TikTok Ads News & Updates for January 2026

TikTok unveils Smart+ automation to boost ad campaign performance

3 days ago

Smart+ is TikTok's automation solution designed to optimize ad campaigns by targeting the right audiences, automating workflows, and enhancing creatives using AI. It offers benefits like improved ROI, time savings, and creative optimization. Features include Creative for Smart+, ad preview, upgraded efficiency tools, and Symphony Automation. Smart+ supports sales, app installs, and lead generation campaigns, helping businesses grow efficiently.

TikTok launches new Streaming Ads and New Title Launch for entertainment brands

3 days ago

TikTok Ads

TikTok is expanding ad options for streaming services and highlighting film fandom at Sundance 2026. Millions of daily posts show deep fan engagement. TikTok hosts creators and industry leaders to explore storytelling and fandom. New ad solutions target engaged users to boost subscriptions and sales. Creators will share real-time festival content, while TikTok shapes film culture and discovery through #FilmTok and #MovieTok communities.

TikTok launches Channel Sales Partner Program to boost SMB advertising

10 days ago

TikTok Ads

TikTok launched the Channel Sales Partner Program under its Marketing Partners Program to help SMBs scale advertising on TikTok. The program includes partners like C-4 Analytics and Scorpion, who integrate TikTok ads into platforms SMBs already use, enabling automated campaign management via API integrations. This approach simplifies campaign activation, supports thousands of advertisers, and drives growth through automation and trusted ecosystems.

Upload Meta Ads in bulk via Google Sheets

Featured

Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.

TikTok updates Smart Plus ads with more control and better performance tracking

3 months ago

TikTok Ads

TikTok has enhanced its AI-powered Smart+ ad options and tracking tools to help brands optimize holiday campaigns. Updates include a unified Smart+ buying experience with customizable automation, Symphony creative tools for faster ad creation, and improved GMV Max reporting. New attribution features integrate with Google Analytics and track assisted conversions, showing TikTok's full impact on discovery, consideration, and purchase.

TikTok Launches Travel Ads to Boost Bookings for Travel Brands

3 months ago

TikTok Ads

TikTok launched Travel Ads for travel marketers to promote flights, hotels, and destinations. Powered by Smart+, it targets high-intent audiences with personalized, dynamic ads. Formats include Single Video, Catalog Video, and Carousel, featuring clickable travel cards with key info. TikTok aims to turn discovery into bookings, as 66% of users find travel inspiration on the platform.

TikTok report urges new GRO framework to fix flawed marketing measurement models

5 months ago

TikTok Ads

Despite large digital marketing investments, traditional measurement methods like last-click attribution are outdated and misleading. Consumer journeys are complex, needing models that combine brand and performance metrics. Marketers face content overload and outdated tools. The GRO framework helps align teams, assess maturity, and evolve strategies for clearer, more effective marketing measurement.

TikTok Launches Engaged Session Tool to Track User Behavior Beyond the App

5 months ago

TikTok Ads

TikTok is launching Engaged Session, a new ad tool tracking users who spend 10+ seconds on a site after clicking an ad without pixel technology. It offers metrics like Total Engaged Sessions and Cost per Engaged Session to improve targeting and measure post-click behavior amid privacy restrictions. Available under TikTok’s Traffic Objective, early results show better engagement and lower costs, reflecting Gen Z's shift in search habits.

TikTok powers retail media networks with full-funnel solutions for brands

6 months ago

TikTok Ads

Retail media networks are reshaping commerce with first-party data and omnichannel reach, surpassing linear TV ad spend in 2025. TikTok helps RMNs extend reach beyond owned channels with full-funnel ads, AI automation, creative tools, and strong data integrations. Ulta Beauty's TikTok campaigns achieved 40% higher ROAS and over a million purchases. TikTok offers real-time brand-level reporting and privacy-safe data environments to optimize and scale video commerce.

TikTok launches Smart+ and Custom Tests for smarter ad split testing

6 months ago

TikTok Ads

TikTok introduced two new split test options for advertisers: Smart+ Test, where TikTok uses AI to create a second version of your conversion campaign for comparison, and Custom Test, allowing you to test two campaigns on creative, targeting, or bidding. These tools provide clearer insights on what works, aiding growth, conversions, and improving ROAS.

TikTok Ads News

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