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4 days ago
TikTok launched Travel Ads for travel marketers to promote flights, hotels, and destinations. Powered by Smart+, it targets high-intent audiences with personalized, dynamic ads. Formats include Single Video, Catalog Video, and Carousel, featuring clickable travel cards with key info. TikTok aims to turn discovery into bookings, as 66% of users find travel inspiration on the platform.
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2 months ago
TikTok has launched Footnotes, a user-submitted fact-checking feature in the U.S. that adds context to videos by allowing qualified users to write and rate informative notes. Nearly 80,000 users can contribute, with the system showing consensus-based helpful footnotes. Moderation combines automated and human review to ensure compliance with guidelines. This builds on TikTok's efforts to combat misinformation and promote media literacy.
2 months ago
TikTok introduces new trust and safety features for teens, families, creators, and the community. Family Pairing now notifies parents when teens post and shows privacy settings. Well-being Missions encourage balanced digital habits. Creators get tools like Creator Care Mode to filter comments, mute features on LIVE, Content Check Lite, Creator Inbox, and Chat Room. Footnotes pilot adds context to videos in the U.S.
2 months ago
TikTok has integrated YouTube Music into its Add to Music App feature, allowing users to save songs discovered on TikTok directly to their YouTube Music playlist. This aims to strengthen connections between artists and fans and boost music streaming. Users can select YouTube Music as their default streaming service for saving tracks. Since its 2024 launch, Add to Music App has generated over a billion track saves globally.
3 months ago
TikTok Shop sales in the US grew 120% since its 2023 launch, expanding to Mexico, Brazil, and Europe. It offers 70 million products in 750 categories, with top sellers in womenswear, beauty, health, sports, and electronics. Discovery e-commerce via videos and livestreams drives engagement, with 83% finding new products. Small businesses saw 70% sales growth, supported by tools like the A.C.E. framework. Safety investments near $1 billion.
4 months ago
TikTok is introducing new tools to customize the For You feed, including "Manage Topics" to adjust how often content from over 10 popular topics appears, and AI-powered "Smart Keyword Filters" to limit unwanted content by filtering related keywords. An educational guide will help users understand and shape their feeds. These updates apply to all users and include safeguards to ensure appropriate content recommendations.
4 months ago
TikTok is enhancing accessibility features, such as alternative text for photos, enabling creators to add descriptions. New features include increased color contrast and bold text support for better readability. Existing tools like auto-generated captions and dark mode are also available. In honor of Global Accessibility Awareness Day, TikTok highlights creators advocating for disability awareness and aims to foster inclusivity for all users.
4 months ago
TikTok launches AI Alive, a feature that animates still images into videos for TikTok Stories. This tool enables creators to enhance storytelling by turning static photos into engaging short videos with movement and effects. Users can access AI Alive via the Story Camera, select a photo, and use editing tools to create animated content. The feature includes safety checks to prevent policy violations and ensures transparency with AI-generated labels.
5 months ago
TikTok is enhancing ad placement with new Pulse campaign options, allowing brands to engage with cultural moments in real-time. The Pulse suite includes Pulse Core and Pulse Premiere, helping advertisers align with trending content and premium publishers. New Sponsorship Solutions offer tailored experiences during significant events. TikTok is a leading platform for discovering cultural moments, driving meaningful business impact for brands.
