TikTok Shop launches “ShopLocallyMade” campaign from June 26 to July 2, 2025, to spotlight regional small businesses across the U.S., emphasizing the cultural and economic value of local sellers with strong community ties. The campaign celebrates authentic storytelling and social impact through commerce, featuring small businesses that meet FTC "Made in the USA" standards and showcase deep regional identity.
Pike Place Fish Market Partnership
TikTok Shop partners with Seattle’s iconic Pike Place Fish Market (PPFM) to expand its Food & Beverage category, introducing fresh and frozen products like seafood, bakery items, prepared meals, cheese, charcuterie, meat, and beverages. PPFM, with over 660K TikTok followers, becomes the platform’s first seafood seller, highlighted by a mega live event featuring former Seattle Seahawks player Jermaine Kearse.
Campaign Goals and Features
ShopLocallyMade aims to amplify local business stories through immersive brand content and seamless commerce, connecting customers with products reflecting regional culture, pride, and passion. TikTok creators participate via a #ShopLocallyMade video challenge to showcase small businesses and unique finds, turning content into a discovery engine for local sellers.
The campaign offers increased visibility through LIVE Seller events, in-app placements, and a dedicated landing page, supported by TikTok’s algorithm to help users explore and engage with local shops and stories while shopping directly in-app.
Future Plans
TikTok Shop plans more regionally inspired LIVE shopping events and local food and beverage offerings throughout the summer, featuring sellers like Wonder Monday, Mad Mutz, and McConnell’s Ice Cream.
By supporting ShopLocallyMade, shoppers help small businesses grow, amplify regional voices, and strengthen community bonds, fostering a more connected and impactful commerce experience on TikTok Shop.
