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Trending ️🔥2 days ago
TikTok launched Automotive Ads to enhance vehicle marketing and drive sales through catalog-based advertising. The two main formats are Video + Product Card, which combines video with shoppable recommendations, and Multi-link Carousel Card, linking catalog images to unique URLs. Inventory Ads for dealerships provide automated creative and lower acquisition costs, while Model Ads for manufacturers simplify catalog setup.
TikTok Shop has launched the Most Loved badge to highlight exceptional products based on high ratings, low return rates, timely shipping, and great customer service. This badge helps shoppers make informed choices by showcasing items favored by previous buyers across various categories. While the badge indicates popular products, items without it can still be good finds. Customers are encouraged to rate their purchases to help others.
24 days ago
TikTok has announced new privacy and security enhancements, including TikTok Facts and The TikTok Privacy Studio for education, and a Global Privacy Center for transparency. In Europe, Project Clover partners with NCC Group for data security, while the U.S. Data Security program collaborates with HaystackID and OnDefend. TikTok implements C2PA's Content Credentials for AI content labeling and has awarded over $2 million to security researchers through HackerOne.
25 days ago
TikTok has launched its 2025 marketing calendar to help marketing teams maximize seasonal opportunities. It features key cultural moments from Valentine's Day to Black Friday, offering a planner for brands to align with important dates. The calendar includes tools and advice for prioritizing marketing strategies, with tailored versions for North America, Europe, and the Middle East. Users can download their specific calendar by filling out a registration form.
Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.
Trending ️🔥1 months ago
TikTok has been banned in the U.S. due to a federal law, with users receiving notifications and the app no longer available in app stores. TikTok suggests this may be temporary, as President-elect Trump indicated he would work on a solution. The law requires TikTok's owner, ByteDance, to sell the app or face a ban over surveillance concerns. Trump may grant a 90-day reprieve, while alternative apps are gaining users.
Trending ️🔥1 months ago
The revamped Video Editor in TikTok Ads Manager uses generative AI to simplify video editing for campaign managers. It includes features like digital avatars, auto-captions, and AI-generated soundtracks for quick adjustments. The tool facilitates localization with translations and voiceovers, combats creative fatigue by refreshing ads, and adds personalization with diverse avatars. Users can access it through the 'Tools' tab in TikTok Ads Manager.
3 months ago
TikTok has launched Symphony Creative Studio, an AI-powered tool for video creation aimed at marketers. It allows users to generate videos from minimal input, add digital avatars, and localize content. The tool offers features like video generation, avatar creation, translation, and dubbing. Brands like Meoky and Vodafone have seen improved ad performance using these tools. Symphony Creative Studio is available to all TikTok for Business users.
4 months ago
TikTok has partnered with InMarket to offer advertisers store visit and sales lift measurement solutions. Features include InMarket's Lift Conversion Index for measuring ad impact, store visit conversion tracking, and Retail Sales Lift Attribution using transaction data. Benefits include tracking the full customer journey, comparing visitation rates, and accessing sales attribution metrics. Early results show significant lift in campaigns.
4 months ago
TikTok introduces GMV Max, a new commerce automation solution for TikTok Shop merchants to automate advertising campaigns and boost gross merchandise value (GMV). GMV Max optimizes for total ROI by leveraging all creatives (organic, affiliate, and paid ads) in a single campaign. It reduces campaign setup time, optimizes ad spend, and reaches users across all TikTok placements.
