
Google updates Ads auction page to clarify separate auctions for ad locations
1 months ago
Google updated its "How the Google Ads auction works" page to clarify that it runs different auctions for each ad location, meaning top ads are chosen separately from others. Ads can appear multiple times across different locations but only once in a single location. The auction process is determined by six factors: bid amount, ad and landing page quality, expected impact of ad assets, Ad Rank thresholds, ad context, and auction competitiveness.