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Campaign Manager 360 News

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Google Updates Reach Reports for DV360 & CM360

Google Updates Reach Reports for DV360 & CM360

2 months ago

Campaign Manager 360 Display & Video 360

Google announced updates to Campaign Manager 360 and Display & Video 360, effective November 18, 2024. Infrastructure changes will reduce latency, causing potential variance in reach values. Users can now filter reach report results based on statistical confidence. Browser and OS IDs in reports will match those in the Display & Video 360 API. A new field, "Conversion category," will be mandatory for new Floodlight tags in Campaign Manager 360.

Google
Google

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Google Removes AIM Dimension and Certain Cost Metrics from Display & Video 360 Reporting API

Google Removes AIM Dimension and Certain Cost Metrics from Display & Video 360 Reporting API

4 months ago

Campaign Manager 360 Display & Video 360

On October 1, 2024, the Anonymous Inventory Modeling (AIM) reporting dimension will sunset and DST/ROC and Total Media Cost metrics will become incompatible with YouTube reports in Display & Video 360. This will impact the structure of reports created and run using the Bid Manager API. Queries using these dimensions or metrics will return a 400 error. Users should update their reports to avoid interruptions.

Google for Developers
Google for Developers

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DV360 and CM360 Announce Upcoming Reporting Changes

DV360 and CM360 Announce Upcoming Reporting Changes

4 months ago

Campaign Manager 360 Display & Video 360

Google will update Display & Video 360 (DV360) and Campaign Manager 360 in September and October 2024. DV360 updates include rebranding EMX Digital to Cadent Aperture MX and making several YouTube metrics incompatible with others, affecting existing and new reports. Campaign Manager 360 will change zip code formats from integer to string. These updates aim to improve reporting accuracy, and users should adjust their reports accordingly.

Google
Google

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Campaign Manager 360 to Remove Long-Deprecated Ad Formats

Campaign Manager 360 to Remove Long-Deprecated Ad Formats

6 months ago

Campaign Manager 360

Campaign Manager 360 will permanently delete ad formats deprecated for two or more years in July 2024. These formats, previously kept for historical reporting, are no longer available for reporting and will be removed from the platform. Google aims to enhance Campaign Manager 360's efficiency by removing outdated data. Advertisers should extract necessary historical data before the July 2024 deadline.

Google
Google

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The Ultimate Google Analytics Audit Tool

The Ultimate Google Analytics Audit Tool

Featured

Get the most out of your Google Analytics data with Marketing Auditor – a powerful tool that helps you uncover and fix errors in minutes. Generate white-label reports packed with actionable insights and a customized action plan to optimize your analytics setup effortlessly. Customize reports with professional themes or your branding, and export them in editable formats like PowerPoint or Google Slides.

Display & Video 360 to Roll Out Major Reporting Updates in July 2024

Display & Video 360 to Roll Out Major Reporting Updates in July 2024

6 months ago

Campaign Manager 360 Display & Video 360

Google will update Display & Video 360 and Campaign Manager 360 in July 2024. User IDs in Data Transfer files will be redacted for Florida, Texas, Oregon, and Montana due to new privacy laws. Conversion modeling will include Safari 17+ and YouTube CTV traffic. Offline reports will migrate to instant reporting. Anonymous Inventory Modeling will be deprecated. YouTube & partners exchange will be renamed Google & Network. Time of Day will report hours as two digits. Goal will be renamed KPI.

Google
Google

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Expert's Perspective on Google Marketing Live 2024 Trending ️‍🔥

Expert's Perspective on Google Marketing Live 2024

8 months ago

Google Ads Content Marketing +5 more

Google Marketing Live 2024 announced several updates. Ads are being tested in AI Overviews for U.S. users. A dynamic ad experience with AI-powered recommendations is under testing. Profit optimization is launching for PMax and Standard Shopping campaigns. Asset-level reporting is coming to PMax. Audience lists of 100 users can now be used for lookalike segments in Demand Gen. Google Ads Data Manager is now globally available. Updates on new Shopping ads formats and YouTube Ads were also shared.

Ginny Marvin Annelies Pijffers
+5
What’s in Search Ads 360’s Secret Sauce? - Part Two: Spreading the Sauce in SA360

What’s in Search Ads 360’s Secret Sauce? - Part Two: Spreading the Sauce in SA360

10 months ago

Data Visualization Search Ads 360 (SA360) +1 more

This blog dives into optimizing bids in SA360 using Custom Floodlight Variables (CFVs) for high-value conversions. It covers enabling CFVs, creating custom conversion columns, and setting bid strategies focused on business goals like prioritizing Enterprise product inquiries. The approach aligns paid search with business KPIs, enhancing media investment outcomes.

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