TikTok has introduced new advertising solutions aimed at helping brands achieve significant business results through automated performance tools, enhanced measurement capabilities, and new privacy technologies.
Automated Solutions that Drive Results
TikTok's new automated solutions are designed to help brands leverage the platform's full potential:
Smart+ Performance Automation Solution: Automates targeting, bidding, and creative processes to deliver optimized ads. Key features include:
- Smart+ Web Campaigns: Drives traffic and sales on advertiser websites.
- Smart+ Catalog Ads: Delivers relevant product recommendations based on user interests and actions.
- Smart+ App Campaigns: Promotes app installs and conversions.
- Smart+ Lead Generation Campaigns: Converts engaged audiences into high-value customers.
Results show a 52% improvement in return on ad spend and significant reductions in cost per acquisition and increases in conversion rates.
Commerce and Retail Optimization Solutions
- GMV Max: Automates TikTok Shop campaign creation to enhance gross merchandise value (GMV). It optimizes traffic from organic content, paid ads, and affiliate posts, simplifying ad operations and improving ROI. Initial tests show a 30% uplift in GMV.
- Out of Phone: Retail: Extends TikTok's digital advertising into physical retail locations, bridging the gap between online engagement and in-store purchases.
Measurement for Impact
TikTok offers advanced measurement solutions to capture the true impact of its platform:
- Conversion Lift Studies (CLS): Measures the relationship between ad exposure and consumer behavior, showing an average conversion lift of at least 25%.
- Privacy-Enhancing Technologies (PETs): Integrates with third-party and open-source providers to offer advanced privacy measures, enabling advertisers to unlock insights using their first-party data.
These new solutions underscore TikTok's commitment to helping advertisers achieve measurable business outcomes by leveraging the unique ecosystem of culture, discovery, and commerce on the platform.
