
TikTok updates Smart Plus ads with more control and better performance tracking
15 hours ago
TikTok has enhanced its AI-powered Smart+ ad options and tracking tools to help brands optimize holiday campaigns. Updates include a unified Smart+ buying experience with customizable automation, Symphony creative tools for faster ad creation, and improved GMV Max reporting. New attribution features integrate with Google Analytics and track assisted conversions, showing TikTok's full impact on discovery, consideration, and purchase.