TikTok has launched Symphony Creative Studio, an AI-powered tool for video creation aimed at marketers. It allows users to generate videos from minimal input, add digital avatars, and localize content. The tool offers features like video generation, avatar creation, translation, and dubbing. Brands like Meoky and Vodafone have seen improved ad performance using these tools. Symphony Creative Studio is available to all TikTok for Business users.
TikTok has partnered with InMarket to offer advertisers store visit and sales lift measurement solutions. Features include InMarket's Lift Conversion Index for measuring ad impact, store visit conversion tracking, and Retail Sales Lift Attribution using transaction data. Benefits include tracking the full customer journey, comparing visitation rates, and accessing sales attribution metrics. Early results show significant lift in campaigns.
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TikTok introduces GMV Max, a new commerce automation solution for TikTok Shop merchants to automate advertising campaigns and boost gross merchandise value (GMV). GMV Max optimizes for total ROI by leveraging all creatives (organic, affiliate, and paid ads) in a single campaign. It reduces campaign setup time, optimizes ad spend, and reaches users across all TikTok placements.
TikTok users show 40% higher excitement for generative AI in advertising than users on other platforms, with 60% more familiarity and 20% higher usage. They see AI as a creativity amplifier and efficiency enhancer, with 80% agreeing it streamlines workflows. Ethical concerns persist, with 66% demanding ethical use and 60% wanting clear labeling. Brands using AI are viewed as innovative, and TikTok Symphony offers AI-powered creative solutions.
TikTok will shut down its music streaming service, TikTok Music, on November 28, 2024, marking a strategic shift. The company will focus on enhancing its role in driving music listening on existing platforms, benefiting artists and the music industry. Originally launched as Resso in 2019, the service struggled with user interest, regulatory issues, and competition. Users must make arrangements as functionalities will cease post-closure.
TikTok has introduced Search Ads Campaign, allowing advertisers to target users through keyword-based ads on the search results page. This new feature builds on the Search Ads Toggle, offering enhanced targeting and control. Brands can optimize for Traffic and Web Conversion objectives, capturing high-intent users. Early adopters like Glossier and Mejuri have seen significant improvements in conversions and efficiency.
TikTok has updated its advertising platform to enhance brand safety and transparency by including post-campaign misinformation data for content adjacent to ads in the For You Feed (FYF). All three of TikTok's third-party brand safety partners—DoubleVerify, Integral Ad Science, and Zefr—now provide misinformation data. Initial tests show a misinformation rate of less than 0.1%. This update aims to boost advertiser confidence.
TikTok has partnered with Amazon to enable in-app purchases directly within the TikTok app, allowing users to buy Amazon products without leaving the platform. This integration aims to streamline the shopping experience by linking TikTok profiles to Amazon accounts for secure, quick transactions. TikTok hopes this will boost in-app shopping adoption, as social commerce in Western markets lags behind China.
TikTok has launched Automatic Placement to optimize ad delivery across multiple platforms. Using advanced algorithms, it finds the best combination of placements for ads, offering both automatic and manual options. Benefits include maximized audience reach, improved cost efficiency, and simplified management. Internal tests showed a 65% improvement in Cost Per Acquisition and a 14% increase in budget utilization. The feature is now available for new ad group setups.
