TikTok News & Updates for July 2025

TikTok Shop launches ShopLocallyMade campaign to highlight regional small businesses

13 days ago

TikTok Shop launched ShopLocallyMade, a campaign until July 2, 2025, spotlighting regional small businesses with strong community ties. It began in Seattle with Pike Place Fish Market as the first seafood seller. The campaign promotes local storytelling, authentic products, and supports small businesses through live events, creator challenges, and in-app features, encouraging shoppers to buy with purpose and support local economies.

TikTok Launches Countdown Bidding Auction Feature on TikTok Shop

17 days ago

TikTok

TikTok Shop introduced Countdown Bidding, an auction feature for collectibles and pre-owned luxury items, where shoppers bid live during seller broadcasts. Listings are "auction only" with no cart option. Sellers set starting bids and timeframes; highest bidder wins and pays after live ends. Shoppers must pre-qualify, and sellers must meet quality standards. Price cap raised to $13,000. Returns are limited, and promotions don't apply.

TikTok Reports 120 Percent Surge in In-Stream Shopping in US and Beyond

27 days ago

TikTok

TikTok Shop sales in the US grew 120% since its 2023 launch, expanding to Mexico, Brazil, and Europe. It offers 70 million products in 750 categories, with top sellers in womenswear, beauty, health, sports, and electronics. Discovery e-commerce via videos and livestreams drives engagement, with 83% finding new products. Small businesses saw 70% sales growth, supported by tools like the A.C.E. framework. Safety investments near $1 billion.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

TikTok Shop launches new badging system to highlight trusted and high-quality sellers

1 months ago

TikTok

TikTok Shop launches a new badging system with Official Shop, Authorized Seller, Gold Star Seller, Silver Star Seller, and Top Brand badges to highlight trusted sellers. Shops earn badges based on criteria like performance scores and feedback. Badges show verified status, improve transparency, and appear across the platform. They update regularly to reflect sellers' current performance, helping shoppers find reliable, quality sellers.

TikTok adds new tools to customize For You feed with Manage Topics and Smart Filters

1 months ago

TikTok

TikTok is introducing new tools to customize the For You feed, including "Manage Topics" to adjust how often content from over 10 popular topics appears, and AI-powered "Smart Keyword Filters" to limit unwanted content by filtering related keywords. An educational guide will help users understand and shape their feeds. These updates apply to all users and include safeguards to ensure appropriate content recommendations.

TikTok Enhances Accessibility with Alt Text, Color Contrast, and Bold Text Features

2 months ago

TikTok

TikTok is enhancing accessibility features, such as alternative text for photos, enabling creators to add descriptions. New features include increased color contrast and bold text support for better readability. Existing tools like auto-generated captions and dark mode are also available. In honor of Global Accessibility Awareness Day, TikTok highlights creators advocating for disability awareness and aims to foster inclusivity for all users.

TikTok Launches AI Alive to Animate Photos in Stories

2 months ago

TikTok

TikTok launches AI Alive, a feature that animates still images into videos for TikTok Stories. This tool enables creators to enhance storytelling by turning static photos into engaging short videos with movement and effects. Users can access AI Alive via the Story Camera, select a photo, and use editing tools to create animated content. The feature includes safety checks to prevent policy violations and ensures transparency with AI-generated labels.

TikTok Launches Enhanced Pulse Campaign Options for Brands to Engage Cultural Moments

2 months ago

TikTok TikTok Ads

TikTok is enhancing ad placement with new Pulse campaign options, allowing brands to engage with cultural moments in real-time. The Pulse suite includes Pulse Core and Pulse Premiere, helping advertisers align with trending content and premium publishers. New Sponsorship Solutions offer tailored experiences during significant events. TikTok is a leading platform for discovering cultural moments, driving meaningful business impact for brands.

TikTok Fined in Europe for Violating User Data Transfer Regulations

2 months ago

TikTok Data Protection

TikTok has been fined €530 million ($341 million) by the Irish Data Protection Commission for violating GDPR regulations regarding the transfer of European user data to China. This fine results from an investigation into unauthorized data transfers. TikTok argues that it has implemented measures, including Project Clover, to address these concerns and claims the ruling does not reflect its current data protection efforts. The company plans to appeal the decision.

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