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5 days ago
Despite large digital marketing investments, traditional measurement methods like last-click attribution are outdated and misleading. Consumer journeys are complex, needing models that combine brand and performance metrics. Marketers face content overload and outdated tools. The GRO framework helps align teams, assess maturity, and evolve strategies for clearer, more effective marketing measurement.
21 days ago
Retail media networks are reshaping commerce with first-party data and omnichannel reach, surpassing linear TV ad spend in 2025. TikTok helps RMNs extend reach beyond owned channels with full-funnel ads, AI automation, creative tools, and strong data integrations. Ulta Beauty's TikTok campaigns achieved 40% higher ROAS and over a million purchases. TikTok offers real-time brand-level reporting and privacy-safe data environments to optimize and scale video commerce.
Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.
1 months ago
TikTok Shop launched ShopLocallyMade, a campaign until July 2, 2025, spotlighting regional small businesses with strong community ties. It began in Seattle with Pike Place Fish Market as the first seafood seller. The campaign promotes local storytelling, authentic products, and supports small businesses through live events, creator challenges, and in-app features, encouraging shoppers to buy with purpose and support local economies.
1 months ago
TikTok Shop introduced Countdown Bidding, an auction feature for collectibles and pre-owned luxury items, where shoppers bid live during seller broadcasts. Listings are "auction only" with no cart option. Sellers set starting bids and timeframes; highest bidder wins and pays after live ends. Shoppers must pre-qualify, and sellers must meet quality standards. Price cap raised to $13,000. Returns are limited, and promotions don't apply.
2 months ago
TikTok Shop launches a new badging system with Official Shop, Authorized Seller, Gold Star Seller, Silver Star Seller, and Top Brand badges to highlight trusted sellers. Shops earn badges based on criteria like performance scores and feedback. Badges show verified status, improve transparency, and appear across the platform. They update regularly to reflect sellers' current performance, helping shoppers find reliable, quality sellers.
2 months ago
TikTok partnered with Scope3 to help advertisers measure and reduce carbon emissions from their campaigns. The platform tracks emissions across the ad supply chain, aligning with global sustainability frameworks. This aids brands in understanding and lowering their advertising footprint. TikTok aims for operational carbon neutrality by 2030, using renewable energy and carbon offsets, supporting sustainable growth and transparency in advertising emissions.
3 months ago
TikTok has introduced two new brand suitability controls: the TikTok Video Exclusion List and the TikTok Profile Feed Exclusion List, enhancing ad placement flexibility for advertisers. These tools allow brands to exclude specific video IDs and profile pages from their ads, ensuring alignment with their values. The TikTok Brand Safety & Suitability Playbook provides a comprehensive guide to these solutions, helping advertisers navigate their options effectively.
4 months ago
TikTok has reshaped product discovery and sales, with users following links to discover products, leading to notable online and offline conversions. New features include Smart+ Catalog Ads for automated campaigns, GMV Max for TikTok Shop advertising, and improved search functions. TikTok also offers AI tools for content creation. Brands can use these solutions to boost sales both online and in physical stores.
4 months ago
TikTok is enhancing its media mix modeling (MMM) capabilities to provide better insights for campaigns. MMM measures marketing impact and optimizes budgets as the industry shifts to privacy-first solutions. Key updates include an open beta API for automated data access and earned data integration. This method helps understand TikTok's role in customer journeys, revealing its ROI is often underestimated. Brands are encouraged to adopt MMM for better ad performance insights.
