Content Marketing News & Updates for May 2025

Google AI introduces new creative tools for ads video and brand management

7 days ago

Google AI provides tools to help businesses create engaging visual content. Innovations include image-to-video transformation and AI outpainting for ads. The Asset Studio centralizes creative tools for advertisers, while the Product Studio suggests campaign ideas based on trends. Brand profiles in Merchant Center assist retailers in managing their identity. New video ads are being tested to enhance customer engagement and discovery.

Google Releases SynthID Text for Watermarking AI-Generated Content

7 months ago

AI Content Marketing

Google has released SynthID Text, a technology for watermarking and detecting AI-generated text. Available on Hugging Face and Google's Responsible GenAI Toolkit, it helps identify AI-generated content. SynthID Text embeds digital watermarks into text, making it harder to misuse AI-generated content. The tool is open-sourced and can be integrated into various frameworks. It is robust to minor text changes but less effective on thorough rewrites.

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Microsoft and OpenAI Offer $10M to Media Outlets for AI Tools in Newsrooms

7 months ago

OpenAI Content Marketing

Microsoft and OpenAI are offering $10 million to select media outlets to experiment with AI tools. The Lenfest Institute AI Collaborative and Fellowship program will support Chicago Public Media, The Minnesota Star Tribune, Newsday, The Philadelphia Inquirer, and The Seattle Times with grants and enterprise credits. These organizations will hire AI fellows to improve business sustainability and develop AI technologies.

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Google to Discontinue Goo.gl URL Shortener Service

10 months ago

Content Marketing SEO

Google is shutting down its URL Shortener service, affecting all https://goo.gl/* links. From August 23, 2024, interstitial pages will appear, and by August 25, 2025, all goo.gl links will return 404 errors. This impacts developers and users, disrupting link flows. Users should switch to Firebase Dynamic Links. The shutdown follows a 2018 deprecation, citing changes in internet content discovery and new URL shortening services. For concerns, contact Firebase Support.

Cloudflare Launches Free Tool to Block AI Bots from Scraping Websites

10 months ago

AI Content Marketing +1 more

Cloudflare has launched a free tool to prevent bots from scraping websites for AI model training. Despite some AI vendors allowing site owners to block bots via robots.txt, not all bots comply. Cloudflare's tool uses advanced detection models to identify and block evasive AI bots. The tool is available to all customers, including those on the free tier. AI bots like Bytespider and GPTBot are among the most active and frequently blocked.

ViGenAiR: Transform Long Video Ads into Shorter Formats with Generative AI

11 months ago

Generative AI Content Marketing

New ViGenAiR, an open-source solution, uses Google's Gemini on Google Cloud to transform long video ads into shorter versions tailored to different audiences. It generates horizontal, vertical, and square assets for various campaigns and leverages Google Ads' A/B testing to identify the best variants. Users can deploy it via GCP, and it offers extensive customization options. Details and setup instructions are available on GitHub.

Apple iPad Pro Ad: Loved by Owners, Rejected by Non-Owners in Emotional Effectiveness Test

12 months ago

Content Marketing TV Ads +1 more

The Apple iPad Pro ad was tested with both Apple owners and non-owners, revealing stark differences in emotional response. Apple owners rated the ad highly for long-term creative effectiveness and happiness, while non-owners gave it the lowest rating and experienced negative emotions. This highlights the importance of considering all consumer perspectives in advertising. If the ad targets only existing Apple customers, it's effective; otherwise, it fails to attract new customers.

Why publishers are federating their sites

1 years ago

Content Marketing

The Verge and 404 Media are exploring the fediverse to control referral traffic and audience engagement as platforms like Facebook and X become less reliable. They plan to distribute posts on their sites and federated platforms like Mastodon and Threads, integrating comments across platforms. Supported by ActivityPub, this allows interoperability and direct audience relationships, reducing dependency on major tech companies.

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Best Times to Post on Social Media in 2024

1 years ago

Content Marketing Organic Social

Optimal times to post on social media platforms for maximum engagement are generally between 9 a.m. and 2 p.m. from Tuesdays to Thursdays. Facebook has peak engagement during mid-mornings on weekdays, while Instagram's peak times are between 10 a.m. and 2 p.m. on weekdays. LinkedIn sees high engagement during midday, particularly between 10 a.m. and noon. TikTok shows peak engagement on weekdays, particularly mid-mornings and late afternoons.

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