TikTok Shop launched ShopLocallyMade, a campaign until July 2, 2025, spotlighting regional small businesses with strong community ties. It began in Seattle with Pike Place Fish Market as the first seafood seller. The campaign promotes local storytelling, authentic products, and supports small businesses through live events, creator challenges, and in-app features, encouraging shoppers to buy with purpose and support local economies.
TikTok Shop introduced Countdown Bidding, an auction feature for collectibles and pre-owned luxury items, where shoppers bid live during seller broadcasts. Listings are "auction only" with no cart option. Sellers set starting bids and timeframes; highest bidder wins and pays after live ends. Shoppers must pre-qualify, and sellers must meet quality standards. Price cap raised to $13,000. Returns are limited, and promotions don't apply.
TikTok Shop launches a new badging system with Official Shop, Authorized Seller, Gold Star Seller, Silver Star Seller, and Top Brand badges to highlight trusted sellers. Shops earn badges based on criteria like performance scores and feedback. Badges show verified status, improve transparency, and appear across the platform. They update regularly to reflect sellers' current performance, helping shoppers find reliable, quality sellers.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
TikTok partnered with Scope3 to help advertisers measure and reduce carbon emissions from their campaigns. The platform tracks emissions across the ad supply chain, aligning with global sustainability frameworks. This aids brands in understanding and lowering their advertising footprint. TikTok aims for operational carbon neutrality by 2030, using renewable energy and carbon offsets, supporting sustainable growth and transparency in advertising emissions.
TikTok has introduced two new brand suitability controls: the TikTok Video Exclusion List and the TikTok Profile Feed Exclusion List, enhancing ad placement flexibility for advertisers. These tools allow brands to exclude specific video IDs and profile pages from their ads, ensuring alignment with their values. The TikTok Brand Safety & Suitability Playbook provides a comprehensive guide to these solutions, helping advertisers navigate their options effectively.
TikTok has reshaped product discovery and sales, with users following links to discover products, leading to notable online and offline conversions. New features include Smart+ Catalog Ads for automated campaigns, GMV Max for TikTok Shop advertising, and improved search functions. TikTok also offers AI tools for content creation. Brands can use these solutions to boost sales both online and in physical stores.
TikTok is enhancing its media mix modeling (MMM) capabilities to provide better insights for campaigns. MMM measures marketing impact and optimizes budgets as the industry shifts to privacy-first solutions. Key updates include an open beta API for automated data access and earned data integration. This method helps understand TikTok's role in customer journeys, revealing its ROI is often underestimated. Brands are encouraged to adopt MMM for better ad performance insights.
TikTok Shop is enhancing seller flexibility based on feedback. New features include customizable aftersales processes, PO Box exclusions for delivery, and tailored cancellation and return windows. Sellers can automate aftersales requests, extend handling times, and mark certain fashion items as final sale to minimize returns. These updates aim to improve the overall selling experience on TikTok Shop.
TikTok has launched the open beta of its Organic API, designed to help businesses and creators leverage organic content for paid media. It includes five APIs: Accounts API for video publishing and insights, Discovery API for trending data, Mentions API for tracking mentions, TikTok One API for collaborating with creators, and Spark Ads Recommendation API for optimizing ad spend. These tools enhance engagement and drive growth.
