TikTok Ads News & Updates for May 2025

TikTok Introduces New iOS Campaign Setup with Optional SKAN Attribution

14 hours ago

TikTok now lets advertisers enable or disable SKAN attribution in iOS campaign setup, offering more flexibility. This mirrors Meta's AEM approach but TikTok still shows SKAN data in the dashboard even if SKAN is off. The update indicates TikTok's algorithm can optimize using probabilistic signals without relying solely on SKAN. This change aligns TikTok with industry trends, enhancing machine learning for better campaign performance and advertiser control.

TikTok Launches Enhanced Pulse Campaign Options for Brands to Engage Cultural Moments

20 days ago

TikTok TikTok Ads

TikTok is enhancing ad placement with new Pulse campaign options, allowing brands to engage with cultural moments in real-time. The Pulse suite includes Pulse Core and Pulse Premiere, helping advertisers align with trending content and premium publishers. New Sponsorship Solutions offer tailored experiences during significant events. TikTok is a leading platform for discovering cultural moments, driving meaningful business impact for brands.

TikTok Expands Safety Suite with New Brand Suitability Controls and Playbook

1 months ago

TikTok Ads

TikTok has introduced two new brand suitability controls: the TikTok Video Exclusion List and the TikTok Profile Feed Exclusion List, enhancing ad placement flexibility for advertisers. These tools allow brands to exclude specific video IDs and profile pages from their ads, ensuring alignment with their values. The TikTok Brand Safety & Suitability Playbook provides a comprehensive guide to these solutions, helping advertisers navigate their options effectively.

Automate Meta Ads Creative Generation and Uploading

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Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

TikTok enhances product discovery with Smart+ Catalog Ads and AI tools for brands

2 months ago

TikTok Ads

TikTok has reshaped product discovery and sales, with users following links to discover products, leading to notable online and offline conversions. New features include Smart+ Catalog Ads for automated campaigns, GMV Max for TikTok Shop advertising, and improved search functions. TikTok also offers AI tools for content creation. Brands can use these solutions to boost sales both online and in physical stores.

TikTok Enhances Media Mix Modeling with New API and Earned Data Features

2 months ago

TikTok Ads

TikTok is enhancing its media mix modeling (MMM) capabilities to provide better insights for campaigns. MMM measures marketing impact and optimizes budgets as the industry shifts to privacy-first solutions. Key updates include an open beta API for automated data access and earned data integration. This method helps understand TikTok's role in customer journeys, revealing its ROI is often underestimated. Brands are encouraged to adopt MMM for better ad performance insights.

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TikTok Launches Automotive Ads

3 months ago

TikTok Ads

TikTok launched Automotive Ads to enhance vehicle marketing and drive sales through catalog-based advertising. The two main formats are Video + Product Card, which combines video with shoppable recommendations, and Multi-link Carousel Card, linking catalog images to unique URLs. Inventory Ads for dealerships provide automated creative and lower acquisition costs, while Model Ads for manufacturers simplify catalog setup.

TikTok Ads Now Allows Direct Traffic to WhatsApp, Messenger and Other Messaging Apps

3 months ago

TikTok Ads

TikTok has launched a beta feature that allows traffic campaigns to direct users to external messaging platforms like WhatsApp and Facebook Messenger. This update follows the earlier rollout of direct messaging campaigns. Advertisers can now link to WhatsApp, Facebook Messenger, and other messaging apps. The feature is in beta testing with limited availability and will gradually expand to more advertising accounts.

TikTok launches 2025 marketing calendar to boost seasonal marketing strategies

3 months ago

TikTok TikTok Ads

TikTok has launched its 2025 marketing calendar to help marketing teams maximize seasonal opportunities. It features key cultural moments from Valentine's Day to Black Friday, offering a planner for brands to align with important dates. The calendar includes tools and advice for prioritizing marketing strategies, with tailored versions for North America, Europe, and the Middle East. Users can download their specific calendar by filling out a registration form.

TikTok Shop UK launches GMV Max to automate advertising campaigns for sellers

4 months ago

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TikTok Shop UK has launched GMV Max, an AI-powered tool to automate advertising campaigns for brands and small businesses, cutting setup time in half. GMV Max automates campaign creation, including audience targeting and bidding, optimizing performance by identifying high-performing assets. It simplifies ad management, allowing sellers to focus on profitability.

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