TikTok | Swipe Insight

TikTok Launches Enhanced Pulse Campaign Options for Brands to Engage Cultural Moments

1 hours ago

TikTok is enhancing ad placement with new Pulse campaign options, allowing brands to engage with cultural moments in real-time. The Pulse suite includes Pulse Core and Pulse Premiere, helping advertisers align with trending content and premium publishers. New Sponsorship Solutions offer tailored experiences during significant events. TikTok is a leading platform for discovering cultural moments, driving meaningful business impact for brands.

TikTok Introduces Footnotes Feature for Enhanced Content Context and Community Engagement

20 days ago

TikTok

TikTok is testing a feature called Footnotes that allows users to add context to content. Initially available in the U.S. for short videos, it aims to enhance understanding through community knowledge. Eligible users can apply to contribute, and a ranking system will ensure only helpful footnotes are visible. This feature complements TikTok's existing measures for content reliability, enriching discussions and improving user experience.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

TikTok Expands AMBER Alerts to Raise Awareness for Missing Children Nationwide

1 months ago

TikTok

TikTok has introduced AMBER Alerts in partnership with the National Center for Missing & Exploited Children to enhance awareness of missing children. After a successful pilot in Texas, alerts will now reach over 170 million users through their For You feeds. TikTok is donating advertising credits to support NCMEC's messaging on child safety. Creator Sarah Turney will help promote this initiative, emphasizing the role of communities in locating missing children.

TikTok launches Security Checkup for enhanced account safety and privacy management

1 months ago

TikTok

TikTok is introducing a new security dashboard called Security Checkup, which offers a simplified view of privacy and safety settings. Users can access it via 'Settings and privacy' to link a phone number and email for backup login, enable 2-Step Verification, check logged-in devices, spot suspicious activity, and use device-based authentication. TikTok prioritizes data protection and encourages users to stay informed about privacy practices.

TikTok Enhances Family Pairing with New Parental Controls and Digital Well-being Features

1 months ago

TikTok

TikTok has launched new Family Pairing features for parental controls, enabling parents to set boundaries and customize limits for their teens. A meditation feature helps teens unwind if they use the app late. Parents can block access during specific times and monitor their teens' followers. A wind down feature prompts teens to stop using TikTok after 10pm. TikTok is enhancing age assurance measures and promoting digital safety partnerships for families.

TikTok Launches Enhanced Desktop App with New Features

2 months ago

TikTok

TikTok has updated its desktop app to enhance the web experience. New features include a modular layout, refreshed For You feed, Explore tab, immersive full-screen LIVEs, and a web-exclusive Floating Player. Users can go LIVE in portrait or landscape mode and organize favorite videos with a Collections feature. These updates aim to bring the mobile experience to desktop, making TikTok more accessible and engaging.

TikTok Enhances User Data Security with New U.S. Data Security Subsidiary

2 months ago

TikTok

TikTok is enhancing U.S. user data security through its subsidiary, TikTok U.S. Data Security Inc., which implements safeguards and maintains transparency. This subsidiary controls access to user data in the Oracle Cloud and employs over 2,000 U.S. staff. TikTok has established Dedicated Transparency Centers for third-party inspections of its algorithms and code, ensuring security while protecting its intellectual property, demonstrating its commitment to accountability.

TikTok Launches Behind the Breakthrough Series Showcasing Artist Success Stories

3 months ago

TikTok

TikTok has launched a series called Behind the Breakthrough, showcasing artists who found success on the platform. It starts with Gigi Perez and her viral hit Sailor Song. The series includes documentary-style videos, an in-app hub for artists and trending tracks, and improved search features. Gigi Perez has 1.1 million followers and her song has over 22 billion views. The series aims to highlight artist development and TikTok's role in launching music careers.

TikTok Shop UK launches GMV Max to automate advertising campaigns for sellers

3 months ago

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TikTok Shop UK has launched GMV Max, an AI-powered tool to automate advertising campaigns for brands and small businesses, cutting setup time in half. GMV Max automates campaign creation, including audience targeting and bidding, optimizing performance by identifying high-performing assets. It simplifies ad management, allowing sellers to focus on profitability.