Anthony Higman

Anthony Higman

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About

Anthony is a seasoned Digital Marketing Manager with expertise in PPC advertising, social media management, SEO, and WordPress. He has a strong background in communication and customer service from his service industry experience. Additionally, he is a licensed real estate agent and part-time investor/developer in Philadelphia. Anthony holds a B.A. in Journalism and Health Science from West Chester University of Pennsylvania.

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 Google to Discontinue Local Services Ads App in January 2025

Google to Discontinue Local Services Ads App in January 2025

10 days ago

Google will discontinue its Local Services Ads (LSA) mobile app on January 6, 2025, shifting managem...

Automate Your GA4 Audit - Say Goodbye to Manual Checks!

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Google Ads Tests AI-Generated Voiceovers for Display Campaign Videos

Google Ads Tests AI-Generated Voiceovers for Display Campaign Videos

1 months ago

Google Ads is beta testing AI-generated voiceovers for Display campaign videos. Advertisers can add ...

Google Updates Verification Process for Legal Services in Local Services Ads

Google Updates Verification Process for Legal Services in Local Services Ads

2 months ago

Google has updated its verification process for Local Services Ads in the legal industry to enhance ...

YouTube Tests New Half-Screen Video Ad Format

YouTube Tests New Half-Screen Video Ad Format

3 months ago

YouTube is testing a new ad format that splits the screen during ad playback, with the video ad on t...

Google Maps Adds Sponsored Stops to Routes

Google Maps Adds Sponsored Stops to Routes

4 months ago

Google Maps can now suggest adding a stop along your route as an advertisement or sponsored route. T...

Google Shows Local Services Ads at Top of Map Results

Google Shows Local Services Ads at Top of Map Results

4 months ago

Google now places Local Services Ads at the top of results in the Local Business Finder Map, affecti...

Google Ads Adds Automatically Created Assets to Ad Level

Google Ads Adds Automatically Created Assets to Ad Level

5 months ago

Google Ads is changing Automatically Created Assets (ACA) to the ad level, using generative AI to fi...

US Privacy Laws in 2024: Impact on Google Ads and Personalized Ad Targeting

US Privacy Laws in 2024: Impact on Google Ads and Personalized Ad Targeting

Privacy legislation in Florida, Texas, Oregon, Montana, and Colorado will take effect in 2024. This ...

New Google Ads Insights Finder Tool Is Now In Beta

New Google Ads Insights Finder Tool Is Now In Beta

5 months ago

New Google Ads Insights Finder Tool is now in beta, designed to help with audience targeting by expl...