The release of v1.5 of the Data Manager API enhances data management with new features for user list management and expanded audience member ingestion options. The UserListService enables full lifecycle management of user lists through create, retrieve, update, and delete operations, providing comprehensive control over audience workflows. The new PartnerLinkService offers a secure way to manage connections between advertiser and data partner accounts across Google Ads and Display & Video 360.
The API now supports additional user identifiers, including User IDs for Customer Match in Google Ads, along with integrated status reporting for User ID ingestion diagnostics. This helps monitor ingestion and quickly resolve issues.
Guides are available for creating, populating, and verifying audiences using the Data Manager API, as well as upgrading existing Customer Match workflows from Google Ads API and Display & Video 360 API. Additional resources cover managing data partner connections via Partner links. Support and partnership interest options are also provided.
