Protect your ad spend from invalid traffic
September 03, 2024 at 6:29:41 PM
What is Lunio?
Lunio is an advanced tool designed to combat click fraud and invalid traffic, ensuring that your ad spend is utilized effectively. By leveraging AI-powered detection, click analytics, and multichannel protection, Lunio helps you safeguard the quality of your traffic and drive better returns from paid media. Say goodbye to wasted ad spend and false conversions with Lunio.
Features
Advanced Invalid Traffic Detection
Lunio measures, analyzes, and classifies the validity of clicks on your digital ads. This provides a clearer view of traffic quality and origins across various ad platforms.
Actionable Ad Click Analytics
Gain insights into click data across campaigns, keywords, and placements. Lunio helps you assess the impact of junk traffic and adapt your campaigns to reduce wasted spend.
Nonstop Traffic Protection
Monitor click behaviors in real time and automatically exclude junk users across paid media channels. Lunio ensures continuous protection against invalid traffic.
Multichannel Integration
Lunio's expanding integrations allow you to identify and block invalid traffic on the latest paid media channels, including paid search, paid social, display ads, and Performance Max.
Use Cases
Paid Search
Keep your paid search traffic real, relevant, and cost-effective by eliminating invalid clicks.
Paid Social
Root out fake and fraudulent clicks from your paid social traffic to improve campaign performance.
Display Ads
Stop funding phantom clicks from questionable publishers and ensure your display ads reach genuine users.
Performance Max
Take control of your targeting and prevent rogue behavior in Performance Max campaigns.
Real-World Impact
Lunio has proven to deliver significant improvements for businesses and agencies:
- 10.9% increase in conversion rate and 14.9% decrease in bounce rate for Sykes Cottages.
- £18,266 saved in the first month and 4.77% clicks exposed as invalid for BigDug.
- 16% saved in ad spend per month and 29.08% invalid traffic reduction for LearnWorlds.
- $350,000 pipeline increase and $67,400 reinvested ad spend per month for Canto.
- 13% improvement in on-page conversion rate and 7% decrease in cost per lead for DeVry University.
Built for Marketers
Lunio is designed by marketers, for marketers, tackling invalid traffic as a marketing problem rather than a security issue. It is a cookieless solution that leverages encrypted click data and is fully GDPR and CCPA-compliant. With expert support and a focus on privacy, Lunio helps you improve campaign performance using IVT insights, automatic IP blocking, and targeted exclusions. Rated a G2 Leader, Lunio stands out in the fight against invalid traffic.
FAQs
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