TikTok News & Updates for April 2025

Amazon Makes Last-Minute Bid to Acquire TikTok Amid Ownership Deadline

23 hours ago

Amazon has made a last-minute bid to acquire TikTok as it faces a deadline to separate from its Chinese owner or risk a U.S. ban. Insiders suggest the offer is not being taken seriously. The bid highlights national security concerns over TikTok's ownership. President Trump has delayed enforcement of a law requiring a sale, while discussions include potential new U.S. investors. TikTok claims it is not for sale due to possible Chinese government interference.

TikTok Expands AMBER Alerts to Raise Awareness for Missing Children Nationwide

13 days ago

TikTok

TikTok has introduced AMBER Alerts in partnership with the National Center for Missing & Exploited Children to enhance awareness of missing children. After a successful pilot in Texas, alerts will now reach over 170 million users through their For You feeds. TikTok is donating advertising credits to support NCMEC's messaging on child safety. Creator Sarah Turney will help promote this initiative, emphasizing the role of communities in locating missing children.

TikTok launches Security Checkup for enhanced account safety and privacy management

16 days ago

TikTok

TikTok is introducing a new security dashboard called Security Checkup, which offers a simplified view of privacy and safety settings. Users can access it via 'Settings and privacy' to link a phone number and email for backup login, enable 2-Step Verification, check logged-in devices, spot suspicious activity, and use device-based authentication. TikTok prioritizes data protection and encourages users to stay informed about privacy practices.

TikTok Shop Enhances Seller Flexibility with New Features and Policies

22 days ago

TikTok

TikTok Shop is enhancing seller flexibility based on feedback. New features include customizable aftersales processes, PO Box exclusions for delivery, and tailored cancellation and return windows. Sellers can automate aftersales requests, extend handling times, and mark certain fashion items as final sale to minimize returns. These updates aim to improve the overall selling experience on TikTok Shop.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

TikTok Enhances Family Pairing with New Parental Controls and Digital Well-being Features

22 days ago

TikTok

TikTok has launched new Family Pairing features for parental controls, enabling parents to set boundaries and customize limits for their teens. A meditation feature helps teens unwind if they use the app late. Parents can block access during specific times and monitor their teens' followers. A wind down feature prompts teens to stop using TikTok after 10pm. TikTok is enhancing age assurance measures and promoting digital safety partnerships for families.

TikTok Launches Organic API

1 months ago

TikTok

TikTok has launched the open beta of its Organic API, designed to help businesses and creators leverage organic content for paid media. It includes five APIs: Accounts API for video publishing and insights, Discovery API for trending data, Mentions API for tracking mentions, TikTok One API for collaborating with creators, and Spark Ads Recommendation API for optimizing ad spend. These tools enhance engagement and drive growth.

TikTok Launches Enhanced Desktop App with New Features

1 months ago

TikTok

TikTok has updated its desktop app to enhance the web experience. New features include a modular layout, refreshed For You feed, Explore tab, immersive full-screen LIVEs, and a web-exclusive Floating Player. Users can go LIVE in portrait or landscape mode and organize favorite videos with a Collections feature. These updates aim to bring the mobile experience to desktop, making TikTok more accessible and engaging.

TikTok Introduces Most-Loved Tag to Highlight Top-Rated Shop Items

1 months ago

TikTok Ecommerce

TikTok Shop has launched the Most Loved badge to highlight exceptional products based on high ratings, low return rates, timely shipping, and great customer service. This badge helps shoppers make informed choices by showcasing items favored by previous buyers across various categories. While the badge indicates popular products, items without it can still be good finds. Customers are encouraged to rate their purchases to help others.

TikTok Enhances User Data Security with New U.S. Data Security Subsidiary

1 months ago

TikTok

TikTok is enhancing U.S. user data security through its subsidiary, TikTok U.S. Data Security Inc., which implements safeguards and maintains transparency. This subsidiary controls access to user data in the Oracle Cloud and employs over 2,000 U.S. staff. TikTok has established Dedicated Transparency Centers for third-party inspections of its algorithms and code, ensuring security while protecting its intellectual property, demonstrating its commitment to accountability.

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