanded reach, improved ad recall, and enhanced inventory access, making it suitable for brand awareness. Advertisers can also test creative impact by duration without splitting campaigns.

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
YouTube Introduces "Take a Break" Ads for Livestreams and New Subscriber Visibility Options

YouTube Introduces "Take a Break" Ads for Livestreams and New Subscriber Visibility Options

7 months ago

Youtube Ads YouTube

YouTube has introduced new features for creators, including "Take a Break" ads for livestreams and a way to view subscriber lists for channels with over four subscribers. This list shows only publicly subscribed users and is private to the channel owner. Additionally, YouTube is improving Studio Mobile with clearer analytics distinctions. The "Take a Break" ads allow creators to take short breaks during livestreams while displaying ads to viewers.

Creator Insider
Creator Insider

Official Source

Official Source

Creator Insider is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Google Enhances BrandConnect for Better Brand and Creator Partnerships

Google Enhances BrandConnect for Better Brand and Creator Partnerships

7 months ago

Youtube Ads YouTube +1 more

Brands can leverage YouTube creators through BrandConnect, which offers tools to connect with them, as users trust creators' recommendations more than others. Brands can use existing sponsored content in partnership ads and gain insights into performance. For instance, MAC Cosmetics improved results by partnering with beauty creators. New features also simplify linking creator videos in Google Ads.

Google
Google

Official Source

Official Source

Google is a Official Source. The source has been verified by Swipe Insight team.

Official Source
YouTube tests cost-per-hour masthead for targeted brand promotions

YouTube tests cost-per-hour masthead for targeted brand promotions

9 months ago

Youtube Ads

YouTube is testing a Cost-Per-Hour (CPH) Masthead ad option that allows brands to own its top ad space by the hour, giving advertisers 100% share of voice across all devices during key moments. This model enhances visibility for major launches and complements the existing CPM model. Advertisers can purchase specific hours for complete ownership of impressions, reflecting YouTube's recognition of the need for precise timing control in advertising.

FAQs