Browse TikTok Ads updates sorted by latest
17 days ago
Despite large digital marketing investments, traditional measurement methods like last-click attribution are outdated and misleading. Consumer journeys are complex, needing models that combine brand and performance metrics. Marketers face content overload and outdated tools. The GRO framework helps align teams, assess maturity, and evolve strategies for clearer, more effective marketing measurement.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
23 days ago
TikTok is launching Engaged Session, a new ad tool tracking users who spend 10+ seconds on a site after clicking an ad without pixel technology. It offers metrics like Total Engaged Sessions and Cost per Engaged Session to improve targeting and measure post-click behavior amid privacy restrictions. Available under TikTok’s Traffic Objective, early results show better engagement and lower costs, reflecting Gen Z's shift in search habits.
1 months ago
Retail media networks are reshaping commerce with first-party data and omnichannel reach, surpassing linear TV ad spend in 2025. TikTok helps RMNs extend reach beyond owned channels with full-funnel ads, AI automation, creative tools, and strong data integrations. Ulta Beauty's TikTok campaigns achieved 40% higher ROAS and over a million purchases. TikTok offers real-time brand-level reporting and privacy-safe data environments to optimize and scale video commerce.
1 months ago
TikTok introduced two new split test options for advertisers: Smart+ Test, where TikTok uses AI to create a second version of your conversion campaign for comparison, and Custom Test, allowing you to test two campaigns on creative, targeting, or bidding. These tools provide clearer insights on what works, aiding growth, conversions, and improving ROAS.
2 months ago
TikTok introduced Deep Funnel Optimization to improve lead quality and reduce CPL. A new beta feature now enables CRM-based Deep Funnel data connection for deeper optimization. This update aims to enhance performance, emphasizing the importance of staying current with TikTok's latest advertising features.
2 months ago
TikTok partnered with Scope3 to help advertisers measure and reduce carbon emissions from their campaigns. The platform tracks emissions across the ad supply chain, aligning with global sustainability frameworks. This aids brands in understanding and lowering their advertising footprint. TikTok aims for operational carbon neutrality by 2030, using renewable energy and carbon offsets, supporting sustainable growth and transparency in advertising emissions.
2 months ago
TikTok Market Scope is a new tool offering actionable insights to identify valuable audiences and understand their decision journey. It provides behavioral insights, unified brand content performance, and market data to optimize audience growth, convert interest into intent with Brand Conversion ads, evaluate brand impact, and boost sales with product insights. It helps brands make data-driven decisions to grow effectively on TikTok.
2 months ago
TikTok now lets advertisers enable or disable SKAN attribution in iOS campaign setup, offering more flexibility. This mirrors Meta's AEM approach but TikTok still shows SKAN data in the dashboard even if SKAN is off. The update indicates TikTok's algorithm can optimize using probabilistic signals without relying solely on SKAN. This change aligns TikTok with industry trends, enhancing machine learning for better campaign performance and advertiser control.
3 months ago
TikTok is enhancing ad placement with new Pulse campaign options, allowing brands to engage with cultural moments in real-time. The Pulse suite includes Pulse Core and Pulse Premiere, helping advertisers align with trending content and premium publishers. New Sponsorship Solutions offer tailored experiences during significant events. TikTok is a leading platform for discovering cultural moments, driving meaningful business impact for brands.
