Anthony Higman

Anthony Higman

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About

Anthony is a seasoned Digital Marketing Manager with expertise in PPC advertising, social media management, SEO, and WordPress. He has a strong background in communication and customer service from his service industry experience. Additionally, he is a licensed real estate agent and part-time investor/developer in Philadelphia. Anthony holds a B.A. in Journalism and Health Science from West Chester University of Pennsylvania.

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YouTube Tests New Half-Screen Video Ad Format

YouTube Tests New Half-Screen Video Ad Format

1 months ago

YouTube is testing a new ad format that splits the screen during ad playback, with the video ad on t...

Google Maps Adds Sponsored Stops to Routes

Google Maps Adds Sponsored Stops to Routes

2 months ago

Google Maps can now suggest adding a stop along your route as an advertisement or sponsored route. T...

Top-Notch Google Analytics Audit Tool

Top-Notch Google Analytics Audit Tool

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Google Shows Local Services Ads at Top of Map Results

Google Shows Local Services Ads at Top of Map Results

2 months ago

Google now places Local Services Ads at the top of results in the Local Business Finder Map, affecti...

Google Ads Adds Automatically Created Assets to Ad Level

Google Ads Adds Automatically Created Assets to Ad Level

2 months ago

Google Ads is changing Automatically Created Assets (ACA) to the ad level, using generative AI to fi...

US Privacy Laws in 2024: Impact on Google Ads and Personalized Ad Targeting

US Privacy Laws in 2024: Impact on Google Ads and Personalized Ad Targeting

Privacy legislation in Florida, Texas, Oregon, Montana, and Colorado will take effect in 2024. This ...

New Google Ads Insights Finder Tool Is Now In Beta

New Google Ads Insights Finder Tool Is Now In Beta

3 months ago

New Google Ads Insights Finder Tool is now in beta, designed to help with audience targeting by expl...

Google Discontinues Chat and Call History Features on Business Profiles

Google Discontinues Chat and Call History Features on Business Profiles

3 months ago

Google is discontinuing the Chat and Call History features on Google Business Profiles, including th...

Google Ads Update: Clear Verification Info, Unverify Account, Start New Verification

Google Ads Update: Clear Verification Info, Unverify Account, Start New Verification

3 months ago

New Google Ads account features allow users to clear existing verification info, unverify their acco...

Google Ads Offers $1,500 Credit with $3,000 Spend in 60 Days

Google Ads Offers $1,500 Credit with $3,000 Spend in 60 Days

3 months ago

A $1,500 Google Ads credit is the highest amount seen by the user. They are inquiring if anyone has ...