TikTok has introduced a new feature called Flip Stories to enhance how creators share and connect with their audiences. This feature allows creators to add a second side to their stories, which can be unlocked by flipping.
Key Features of Flip Stories
- Enhanced Engagement: Flip Stories provide new opportunities for creators to engage with their followers through before-and-after photos, exclusive announcements, and sneak peeks.
- How to Use:
- To upload a Flip Story, tap the "+" button to access the Create page and toggle to Story, or select the "+" button on your Profile photo.
- Creators need to upload two sides to their Story, either by snapping content directly from the Create page or uploading images from their device.
- To view a Flip Story, press the "Hold to Flip" button on the first side to reveal the hidden content.
- Creators can see a separate list of viewers who unveiled the second side.
- All Flip Story content undergoes the same moderation process as regular Stories.
Billie Eilish's Flip Story Reveal
- Exclusive Content: Billie Eilish used Flip Stories to reveal a before-and-after look at her tour, "HIT ME HARD AND SOFT: THE TOUR."
- Fan Engagement: TikTok collaborated with Billie Eilish to launch an exclusive in-app experience celebrating her album release. She was the first artist to use TikTok's Fan Spotlight feature, showcasing fan videos at the top of her music tab for up to a week.
- Tour Rewards: Throughout the North American leg of her tour, fans can complete tasks to unlock rewards, including a special tour-themed profile frame and exclusive content from Billie.
TikTok aims to continuously equip creators, artists, and brands with innovative tools for sharing dynamic content. Flip Stories offer a new format for self-expression and connection, expanding the ways stories can be created and shared on the platform.
