Grasp

Grasp is a SaaS suite dedicated to ensuring advertisers achieve operational excellence throughout the digital media buying process by offering a unique, automated QA solution. It provides Prevention, Real-time Alerts, and Global Governance to verify campaign setups, trigger preventive alerts, and monitor operational compliance.

The Prevention feature of Grasp is natively integrated with media buying platforms. It verifies campaign setups, including budget, audience, and naming conventions, and flags any mistakes or noncompliance before the campaign launch. This helps in avoiding costly errors and ensures that campaigns are set up correctly from the start.

Grasp's Real-time Alerts are triggered at the time of campaign launch to notify relevant stakeholders of any mistakes or noncompliance. For example, alerts can be triggered if an ad set doesn't respect the naming convention, a creative doesn’t have the expected ratio (16:9), or a campaign doesn't respect the budget limit ($4,000). These alerts help in immediate correction and compliance.

The Global Governance feature in Grasp provides leadership with a holistic control dashboard that monitors operational compliance across the organization. It allows tracking of compliance scores and pinpointing accountability for each noncompliance. This ensures a high level of oversight and helps maintain consistent standards across all campaigns.

Grasp offers several key features to aid in campaign setup, including:

• Budget & Date: Ensures campaigns adhere to budget limits and timelines.
• Naming & Tracking: Verifies naming conventions and tracking parameters.
• Audience & Creative: Checks audience targeting and creative specifications to ensure compliance.

User testimonials highlight that Grasp has significantly improved the quality assurance process by automating manual tasks, providing preventive alerts, and ensuring compliance. For instance, Erin Rogers from Kinesso US mentions that Grasp ensures campaigns are consistently compliant with best practices, while Amer Fouladgar from Publicis Media MENAT states that Grasp has transformed their approach to quality assurance.