
TikTok partners with Scope3 to measure and reduce carbon emissions from ad campaigns
6 days ago
TikTok partnered with Scope3 to help advertisers measure and reduce carbon emissions from their campaigns. The platform tracks emissions across the ad supply chain, aligning with global sustainability frameworks. This aids brands in understanding and lowering their advertising footprint. TikTok aims for operational carbon neutrality by 2030, using renewable energy and carbon offsets, supporting sustainable growth and transparency in advertising emissions.