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TikTok Ads News

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TikTok updates Smart Plus ads with more control and better performance tracking

TikTok updates Smart Plus ads with more control and better performance tracking

23 days ago

TikTok Ads

TikTok has enhanced its AI-powered Smart+ ad options and tracking tools to help brands optimize holiday campaigns. Updates include a unified Smart+ buying experience with customizable automation, Symphony creative tools for faster ad creation, and improved GMV Max reporting. New attribution features integrate with Google Analytics and track assisted conversions, showing TikTok's full impact on discovery, consideration, and purchase.

TikTok
TikTok

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Official Source

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TikTok Launches Travel Ads to Boost Bookings for Travel Brands

TikTok Launches Travel Ads to Boost Bookings for Travel Brands

1 months ago

TikTok Ads

TikTok launched Travel Ads for travel marketers to promote flights, hotels, and destinations. Powered by Smart+, it targets high-intent audiences with personalized, dynamic ads. Formats include Single Video, Catalog Video, and Carousel, featuring clickable travel cards with key info. TikTok aims to turn discovery into bookings, as 66% of users find travel inspiration on the platform.

TikTok
TikTok

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Official Source

TikTok is a Official Source. The source has been verified by Swipe Insight team.

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Tired of spending too much time creating audits for your clients?

Tired of spending too much time creating audits for your clients?

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Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.

TikTok report urges new GRO framework to fix flawed marketing measurement models

TikTok report urges new GRO framework to fix flawed marketing measurement models

2 months ago

TikTok Ads

Despite large digital marketing investments, traditional measurement methods like last-click attribution are outdated and misleading. Consumer journeys are complex, needing models that combine brand and performance metrics. Marketers face content overload and outdated tools. The GRO framework helps align teams, assess maturity, and evolve strategies for clearer, more effective marketing measurement.

TikTok For Business
TikTok For Business

Official Source

Official Source

TikTok For Business is a Official Source. The source has been verified by Swipe Insight team.

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TikTok Launches Engaged Session Tool to Track User Behavior Beyond the App

TikTok Launches Engaged Session Tool to Track User Behavior Beyond the App

3 months ago

TikTok Ads

TikTok is launching Engaged Session, a new ad tool tracking users who spend 10+ seconds on a site after clicking an ad without pixel technology. It offers metrics like Total Engaged Sessions and Cost per Engaged Session to improve targeting and measure post-click behavior amid privacy restrictions. Available under TikTok’s Traffic Objective, early results show better engagement and lower costs, reflecting Gen Z's shift in search habits.

Adweek
Adweek
TikTok powers retail media networks with full-funnel solutions for brands

TikTok powers retail media networks with full-funnel solutions for brands

3 months ago

TikTok Ads

Retail media networks are reshaping commerce with first-party data and omnichannel reach, surpassing linear TV ad spend in 2025. TikTok helps RMNs extend reach beyond owned channels with full-funnel ads, AI automation, creative tools, and strong data integrations. Ulta Beauty's TikTok campaigns achieved 40% higher ROAS and over a million purchases. TikTok offers real-time brand-level reporting and privacy-safe data environments to optimize and scale video commerce.

TikTok For Business
TikTok For Business

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Official Source

TikTok For Business is a Official Source. The source has been verified by Swipe Insight team.

Official Source
TikTok launches Smart+ and Custom Tests for smarter ad split testing

TikTok launches Smart+ and Custom Tests for smarter ad split testing

3 months ago

TikTok Ads

TikTok introduced two new split test options for advertisers: Smart+ Test, where TikTok uses AI to create a second version of your conversion campaign for comparison, and Custom Test, allowing you to test two campaigns on creative, targeting, or bidding. These tools provide clearer insights on what works, aiding growth, conversions, and improving ROAS.

TikTok Launches CRM Based Deep Funnel Data Connection Beta for Ads

TikTok Launches CRM Based Deep Funnel Data Connection Beta for Ads

4 months ago

TikTok Ads

TikTok introduced Deep Funnel Optimization to improve lead quality and reduce CPL. A new beta feature now enables CRM-based Deep Funnel data connection for deeper optimization. This update aims to enhance performance, emphasizing the importance of staying current with TikTok's latest advertising features.

TikTok partners with Scope3 to measure and reduce carbon emissions from ad campaigns

TikTok partners with Scope3 to measure and reduce carbon emissions from ad campaigns

4 months ago

TikTok Ads

TikTok partnered with Scope3 to help advertisers measure and reduce carbon emissions from their campaigns. The platform tracks emissions across the ad supply chain, aligning with global sustainability frameworks. This aids brands in understanding and lowering their advertising footprint. TikTok aims for operational carbon neutrality by 2030, using renewable energy and carbon offsets, supporting sustainable growth and transparency in advertising emissions.

TikTok For Business
TikTok For Business

Official Source

Official Source

TikTok For Business is a Official Source. The source has been verified by Swipe Insight team.

Official Source
TikTok launches Market Scope tool to boost audience insights and campaign growth

TikTok launches Market Scope tool to boost audience insights and campaign growth

4 months ago

TikTok Ads

TikTok Market Scope is a new tool offering actionable insights to identify valuable audiences and understand their decision journey. It provides behavioral insights, unified brand content performance, and market data to optimize audience growth, convert interest into intent with Brand Conversion ads, evaluate brand impact, and boost sales with product insights. It helps brands make data-driven decisions to grow effectively on TikTok.

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