YouTube is experimenting with a novel ad format that dramatically changes the viewing experience for users. This new format, spotted by Anthony Higman, splits the screen during ad playback, potentially revolutionizing how advertisers engage with viewers. This new format was observed shortly after YouTube announced testing of Picture-in-Picture for Live Mid-Roll Ads.
Key Features of the New Ad Format
Split-Screen Display: The video ad plays on the left side of the screen, occupying roughly half the viewing area.
Information Card: A card appears on the right side, possibly displaying additional information or calls to action.
Relocated Skip Button: The position of the skip button has been altered, though specifics are unclear.
Sitelink Carousel: When sitelinks are available, they're displayed in a carousel format on the right side of the screen.
Longer Ad Duration: This format seems to be appearing on longer skippable ads.
It's not yet clear whether this is a limited test, a beta version, or the beginning of a full rollout. No official announcement has been made regarding this new ad format.
This new format could provide advertisers with more engaging ways to present their messages, while potentially offering viewers a less intrusive ad experience by allowing them to see more information at a glance.
As this format continues to appear, advertisers and viewers alike will be keen to see how it impacts engagement rates and overall user experience on the platform.
