
Google launches Pause Ads for YouTube to engage viewers during video pauses
10 days ago
Google has launched a new Ad Type called "Pause Ads" for YouTube, allowing advertisers to display banner ads when a video is paused. This feature engages users at a moment of higher attention without disrupting their viewing experience. It is available for Video Reach campaigns using CPM bidding and shown only on YouTube in-stream ads as a static overlay. This method targets focused viewers and offers opportunities for tailored messaging during pause moments.