TikTok is expanding ad options for streaming services and highlighting film fandom at Sundance 2026. Millions of daily posts show deep fan engagement. TikTok hosts creators and industry leaders to explore storytelling and fandom. New ad solutions target engaged users to boost subscriptions and sales. Creators will share real-time festival content, while TikTok shapes film culture and discovery through #FilmTok and #MovieTok communities.
TikTok uses a multi-layered approach to prevent underage users, requiring birthdates at sign-up and employing AI to detect false ages. They remove around 6 million underage accounts monthly and enforce age-appropriate features like messaging limits and content filters for teens. TikTok also offers a fair appeal process for suspensions and collaborates with regulators and industry groups to improve age assurance while balancing safety and privacy.
TikTok has enhanced its AI-powered Smart+ ad options and tracking tools to help brands optimize holiday campaigns. Updates include a unified Smart+ buying experience with customizable automation, Symphony creative tools for faster ad creation, and improved GMV Max reporting. New attribution features integrate with Google Analytics and track assisted conversions, showing TikTok's full impact on discovery, consideration, and purchase.
TikTok launched Travel Ads for travel marketers to promote flights, hotels, and destinations. Powered by Smart+, it targets high-intent audiences with personalized, dynamic ads. Formats include Single Video, Catalog Video, and Carousel, featuring clickable travel cards with key info. TikTok aims to turn discovery into bookings, as 66% of users find travel inspiration on the platform.
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TikTok has launched Footnotes, a user-submitted fact-checking feature in the U.S. that adds context to videos by allowing qualified users to write and rate informative notes. Nearly 80,000 users can contribute, with the system showing consensus-based helpful footnotes. Moderation combines automated and human review to ensure compliance with guidelines. This builds on TikTok's efforts to combat misinformation and promote media literacy.
TikTok introduces new trust and safety features for teens, families, creators, and the community. Family Pairing now notifies parents when teens post and shows privacy settings. Well-being Missions encourage balanced digital habits. Creators get tools like Creator Care Mode to filter comments, mute features on LIVE, Content Check Lite, Creator Inbox, and Chat Room. Footnotes pilot adds context to videos in the U.S.
TikTok has integrated YouTube Music into its Add to Music App feature, allowing users to save songs discovered on TikTok directly to their YouTube Music playlist. This aims to strengthen connections between artists and fans and boost music streaming. Users can select YouTube Music as their default streaming service for saving tracks. Since its 2024 launch, Add to Music App has generated over a billion track saves globally.
TikTok Shop sales in the US grew 120% since its 2023 launch, expanding to Mexico, Brazil, and Europe. It offers 70 million products in 750 categories, with top sellers in womenswear, beauty, health, sports, and electronics. Discovery e-commerce via videos and livestreams drives engagement, with 83% finding new products. Small businesses saw 70% sales growth, supported by tools like the A.C.E. framework. Safety investments near $1 billion.
TikTok is introducing new tools to customize the For You feed, including "Manage Topics" to adjust how often content from over 10 popular topics appears, and AI-powered "Smart Keyword Filters" to limit unwanted content by filtering related keywords. An educational guide will help users understand and shape their feeds. These updates apply to all users and include safeguards to ensure appropriate content recommendations.
