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TikTok Ads News

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TikTok Ads Introduces Message Campaigns Trending ️‍🔥

TikTok Ads Introduces Message Campaigns

1 days ago

TikTok Ads

TikTok has launched TikTok Direct Messaging Ads, currently in testing. It requires a TikTok Business Account, direct message permissions set to Everyone, and linking between TikTok Ads Manager and the Business Account. The campaign setup follows the Lead Generation objective, with optimization set to TikTok direct messages and options for dayparting and optimization goals. Advertisers can upload videos, select from a library, or create new content. This aims to enhance engagement.

TikTok Releases Guide for Creating High-Engagement Videos to Drive Business Results

TikTok Releases Guide for Creating High-Engagement Videos to Drive Business Results

7 days ago

TikTok Ads

TikTok's guide for creating engaging short-form videos emphasizes connecting brands with audiences, backed by high user engagement and unplanned purchases. The three-step process includes developing a strong hook, validating the product, and implementing a call-to-action. Successful content styles are trend participation, problem-solution demos, and tutorials. TikTok provides tools like Creative Center, trend analysis, and Symphony Assistant.

TikTok
TikTok

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TikTok is a Official Source. The source has been verified by Swipe Insight team.

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TikTok Introduces Symphony Creative Studio with AI Video Tools for Marketers

TikTok Introduces Symphony Creative Studio with AI Video Tools for Marketers

18 days ago

TikTok Ads

TikTok has launched Symphony Creative Studio, an AI-powered tool for video creation aimed at marketers. It allows users to generate videos from minimal input, add digital avatars, and localize content. The tool offers features like video generation, avatar creation, translation, and dubbing. Brands like Meoky and Vodafone have seen improved ad performance using these tools. Symphony Creative Studio is available to all TikTok for Business users.

TikTok For Business
TikTok For Business

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Official Source

TikTok For Business is a Official Source. The source has been verified by Swipe Insight team.

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TikTok's New Smart+ Incentive Program Offers Ad Credits for Underperforming Campaigns

TikTok's New Smart+ Incentive Program Offers Ad Credits for Underperforming Campaigns

29 days ago

TikTok Ads

TikTok is testing a new incentive for advertisers using its Pmax format called "Smart+". If campaigns exceed certain CPA or Minimum ROAS thresholds, TikTok will provide ad credits for use within the same ad account. Requirements include achieving over 20 conversions, allowing one optimization change to bid and targeting, and meeting specific CPA and ROAS conditions. This approach is seen as more favorable compared to Google's Smart Bidding.

Thomas Eccel
Thomas Eccel

Top Creator

Top Google Ads Creator

Thomas Eccel is a Top Google Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Google Ads Creator
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TikTok Partners with InMarket to Measure In-Store Impact of Ad Campaigns

TikTok Partners with InMarket to Measure In-Store Impact of Ad Campaigns

1 months ago

TikTok Ads

TikTok has partnered with InMarket to offer advertisers store visit and sales lift measurement solutions. Features include InMarket's Lift Conversion Index for measuring ad impact, store visit conversion tracking, and Retail Sales Lift Attribution using transaction data. Benefits include tracking the full customer journey, comparing visitation rates, and accessing sales attribution metrics. Early results show significant lift in campaigns.

TikTok For Business
TikTok For Business

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Official Source

TikTok For Business is a Official Source. The source has been verified by Swipe Insight team.

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TikTok Launches GMV Max to Boost ROI for TikTok Shop Merchants

TikTok Launches GMV Max to Boost ROI for TikTok Shop Merchants

1 months ago

TikTok Ads

TikTok introduces GMV Max, a new commerce automation solution for TikTok Shop merchants to automate advertising campaigns and boost gross merchandise value (GMV). GMV Max optimizes for total ROI by leveraging all creatives (organic, affiliate, and paid ads) in a single campaign. It reduces campaign setup time, optimizes ad spend, and reaches users across all TikTok placements.

TikTok For Business
TikTok For Business

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Official Source

TikTok For Business is a Official Source. The source has been verified by Swipe Insight team.

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IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

IAS Expands Total Media Quality for TikTok to Include Misinformation Reporting

1 months ago

TikTok Ads

IAS expands Total Media Quality for TikTok to include misinformation reporting, helping brands avoid negative impacts on reputation and business results. IAS research shows 75% of consumers view brands less favorably if they advertise near misinformation. Available since April 2024, the expansion uses AI-driven technology to classify content and aligns with industry standards. TikTok enforces policies on flagged misinformation, offering advertisers safeguards.

TikTok Unveils New Automated Performance Advertising Solutions at Advertising Week Trending ️‍🔥

TikTok Unveils New Automated Performance Advertising Solutions at Advertising Week

1 months ago

TikTok Ads

TikTok introduces new advertising solutions at Advertising Week, including automated Performance Tools, additional Measurement Capabilities, and new Privacy Technologies. Smart+ automates ad targeting, bidding, and creative selection, improving ad spend returns. GMV Max optimizes TikTok Shop campaigns, boosting gross merchandise value. Conversion Lift Studies measure TikTok's impact on sales, showing a 25% average conversion lift.

TikTok
TikTok

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Official Source

TikTok is a Official Source. The source has been verified by Swipe Insight team.

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TikTok Users Show 40% More Excitement for AI in Ads Compared to Other Platforms

TikTok Users Show 40% More Excitement for AI in Ads Compared to Other Platforms

2 months ago

TikTok Ads

TikTok users show 40% higher excitement for generative AI in advertising than users on other platforms, with 60% more familiarity and 20% higher usage. They see AI as a creativity amplifier and efficiency enhancer, with 80% agreeing it streamlines workflows. Ethical concerns persist, with 66% demanding ethical use and 60% wanting clear labeling. Brands using AI are viewed as innovative, and TikTok Symphony offers AI-powered creative solutions.

TikTok For Business
TikTok For Business

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Official Source

TikTok For Business is a Official Source. The source has been verified by Swipe Insight team.

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