Google Ads has implemented a crucial update to its image upload process by introducing a mandatory legal waiver checkbox. This new feature requires advertisers to explicitly confirm their ownership or proper authorization of images used on landing pages.
The newly introduced checkbox presents users with the following declaration:
"I confirm that I own all legal rights to the images on the landing pages used by this account (or I have permission to share the images with Google). I hereby instruct Google to publish these images on my behalf for advertising or other commercial purposes."
This legal waiver has been incorporated into the dynamic images section of automated assets within Google Ads. The implementation affects both existing and new legal disclosures for automatically applied dynamic image assets.
AI-Powered Image Suggestions
Google's AI conversational assistant now works in tandem with this update by suggesting images from landing pages for ad creation. The system presents users with pre-selected images that can be readily saved for their advertising campaigns.
The introduction of this legal checkpoint appears to be Google's response to addressing concerns over unauthorized image usage by advertisers, establishing a more robust framework for image rights protection in digital advertising.
