
TikTok Launches Engaged Session Tool to Track User Behavior Beyond the App
3 days ago
TikTok is launching Engaged Session, a new ad tool tracking users who spend 10+ seconds on a site after clicking an ad without pixel technology. It offers metrics like Total Engaged Sessions and Cost per Engaged Session to improve targeting and measure post-click behavior amid privacy restrictions. Available under TikTok’s Traffic Objective, early results show better engagement and lower costs, reflecting Gen Z's shift in search habits.