TikTok has launched TikTok Market Scope, a comprehensive tool designed to provide actionable insights that help brands identify their most valuable audiences, understand their behavior through the funnel, and determine what content drives decisions. This tool consolidates audience understanding and campaign clarity into a single platform, eliminating guesswork.
Key Features of TikTok Market Scope
- Rich, rigorous insights reveal where audiences are in their decision-making journey.
- Behavioral insights show what influences high-intent audiences from brand discovery to action.
- A unified view of paid and organic content performance helps identify what resonates and what doesn’t.
- Market insights combined with brand performance data guide media solutions to improve business outcomes.
Four Ways to Use TikTok Market Scope
Optimize Audience Growth Strategy
The Audience Assets Module breaks down the total TikTok audience, detailing who they are, their funnel progression, and the content that drives action. It allows brands to:- Measure and analyze audiences at each funnel stage.
- Understand brand penetration in vertical-specific audiences.
- Build custom audience sets with rich tags for targeted TikTok Ads Manager campaigns.
These insights also help map media solutions to audience behavior aligned with campaign goals.
Turn Interest into Intent with Brand Consideration Ads
TikTok Market Scope uses a data-backed methodology tracking over 12 signals to identify the Consideration audience, which is 14-16x more likely to convert than those in the awareness stage.
The launch of Brand Conversion ads (in select markets) supports growing this high-intent audience via a mid-funnel ad objective in TikTok Ads Manager, fueling future conversions.Evaluate Brand Impact on TikTok
The Brand Perception Module offers a holistic view of brand health with real-time insights on brand sentiment and share of voice. It also provides trending content insights within the brand’s vertical, including top videos, popular searches, and standout creators, helping to refine content strategy.Boost Sales with Smarter Product Insights
The Merchandise Module delivers product and category insights to unlock growth and revenue opportunities for TikTok Shop. It highlights trends based on sales volume, user demand, and market potential, enabling fine-tuning of content strategy. Real-time data on pricing, gross merchandise value (GMV), and performance trends help sharpen pricing strategies and maintain competitive advantage.
TikTok Market Scope is positioned as a powerful, data-driven solution to help brands grow smarter by turning insights into impactful actions across audience growth, brand consideration, market evaluation, and product sales.
