TikTok News & Updates for May 2025

TikTok Enhances Accessibility with Alt Text, Color Contrast, and Bold Text Features

3 days ago

TikTok is enhancing accessibility features, such as alternative text for photos, enabling creators to add descriptions. New features include increased color contrast and bold text support for better readability. Existing tools like auto-generated captions and dark mode are also available. In honor of Global Accessibility Awareness Day, TikTok highlights creators advocating for disability awareness and aims to foster inclusivity for all users.

TikTok Launches AI Alive to Animate Photos in Stories

4 days ago

TikTok

TikTok launches AI Alive, a feature that animates still images into videos for TikTok Stories. This tool enables creators to enhance storytelling by turning static photos into engaging short videos with movement and effects. Users can access AI Alive via the Story Camera, select a photo, and use editing tools to create animated content. The feature includes safety checks to prevent policy violations and ensures transparency with AI-generated labels.

TikTok Launches Enhanced Pulse Campaign Options for Brands to Engage Cultural Moments

11 days ago

TikTok TikTok Ads

TikTok is enhancing ad placement with new Pulse campaign options, allowing brands to engage with cultural moments in real-time. The Pulse suite includes Pulse Core and Pulse Premiere, helping advertisers align with trending content and premium publishers. New Sponsorship Solutions offer tailored experiences during significant events. TikTok is a leading platform for discovering cultural moments, driving meaningful business impact for brands.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

TikTok Fined in Europe for Violating User Data Transfer Regulations

13 days ago

TikTok Data Protection

TikTok has been fined €530 million ($341 million) by the Irish Data Protection Commission for violating GDPR regulations regarding the transfer of European user data to China. This fine results from an investigation into unauthorized data transfers. TikTok argues that it has implemented measures, including Project Clover, to address these concerns and claims the ruling does not reflect its current data protection efforts. The company plans to appeal the decision.

TikTok Introduces Footnotes Feature for Enhanced Content Context and Community Engagement

1 months ago

TikTok

TikTok is testing a feature called Footnotes that allows users to add context to content. Initially available in the U.S. for short videos, it aims to enhance understanding through community knowledge. Eligible users can apply to contribute, and a ranking system will ensure only helpful footnotes are visible. This feature complements TikTok's existing measures for content reliability, enriching discussions and improving user experience.

TikTok Introduces ALT Text Feature for Photo Posts

1 months ago

TikTok

TikTok has introduced an ALT Text feature for photo posts, enabling users to add descriptive text to images for improved accessibility. This feature is accessible in the photo post composer and aids individuals using screen readers or with visual impairments. It complements existing features like editable auto-generated captions for videos. This enhancement aims to make TikTok's platform more inclusive and accessible to a broader audience.

Amazon Makes Last-Minute Bid to Acquire TikTok Amid Ownership Deadline

1 months ago

TikTok

Amazon has made a last-minute bid to acquire TikTok as it faces a deadline to separate from its Chinese owner or risk a U.S. ban. Insiders suggest the offer is not being taken seriously. The bid highlights national security concerns over TikTok's ownership. President Trump has delayed enforcement of a law requiring a sale, while discussions include potential new U.S. investors. TikTok claims it is not for sale due to possible Chinese government interference.

TikTok Expands AMBER Alerts to Raise Awareness for Missing Children Nationwide

1 months ago

TikTok

TikTok has introduced AMBER Alerts in partnership with the National Center for Missing & Exploited Children to enhance awareness of missing children. After a successful pilot in Texas, alerts will now reach over 170 million users through their For You feeds. TikTok is donating advertising credits to support NCMEC's messaging on child safety. Creator Sarah Turney will help promote this initiative, emphasizing the role of communities in locating missing children.

TikTok launches Security Checkup for enhanced account safety and privacy management

2 months ago

TikTok

TikTok is introducing a new security dashboard called Security Checkup, which offers a simplified view of privacy and safety settings. Users can access it via 'Settings and privacy' to link a phone number and email for backup login, enable 2-Step Verification, check logged-in devices, spot suspicious activity, and use device-based authentication. TikTok prioritizes data protection and encourages users to stay informed about privacy practices.

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