Browse Organic Social updates sorted by latest
24 days ago
Australia will ban children under 16 from using social media, after its parliament approved the world's strictest laws. The ban, which will not take effect for at least 12 months, could see tech companies fined up to A$50m if they don't comply. Critics question how the ban will work and its impact on privacy and social connection. The government will rely on age-verification technology to implement the restrictions.
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1 months ago
Australia plans to introduce legislation banning children under 16 from social media to mitigate harm. Prime Minister Anthony Albanese emphasized the safety of children, with the ban applying to all under-16s without exemptions. Social media platforms must prevent access, enforced by the eSafety Commissioner. Critics argue the ban is too blunt and advocate for safety standards instead. The legislation will be reviewed after implementation.
2 months ago
Threads has introduced new educational resources to help users drive conversations and increase their visibility. These resources include best practices, data-backed tips, and content examples from successful creators. Key insights include the importance of replies, higher post frequency, humor, multimedia posts, weekend activity, and engaging content topics. Users are encouraged to explore these resources on the Threads website for more tips.
4 months ago
The FTC's new rule targets fake reviews and deceptive practices. It bans fake and AI-generated reviews, payments for positive reviews, undisclosed connections, and threats to remove negative reviews. Buying fake likes or followers is also prohibited. The rule aims to improve marketplace integrity and takes effect 60 days after publication. Businesses must audit review practices and comply to avoid fines.
5 months ago
noplace, a new social media app blending Twitter and Myspace, has topped the App Store after launching publicly. It caters to Gen Z with customizable profiles and real-time updates. Founded by Tiffany Zhong, the app emphasizes social interaction over media consumption. It features global and friend-specific feeds, moderated content for users under 18, and AI-driven suggestions. Backed by investors like Alexis Ohanian, noplace raised $15 million in Series A1 funding.
6 months ago
Butterflies, an app, introduces AI characters generating photos and interacting on a social media platform like Instagram. Users create AI characters, or Butterflies, which coexist with human accounts. Despite initial weirdness, the app aims to improve AI interactions. Meta and TikTok are also exploring AI integration in social media. Butterflies raised $4.8 million and plans to add more media formats, hinting at a future where AIs dominate social media.
6 months ago
Social media is now a primary search tool, especially for Generation Z, who use Google 25% less than Generation X. A study shows 24% of people primarily use social media for online searches, and 33% access the internet solely via mobile devices. TikTok and YouTube are increasingly used for searches, with TikTok favored for business searches over Instagram. This shift highlights the need for businesses to integrate social media and mobile optimization into their digital strategies.
6 months ago
The Apple iPad Pro ad was tested with both Apple owners and non-owners, revealing stark differences in emotional response. Apple owners rated the ad highly for long-term creative effectiveness and happiness, while non-owners gave it the lowest rating and experienced negative emotions. This highlights the importance of considering all consumer perspectives in advertising. If the ad targets only existing Apple customers, it's effective; otherwise, it fails to attract new customers.
6 months ago
Short-form videos may get more views, but long-form videos are more memorable. An experiment with 100 people showed that while YouTube Shorts generate 70 billion daily views, long-form content (5+ minutes) left a stronger impression than short-form (1 minute). Participants watched 15 minutes of long-form and 45 minutes of short-form content and were questioned a day later. The ideal strategy is to create long-form content and repurpose it into short-form videos.
