TikTok Ads News & Updates for February 2025

TikTok launches 2025 marketing calendar to boost seasonal marketing strategies

7 days ago

TikTok has launched its 2025 marketing calendar to help marketing teams maximize seasonal opportunities. It features key cultural moments from Valentine's Day to Black Friday, offering a planner for brands to align with important dates. The calendar includes tools and advice for prioritizing marketing strategies, with tailored versions for North America, Europe, and the Middle East. Users can download their specific calendar by filling out a registration form.

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TikTok Shop UK launches GMV Max to automate advertising campaigns for sellers

11 days ago

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TikTok Shop UK has launched GMV Max, an AI-powered tool to automate advertising campaigns for brands and small businesses, cutting setup time in half. GMV Max automates campaign creation, including audience targeting and bidding, optimizing performance by identifying high-performing assets. It simplifies ad management, allowing sellers to focus on profitability.

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TikTok Ban Becomes Reality as App Shuts Down in US

16 days ago

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TikTok has been banned in the U.S. due to a federal law, with users receiving notifications and the app no longer available in app stores. TikTok suggests this may be temporary, as President-elect Trump indicated he would work on a solution. The law requires TikTok's owner, ByteDance, to sell the app or face a ban over surveillance concerns. Trump may grant a 90-day reprieve, while alternative apps are gaining users.

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TikTok Launches AI-Powered Video Editor with Enhanced Features

22 days ago

TikTok Ads

The revamped Video Editor in TikTok Ads Manager uses generative AI to simplify video editing for campaign managers. It includes features like digital avatars, auto-captions, and AI-generated soundtracks for quick adjustments. The tool facilitates localization with translations and voiceovers, combats creative fatigue by refreshing ads, and adds personalization with diverse avatars. Users can access it through the 'Tools' tab in TikTok Ads Manager.

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TikTok Ads Introduces Message Campaigns

2 months ago

TikTok Ads

TikTok has launched TikTok Direct Messaging Ads, currently in testing. It requires a TikTok Business Account, direct message permissions set to Everyone, and linking between TikTok Ads Manager and the Business Account. The campaign setup follows the Lead Generation objective, with optimization set to TikTok direct messages and options for dayparting and optimization goals. Advertisers can upload videos, select from a library, or create new content. This aims to enhance engagement.

TikTok Releases Guide for Creating High-Engagement Videos to Drive Business Results

2 months ago

TikTok Ads

TikTok's guide for creating engaging short-form videos emphasizes connecting brands with audiences, backed by high user engagement and unplanned purchases. The three-step process includes developing a strong hook, validating the product, and implementing a call-to-action. Successful content styles are trend participation, problem-solution demos, and tutorials. TikTok provides tools like Creative Center, trend analysis, and Symphony Assistant.

TikTok Introduces Symphony Creative Studio with AI Video Tools for Marketers

2 months ago

TikTok Ads

TikTok has launched Symphony Creative Studio, an AI-powered tool for video creation aimed at marketers. It allows users to generate videos from minimal input, add digital avatars, and localize content. The tool offers features like video generation, avatar creation, translation, and dubbing. Brands like Meoky and Vodafone have seen improved ad performance using these tools. Symphony Creative Studio is available to all TikTok for Business users.

TikTok's New Smart+ Incentive Program Offers Ad Credits for Underperforming Campaigns

3 months ago

TikTok Ads

TikTok is testing a new incentive for advertisers using its Pmax format called "Smart+". If campaigns exceed certain CPA or Minimum ROAS thresholds, TikTok will provide ad credits for use within the same ad account. Requirements include achieving over 20 conversions, allowing one optimization change to bid and targeting, and meeting specific CPA and ROAS conditions. This approach is seen as more favorable compared to Google's Smart Bidding.

TikTok Partners with InMarket to Measure In-Store Impact of Ad Campaigns

3 months ago

TikTok Ads

TikTok has partnered with InMarket to offer advertisers store visit and sales lift measurement solutions. Features include InMarket's Lift Conversion Index for measuring ad impact, store visit conversion tracking, and Retail Sales Lift Attribution using transaction data. Benefits include tracking the full customer journey, comparing visitation rates, and accessing sales attribution metrics. Early results show significant lift in campaigns.

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