Forbes

Browse by source sorted by latest

Google's Privacy Chief Keith Enright Departs Amid Major Restructuring

6 months ago

Google’s chief privacy officer, Keith Enright, is leaving after 13 years, with no replacement planned, as the company restructures its privacy and compliance teams. Matthew Bye, head of competition law, is also departing. The restructuring aims to shift privacy policy work to individual product and engineering teams. Google has faced scrutiny over its data practices and recently settled a $5 billion lawsuit over tracking users in incognito mode.

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

TikTok Exploit Compromises CNN and Paris Hilton Accounts, Spreads via Direct Messages

6 months ago

TikTok

A new exploit on TikTok has compromised accounts of Paris Hilton, CNN, and others, spreading via direct messages without requiring user action. The hacked accounts aren't posting content. TikTok is working with affected users to restore access. CNN disabled its account due to the hack and is enhancing security measures. This follows previous TikTok breaches, including a 2023 incident affecting 700,000 Turkish accounts and a 2022 vulnerability.

Gen Z Uses Google 25% Less Than Gen X, Prefers Social Media for Searches

6 months ago

Organic Social

Social media is now a primary search tool, especially for Generation Z, who use Google 25% less than Generation X. A study shows 24% of people primarily use social media for online searches, and 33% access the internet solely via mobile devices. TikTok and YouTube are increasingly used for searches, with TikTok favored for business searches over Instagram. This shift highlights the need for businesses to integrate social media and mobile optimization into their digital strategies.

TikTok Employees Are Being Interrogated At U.S. Border

7 months ago

TikTok

US Border Patrol agents have questioned over 30 TikTok employees about their access to sensitive US data and affiliations with the Chinese Communist Party. Despite TikTok's claims of secure US user data, Forbes reports have shown this data was stored in China. Recently, President Biden signed a law that could ban TikTok unless ByteDance divests from its US operations within 270 days.

Trending ️‍🔥

Google promoted over 100 YouTube videos showcasing AI deepfake porn

8 months ago

AI YouTube

The company removed +100 YouTube videos after Forbes found the platform was promoting AI nudifiers used by school bullies and a convicted pedophile. Millions of users viewed YouTube videos that showed where to download deepfake pornography apps and how to use them to remove clothes from people in any image. One website showcased in these videos was cited in court documents for a case in which a child psychiatrist was sentenced to 40 years for using AI to create child sexual abuse images.

‘Like Wikipedia And ChatGPT Had A Kid’: Inside The Buzzy AI Startup Coming For Google’s Lunch

8 months ago

AI startup Perplexity, co-founded by Aravind Srinivas, Denis Yarats, Andrew Konwinski, and Johnny Ho, has raised $102 million. The company's AI-based conversational search engine, used by 15 million people, sources and summarizes information on any topic on the internet. Despite competition from Google, Perplexity has seen a steep increase in usage since its launch in December 2022, with 100,000 users paying a $20 monthly subscription fee for advanced features.

Why Faceless Creators Are Taking Over Your Social Media

8 months ago

Organic Social

Faceless creators, who create content without revealing their identity, prioritize content quality over personal branding. This approach offers creators privacy and the ability to cater to niche audiences. It also benefits brands by reducing costs, managing reputation, and enabling scalability. The future of faceless creators, while uncertain, could be influenced by the rising demand for authenticity and video-centric strategies.

Google’s New AI Search Goes Horribly Wrong—M Is For Malware

9 months ago

AI SEO

Google's new AI-powered Search Generative Experience (SGE) has been recommending scam sites, causing unwanted Chrome extensions and fake giveaways. These fraudulent redirects mainly target personal information and adware. Google has removed these examples and is updating its spam-fighting systems. As SGE evolves and integrates into AI chatbots, the threat landscape changes, necessitating improved defenses.

Retail, Social Media And CTV: The Fastest Growing Ad Supported Media, Research Shows

9 months ago

Programmatic Ads Organic Social +1 more

Advertiser Perceptions' report predicts a rise in U.S. ad spend for connected TV, social media, and retail media by 2024. Retail media ad spend could reach $64.7 billion in 2024 and $81.6 billion in 2025. Social media ad spend was $93.8 billion in 2023, with projected growth of 14.8% in 2024 and 11.8% in 2025. Connected TV ad spending could reach $21.45 billion in 2024 and $24.4 billion in 2025.