TikTok | Swipe Insight

TikTok Launches New Donation Features for Creators to Support Causes

18 days ago

TikTok has introduced new features for creators to raise donations for their chosen organizations. They can now personalize fundraisers with custom names, goals, cover photos, and share personal stories. Shareable stickers will be generated for use in videos, posts, and LIVEs. This is part of TikTok's annual #GivingSzn in partnership with Goodstack, making it easier for the community to support causes directly within the app.

TikTok Announces New Safety Measures and Data Security Initiatives for European Users

24 days ago

TikTok

TikTok announced updates from their European Safety Forum, focusing on enhancing safety for their 175 million European users. They are restricting beauty filters for under-18s, partnering with NGOs for mental health support, and progressing on Project Clover for data security. TikTok is also focusing on age assurance, removing underage accounts, and using machine learning to detect them. They are expanding in-app helpline resources.

TikTok Releases Guide for Creating High-Engagement Videos to Drive Business Results

26 days ago

TikTok Ads

TikTok's guide for creating engaging short-form videos emphasizes connecting brands with audiences, backed by high user engagement and unplanned purchases. The three-step process includes developing a strong hook, validating the product, and implementing a call-to-action. Successful content styles are trend participation, problem-solution demos, and tutorials. TikTok provides tools like Creative Center, trend analysis, and Symphony Assistant.

Top-Notch Google Ads Audit Tool

Featured

Effortlessly audit your Google Ads account with Marketing Auditor. Perform 200+ automated checks to uncover optimization opportunities and save over 10 hours per audit. Generate white-label reports in minutes with 50+ pages of actionable insights. Customize your reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides. This tool is the ultimate solution for efficient and impactful Google Ads audits.

TikTok and National PTA Collaborate to Enhance Online Safety for Teens and Families

1 months ago

TikTok

TikTok collaborates with National PTA to enhance online safety for teens and families. The Create with Kindness program provides $300,000 to 100 PTSAs for conversations about online safety and civility. It includes breakout conversations, panel discussions, role-playing, and a deep dive into TikTok's safety tools. TikTok is also updating its Guide for Parents to help families navigate the platform safely.

TikTok Enhances Photo Sharing with Lemon8 Integration for Creators

1 months ago

TikTok

TikTok introduces new photo-sharing channels and the Lemon8 app to support creators. Lemon8, accessible with TikTok accounts, fosters a community for beauty, fashion, and travel content with creative tools. Launched in Japan in 2020, it expanded to the US and Southeast Asia. Unified login enhances cross-sharing. TikTok continues to evolve, offering tools for authentic self-expression and community building.

TikTok Launches 'Veteran Voices' with $10 Million Support for Veterans

1 months ago

TikTok

TikTok has launched the 'Veteran Voices' initiative, committing $1 million to 10 non-profits supporting veterans and their families. Each will receive $500,000 in cash and $500,000 in TikTok ad credits. The initiative addresses mental health, affordable housing, and employment. TikTok also spotlights 10 veteran creators and launches the SOAR Together Veteran Business Accelerator, offering coaching and mentorship for veteran entrepreneurs.

TikTok Launches 'Share to TikTok' Feature for Music, Podcasts, and Audiobooks

1 months ago

TikTok

TikTok has launched 'Share to TikTok', allowing users to share music, podcasts, and audiobooks from Apple Music and Spotify directly to TikTok. Users can share content to the TikTok Feed or via DMs, with links back to the original source, enhancing discovery and engagement. This follows the 'Add to Music App' feature and aims to support music discovery and artist promotion. The feature is available now.

TikTok Publishes Third Transparency Report on EU Content Moderation

1 months ago

TikTok

TikTok's third DSA transparency report reveals efforts to maintain safety for over 150 million EU users. From January to June 2024, over 22 million pieces of content and 5 million accounts were removed for rule violations. Approximately 29% of 144,000 illegal content reports were actioned. Automated moderation now removes 80% of violative videos. Over 6,000 moderators cover EU languages, including misinformation specialists.

TikTok Expands Global Electronic Music Hub to Celebrate DJs, Producers, and Artists

2 months ago

TikTok

TikTok is launching the Global #ElectronicMusic hub to celebrate the genre and its community. The hub will elevate DJs, producers, and artists globally, coinciding with the Amsterdam Dance Event. Electronic music has seen significant growth on TikTok, with genres like Drum & Bass and Techno gaining popularity. Notable artists like Dimitri Vegas, Hannah Laing, and Jazzy have benefited from TikTok's platform, reaching new audiences.