
TikTok launches Market Scope tool to boost audience insights and campaign growth
2 days ago
TikTok Market Scope is a new tool offering actionable insights to identify valuable audiences and understand their decision journey. It provides behavioral insights, unified brand content performance, and market data to optimize audience growth, convert interest into intent with Brand Conversion ads, evaluate brand impact, and boost sales with product insights. It helps brands make data-driven decisions to grow effectively on TikTok.