TikTok | Swipe Insight

TikTok Enhances User Data Security with New U.S. Data Security Subsidiary

11 days ago

TikTok is enhancing U.S. user data security through its subsidiary, TikTok U.S. Data Security Inc., which implements safeguards and maintains transparency. This subsidiary controls access to user data in the Oracle Cloud and employs over 2,000 U.S. staff. TikTok has established Dedicated Transparency Centers for third-party inspections of its algorithms and code, ensuring security while protecting its intellectual property, demonstrating its commitment to accountability.

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TikTok Launches Behind the Breakthrough Series Showcasing Artist Success Stories

21 days ago

TikTok

TikTok has launched a series called Behind the Breakthrough, showcasing artists who found success on the platform. It starts with Gigi Perez and her viral hit Sailor Song. The series includes documentary-style videos, an in-app hub for artists and trending tracks, and improved search features. Gigi Perez has 1.1 million followers and her song has over 22 billion views. The series aims to highlight artist development and TikTok's role in launching music careers.

TikTok Shop UK launches GMV Max to automate advertising campaigns for sellers

28 days ago

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TikTok Shop UK has launched GMV Max, an AI-powered tool to automate advertising campaigns for brands and small businesses, cutting setup time in half. GMV Max automates campaign creation, including audience targeting and bidding, optimizing performance by identifying high-performing assets. It simplifies ad management, allowing sellers to focus on profitability.

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TikTok Returns to US After 12-Hour Outage Following Trump's Assurances

1 months ago

TikTok

TikTok is restoring service in the US after a brief outage. The company thanked President Trump for clarifying that service providers would not face penalties for offering the app. A law threatening to ban TikTok was set to take effect, but Trump announced an executive order delaying the ban. While some lawmakers oppose this, TikTok expressed willingness to work with Trump on a long-term solution to remain in the US.

TikTok unveils 2025 What's Next Trend Report focusing on Brand Chem for marketers

1 months ago

TikTok

TikTok's What’s Next Trend Report 2025 focuses on Brand Chem, highlighting how brands engaged authentically with the community in 2024. It emphasizes collaboration with creators and outlines three Trend Signals: Brand Fusion, Identity Osmosis, and Creative Catalysts. These trends encourage brands to adapt to evolving consumer values, leverage AI, and create varied, authentic content to enhance engagement and connection.

TikTok Launches New Donation Features for Creators to Support Causes

2 months ago

TikTok

TikTok has introduced new features for creators to raise donations for their chosen organizations. They can now personalize fundraisers with custom names, goals, cover photos, and share personal stories. Shareable stickers will be generated for use in videos, posts, and LIVEs. This is part of TikTok's annual #GivingSzn in partnership with Goodstack, making it easier for the community to support causes directly within the app.

TikTok Announces New Safety Measures and Data Security Initiatives for European Users

2 months ago

TikTok

TikTok announced updates from their European Safety Forum, focusing on enhancing safety for their 175 million European users. They are restricting beauty filters for under-18s, partnering with NGOs for mental health support, and progressing on Project Clover for data security. TikTok is also focusing on age assurance, removing underage accounts, and using machine learning to detect them. They are expanding in-app helpline resources.

TikTok Releases Guide for Creating High-Engagement Videos to Drive Business Results

2 months ago

TikTok Ads

TikTok's guide for creating engaging short-form videos emphasizes connecting brands with audiences, backed by high user engagement and unplanned purchases. The three-step process includes developing a strong hook, validating the product, and implementing a call-to-action. Successful content styles are trend participation, problem-solution demos, and tutorials. TikTok provides tools like Creative Center, trend analysis, and Symphony Assistant.

TikTok and National PTA Collaborate to Enhance Online Safety for Teens and Families

3 months ago

TikTok

TikTok collaborates with National PTA to enhance online safety for teens and families. The Create with Kindness program provides $300,000 to 100 PTSAs for conversations about online safety and civility. It includes breakout conversations, panel discussions, role-playing, and a deep dive into TikTok's safety tools. TikTok is also updating its Guide for Parents to help families navigate the platform safely.