TikTok | Swipe Insight

TikTok Returns to US After 12-Hour Outage Following Trump's Assurances

1 days ago

TikTok is restoring service in the US after a brief outage. The company thanked President Trump for clarifying that service providers would not face penalties for offering the app. A law threatening to ban TikTok was set to take effect, but Trump announced an executive order delaying the ban. While some lawmakers oppose this, TikTok expressed willingness to work with Trump on a long-term solution to remain in the US.

TikTok unveils 2025 What's Next Trend Report focusing on Brand Chem for marketers

12 days ago

TikTok

TikTok's What’s Next Trend Report 2025 focuses on Brand Chem, highlighting how brands engaged authentically with the community in 2024. It emphasizes collaboration with creators and outlines three Trend Signals: Brand Fusion, Identity Osmosis, and Creative Catalysts. These trends encourage brands to adapt to evolving consumer values, leverage AI, and create varied, authentic content to enhance engagement and connection.

TikTok Launches New Donation Features for Creators to Support Causes

1 months ago

TikTok

TikTok has introduced new features for creators to raise donations for their chosen organizations. They can now personalize fundraisers with custom names, goals, cover photos, and share personal stories. Shareable stickers will be generated for use in videos, posts, and LIVEs. This is part of TikTok's annual #GivingSzn in partnership with Goodstack, making it easier for the community to support causes directly within the app.

TikTok Announces New Safety Measures and Data Security Initiatives for European Users

1 months ago

TikTok

TikTok announced updates from their European Safety Forum, focusing on enhancing safety for their 175 million European users. They are restricting beauty filters for under-18s, partnering with NGOs for mental health support, and progressing on Project Clover for data security. TikTok is also focusing on age assurance, removing underage accounts, and using machine learning to detect them. They are expanding in-app helpline resources.

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TikTok Releases Guide for Creating High-Engagement Videos to Drive Business Results

1 months ago

TikTok Ads

TikTok's guide for creating engaging short-form videos emphasizes connecting brands with audiences, backed by high user engagement and unplanned purchases. The three-step process includes developing a strong hook, validating the product, and implementing a call-to-action. Successful content styles are trend participation, problem-solution demos, and tutorials. TikTok provides tools like Creative Center, trend analysis, and Symphony Assistant.

TikTok and National PTA Collaborate to Enhance Online Safety for Teens and Families

2 months ago

TikTok

TikTok collaborates with National PTA to enhance online safety for teens and families. The Create with Kindness program provides $300,000 to 100 PTSAs for conversations about online safety and civility. It includes breakout conversations, panel discussions, role-playing, and a deep dive into TikTok's safety tools. TikTok is also updating its Guide for Parents to help families navigate the platform safely.

TikTok Enhances Photo Sharing with Lemon8 Integration for Creators

2 months ago

TikTok

TikTok introduces new photo-sharing channels and the Lemon8 app to support creators. Lemon8, accessible with TikTok accounts, fosters a community for beauty, fashion, and travel content with creative tools. Launched in Japan in 2020, it expanded to the US and Southeast Asia. Unified login enhances cross-sharing. TikTok continues to evolve, offering tools for authentic self-expression and community building.

TikTok Launches 'Veteran Voices' with $10 Million Support for Veterans

2 months ago

TikTok

TikTok has launched the 'Veteran Voices' initiative, committing $1 million to 10 non-profits supporting veterans and their families. Each will receive $500,000 in cash and $500,000 in TikTok ad credits. The initiative addresses mental health, affordable housing, and employment. TikTok also spotlights 10 veteran creators and launches the SOAR Together Veteran Business Accelerator, offering coaching and mentorship for veteran entrepreneurs.

TikTok Launches 'Share to TikTok' Feature for Music, Podcasts, and Audiobooks

2 months ago

TikTok

TikTok has launched 'Share to TikTok', allowing users to share music, podcasts, and audiobooks from Apple Music and Spotify directly to TikTok. Users can share content to the TikTok Feed or via DMs, with links back to the original source, enhancing discovery and engagement. This follows the 'Add to Music App' feature and aims to support music discovery and artist promotion. The feature is available now.