
TikTok powers retail media networks with full-funnel solutions for brands
8 hours ago
Retail media networks are reshaping commerce with first-party data and omnichannel reach, surpassing linear TV ad spend in 2025. TikTok helps RMNs extend reach beyond owned channels with full-funnel ads, AI automation, creative tools, and strong data integrations. Ulta Beauty's TikTok campaigns achieved 40% higher ROAS and over a million purchases. TikTok offers real-time brand-level reporting and privacy-safe data environments to optimize and scale video commerce.