TikTok Ads News & Updates for June 2025

TikTok partners with Scope3 to measure and reduce carbon emissions from ad campaigns

3 days ago

TikTok partnered with Scope3 to help advertisers measure and reduce carbon emissions from their campaigns. The platform tracks emissions across the ad supply chain, aligning with global sustainability frameworks. This aids brands in understanding and lowering their advertising footprint. TikTok aims for operational carbon neutrality by 2030, using renewable energy and carbon offsets, supporting sustainable growth and transparency in advertising emissions.

TikTok launches Market Scope tool to boost audience insights and campaign growth

10 days ago

TikTok Ads

TikTok Market Scope is a new tool offering actionable insights to identify valuable audiences and understand their decision journey. It provides behavioral insights, unified brand content performance, and market data to optimize audience growth, convert interest into intent with Brand Conversion ads, evaluate brand impact, and boost sales with product insights. It helps brands make data-driven decisions to grow effectively on TikTok.

TikTok Introduces New iOS Campaign Setup with Optional SKAN Attribution

18 days ago

TikTok Ads

TikTok now lets advertisers enable or disable SKAN attribution in iOS campaign setup, offering more flexibility. This mirrors Meta's AEM approach but TikTok still shows SKAN data in the dashboard even if SKAN is off. The update indicates TikTok's algorithm can optimize using probabilistic signals without relying solely on SKAN. This change aligns TikTok with industry trends, enhancing machine learning for better campaign performance and advertiser control.

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TikTok Launches Enhanced Pulse Campaign Options for Brands to Engage Cultural Moments

1 months ago

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TikTok is enhancing ad placement with new Pulse campaign options, allowing brands to engage with cultural moments in real-time. The Pulse suite includes Pulse Core and Pulse Premiere, helping advertisers align with trending content and premium publishers. New Sponsorship Solutions offer tailored experiences during significant events. TikTok is a leading platform for discovering cultural moments, driving meaningful business impact for brands.

TikTok Expands Safety Suite with New Brand Suitability Controls and Playbook

2 months ago

TikTok Ads

TikTok has introduced two new brand suitability controls: the TikTok Video Exclusion List and the TikTok Profile Feed Exclusion List, enhancing ad placement flexibility for advertisers. These tools allow brands to exclude specific video IDs and profile pages from their ads, ensuring alignment with their values. The TikTok Brand Safety & Suitability Playbook provides a comprehensive guide to these solutions, helping advertisers navigate their options effectively.

TikTok enhances product discovery with Smart+ Catalog Ads and AI tools for brands

2 months ago

TikTok Ads

TikTok has reshaped product discovery and sales, with users following links to discover products, leading to notable online and offline conversions. New features include Smart+ Catalog Ads for automated campaigns, GMV Max for TikTok Shop advertising, and improved search functions. TikTok also offers AI tools for content creation. Brands can use these solutions to boost sales both online and in physical stores.

TikTok Enhances Media Mix Modeling with New API and Earned Data Features

2 months ago

TikTok Ads

TikTok is enhancing its media mix modeling (MMM) capabilities to provide better insights for campaigns. MMM measures marketing impact and optimizes budgets as the industry shifts to privacy-first solutions. Key updates include an open beta API for automated data access and earned data integration. This method helps understand TikTok's role in customer journeys, revealing its ROI is often underestimated. Brands are encouraged to adopt MMM for better ad performance insights.

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TikTok Launches Automotive Ads

3 months ago

TikTok Ads

TikTok launched Automotive Ads to enhance vehicle marketing and drive sales through catalog-based advertising. The two main formats are Video + Product Card, which combines video with shoppable recommendations, and Multi-link Carousel Card, linking catalog images to unique URLs. Inventory Ads for dealerships provide automated creative and lower acquisition costs, while Model Ads for manufacturers simplify catalog setup.

TikTok Ads Now Allows Direct Traffic to WhatsApp, Messenger and Other Messaging Apps

4 months ago

TikTok Ads

TikTok has launched a beta feature that allows traffic campaigns to direct users to external messaging platforms like WhatsApp and Facebook Messenger. This update follows the earlier rollout of direct messaging campaigns. Advertisers can now link to WhatsApp, Facebook Messenger, and other messaging apps. The feature is in beta testing with limited availability and will gradually expand to more advertising accounts.

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