Anthony Higman

Top Creator

Anthony Higman is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator

United States

20 Swipes

About

Anthony is a seasoned Digital Marketing Manager with expertise in PPC advertising, social media management, SEO, and WordPress. He has a strong background in communication and customer service from his service industry experience. Additionally, he is a licensed real estate agent and part-time investor/developer in Philadelphia. Anthony holds a B.A. in Journalism and Health Science from West Chester University of Pennsylvania.

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Google updates Ads auction page to clarify separate auctions for ad locations

1 months ago

Google Ads

Google updated its "How the Google Ads auction works" page to clarify that it runs different auctions for each ad location, meaning top ads are chosen separately from others. Ads can appear multiple times across different locations but only once in a single location. The auction process is determined by six factors: bid amount, ad and landing page quality, expected impact of ad assets, Ad Rank thresholds, ad context, and auction competitiveness.

Google Pre-Opts Local Services Ads Accounts Into Booking Feature

1 months ago

Google Ads

Google has introduced automatic enrollment for Local Services Ads (LSA), pre-opting accounts with a booking link on their Google Business Profile into the booking feature. This allows customers to book services directly through LSA using the same booking link. Bookings will be charged like calls and messages and will be visible in the Local Services Ads lead inbox. Concerns have arisen over the lack of immediate opt-out options, but businesses can disable the feature in their Profile.

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Ads Improves Offline Conversion Quality in Smart and PMax Campaigns

1 months ago

Google Ads

Google Ads is enhancing offline conversion quality in Performance Max and Smart Campaigns starting February 28. The update will focus on locally engaged users through Search and Google Maps, limiting view-through conversions from Display and YouTube. Advertisers may see a decrease in conversion volume and an increase in cost-per-conversion. Recommendations include relaxing targets, diversifying goals, expanding location targeting, reviewing campaign settings, and optimizing creatives.

Google Enhances Image Rights Protection with New Legal Waiver in Google Ads

2 months ago

Google Ads

Google Ads has introduced a mandatory legal waiver checkbox for image uploads, requiring advertisers to confirm ownership or authorization of images on landing pages. Users must declare their rights and instruct Google to publish these images for advertising. This waiver integrates with automated assets, affecting both new and existing disclosures. Additionally, Google's AI assistant suggests images from landing pages for ad creation.

Google Removes Lead Generation and Recording Features from Tax Specialist Local Service Ads Platform

2 months ago

Google Ads

Google is making changes to its Local Service Ads for tax specialists, starting the week of January 6, 2025. Key features being removed include message leads, auto-crediting, booking capabilities, and call recording. Despite these removals, Google stated that tax specialist ads will continue to function normally without any action needed from advertisers. The changes focus on operational aspects while keeping core advertising intact.

Google to Discontinue Local Services Ads App in January 2025

4 months ago

Google Ads Local SEO

Google will discontinue its Local Services Ads (LSA) mobile app on January 6, 2025, shifting management to a browser-based platform. Campaigns will remain operational and can be managed via web browser, desktop, mobile browser, or the ads.google.com/localservices portal. There is no reported impact on campaign performance, and all functionality will transition to the web platform seamlessly.

Google Ads Tests AI-Generated Voiceovers for Display Campaign Videos

6 months ago

Google Ads

Google Ads is beta testing AI-generated voiceovers for Display campaign videos. Advertisers can add computer-generated narration directly within the platform, enhancing video ads without extra resources. The tool offers customization to match brand voice and simplifies the workflow. Initially limited, this feature could significantly impact video content creation, making advanced features accessible to more advertisers.

Google Updates Verification Process for Legal Services in Local Services Ads

6 months ago

Google Ads

Google has updated its verification process for Local Services Ads in the legal industry to enhance trust and prevent impersonation. Lawyers must pass an identity check in addition to the existing license check by November 15, 2024. Google's partner, Evident, will email lawyers starting September 16, 2024, to initiate the process, which must be completed within 30 days. The update has mixed reactions, with concerns about increased administrative burden.

YouTube Tests New Half-Screen Video Ad Format

8 months ago

Youtube Ads

YouTube is testing a new ad format that splits the screen during ad playback, with the video ad on the left and an information card on the right. The skip button's position has changed, and sitelinks appear in a carousel on the right. This format is seen on longer skippable ads. It's unclear if this is a limited test or a full rollout. The new format could enhance advertiser engagement and offer a less intrusive experience for viewers.

Anthony Higman

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