TikTok News & Updates for June 2025

TikTok Reports 120 Percent Surge in In-Stream Shopping in US and Beyond

9 days ago

TikTok Shop sales in the US grew 120% since its 2023 launch, expanding to Mexico, Brazil, and Europe. It offers 70 million products in 750 categories, with top sellers in womenswear, beauty, health, sports, and electronics. Discovery e-commerce via videos and livestreams drives engagement, with 83% finding new products. Small businesses saw 70% sales growth, supported by tools like the A.C.E. framework. Safety investments near $1 billion.

TikTok Shop launches new badging system to highlight trusted and high-quality sellers

13 days ago

TikTok

TikTok Shop launches a new badging system with Official Shop, Authorized Seller, Gold Star Seller, Silver Star Seller, and Top Brand badges to highlight trusted sellers. Shops earn badges based on criteria like performance scores and feedback. Badges show verified status, improve transparency, and appear across the platform. They update regularly to reflect sellers' current performance, helping shoppers find reliable, quality sellers.

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TikTok adds new tools to customize For You feed with Manage Topics and Smart Filters

22 days ago

TikTok

TikTok is introducing new tools to customize the For You feed, including "Manage Topics" to adjust how often content from over 10 popular topics appears, and AI-powered "Smart Keyword Filters" to limit unwanted content by filtering related keywords. An educational guide will help users understand and shape their feeds. These updates apply to all users and include safeguards to ensure appropriate content recommendations.

TikTok Enhances Accessibility with Alt Text, Color Contrast, and Bold Text Features

1 months ago

TikTok

TikTok is enhancing accessibility features, such as alternative text for photos, enabling creators to add descriptions. New features include increased color contrast and bold text support for better readability. Existing tools like auto-generated captions and dark mode are also available. In honor of Global Accessibility Awareness Day, TikTok highlights creators advocating for disability awareness and aims to foster inclusivity for all users.

TikTok Launches AI Alive to Animate Photos in Stories

1 months ago

TikTok

TikTok launches AI Alive, a feature that animates still images into videos for TikTok Stories. This tool enables creators to enhance storytelling by turning static photos into engaging short videos with movement and effects. Users can access AI Alive via the Story Camera, select a photo, and use editing tools to create animated content. The feature includes safety checks to prevent policy violations and ensures transparency with AI-generated labels.

TikTok Launches Enhanced Pulse Campaign Options for Brands to Engage Cultural Moments

1 months ago

TikTok TikTok Ads

TikTok is enhancing ad placement with new Pulse campaign options, allowing brands to engage with cultural moments in real-time. The Pulse suite includes Pulse Core and Pulse Premiere, helping advertisers align with trending content and premium publishers. New Sponsorship Solutions offer tailored experiences during significant events. TikTok is a leading platform for discovering cultural moments, driving meaningful business impact for brands.

TikTok Fined in Europe for Violating User Data Transfer Regulations

1 months ago

TikTok Data Protection

TikTok has been fined €530 million ($341 million) by the Irish Data Protection Commission for violating GDPR regulations regarding the transfer of European user data to China. This fine results from an investigation into unauthorized data transfers. TikTok argues that it has implemented measures, including Project Clover, to address these concerns and claims the ruling does not reflect its current data protection efforts. The company plans to appeal the decision.

TikTok Introduces Footnotes Feature for Enhanced Content Context and Community Engagement

2 months ago

TikTok

TikTok is testing a feature called Footnotes that allows users to add context to content. Initially available in the U.S. for short videos, it aims to enhance understanding through community knowledge. Eligible users can apply to contribute, and a ranking system will ensure only helpful footnotes are visible. This feature complements TikTok's existing measures for content reliability, enriching discussions and improving user experience.

TikTok Introduces ALT Text Feature for Photo Posts

2 months ago

TikTok

TikTok has introduced an ALT Text feature for photo posts, enabling users to add descriptive text to images for improved accessibility. This feature is accessible in the photo post composer and aids individuals using screen readers or with visual impairments. It complements existing features like editable auto-generated captions for videos. This enhancement aims to make TikTok's platform more inclusive and accessible to a broader audience.

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