Anthony is a seasoned Digital Marketing Manager with expertise in PPC advertising, social media management, SEO, and WordPress. He has a strong background in communication and customer service from his service industry experience. Additionally, he is a licensed real estate agent and part-time investor/developer in Philadelphia. Anthony holds a B.A. in Journalism and Health Science from West Chester University of Pennsylvania.
1 months ago
Google will discontinue its Local Services Ads (LSA) mobile app on January 6, 2025, shifting management to a browser-based platform. Campaigns will remain operational and can be managed via web browser, desktop, mobile browser, or the ads.google.com/localservices portal. There is no reported impact on campaign performance, and all functionality will transition to the web platform seamlessly.
2 months ago
Google Ads is beta testing AI-generated voiceovers for Display campaign videos. Advertisers can add computer-generated narration directly within the platform, enhancing video ads without extra resources. The tool offers customization to match brand voice and simplifies the workflow. Initially limited, this feature could significantly impact video content creation, making advanced features accessible to more advertisers.
3 months ago
Google has updated its verification process for Local Services Ads in the legal industry to enhance trust and prevent impersonation. Lawyers must pass an identity check in addition to the existing license check by November 15, 2024. Google's partner, Evident, will email lawyers starting September 16, 2024, to initiate the process, which must be completed within 30 days. The update has mixed reactions, with concerns about increased administrative burden.
4 months ago
YouTube is testing a new ad format that splits the screen during ad playback, with the video ad on the left and an information card on the right. The skip button's position has changed, and sitelinks appear in a carousel on the right. This format is seen on longer skippable ads. It's unclear if this is a limited test or a full rollout. The new format could enhance advertiser engagement and offer a less intrusive experience for viewers.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
5 months ago
Google Maps can now suggest adding a stop along your route as an advertisement or sponsored route. This feature appears while driving, prompting users to "Add stop" or "Cancel." Anthony Higman experienced this when a Royal Farms ad popped up during his drive, despite not searching for gas or food. He shared his experience on X, highlighting this new ad format.
5 months ago
Google now places Local Services Ads at the top of results in the Local Business Finder Map, affecting how users see local business listings. This aims to connect consumers with verified local service providers more quickly. For businesses, it highlights the importance of Local Services Ads in local searches, especially for service-based businesses. Local businesses may need to review their digital marketing strategies to maintain visibility.
6 months ago
Google Ads is changing Automatically Created Assets (ACA) to the ad level, using generative AI to fill gaps in Responsive Search Ads (RSA). Anthony Higman warns advertisers to disable this feature to avoid issues, noting incomplete help documentation and unclear rollout details. These new assets alter headlines and descriptions based on keywords, landing pages, and ads using AI.
6 months ago
Privacy legislation in Florida, Texas, Oregon, Montana, and Colorado will take effect in 2024. This will impact Google Ads as data loss from privacy laws meets automation, reducing the effectiveness of personalized ads. Advertisers might see less personalized ad inventory and decreased targeting efficiency. Customer Match, Audiences API, and Floodlight Remarketing lists may also be affected due to increased user opt-outs.
6 months ago
New Google Ads Insights Finder Tool is now in beta, designed to help with audience targeting by exploring interests and search trends. The original poster couldn't access it and is curious if others have. The tool aims to improve marketing strategies by uncovering new audience segments and has shown significant growth for brands like Oreo and Petco. Google offers expert support to help users get started.
