Anthony Higman

United States

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About

Anthony is a seasoned Digital Marketing Manager with expertise in PPC advertising, social media management, SEO, and WordPress. He has a strong background in communication and customer service from his service industry experience. Additionally, he is a licensed real estate agent and part-time investor/developer in Philadelphia. Anthony holds a B.A. in Journalism and Health Science from West Chester University of Pennsylvania.

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Google Enhances Image Rights Protection with New Legal Waiver in Google Ads

6 days ago

Google Ads

Google Ads has introduced a mandatory legal waiver checkbox for image uploads, requiring advertisers to confirm ownership or authorization of images on landing pages. Users must declare their rights and instruct Google to publish these images for advertising. This waiver integrates with automated assets, affecting both new and existing disclosures. Additionally, Google's AI assistant suggests images from landing pages for ad creation.

Google Removes Lead Generation and Recording Features from Tax Specialist Local Service Ads Platform

8 days ago

Google Ads

Google is making changes to its Local Service Ads for tax specialists, starting the week of January 6, 2025. Key features being removed include message leads, auto-crediting, booking capabilities, and call recording. Despite these removals, Google stated that tax specialist ads will continue to function normally without any action needed from advertisers. The changes focus on operational aspects while keeping core advertising intact.

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Google to Discontinue Local Services Ads App in January 2025

2 months ago

Google Ads Local SEO

Google will discontinue its Local Services Ads (LSA) mobile app on January 6, 2025, shifting management to a browser-based platform. Campaigns will remain operational and can be managed via web browser, desktop, mobile browser, or the ads.google.com/localservices portal. There is no reported impact on campaign performance, and all functionality will transition to the web platform seamlessly.

Google Ads Tests AI-Generated Voiceovers for Display Campaign Videos

4 months ago

Google Ads

Google Ads is beta testing AI-generated voiceovers for Display campaign videos. Advertisers can add computer-generated narration directly within the platform, enhancing video ads without extra resources. The tool offers customization to match brand voice and simplifies the workflow. Initially limited, this feature could significantly impact video content creation, making advanced features accessible to more advertisers.

Google Updates Verification Process for Legal Services in Local Services Ads

4 months ago

Google Ads

Google has updated its verification process for Local Services Ads in the legal industry to enhance trust and prevent impersonation. Lawyers must pass an identity check in addition to the existing license check by November 15, 2024. Google's partner, Evident, will email lawyers starting September 16, 2024, to initiate the process, which must be completed within 30 days. The update has mixed reactions, with concerns about increased administrative burden.

YouTube Tests New Half-Screen Video Ad Format

5 months ago

Youtube Ads

YouTube is testing a new ad format that splits the screen during ad playback, with the video ad on the left and an information card on the right. The skip button's position has changed, and sitelinks appear in a carousel on the right. This format is seen on longer skippable ads. It's unclear if this is a limited test or a full rollout. The new format could enhance advertiser engagement and offer a less intrusive experience for viewers.

Google Maps Adds Sponsored Stops to Routes

6 months ago

Google Ads

Google Maps can now suggest adding a stop along your route as an advertisement or sponsored route. This feature appears while driving, prompting users to "Add stop" or "Cancel." Anthony Higman experienced this when a Royal Farms ad popped up during his drive, despite not searching for gas or food. He shared his experience on X, highlighting this new ad format.

Google Shows Local Services Ads at Top of Map Results

6 months ago

Google Ads

Google now places Local Services Ads at the top of results in the Local Business Finder Map, affecting how users see local business listings. This aims to connect consumers with verified local service providers more quickly. For businesses, it highlights the importance of Local Services Ads in local searches, especially for service-based businesses. Local businesses may need to review their digital marketing strategies to maintain visibility.

Google Ads Adds Automatically Created Assets to Ad Level

7 months ago

Google Ads

Google Ads is changing Automatically Created Assets (ACA) to the ad level, using generative AI to fill gaps in Responsive Search Ads (RSA). Anthony Higman warns advertisers to disable this feature to avoid issues, noting incomplete help documentation and unclear rollout details. These new assets alter headlines and descriptions based on keywords, landing pages, and ads using AI.

Anthony Higman

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